Survey 11-04 Results: Functional Foods - MCM Food … 11-04 Results: Functional Foods 1. Probiotics...

Survey 11-04 Results: Functional Foods

1. Probiotics

2. Plant Sterols

3. Omega-3 Fatty Acids

4. General

1444 panelists responding

2

Topic list

• Knowledge of health benefits of probiotics;

• Weekly cost of probiotics;

• Weekly food intake of different types of probiotic products;

• Perceptions of health benefits from probiotics;

• Change in consumption of probiotics because of health concerns;

• Discouraging purchasing factors for probiotics.

1. Probiotics

Q1. How much do you know about the health benefits of

probiotics?

3

Percentage of responses

Q2. On average, how much do you spend per week on

products containing probiotics?

4

Percent of panelists in each spending category

Q3. How often do you typically eat the following types of

probiotic products?

5

A. Aged cheese (Cheddar,

Edam, Emmental, Gouda)

B. Buttermilk


6

C. Crème fraîche (soured cream)


probiotic products? Continued…

D. Dietary supplements with probiotics


7



E. Kefir (fermented milk drink) F. Probiotic enriched cereal




8

H. Probiotic enriched juice G. Probiotic enriched ice cream


9

I. Probiotic enriched milk



J. Probiotic enriched yogurt


10



L. Probiotic enriched snack

(candy bar, granola bar)

K. Probiotic enriched yogurt drink


11



M. Probiotic fermented vegetable

(pickles, chutneys, sauerkraut)

N. Other probiotic products


Q4. What health benefits do you expect from eating foods, drinks

and/or supplements that contain probiotics?

Select all that apply.

Items

Number of

responses

A. To maintain my overall health and wellness 783

B. To improve my current health problems 305

C. To make up for my unhealthy eating habits 139

D. To supplement my healthy eating habits 514

E. To reduce my risk of getting a disease 334

F. No benefit 51

G. I don't buy any products with probiotics 138

H. I don't know 263

12 (Many panelists selected more than one item)

Q5. Have you increased or decreased your consumption of

probiotics over the last 3 months because of health concerns?

13

Nu

mb

er o

f p

eople

res

pon

din

g Total number of

panelists 1444

Q6. What factors might discourage you from purchasing products containing

probiotics? Select all that apply.

Items Number of

responses

A. I do purchase products containing probiotics 519

B. They are not available where I shop 130

C. I just haven't thought about buying them 327

D. I don't know enough about them 451

E. I take vitamin and mineral supplement(s) instead 162

F. I think they are overpriced 270

G. I already maintain a healthy diet and lifestyle 270

H. I don't believe the claims they make 134

I. I can't afford to purchase these products 111

J. These products do not taste good 41

K. These products are not natural 48

L. Other 54

M. I don't know 171


15

Topic list

• Knowledge of health benefits of plant sterols;

• Weekly cost of plant sterols;

• Weekly food intake of different types of plant sterol products;

• Perceptions of health benefits from plant sterols;

• Change in consumption of plant sterols because of health concerns;

• Discouraging purchasing factors for plant sterols.

2. Plant sterols

16


plant sterols?



products containing plant sterols?

17


Q9. How often do you typically eat the following products that

contain plant sterols?

18

A. Dietary supplements with plant sterols B. Plant sterol enriched margarine



contain plant sterols? Continued…

19

C. Plant sterol enriched yogurt D. Plant sterol enriched yogurt drink


20

E. Other plant sterols products



contain plant sterols? Continued…


and/or supplements that contain plant sterols?


21

Items Number of

responses






F. No benefit 42

G. I don't buy any products with plant sterols 290

H. I don't know 674

(Many panelists selected more than one item)


plant sterols over the last 3 months because of health concerns?

22

Total number of

panelists 1444

Nu

mb

er o

f p

eople

res

pon

din

g

Q12. What factors might discourage you from purchasing products

containing plant sterols ? Select all that apply.

23

Items Number of

responses

A. I do purchase products containing plant sterols 169











L. Other 3.440

M. I don't know 441


24

Omega-3 Fatty Acids

Topic list

• Knowledge of health benefits of omega-3;

• Weekly cost of omega-3;

• Weekly food intake of different types of omega-3 products;

• Perceptions of health benefits from omega-3;

• Change in consumption of omega-3 because of health concerns;

• Discouraging purchasing factors for omega-3;

• Intake of fat containing foods.


omega-3 fatty acids?

25



products containing omega-3 fatty acids?

26


Q15. How often do you typically eat these products

containing omega-3 fatty acids?

27


A. Animal fat (butter, lard, tallow) B. Canola oil


containing omega-3 fatty acids? Continued…

28

D. Flaxseeds


C. Fish oil capsules and cod liver oil



29

E. Flaxseed oil F. Flaxseed oil capsules




30


G. Hemp (oil, seeds) H. Nuts and seeds (cashews, hazelnuts,

macadamia nuts, pecans)



31

I. Oily fish (anchovies, herring,

mackerel, salmon, sardines, trout,

tuna)

J. Omega-3 enriched bread




32

K. Omega-3 enriched cereal L. Omega-3 enriched dairy, alternative

beverage (soy, hemp)


33

M. Omega-3 enriched eggs N. Omega-3 enriched fruit juice




34

O. Omega-3 enriched margarines

or other spreads



P. Omega-3 enriched milk




35

Q. Omega-3 enriched snack (candy

bar, granola bar)

R. Omega-3 enriched yogurt




36

S. Seafood (scallops, shrimp) T. Soybean (edamame beans, soybean oil,

tofu)




37

V. Other omega-3 products U. Walnuts



and/or supplements that contain omega-3 fatty acids? Select all

that apply.

38

Items Number of

responses






F. No benefit 24

G. I don't buy any products with omega-3 fatty acids 49

H. I don't know 207



omega-3 fatty acids over the last 3 months because of health

concerns?

39

Total number of

panelists 1444

Nu

mb

er o

f p

eople

res

pon

din

g

Items Number of

responses

A. I do purchase products containing omega-3 fatty acids 626











L. Other 41

M. I don't know 219

Q18. What factors might discourage you from purchasing products containing

omega-3 fatty acids? Select all that apply.


Q19. Are you more likely to purchase foods if they contain the

following fats?

41

Average response on the scale of 1 = Very unlikely 4 = Neutral 7 = Very likely

42

Topic list

• Place of purchase for functional foods convenient for the

consumer;

• Place where consumer would like to see these products sold;

• Household consumption: functional foods by members under

18years old;

• Household consumption: frequency by members under 18 years

old;

• Canadian status;

• Cultural background influences on food choices;

• Comments regarding probiotics, plant sterols, omega-3 fatty acids.

4. General

Q20. Over the last 3 months, where have you purchased

products containing probiotics, plant sterols and/or omega-3

fatty acids? Select all that apply.

Items

Number of responses

Probiotics Plant Sterols Omega-3 I don’t know

A. Cafeteria 26 4 26 430

B. Convenience store (7-11, gas

station)

18 3 25 396

C. Drug store or pharmacy 101 26 196 322

D. Local, independent grocery

store

354 138 434 249

E. Mass merchandiser (Costco,

Superstore, Walmart)

509 210 675 225

F. Natural/health food store (Vita

Health, Sunrise)

134 63 200 321


Q20. Over the last 3 months, where have you purchased

products containing probiotics, plant sterols and/or omega-3

fatty acids? Select all that apply. Continued…

Items

Number of responses


G. Online 20 9 18 342

H. School 11 2 7 345

I. Specialized nutritional

supplement store (GNC)

25 16 47 325

J. Supermarket (Co-op,

Safeway, Sobeys)

705 316 822 209

K. Vending machine 4 2 10 336

L. I don't buy any food, drink

and/or supplement product(s),

but I am willing to try

103 126 92 254


Q21. Where would you like to see these products sold?


45

Items

Number of responses


A. Cafeteria 314 242 332 309

B. Convenience store (7-11, gas

station)

226 174 233 321

C. Drug store or pharmacy 334 283 376 269

D. Local, independent grocery

store

581 488 613 224

E. Mass merchandiser (Costco,

Superstore, Walmart)

663 575 700 210

F. Natural/health food store (Vita

Health, Sunrise)

436 388 466 240


Q21. Where would you like to see these products sold?

Select all that apply. Continued…

46

Items

Number of responses


G. Online 128 117 139 344

H. School 299 242 304 308

I. Specialized nutritional

supplement store (GNC)

247 226 268 287

J. Supermarket (Co-op, Safeway,

Sobeys)

779 684 825 197

K. Vending machine 187 160 209 324

L. I don't buy any food, drink

and/or supplement product(s), but I

am willing to try

114 115 120 271


Q22. In your household, are there any people under 18-years

of age that consume the following products?

47

A. Probiotics B. Plant sterols


Q22. In your household, are there any people under 18-years

of age that consume the following products? Continued…

48

C. Omega-3


Q23. How often do those members of your household, under the

age of 18-years-old, consume the following food, drink and/or

supplement products?

49

A. Probiotics B. Plant sterols


Q23. How often do those members of your household, under the

age of 18-years-old, consume the following food, drink and/or

supplement products? Continued…

50

C. Omega-3


Q24. How long have you lived in Canada?

51

Items Responses (%)

A. Born in Canada 89

B. More than 10 years 7.6

C. 6-10 years 0.9

D. 1-5 years 0.6

E. Less than 1 year, or visiting 0.1

F. No response 1.9

Q25. Which cultural background influences your current

food choices at home?

52

Items Responses (%)

Indigenous Peoples of Manitoba 8.4

Indigenous Peoples of Canada 7.5

Indigenous Peoples, elsewhere 0.6

Northern America (Bermuda, Canada, USA) 58.7

Central America (Mexico, Nicaragua, Panama) 3

South America (Argentina, Colombia, Ecuador) 0.8

Caribbean (Cuba, Trinidad and Tobago) 0.4

Northern Europe (Denmark, Finland, Iceland,

Ireland, Lithuania, Norway, Great Britain)

17.3

Eastern Europe (Bulgaria, Czech Republic, Poland,

Russian Federation, Slovakia, Ukraine)

17.9

Note: Regions were pre-determined by the UN Statistics Division. Countries listed are examples from each area.


food choices at home? Continued…

53

Items Responses (%)

Southern Europe (Greece, Italy, Portugal, Spain) 6.5

Western Europe (France, Germany, Netherlands) 12.5

Northern Africa (Egypt, Libya, Morocco, Sudan) 0.3

Eastern Africa (Ethiopia, Uganda, Tanzania) 0.2

Southern Africa (Namibia, South Africa) 0.1

Western Africa (Liberia, Nigeria, Senegal) 0

Middle Africa (Angola, Cameroon, Central African

Republic, Congo, Gabon)

0

Eastern Asia (China, Korea, Japan, Mongolia) 4.7

South-Eastern Asia (Indonesia, Philippines) 0.9

Southern Asia (Afghanistan, India, Iran, Pakistan) 1.8



food choices at home? Continued…

54

Items Responses (%)

Western Asia (Azerbaijan, Iraq, Israel, Turkey) 0.6

Central Asia (Kazakhstan, Turkmenistan) 0

Australia and New Zealand 0.4

Melanesia (Fiji, Papua New Guinea) 0

Micronesia (Guam, Marshall Islands, Palau) 0

Polynesia (Cook Islands, Samoa, Tonga) 0

[2] United Nations Statistics Division (2011). Composition of macro geographical (continental) regions, geographical sub-regions, and selected economic and other

groupings. Retrieved from http://unstats.un.org/unsd/methods/m49/m49regin.htm.


http://unstats.un.org/unsd/methods/m49/m49regin.htm

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This is a Faculty of Human Ecology,

University of Manitoba Project.

Funding is provided by Growing Forward,

a federal-provincial-territorial initiative.

Acknowledgements…

Feltham, T., Lengyel, C., Sevenhuysen, G. (2012). Manitoba Consumer Monitor Food Panel. Published by

the University of Manitoba. Funded by Growing Forward, a federal-provincial-territorial initiative.

Phone: 204.487.3716

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Website: www.mcmfoodpanel.ca

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Twitter: twitter.com/#!/mcmfoodpanel

Address: 13-59 Scurfield Blvd; Winnipeg, MB; R3Y 1V2

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