Survey: mobile social networking on the rise

Survey: Mobile Social Networking on the RiseOnline survey by tyntec and YouGov among 2,000 participants in UK

and Germany (Jan 27 – Feb 1, 2012), aged between 16 and 60

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Introduction p. 3

UK and Germany p. 4

UK users only p. 14

German users only p. 24

Conclusion p. 34

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Have you always had the sneaking suspicion that

smartphone users are still in love with SMS?

The proof is now conclusive! tyntec and YouGov ran a survey of 2,000 people in

the UK and Germany, which shows that besides voice calls, SMS is the most0used

feature among smartphone users – clearly ahead of apps and mobile email.

These and other results referring to the mobile use of social networks for UK and

Germany are summarized in this presentation.

For more information about how to integrate SMS services into social networks, IP0

based messaging services and other web2.0 applications, please go to

www.tyntec.com.

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UK & Germany

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Survey summary: UK & Germany

SMS as key feature for smartphone users

Taking a look at the two major mobile markets in Europe, both UK and German

survey participants stated that SMS is currently the most used smartphone

feature 0 excluding voice calls. A finding which might be surprising as 48%

admitted to owning a smartphone.

SMS was named by 67% of all participants as one of their two most0used

smartphone features. Apps came in second at 44% and mobile email third with a

33% response rate.

55% of smartphone owners continue to use SMS even if other communication

channels are available.

Perhaps surprisingly, 32% of all respondents stated they were not aware that

free or low0cost messaging services existed, despite 37% being interested in the

use of IP0based messaging services.

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Survey summary: UK & Germany (cont.)

Mobile social networking

Mobile social networking is still emerging although 56% of all respondents now

use social networks on their phone.

68% would consider using SMS features such as contact requests and reminders,

if they were available on social networks. 48% of all respondents would also

consider using SMS for updates and SMS chat, including 39% who would be open

to using SMS for direct messaging.

The idea of having just a single mobile phone number on which users can be

reached, is attractive to more than two thirds (62%) of all respondents.

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Users UK & Germany; souce: tyntec & YouGov (February 2012)

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UK users

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Survey summary: UK only


More than half (52%) of UK residents now own a smartphone. But 50% of

smartphone owners continue to use SMS, even if other communication channels

are available.

SMS was named by 62% of participants as one of their two most0used

smartphone features besides phone calls. Apps came in second at 46% and

mobile email third with a 39% response rate.

Over one third (36%) of all respondents stated they were not aware that free or

low0cost messaging services existed, despite more than one quarter (28%) being

interested in their use.

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Survey summary: UK only (cont.)


UK residents (60%) use social networks more frequently on their phone than

Germans (51%). Most users (18%) check their networks between two and five

times per day on the move.

55% would consider using SMS features, such as contact requests and

reminders, if they were available on social networks. 50% of all respondents

would also consider using SMS for updates and SMS chat, including 35% who

would be open to using SMS for direct messaging.

Whereas German respondents showed strong interest (73%) in One Number

services, UK residents seem to have less issues handling several mobile phone

numbers on which they can be reached. At least more than half (53%) are

interested in such an service.

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UK users; souce: tyntec & YouGov (February 2012)

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German users

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Survey summary: Germany only


Compared to the UK, smartphones are still less widely spread: only 43% of

Germans now one a smartphone. In the UK it’s 52%.

SMS was named by 73% of participants as one of their two most0used

smartphone features besides voice calls. Apps came in second at 42% and office

functions third with a 32% response rate.

62% of smartphone owners continue to use SMS even if other communication

channels are available.

Almost half of respondents (47%) were very interested in free or low0cost

messaging services. More than one quarter (27%) stated they were not aware

that IP0based messaging services existed.

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Survey summary: Germany only (cont.)


51% of all respondents now use social networks on their phone.

More than 75% would consider using SMS features such as reminders, chat,

status updates or contact requests, if they were available on social networks,

including 44% who would be open to using SMS for direct messaging.

Germans also showed a strong interest (73%) in having just a single mobile

phone number on which they could be reached.

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German users; souce: tyntec & YouGov (February 2012)

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Conclusions

The survey results are indicative of the fact that, despite all the hype

surrounding mobile social networking and IP0based communication, SMS is still a

winner with smartphone users. Mobile social networking is still emerging as

a communications mechanism and SMS has a strong role to play here.

The results clearly show that social network companies in particular should

consider integrating services such as SMS into their offering, as there is an

obvious desire by consumers for text updates and alerts linked to their profiles.

This would allow half of the population who don’t use smartphones to receive

updates and reminders from their social networks.

Not only this, but VoIP, internet messaging and cloud telephony services

would be more attractive to the mainstream if combined with SMS0based

services. This would allow users to communicate with their contacts universally,

regardless of whether they have a smartphone or use a specific app.

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About tyntec

tyntec is a mobile interaction specialist, enabling

mobile service providers, enterprises and internet

companies to integrate mobile telecom services.

What is tyntec?

What does tyntec provide?

Universal telecom services – voice, SMS, numbers –

services that work from anywhere, on any device.

What’s our value proposition?

tyntec reduces the complexity involved in accessing

the complex telecoms world with high quality, easy0

to0integrate products, on a global scale.

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Our contact details

For more information, please contact:

UK: +44 207 436 0283 Germany: +49 89 202 451 202Singapore: +65 6478 3020

[email protected]

UK offices:

11 Hope StreetDouglas IM1 1AQIsle of Man

6 St Andrew StreetEC4A 3AELondon

German offices:

Hofmannstrasse 2502781379 Munich

Wittekindstrasse 10544139 Dortmund

Singapore office:

tyntec Ltd.51 Goldhill Plaza#11001/02Singapore 308900

Survey: mobile social networking on the rise

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