The Survey Choice consumer lifestyle database connects Australian consumers with promotional offers that are relate to their lifestyle and purchasing intent.

Survey Choice advertisers access the most receptive audience at the time that buying intent is at its highest

Survey Choice is built on the most advanced online marketing technology providing advertisers the most diverse range of communication options including :

• Customised auto response emails• Behavioral and transactional targeting options• Hyper targeted email and mail data

Relevant and timely offers that are delivered via customers preferred contact method ensure higher response and respect for brands

The Survey Choice team have over 10 years experience in delivering high quality audience response via email and online display

Survey Choice staff believe that repeat business is born out of well considered solutions for advertisers and pursuing excellence in deployment methodologies

http://www.surveychoice.com.au/

Demographics

• Title

• Gender

• First Name

• Last Name

• Address

• Suburb or Town

• State

• Postcode

• Email Address

• Do you access this email address at • Telephone

• Date of Birth – Day

• Date of Birth – Month

• Date of Birth – Year

Family Profile

• What is your marital status

• Including yourself, how many people live in your household

• How many children live in your home

• Children's/teenagers date of birth

• How many cats and dogs are in the home

 Home

• At home, what sort of connection do you access the internet by1. Dial Up 2. Cable 3. ADSL 4. ADSL2 5. Wireless

• Do you have Paid TV

• Is this a digital service

• Is your mobile phone

• When does your contract finish

• When are your insurance policies due for renewal

Money & Finances

• How much do you have left owing on your home loan

• Do you have or are you considering

1. Car Lease 2. Education Savings Plan 3. Income Protection Insurance 4. Investment Property 5. Life Insurance 6. Management Investment Fund 7. Margin Loan 8. Personal Loan 9. Personal Superannuation 10. Private Health Insurance 11. Reverse Mortgage/Equity Unlock 12. Shares 13. Term Deposit

• Do you have any other loans for

1. Investment Property 2. Personal Loan 3. Shares or Managed Funds4. Margin Loan 5. Managed Investment Funds

Money & Finances

• What is the estimated balance outstanding on these loans, excluding your home loan

• What type of Credit Cards do you have1. American Express 2. Diners Club 3. MasterCard 4. Visa 5. Store Card

• Which is your primary Credit Card1. American Express 2. Diners Club 3. MasterCard 4. Visa 5. Store Card

• What do you look for in a Credit Card1. Rewards / Frequent Flyer Points2. Interest Rate 3. Credit Limit 4. Balance Transfer Rates 5. Social / Environmental Responsibility

• Would you consider better options for refinancing your debts into one loan

• Do you currently have private health insurance

• What is your personal income

• What is your household income

Home

• At home, what sort of connection do you access the internet by

1. Cable2. Dial Up3. ADSL 4. ADSL2 5. Wireless

• Do you have Paid TV

• Is this a digital service

• Is your mobile phone

1. Prepaid 2. Contract 3. Off Contract 4. Provided by work

• When does your contract finish

• When are your insurance policies due for renewal

Health

• Do you wear corrective lenses

• Do you suffer from any of the following conditions

1. Acne 2. Arthritis/Rheumatism 3. Asthma 4. Athlete's Foot/Tinea5. Back Pain 6. Dandruff 7. Depression8. Diabetes 9. Dry Skin / Eczema10. Hair Loss 11. Hay Fever 12. Haemorrhoids 13. Heartburn 14. High Blood Pressure 15. High Cholesterol16. Indigestion 17. Lactose Intolerance 18. Migraine

• Are you a regular smoker

Leisure Interests

•Would you be interested in getting your newspaper home delivered

1. Daily2. Weekend

•What type of magazines do you read or subscribe to

1. Business 2. Computing 3. Cooking 4. Current Affairs 5. Entertainment6. Gardening 7. Geographical 8. Health & Wellbeing 9. Home Decorating 10. Men's Interests 11. Money & Investing 12. Motoring 13. Sport 14. Travel 15. Women's Interests

•How many times do you normally fly domestically within a 12-month period for

1. Leisure 2. Business

Charities

• Would you consider supporting any of the following charitable causes

1. Animal Welfare 2. Blind/Vision Impaired 3. Cancer 4. Children 5. Children's Hospital/Health 6. Disabled/Handicapped 7. Disaster Relief 8. Drugs and Alcohol 9. The Elderly 10. Environment 11. Hearing Impaired 12. Homeless 13. Human Rights 14. Medical Research 15. Mental Health 16. Third World Wildlife

Work

• Which describes your current employment situation

1. Working full-time 2. Working part-time/casual 3. Student Looking for work 4. Home duties 5. Retired

• Which industry do you work in

1. Agriculture2. Forestry and Fishing 3. Accommodation, 4. Cafes and Restaurants 5. Communication Services 6. Construction 7. Cultural and Recreational Services 8. Education 9. Electricity, Gas and Water Supply 10. Finance and Insurance 11. Government Administration and Defence 12. Health and Community Services 13. Manufacturing 14. Mining 15. Personal and Other Services 16. Property and Business Services 17. Retail Trade 18. Transport and Storage19. Wholesale Trade

• What is your job function

Accountant Administration Advertising Executive Business Development Manager Business Owner CEO/MD CFO/ Finance Director CIO/ IT Decision Maker Call Centre Representative/Manager Consultant Customer Service Representative/Manager Database Administrator Dentist Design/Engineering Director Doctor E-Commerce Manager Editor, Journalist, Writer Fleet Manager Fund Manager Hairdresser Hospitality Manager Human Resources Manager IT Manager/Professional Investment Adviser Lawyer Manager

Marketing Coordinator/Assistant Marketing Manager/Director Media Planner/Buyer National Sales Manager/Director Nurse Network Administrator Office Manager Payroll Officer Personal Assistant Product Management Professional Professor Programmer Project Manager Property Manager Purchasing Manager/Director RnD Manager Realtor Sales Manager/Director Small Business Owner Stock Broker Student University Taxation Agent/Manager Teacher Telecommunication Manager Tradesperson Treasurer/SecretaryWeb Developer Webmaster

• How many employees work in your company

• What is the postcode of your workplace

Survey Choice Advertiser Options

Email Sends$250.00 Set-up.25c per email including send and reporting

Telephone Data(Washed against do not call register)$250.00 Set-up.40c per record

Mail Data$250.00 Set-up.30c per record

Sponsored QuestionsCustomised question inclusion with follow up email to respondent immediately upon answering$1000.00 Set-up.25c per email sent

Lead Generation QuestionsCustomised question inclusion to collect consent to receive phone follow ups from advertiser$250.00 Set-upRecords priced on specification

30.41%23.43% 22.58%

9.50% 8.34%3.08% 1.71% 0.96%

NSW VIC QLD WA SA TAS ACT NT

State By State

14 19 24 29 34 39 44 49 54 59 64 69 74 79

Age Distribution by Gender

FemaleMale

Household Income

Connection TypeADSL

ADSL2

Cable

Dial Up

None

Marital Status

De facto

Divorced

Married

Single

Widowed

Home Ownership

Mortgaged

Owned outright

Rented

Work SituationHome duties

Looking for work

Retired

Student

Working full time

0% 10% 20% 30% 40% 50% 60%

Have Visa

Have Mastercard

Have American Express

Have Store Card

Have Diners Club

Cards

For Australia’s most innovative customer contact options speak to:

Dimitri Damianakisdimitri@surveychoice.com.au+612 9368 6854Level 2, 62-64 Riley StEast Sydney, NSW 2010Australia