Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.

[Survey] Instant noodle product share in Vietnam

How we collect the data

We visited 200 stores of traditional and modern channels in HCM and Hanoi, using mobile applications. Our field agent checks-in to each store to record the location, then count the SKU of instant noodles based on the guidance from the application.

No. of retails that were investigated

Cup / Pack noodle ratio: By Store

66% 67% 66% 66% 73%

34% 33% 34% 34% 27%

Total HCM Hanoi GT MT

Pack Cup

Pack, 66%

Cup, 34%

All

Pack-type is consist of 2/3 of the store share in Vietnam

Cup / Pack noodle ratio: By Store

78% 76% 73% 72% 71% 69% 69% 67% 62% 61% 59% 52% 44% 43% 41% 39%

66%

22% 24% 27% 28% 29% 31% 31% 33% 38% 39% 41% 48% 56% 57% 59% 61%

34%

Pack Cup

The ratio of cup is higher at convenience stores

Number of instant noodle SKU in GT / MT

General trade has limited number of SKU

Pack, 136

Cup, 69.9

Modern trade

Pack, 6.3

Cup, 2.3

General trade

205.9 SKU

8.6 SKU

Store share by Brand (Pack) – By area, store type

14%

11%

8% 7%

6% 5% 4% 4%

4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

Store share by Brand (Pack) – By area, store type

Hao Hao

Omachi

Cung

Dinh

Miliket

Koreno

Doraemo

n

Gau Do

3 Mien

Lau Thai

Suki Suki

A-One

De Nhat

Kokomi

6 Mien Gold

Nongshim

Mikochi

Hoang Gia

Omni 365 Hit

Ha Samyang

Ga Tim iMee

MT 14% 11% 8% 7% 6% 5% 4% 4% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% GT 16% 21% 11% 2% 1% 1% 13% 5% 5% 1% 2% 8% 4% 1% 0% 3% 2% 1% 2% 0% 0% 0% 0% HCM 11% 8% 6% 9% 5% 3% 7% 4% 3% 2% 5% 3% 2% 2% 3% 3% 2% 0% 3% 3% 3% 2% 2% Hanoi 16% 13% 10% 5% 6% 6% 2% 4% 4% 4% 1% 3% 3% 3% 2% 2% 2% 4% 1% 1% 1% 1% 1% Total 14% 11% 8% 7% 6% 5% 4% 4% 4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2%

0%

5%

10%

15%

20%

25%

Hao Hao Omachi Cung Dinh Miliket Koreno Doraemon Gau Do 3 Mien Others

Store share by Brand (Pack) – By store

Store share by Brand (Cup) 18%

16%

14%

8% 7%

5% 5% 5% 4% 4% 3% 3%

5%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Store share by Brand (Cup) – By area and store type

Modern Handy Hao Hao

Cung Dinh Enjoy Nongshi

m Nho Mai

Mai Cung Dinh

Tao Quan

Cup Noodle Mama Omni Vifon Others

MT 18% 16% 14% 8% 7% 5% 5% 5% 4% 4% 4% 3% 4% GT 19% 18% 25% 1% 0% 5% 4% 15% 1% 0% 1% 6% 2% HCM 18% 12% 11% 8% 5% 6% 5% 8% 6% 7% 0% 4% 8% Hanoi 18% 19% 17% 9% 8% 5% 5% 2% 3% 2% 6% 3% 1% Total 18% 16% 14% 8% 7% 5% 5% 5% 4% 4% 3% 3% 5%

0%

5%

10%

15%

20%

25%

30%

Modern Handy Hao Hao Cung Dinh Enjoy Nongshim Nho Mai Mai

Cung Dinh Tao Quan Cup Noodle Mama Others

Store share by Brand (Cup) – By store

Q&Me – About Online Market Research Services

Our Solution Survey is conducted via mobile phone and the data is processed real-time

Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving

real-time analysis

Superb real-time analysis for flexible and accurate data collection

1/3 of the competitor pricing

Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 200,000 members as of May, 2017

0% 1%

18%

31%

22%

14%

7%

3% 3%1%

Age

19%

18%

6% 4% 3% 3%

47%

HCM Hanoi Can Tho Da Nang

Hai Phong Dong Nhai Others

56%

44%

Male Female

Gender City

Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 200,000 members as of May, 2017

Married Status Household income Smartphone ownership

Single, 72%

Married, 25%

Others, 3%

26%

24%

14%

15%

9%

5%

3%

4%

< 5M VND

5 - 7.5M VND

7.5 - 10M VND

10 - 15M VND

15 - 20M VND

20M-30M

30-40M

<40M

27%

25%

18%

8%

8%

6%

15%

18%

Apple

Samsung

Nokia

LG

Asus

Sony

Others

Do not own

Contact Us

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