Surse bibliografice recomandate pentru disciplina Tehnici comerciale:

Adscliei V., Tehnici comerciale moderne - marketingul spaiilor de vnzare, ed. Uranus, Bucureti, 2006 Aguilar M., Vnztorul de elit. Tehnici i strategii de succes, ed. Polirom, Iai, 2008 Carnegie D., Tehnici de a vinde, ed. Cartea Veche, Bucureti, 2003 Corcos M., Tehnici de vnzare eficiente. Planul de vnzare. Principii i condiii eseniale, ed. Polirom, Iai, 2008 Caron N., Cum s vinzi clienilor dificili. Secretele persuasiunii, ed. Polirom, Iai, 2008 Costea C., Comerul de gros i cu amnuntul, ed. Uranus, Bucureti, 2001 Costea C., Firma de comer n economia de pia, ed. Uranus, Bucureti, 2004 Denny R., Succesul n vnzri, ed. All Beck, Bucureti, 2003 Lindstrom M., Buyology: adevruri i minciuni despre motivele pentru care cumprm, ed. Publica, Bucureti, 2011 Miricescu D., Metode i tehnici de vnzare. Elemente privind comportamentul consumatorului i managementul ofertei, ed. Universitii Lucian Blaga din Sibiu, Sibiu, 2008 Mouton D., Paris G., Practica merchandisingului: Spaiul de vnzri. Oferta de produse. Comunicarea la locul de vnzare, ed. Polirom, Iai, 2009 Pop Cohu I. (coord.), Catan A., Tehnologie, organizare i amenajare n comer, ed. Universitii din Oradea, Oradea, 2010 Ristea A. L., Tudose C., Ioan-Franc V., Tehnologie comercial, ed. Expert, Bucureti, 1999 Schiffman S., Tehnici de abordare telefonic n vnzri, ed. Business Tech International Press, Bucureti, 2003 Underhill P., Chemarea mall-ului, ed. Brandbuilders Grup, 2007 Ziglar Z., Arta vnzrii, ed. Amaltea, Bucureti, 2002

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Badia E., Zara and her Sisters. The Story of the Worlds Largest Clothing Retailer, Palgrave Macmillan, 2009 Berman B., Competing in Tough Times. Business Lessons from L. L. Bean, Trader Joes, Costco, and Other World-Class Retailers, Pearson Education, 2011 Bloch, A., Maquin, A., Encyclopdie vente et distribution, ed. DOrganisation, Paris, 2002 Bruce M., Moore C., Birtwistle G., International Retail Marketing. A Case Study Approach, Elsevier Butterworth-Heinemann, 2004 Chatain A. et al., Management des unites commerciales, ed. Foucher, 2009 DeHerder R., Blatt D., Shopper Intimacy. A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success, Pearson Education, 2011 Dennis C., Objects of Desire. Consumer behaviour in shopping centre choices, Palgrave Macmillan, 2005; Dunne P., Lusch R., Carver J., Retailing, 8th Edition, Cengage Learning, 2013 Fillol C., L'entreprise apprenante le knowledge management en question, LHarmattan, 2009 Hansen T., Solgaard H.S., New Perspectives on Retailing and Store Patronage Behavior. A study of the interface between retailers and consumers, Kluwer Academic Publishers, 2004 Krafft M., Mantrala M., Retailing in the 21st Century. Current and Future Trends, 2nd Edition, Springer, 2010 Lincoln K., Thomassen L., How to Succeed at Retail. Winning case studies and strategies for retailers and brands, Kogan Page, 2009 Mesher L., Basics Interior Design. Retail Design, AVA Publishing, 2010 Penrith D., Start and Run a Shop. How to Open a Successful Retail Business, How To Books, 2009 Reynolds J., Cuthbertson C., Retail Strategy. The view from the bridge, Elsevier Butterworth-Heinemann, 2004 Simon F.X., de Sousa M., Management et gestion dun point de vente, 2e dition, Dunod, 2008 Thomassen L., Lincoln K., Aconis A., Retailization. Brand Survival in the Age of Retailer Power, Kogan Page, 2009 Tungate M., Fashion Brands. Branding Style from Armani to Zara, 2nd Edition, Kogan Page, 2008 Underhill P., La science du shopping. Comment le merchandising influence lachat, Editions Village Mondial, Paris, 2000 Vairez R., La vente au dtail: Les tehniques de vente des meilleurs professionnels, Editions DeBoeck Universit, Bruxelles, 2001 Vandercammen M., Jospin-Pernet N., La distribution, 3e dition, De Boeck, Bruxelles, 2010 Vigny Jacques, Distribution Structures et Pratique, 3e dition, Ed. Dalloz, Paris, 2006 Yudelson J., Sustainable Retail Development. New Success Strategies, Springer, 2009 Zentes J., Morschett D., Schramm-Klein H., Strategic Retail Management. Text and International Cases, Gabler, 2007 Alte RESURSE ELECTRONICE cri i articole (vor fi trimise n format electronic)

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reviste: Revista de Comer (la bibliotec) Piaa (www.revista-piata.ro) Magazinul Progresiv (www.magazinulprogresiv.ro)

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Euromonitor International, 10 Global consumer trends for the next 5 years, noiembrie 2012, www.euromonitor.com Euromonitor International, Whats New with the Emerging Market Consumer?, ianuarie 2013, www.euromonitor.com Nielsen, Shopper Trends 2012. Romania, 2012,http://www.magazinulprogresiv.ro/uploads/media/editia_149/Shopper_Trends_Selectie.pdf2