Surf Life Saving Australia Annual Report 2014/15
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Transcript of Surf Life Saving Australia Annual Report 2014/15
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A N N U A L R E P O R T 2 014 -15S U R F L I F E S A V I N G A U S T R A L I A
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I N T R O D U C T I O N AWA R D S & H O N O U R S
G O V E R N A N C E & O V E R S I G H T
S L S E N T I T I E S
S L S A O P E R AT I O N S S TAT I S T I C A L S U M M A R I E S
F I N A N C I A LR E P O R T
G L O S S A R Y O F T E R M S
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Aussies in April, 2015. North Kirra SLSC
and Tugun SLSC hosted the event which
featured some historic moments from
some of the most decorated athletes in
our proud sporting history. For the first
time, The Aussies was launched with a
two-day youth championships featuring
only competitors aged 15 and under. More
than 6,000 members and 400 volunteers,
officials and SLSA staff helped stage
one of the most memorable Australian
Championships ever seen.
The year ended with the arrival of a new
Chief Executive for SLSA, with Melissa King
replacing Greg Nance who has retired.
Melissa steps up from her role as the
General Manager of Communications and
Business Development (CBD). She is the
first ever female CEO of the peak body.
The CBD team, in conjunction with the
SLS Foundation embarked on the first
of a five-year National Fundraising and
Awareness campaign in December 2014.
In year one, it was shown that Be A Life
Saver had raised public awareness of
Surf Life Saving as a community cause in
need of public support. We encourage
the community, our members, partners
and ambassadors to support our efforts
to raise $1 million by 2020 to keep our
beaches and community safe.
We would like to take this opportunity
to thank and acknowledge the following
directors; Andrew McGuiness and Mark
Irwin who have retired from the SLSA
Board and thank them for their positive
contribution to SLSA. We also welcome
new board members Bridget Riggs, NT
and Craig Smith-Gander, WA.
We also thank all of the members of
the SLSA Board and subsidiaries for their
positive commitment and contribution
and high levels of performance.
The strength of SLSA is due to the hard
work and dedication of our volunteers
who are supported by our directors, staff,
officers and committees as well as our
states, branches and clubs.
Thank you to our members for their
ongoing support of our visionzero
preventable deaths in Australian waters
and our mission to save lives, create great
Australians and build better communities.
T he 2014/15 Annual Report is a snapshot of the incredible contribution Surf Life Saving Australia makes to Australian society. A
reflection on our achievements should
instil immense pride in all associated with
Australias peak coastal water safety body.
Our mission is to save lives, create great
Australians and build better communities.
In 2014/15:
Our frontline surf lifesavers, lifeguards
and support operations groups
performed 12,690 rescues, 42,424
first aid treatments and 1,255,090
preventative actions.
We increased total membership
numbers by 0.6per cent to a total
of 169,633.
Our patrolling members completed a
total of 1.3 million volunteer hours
on patrol.
Those numbers reinforce SLSAs
commitment to safety. The safety of the
community. The safety of our members.
It remains our number one priority in all
that we do.
A key initiative was a commitment by
the SLSA Board to proceed with the
development of Personal Protective
Equipment (PPE) for use in surf sports.
SLSA has worked with industry experts to
develop a fit-for-purpose buoyancy vest
that meets surf specific specifications. It is
a significant development in safety for our
members. These will become mandatory
in October 2016. It followed the
introduction of mandatory use of helmets
in surf boat training and competition.
Clubs across Australia have benefited
from the allocation of Federal Government
grants under the $8 million Beach Safety
Equipment Fund, which will be distributed
to clubs over the next five years. This
money has and will continue to help clubs
keep our beaches safe with the best
equipment available.
The Federal Government continues
to support Surf Life Saving and it
received quarterly updates through
the Parliamentary Friends of Surf Life
Saving initiative, co-chaired by Sarah
Henderson MP and Matt Thistlethwaite
MP. A highlight was the landing of the
Westpac Lifesaver Rescue Helicopter on
the lawn of Parliament House in Canberra
in December 2014. Guests throughout
the year included the National Rescue of
the Month winners, recognising national
excellence in lifesaving and rescues.
The former Prime Minister of Australia
The Hon Tony Abbott MP launched
the National Coastal Safety Report at
Queenscliff SLSC, NSW in December 2014.
The report identified a reduction in the
number of coastal drownings in Australia.
The Governor of NSW, His Excellency
the Hon. David Hurley officially launched
the SLSA publication Those Who Served:
Surf Lifesavers At War in Sydney in June
2015. It featured a history of Surf Life
Saving members who have served in the
Australian military since 1899.
The Australian Surf Life Saving
Championships celebrated its 100th
anniversary of the first ever staging of The
KEY DATES
2014
1820 Jul National Inflatable Rescue Boat (IRB) Championships (Kingscliff, NSW)
810 Aug National Pool Rescue Championships (Sydney Olympic Park, NSW)
28 Aug Parliamentary Friends of Surf Life Saving Quarterly Update (Parliament House, Canberra, ACT)
67 Sept Kelloggs Nutri-Grain Trials (Salt Beach, QLD)
24 Oct SLSF AGM
24 Oct SLSA AGM
25 Oct National Awards of Excellence (Sydney, NSW)
1-2 Nov Coolangatta Gold 2014 (Coolangatta Beach, QLD)
18-Nov WHO Global Report on Drowning Report Launched
4-Dec Parliamentary Friends of Surf Life Saving Quarterly Update (Parliament House, Canberra, ACT)
13-Dec Beach Safety Equipment Fund launch
14-Dec 2014 National Coastal Safety Report launched by former Prime Minister of Australia, The Hon. Tony Abbott MP
28-Dec Launch of the Be A Life Saver fundraising and awareness campaign
2015
23 Jan Interstate Surf Life Saving Championships (Newport Beach, NSW)
28 Feb National Leadership College (Sydney, NSW)
5 Feb Tsunami the Ultimate Guide launched by the Minister for Justice
68 Feb Trans-Tasman Test Match for Surf Boats (Stockton, NSW)
12 Feb Parliamentary Friends of Surf Life Saving re-launch (Parliament House, Canberra, ACT)
1119 April Australian Surf Life Saving Championships (North Kirra Beach, QLD)
16 Apr Annual Life Members Dinner
18 Jun Parliamentary Friends of Surf Life Saving Quarterly Update (Parliament House, Canberra, ACT)
1114 Jun Clash of the Paddles (Hamilton Island, QLD)
Graham Ford
President SLSA
P R E S I D E N T & C E O S R E P O R TI N T R O D U C T I O N
OUR FRONTLINE SURF LIFESAVERS, LIFEGUARDS AND SUPPORT OPERATIONS GROUPS PERFORMED 12,690 RESCUES, 42,424 FIRST AID TREATMENTS AND 1,255,090 PREVENTATIVE ACTIONS.
Greg Nance
Chief Executive Officer
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S urf Life Saving Australia (SLSA) is Australias peak coastal water safety, drowning prevention and rescue authority.
With 169,633 members and 313 affiliated
Surf Life Saving Clubs, Surf Life Saving
Australia represents the largest volunteer
movement of its kind in the world.
In 2014/15, Surf Life Saving active
members were involved in over 12,690
rescues, 42,424 emergency care
treatments and 1,255,090 preventative
actions. Each year our volunteers deliver
more than 1.3 million voluntary patrol
hours. Since Surf Life Saving (SLS) was
established in 1907, over 630,000 lives
have been saved.
SLS is a unique not-for-profit community
cause that exists through community
donations, fundraising, corporate
sponsorship and government grants.
W H Y W E E X I S T O U R M I S S I O NSurf Life Saving exists to save lives,
create great Australians and build
bettercommunities.
Australia has over 11,500 beaches
dispersed along 36,000 km of coastline.
Australian beaches receive an estimated
100 million visitations annually.
Despite significant advancements in
technology, techniques and knowledge,
people still drown on the coast in
unacceptable numbers. Surf Life Saving
exists to save lives, and we are committed
to reducing the coastal drowning rate by
50 per cent by 2020.
W H AT W E D OThe Surf Life Saving movement creates
a safe environment on and off Australian
beaches through a range of support
operations. These operations include:
24/7 emergency response groups
rescue helicopter service
jet rescue boats
offshore rescue boats
rescue water craft
surveillance systems
radio control and coordination centres
volunteer lifesaving services.
Surf Life Saving Australia, through the state
and territory centres, operates the Australian
Lifeguard Service, the countrys largest
lifeguard service, providing cost recovery
lifesaving services to local government and
other coastal land managers.
O U R S T R AT E G I E SSLSA has developed a strategic plan that
will guide the Surf Life Saving movement
through to the year 2020. The focus of
our 2020 Strategic Management Plan is to
further build the capacity and capability of
the movement to achieve our vision of zero
preventable deaths in Australian waters.
These are the four pillars of strategic intent
we pursue to achieve our vision:
1. Extend lifesaving coverage to meet
community needs.
2. Develop our people.
3. Ensure a relevant and growing
movement.
4. Engage the community to participate
and donate.
O U R S TA K E H O L D E R SOur principal stakeholders are those who
use and enjoy the Australian coastline
and those who are directly or indirectly
impacted by our actions.
I N T E R N A L Staff
State and territory centres: state and
territory centres are represented by our
members on the SLSA Board. SLSA has
regular contact with our owners through
board meetings and other forums
C O R P O R AT E Corporate Partners: the majority of our
programs are funded by a number of
corporate partners. We also actively
seek new partners to ensure the long-
term sustainability of the movement.
SLSA encourages all Australian
corporates to include Surf Life Saving in
their workplace giving program
G OV E R N M E N T Parliamentary Friends of Surf Life
Saving (Federal): SLSA invites members
to participate in quarterly updates
outlining Surf Life Savings key issues
and activities
Australian Government departments
and agencies: SLSA relies on support
from the following Australian
Government departments and agencies
for a number of our programs:
Australian Sports Commission
Department of Health
Department of Foreign Affairs
and Trade
Department of the Environment
Other levels of government: Surf
Life Saving state centres have direct
relationships with state governments,
while our clubs liaise with their relevant
local government. For particular
activities, namely national sporting
events, SLSA will form a relationship
with state and local government
Parliamentarians: in order to
strengthen the reputation of the
organisation, we engage in proactive
advocacy with elected members
of parliament, particularly those
representing coastal seats
C O M M U N I T Y SLS members: SLSA has a duty of care
to protect its members as they carry out
their duties on and off the beach
Potential members: the organisation
depends on new recruits to maintain
and increase lifesaving services
Beach-going community: SLSA
communicates with the community
via a variety of different programs and
channels, including public advertising
and awareness campaigns and the
distribution of educational resources
Donors: SLSA communicates with
its donors, the Guardians of the Surf,
regularly through The Surf Life Saving
Foundation
F U N D I N GAs a community cause, SLSA relies on
the Australian Government, corporate
partners and donors to fund the majority
of its activities. One-third of the parent
entities funding comes from the
Federal Government. The remaining
two-thirds is secured via national
corporate partners, licensing and fees
for competitions.
The Surf Life Saving Foundation actively
conducts fundraising around Australia on
behalf of SLS and its state centres while
Surf Life Saving clubs also conduct their
own fundraising activities. To support
their lifesaving activities the state centres
(which report separately) are engaged in
commercial activities such as education,
training and the provision of contract
lifeguard services to local government
and other land managers.
S TAT U T O RY O B L I G AT I O N S A N D O V E R S I G H TSLSA is a company limited by guarantee
under the Corporations Act 2001
(Commonwealth). SLSA is also a
registered charitable institution under
the NSW Charitable Fundraising Act 1991
(NSW). The Surf Life Saving Foundation
operates under the charitable fundraising
legislation in each of the states and
territories it is registered.
A B O U T T H I S R E P O R TThis is the Annual Report of SLSA Ltd.
The Surf Life Saving movement is made
up of over 500 separate legal entities,
ranging from state centres, clubs,
branches and support operations. The
financial accounts of these entities, whose
relationship with SLSA Ltd is further
described on pages 7689, are not
consolidated here. However, the activities
and achievements of all Australias surf
lifesavers are consolidated and reported.
N O T I C E O F A N N U A L G E N E R A L M E E T I N GNotice is given of the Annual General
Meeting of SLSA Ltd. The meeting will be
held on Friday 23 October, 2015 at SLSAs
Office, Bondi Icebergs. All SLSA members
are welcome to attend.
W H O W E A R EI N T R O D U C T I O N
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V I S I O NZero preventable deaths in Australian waters.
M I S S I O NWe save lives, create great Australians and build better communities.
SURF LIFE SAVING STR ATEGIC PL AN
GOALS
1. EX TEND LIFESAVING COVER AGE TO MATCH COMMUNIT Y NEEDS
2. DEVELOP OUR PEOPLE 3. ENSURE A RELEVANT & GROWING MOVEMENT
4. ENGAGE THE COMMUNIT Y TO PARTICIPATE & DONATE
STR ATEGIES
1.1 Optimise our resources to always be rescue ready.
1.2 Apply evidence-based research to determine community water safety requirement.
1.3 Enhance and integrate coastal risk management systems.
1.4 Promote SLSA as the peak coastal safety body.
1.5 Incorporate SLS services into the local, state and national emergency management systems.
1.6 Support ILS development activities, particularly through the Asia-Pacific region.
2.1 Provide and promote the opportunities and pathways in SLS to motivate our members.
2.2 Provide ongoing leadership opportunities to our people
2.3 Provide efficient, relevant and flexible learning opportunities.
2.4 Develop our participation initiatives including surf sports.
2.5 Provide opportunities for our members to participate in activities including through ILS.
3.1 Protect, manage and promote the SLS brand to drive internal and external support.
3.2 Utilise evidence-based research to inform development and implementation of safe practices.
3.3 Develop effective strategic, operational alignment across all levels.
3.4 Ensure sound environment practices at all levels.
3.5 Implement efficiencies across the movement.
3.6 Understand community expectations of involvement via engagement.
4.1 Promote and celebrate SLS positive contribution to Australian society.
4.2 Promote SLS as an organisation in need.
4.3 Provide opportunities and encourage community, corporate partners and stakeholders to actively participate in SLS.
4.4 Grow revenue from corporate partners and government sectors.
4.5 Proactively and transparently communicate how all funds raised are used.
SUCCESS FACTORS
No drowning deaths between the flags.
Community needs quantified through Total Service Plan (TSP).
Coastal drowning in Australia reduced by 50 per cent by 2020.
Service delivery measured with delivery reflecting need.
All state entities are included in state / territory emergency management systems.
Learning opportunities equip our people with the skill set to support the achievement of our vision.
SLS has a participation pathway that generates sustained membership levels to support community outcomes.
Boards / senior management at the national, state, branch and club levels are representative of the movement and community makeup.
SLS IP protected through application of existing IP legislation for unauthorised use.
Liquidity ratio remains positive. SLS States sign and
participate in memorandum of understanding (MOU) agreeing fundraising parameters.
SLS strategic plans are aligned at national, state and club level.
National and state risk and compliance registers are current and reported.
Safety of our people remains first and foremost.
Non-government revenue increases annually - National community fund
raising campaign secures $1 million/annum by 2020
- Annual increase in non-government revenue of up to 5 per cent per year
- SLS donors increase by 3 per cent annually
SLSA reports on distribution of funds transparently across the movement annually through owned and earnt channels.
Brand awareness and economic impact increases annually.
S L S 2 0 2 0 S T R A T E G I C P L A NI N T R O D U C T I O N
12,690FIR S T AID TRE ATME NTS
PREVENTATIVE ACTIONS VOLUNTEER HOURS ON PATROL
1,255,090
MEMBERS
AUSSIESCOMPETITORS
OVER 1,200 HOURS OF FLYING
1,035
PAG E VIE WS ON BEACHSAFE SITE
1,217,180
MISSIONS
7,476MEDALLIONS
63,055
15,000
POSITIVE CONTRIBUTION TO SLS ENTITIES
$21.3 MILLION
DURING FINALS DAY AT THE AUSSIES
H I G H L I G H T SI N T R O D U C T I O N
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1. EXTEND LIFESAVING COVER AGE TO MATCH COMMUNIT Y NEEDS
2020 STR ATEGIC INTENT WHAT WE HAVE ACHIEVED 2014/2015 OUR PRIORITIES FOR 2015/2016
1.1 Optimise our resources
to always be rescue
ready.
A helicopter working group established to
consider opportunities in relation to Southern
Region Helicopter Rescue Service and assist
Northern Region Helicopter Rescue Service and
cease Helicopter Emergency Medical Service
(HEMS) operations.
Extended national partnership with Telstra to
improve our operational communication and
information management systems and enhance
emergency response.
Implemented the first year of the Beach Safety
Equipment Fund providing over $1 million for
clubs to purchase vital lifesaving equipment.
Provided Black Spot Drowning Reduction
Program funding for crucial drowning prevention
initiatives targeting high-risk locations and
population groups across Australia.
Distributed the BRP Grant providing over
$300,000 worth of powercraft to services
across Australia.
Reviewed the SLSA Compliance and Accreditation
Program for Lifesaving Equipment.
Finalise recommendations in relation to
transfer of Southern to SLSNSW.
Undertake a consultative strategic
planning process into the future of
lifesaving operations beyond 2020.
Deliver a five year master plan for the
organisations operational information and
communications requirements.
Successfully implement national grant and
funding programs.
Successfully reform the SLSA Compliance
and Accreditation Program for Lifesaving
Equipment including transition to
independent assessors.
1.2 Apply evidence-based
research to determine
community water safety
requirement.
SLSA implemented a revised Total Service
Plan framework to assist in the management,
analysis, reporting and communication of
the communities, coastal safety requirement
against defined objectives.
Conducted the National Coastal Safety Survey
to understand the behaviours and attitudes of
Australias coastal users.
Deliver National Coastal Safety Reports
focused on the top four priority issues
identified by the Total Service Plan.
Conduct behavioural insights research
into high-risk population groups to inform
development of drowning prevention
initiatives.
1.3 Enhance and
integrate coastal risk
management systems.
Delivered final report for the SLSA PPE project
into surf sports activities.
Researched and developed specifications for
new low buoyancy lifejackets featured in the
revised Australian Standards.
Conducted an independent review of safety
policies implemented over the past two years
with Monash University.
Implement the recommendations of the
SLSA PPE project report into surf sports.
Investigate and deliver a report into the
potential requirements and use of PPE
across Lifesaving Operations and Junior
Development Activities.
1. EXTEND LIFESAVING COVER AGE TO MATCH COMMUNIT Y NEEDS
2020 STR ATEGIC INTENT WHAT WE HAVE ACHIEVED 2014/2015 OUR PRIORITIES FOR 2015/2016
1.4 Promote SLSA as the
peak coastal safety body.
Contributed to the delivery of the Australian Water
Safety Summit.
Delivered the 2014 National Coastal Safety Report.
Progressed the Rocky Coasts Research Project with
the universities of Melbourne and Wollongong.
Contribute to the delivery of the 201520
Australian Water Safety Strategy.
Deliver the 2015 National Coastal Safety
Report.
1.5 Incorporate SLS
services into the
local, state and
national emergency
management systems.
Represented the movement in Australian Fire
and Emergency Service Authorities Council
(AFAC) forums and on federal government
emergency management committees.
To deliver and promote reliable and trusted
response by SLS services to emergencies.
To improve processes and ensure SLSA are
representing the views of our member states
in order to act as one SLS body in the sector.
Confirm our position as the peak water safety
organisation in this country by showing
our capabilities, experience and expertise
and thereby increasing awareness of public
safety messaging.
1.6 Support ILS
development activities,
particularly through the
Asia-Pacific region.
SLSA maintained a strong presence on the ILS
Board of Directors as well as the various ILS
Commissions.
Worked collaboratively with ILS members to
implement the recommendations of the WHO
Global Burden of Drowning Report.
Reviewed SLSAs International Development
Program objectives, processes and
responsibilities.
Work with RLSSA to develop opportunities
to enhance lifesaving within the Asia-
Pacific region.
S C O R E C A R DI N T R O D U C T I O N
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2. DEVELOP OUR PEOPLE
2020 STR ATEGIC INTENT WHAT WE HAVE ACHIEVED 2014/2015 OUR PRIORITIES FOR 2015/2016
2.1 Provide and promote
the opportunities and
pathways in SLS to
motivate our members.
Completed the research study with UTS
Attributing the social contribution of Surf Life
Saving Australia: valuing the social capital of an
iconic institution.
Delivered the SLSA National Awards of Excellence
on Saturday 25 October, 2014 in Sydney.
Launched the history book: Those Who Served:
Lifesavers at War.
To better understand why members join,
stay and leave the organisation.
Focus on youth engagement and related
programs to retain youth members in SLS.
Implement and enhance a relevant SLS
reward and recognition framework.
Develop an online, interactive pathways
framework for participation.
2.2 Provide ongoing
leadership opportunities
to our people.
Delivered a successful National Leadership
College in February 2015.
Launched SLSA Leadership Alumni in April 2015.
Led the Australian Emergency Management
Volunteer Forum (AEMVF) Leadership
Development Plan project.
Implemented SLSA staff management and
leadership program.
Undertake a review of national leadership
programs to ensure the SLS movement has
long term leadership capability that can
deliver the organisations vision and mission.
2.3 Provide efficient,
relevant and flexible
learning opportunities.
Produced 8th Edition Powercraft Training Manual
and associated resources.
Developed an education strategy and framework.
Investigated alternative eLearning options.
Conducted skills maintenance review.
Review resources as scheduled.
Adopt a national education strategy and
framework 201520.
Evaluate skills maintenance review
implementations.
2.4 Develop our
participation initiatives
including surf sports.
Delivered a successful new Interstate
Championships format which introduced live
streaming of the event through sls.com.au and
delivered close, exciting racing in an intense
atmosphere.
Delivered the first Aussies Ocean Swim which
provided an event within the Aussies program
catering for public participation.
Successfully executed marketing campaigns and
event activations for Coolangatta Gold 2014 and
The Aussies 2015.
Secured Coates Hire and Pages as event
supporters for The Aussies 2015.
Undertake a national review of sport and
recreation in surf life saving to identify
opportunities to modernise the sport
offering relative to consumer demand.
To contemporise and enhance the SLSA
marketing and communications strategies
for SLSA national sporting events.
Explore opportunities to secure new
sponsors and partners for key flagship
sporting events.
2.5 Provide opportunities
for our members to
participate in activities
including through ILS.
Australian Life Saving Team and Australian Youth
Life Saving Team represented at the World Life
Saving Championships.
Rescue 16 campaign preparations
implemented including competing at
International Surf Rescue Challenge, the
Orange Cup and the German Cup.
3. ENSURE A RELEVANT AND GROWING MOVEMENT
2020 STR ATEGIC INTENT WHAT WE HAVE ACHIEVED 2014/2015 OUR PRIORITIES FOR 2015/2016
3.1 Protect, manage and
promote the SLS brand
to drive internal and
external support.
Developed the SLS Intellectual Property policy
protecting our IP through the management of
breaches, requests and contract requirements.
Developed brand guidelines for Coolangatta Gold.
Conducted research to gauge SLSAs brand health
and responded with appropriate key messages for
public fundraising awareness campaign.
Deliver marketing, communications and
corporate partnership support to promote
full range of opportunities to members.
Ensure the Surf Life Saving brand remains
protected and valued by developing SLS
sponsorship policy and monitoring SLS
IP policy for national events versus retail
specific opportunities.
Develop the SLS brand to reinforce the
SLS mission statement and position the
movement as a relevant and accessible
organisation for all stakeholders (general
public, government, corporate donor,
members and media).
Undertake brand research post fundraising
campaign to gauge brand health and
recognition as a community organisation
in need.
To provide a consistent brand value
proposition across all SLSA digital platforms.
3.2 Utilise evidence-based
research to inform
development and
implementation of safe
practices.
Delivered final report for the SLSA PPE project
into surf sports activities.
Researched and developed specifications for
new low-buoyancy lifejackets featured in the
revised Australian Standards.
Conducted an independent review of safety
policies implemented over the past two years
with Monash University.
Implement the recommendations of the
SLSA PPE project report into surf sports.
Investigate and deliver a report into the
potential requirements and use of PPE
across lifesaving operations and junior
development activities.
Deliver safety announcement communications
strategy and SLSA Annual Report and SLSF
Annual Review to be distributed.
3.3 Develop effective
strategic, operational
alignment across
all levels.
Developed a centralised management system for
all policies.
IT review completed and recommendations
developed.
Review identified policies.
Develop and implement agreed protocols,
hierarchy and communications plans for
SLSA to engage with members.
Be an effective national movement through
collaboration with states/foundation on key
communications and business
development activities.
Investigate a digital content strategy for SLSA.
IT review implementation endorsed and
progressed.
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3. ENSURE A RELEVANT AND GROWING MOVEMENT
2020 STR ATEGIC INTENT WHAT WE HAVE ACHIEVED 2014/2015 OUR PRIORITIES FOR 2015/2016
3.4 Ensure sound
environment practices
at all levels.
Adapt between the flagsenhancing
the capacity of SLSA to cope with climate
change and to leverage adoption within local
communities. Final report published on National
Climate Change Adaptation Research Facility
website in October 2014.
Liaise with Government to ensure SLS
services are appropriately prepared
and supported to comply with incoming
Clear Air Regulations.
3.5 Implement efficiencies
across the movement.
Developed and implemented a National
Fundraising Cooperative MOU between SLSA
and state entities.
SLSA group compliance framework and registers
have been finalised and updated monthly.
Ensure SLSF is resourced to deliver growth
year on year for SLS.
3.6 Understand community
expectations of
involvement via
engagement.
SLSA annual benchmarking research including
the development key brand metrics that can be
used as brand health indicators to measure and
track ongoing performance of the SLS brand.
Be A Life Saver campaign quantitative research.
2016 SLSA benchmarking research and
Brand engagement undertaken.
Be A Life Saver campaign quantitative
research, monitoring brand health,
positioning and campaign messaging.
S C O R E C A R DI N T R O D U C T I O N
4. ENGAGE THE COMMUNIT Y TO PARTICIPATE AND DONATE
2020 STR ATEGIC INTENT WHAT WE HAVE ACHIEVED 2014/2015 OUR PRIORITIES FOR 2015/2016
4.1 Promote and celebrate
SLS positive contribution
to Australian society.
Initiated a partnership with Australian Childhood
Foundation to support an organisation-wide
audit of child safe practices.
Conducted supporter acquisition programs for
both philanthropic and commercial programs
resulting in approximately 530,000 public touch
points per month; each providing verbal or
written information regarding SLS community
services and/or achievements.
Communicated regularly with approximately
60,000 monthly supporters highlighting the
positive contribution of SLS.
Communicated with over 200 grant makers
(government and trusts/foundations) educating
them on the positive contribution SLS makes to
the community.
Complete Child Safe Organisation audit,
update SLS Member Protection Policy
and make recommendations on reforms
to enhance our duty of care to children
and young people.
Continue public contact and
communication through philanthropic,
commercial and grant programs,
highlighting key achievements.
Implement a digital test strategy as
an extension of public engagement
programs.
Use existing and new technology
to communicate key messages and
investigate best practice across multiple
channels, which includes refreshing the
website.
4. ENGAGE THE COMMUNIT Y TO PARTICIPATE AND DONATE
2020 STR ATEGIC INTENT WHAT WE HAVE ACHIEVED 2014/2015 OUR PRIORITIES FOR 2015/2016
4.2 Promote SLS as an
organisation in need.
Successfully executed year one of Be A Life Saver
national fundraising awareness campaign.
Website redevelopment underway, due for
completion before December 2015.
Communications and PR plan developed and
executed for year one of Be A Life Saver campaign,
receiving significant traction across national media.
Conducted market research to identify community
perceptions of SLS funding needs.
Implemented supporter acquisition programs in
philanthropic and commercial giving areas.
Be a Life Saver Campaign. Implement year
two of five, increasing CSA media support
and value by 10 per cent.
Continue to secure annual support from
corporate partners to aid and generate
donations to Be a Lifesaver campaign
through campaign amplifications and
donation of channels.
Website refresh implemented by
December 2015.
Implement a digital test strategy focused
on recruiting new supporters.
Implement specific lottery acquisition test
strategy targeting state of Victoria.
Review content and functionality of the
SLSF website.
4.3 Provide opportunities
and encourage
community, corporate
partners and
stakeholders to actively
participate in SLS.
The Aussies Ocean Swim launched as a way to
engage a broader audience beyond SLS members
at The Aussies 2015.
Significant PR campaigns and strategies built and
executed around Coolangatta Gold 2014, The
Aussies 2015, Awards of Excellence 2014, Be A Life
Saver campaign.
Greater prominence in mainstream media channels.
Higher rate of internally generated content.
Significant growth in followers across all social
media channels.
Enhancement of The Aussies 2015 newspaper
generating positive feedback.
Engagement with all state communications
representatives to ensure consistency and on-
message approach to content and response delivery.
Increased creation and publication of content across
SLSA website and social media to raise profile of
organisation and its members.
Implementation of weekly content around Be A
Life Saver campaign to reinforce SLS identity as a
community cause in need of donations.
Development and implementation of public
awareness campaign around PPE.
Successful execution of the retail merchandising
program behind The Aussies 2015.
Increase the engagement of the community
with SLS key messages/stories, e.g. swim
between the flags, become a member,
donate now.
Identify and secure corporate/community/
donor support of events.
Create fundraising, community and
membership opportunities to engage all
Australians. For example, promoting and
encouraging participation in fundraising
appeals and activities, The Aussies 2016
Ocean Swim, movie nights, family fun days.
Increase engagement across communication
channels e.g. increased click throughs
or social media engagement, increased
participation at events.
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S N A P S H O TI N T R O D U C T I O N
S C O R E C A R DI N T R O D U C T I O N
4. ENGAGE THE COMMUNIT Y TO PARTICIPATE AND DONATE
2020 STR ATEGIC INTENT WHAT WE HAVE ACHIEVED 2014/2015 OUR PRIORITIES FOR 2015/2016
4.4 Grow revenue from
corporate partners and
government sectors.
Established the Commercial Working Group
(CWG) with representatives from each state,
for the purpose of identifying and growing new
partnership opportunities.
Ongoing delivery of Corporate Partner Strategy.
Successful implementation of the quarterly
Parliamentary Friends activities, maintaining
engagement with federal government and building
bipartisan support for the SLS movement.
Launch of National Coastal Safety Report by former
Prime Minister in December 2014 with strong media
attendance and reporting across all mediums.
Continued to deliver grant-seeking education and
training programs to SLS entities through the Grant
Seeking Unit (GSU).
2014/2015 revenue generated through the GSU
was over $1.4 million (3 per cent above budget).
Increase corporate partner revenue through
existing and new business opportunities,
utilising the CWG forum for optimisation of
these commercial opportunities.
Continue the yearly National Coastal
Safety report.
Maintain National Rescue of the Month
Award as part of our Parliamentary Friends
of Surf Life Saving initiative.
Exploit the new licensing opportunities
identified in tourist, member and public
segments by securing incremental retail
distribution, signing new licensees in new
categories such as apparel and developing
credible and effective online retail solutions.
4.5 Proactively and
transparently
communicate how all
funds raised are used.
SLSA Annual Report made available to key
stakeholders via USB.
Delivered key messages on The Surf Life Saving
Foundation (SLSF) distribution of funds through the
SLSA Annual Report, the SLSF Annual Review and
the SLSF website.
SLSA Annual Report and SLSF Annual
Review to be distributed.
Develop key messaging for the
2015/2016 financial year.
SURF LIFE SAVING AUSTR ALIA LTD2 2011/12 2012/13 2013/14 2014/15 CHANGE %1
Revenuesponsorships & grants ($,000) 19,794 19,536 19,395 20,422 5.30%
Revenuetotal consolidated entity ($,000) 36,459 37,340 69,599 72,050 3.52%
Expendituretotal consolidated entity 35,899 37,023 68,364 70,365 2.92%
FTE employeesparent entity (i.e SLSA) 47.6 40.3 41 41.3 0.73%
SURF LIFE SAVING IN AUSTR ALIA
MEMBERSHIP
Number of male members 93,377 93,249 94,039 94,019 -0.02%
Number of female members 72,473 73,674 74,581 75,613 1.38%
Total membership 165,850 166,923 168,622 169,633 0.60%
Number of Surf Life Saving clubs 310 311 311 313 0.64%
LIFESAVING
Rescues performed by surf lifesavers + SLS support operations 12,610 8,048 8,572 9,647 12.54%
Rescues performed by ALS lifeguards 2,818 3,485 3,139 3,043 -3.06%
First aid administered by surf lifesavers + SLS support operations 17,652 34,097 13,947 19,826 42.15%
First aid administered by ALS lifeguards 17,326 30,548 17,946 22,598 25.92%
Preventative actions undertaken by surf lifesavers + SLS support operations 298,866 284,013 321,838 346,119 0.33%
Preventative actions undertaken by ALS lifeguards 629,712 621,561 694,199 908,971 30.94%
EDUCATION
Number of Cert II Public Safety qualifications issued (Bronze Medallion) 8,333 7,404 8,082 7,476 -7.50%
Percentage of junior members receiving SLSA awards 66% 71% 77% 72% -6.49%
SPORT
Number of competitors at The Australian Surf Life Saving Championships 6,525 6,518 5,080 6,168 21.42%
Number of competitors at Coolangatta Gold 502 529 609 585 -3.94%
Number of accredited officials 3,478 3,761 2,911 3,474 19.34%
Number of accredited coaches 2,790 2,817 2,810 2,104 -25.12%
COMMUNIT Y
Number of Guardians of the Surf (Donors) 48,500 50,705 55,634 53,086 -4.58%
Index1 Indicates the percentage change from 2013/14 to 2014/152 Consolidated entity includes helicopter rescue service3 Refers to services provided by SLS managed Australian Lifeguard Services
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S L S A O P E R A T I O N SS E C T I O N 0 2
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023
O V E R V I E W:The Capacity and Capability (CC) portfolio
is responsible for coastal risk and safety,
lifesaving operations, research, education
and development and surf sports.
The deliverables of Capacity and
Capability include the:
development of best practice policies to
save lives
improvement of drowning prevention
initiatives and lifesaving operations
management of member development
programs
development of consistent and relevant
educational resources/practices
enhancement of participation
development of athletes, coaches
and officials through national sport
operations, events and community
resources.
C O A S TA L S A F E T YOV E R V I E WOver 2014/15 SLSA lifesavers and
lifeguards patrolled over 400 beaches
across Australia as well as contributing to
vital 24/7 emergency response capability
for countless more unpatrolled beaches
and remote waters.
The work of both volunteers and
employees has made a significant impact
on the Australian community by helping
to prevent the loss of life and injury, as
well as enabling safer participation in
a diverse range of aquatic activities.
During 2014/15 SLSA lifesaving services
conducted 12,690 rescues, 42,424 first
aids and 1,255,090 preventative actions.
While the work of SLSA lifesavers,
lifeguards and management staff has
contributed to a steady decline of coastal
drowning rates over the past decade,
SLSA are still not on track to reach the
desired 50 per cent reduction in drowning
by 2020. This drives SLSA to work smarter
with resources, continuously improving
and innovating services.
C O A S TA L S A F E T Y W O R K P L A NThe Australian Government, Department
of Health has continued to back the
SLSA coastal safety work plan. This
enables SLSA to work with the state
centres to deliver high-priority projects
to support the SLSA vision. It also
empowers SLSA to collaborate with the
drowning prevention industry and key
stakeholders to deliver better outcomes
for the Australian community.
This year SLSA were pleased to deliver
the first instalment of the Australian
Governments Beach Drowning Black
Spot Reduction Program and Beach
Safety Equipment Fund. These programs
provided an additional $1.6 million to
our state centres and clubs to improve
their services and address high-priority
drowning reduction initiatives.
TOTA L S E R V I C E P L A NOver the past year SLSA continued
to refine its Total Service Plan with
intelligence from a wide variety of sources
integrated into the framework to better
inform our resource allocation and
decision making processes. Planning and
tendering for a major research project
investigating behavioural characteristics
of high-risk populations was completed
and commissioned for completion over
the 2015/16 financial year. This research
combined with our existing intelligence,
will inform the delivery of a series of
reports that synthesise the key evidence
and chart SLSAs strategy to address high-
priority issues through to 2020.
C A P A C I T Y & C A P A B I L I T YS L S A O P E R A T I O N S
OVER 2014/15 SLSA LIFESAVERS AND LIFEGUARDS PATROLLED 313 BEACHES ACROSS AUSTRALIA AS WELL AS CONTRIBUTING TO VITAL 24/7 EMERGENCY RESPONSE CAPABILITY
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024 025
P P E P R O J E C TSafety is paramount for members and
employees of Surf Life Saving. The
nature of the work required to save lives
often requires people to be working
in high-risk environments. The SLSA
Personal Protective Equipment (PPE)
Project delivered innovative and world-
leading outcomes over the past year with
the delivery of a specification for low
buoyancy lifejackets designed for use in
high performance activities. This research
has directly informed the revision of
the Australian Standard and led to the
introduction of the new Level 25 class of
lifejacket. A final PPE Project report for
surf sports activities was delivered.
E M E R G E N C Y R E S P O N S EResponding to state feedback on our
operational communications and
information management systems, SLSA
embarked on a mission to seek additional
funding to provide much needed
improvements to enhance emergency
response times through smarter lifesaving.
SLSAs national partner Telstra, a leader in
the emergency telecommunications field,
will proudly support the implementation
of this project over the coming five years.
This represents a significant opportunity
and a key priority for the organisation
going forward.
SLSA also fulfilled advocacy,
collaboration and industry engagement
responsibilities across a range of sectors
during 2014/15. SLSA membership
with the Australian Fire and Emergency
Services Council (AFAC) and a range
of Australian Government committees
delivered valuable opportunities for SLSA
to engage with this sector, share best
practices, learn from industry leaders and
inform our development projects.
C O N C L U S I O NAll of SLSAs achievements in coastal
safety over the past year, and
commitment to work plans moving
forward, would not be possible without
the support and advice of the leadership
and consultative groups including the
Chair of Lifesaving Mr Mark Fife OAM,
the Lifesaving Management Committee,
Lifesaving Member Advisory Committee,
working groups and technical advisers.
SLSA is looking forward to these groups
continued engagement in working
towards the 50 per cent reduction in
coastal drowning goal by 2020.
E D U C AT I O N & D E V E L O P M E N TD E V E LO P M E N T Membership during the 2014/15 season
remained steady with an increase of 0.60
per cent bringing our membership to a
total of 169,633.
Of SLSAs membership, 79,115 (47 per
cent) are under the age of 18 years, with
63,055 (37 per cent) being junior activities
members (513 years). These members are
engaged in Nipper programs that develop
personal, lifesaving and competition skills
in a fun and safe aquatic environment.
SLSA takes its duty of care to children
and young people, as well as their families
and community seriously. The 2014/15
season saw SLSA establish a partnership
with the Australian Childhood Foundation
(ACF) and subsequently engage in the
Safeguarding Children Program. The
Safeguarding Children Program will
assist SLSA to systematically increase
its capacity to keep children and young
people safe from abuse and exploitation
while they participate in SLS activities
across Australia.
SLSAs continued focus on developing its
people saw the 2015 National Leadership
College successfully engage members
and the National Leadership Review
initiated. SLSA also launched a Leadership
Alumni, which has thus far brought a
great mix of people from over 15 years of
national leadership programs together.
In addition to internal programs, SLSA
engagement in broader emergency
management leadership continued to
expand through a series of new pilot
leadership programs for leaders of
Australian Emergency Management
Volunteer Forum (AEMVF) organisations.
A highlight for 2014/15 was the
National Awards of Excellence event,
which was held in October 2014. The
annual event celebrates and recognises
the outstanding achievements of SLSA
members (please refer to page 94 for 2014
winners list).
E D U C AT I O N This year we have focused on ensuring the
eighth edition Powercraft Training Manual
and the associated resources (IRB and
RWC) are ready for release by the start of
the 2015/16 season. The new resources
are the result of input from many SLS
volunteers and staff.
ELearning is a high-attention area for
SLSA with all new resources developed
or reviewed in each portfolio being
considered for an eLearning component
and other multimedia, where suitable.
It is well documented that people are
multi-sensory learners when it comes to
skills acquisition, and SLS members are
no different. Studies have indicated that
multi-sensory learning will increase the
majority of learners understanding by
more than 50 per cent, resulting in a 25
50 per cent greater learning retention, and
with a 5060 per cent greater consistency
in content understanding, which of course
is the ultimate aim of learning. There is a
place for both face-to-face and eLearning
in SLS; by blending the two side by side,
SLSA can harness todays multi-sensory
169,633SURF LIFE SAVING MEMBERS
47%MEMBERS UNDER THE AGE OF 18 YEARS
37%JUNIOR ACTIVITIES MEMBERS (513 YEARS) IN NIPPER PROGR AMS
2,252SURF LIFE SAVING COACHES
3,474SURF OFFICIALS
C A P A C I T Y & C A P A B I L I T YS L S A O P E R A T I O N S
THE SLSA PERSONAL PROTECTIVE EQUIPMENT PROJECT DELIVERED INNOVATIVE AND WORLD-LEADING OUTCOMES OVER THE PAST YEAR.
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026 027
eLearning programs by combining video,
graphics and audio while also creating
a face-to-face experience for members
that incorporates much of what makes
facilitator-led learning effective.
A Skills Maintenance Review was
conducted this year, and the working
group involved in this project made a
number of recommendations on the
processes and procedures that have been
implemented for the 2015/16 season. This
review impacts all patrolling members
and ultimately the organisational
reputation. An evaluation of the impact
of the implementations will be completed
early 2016.
SLSA continue to streamline education
activities across the portfolios of coastal
safety, sport and development and
are working on an online, interactive
pathways framework to highlight all the
opportunities for participation, training
and development in SLS.
S P O R T I N T R O D U C T I O N Surf Life Saving sport had many
successes in 2014/15. SLSA celebrated
the 100 years of The Australian Surf
Life Saving Championships (The
Aussies), introduced the National Youth
Championships and launched a new
national coach education framework.
S P O R T D E V E LO P M E N TN AT I O N A L R E V I E W O F S P O R T A N D R E C R E AT I O N W I T H I N S U R F L I F E S AV I N GAfter 18 months of initial analysis
considering participation in surf sport,
which has been declining, the SLSA
CEO Greg Nance authored a discussion
paper entitled Sport in Surf Life Saving,
which was received and supported by
the SLSA Board in February 2015. As a
result of this paper, SLSA management
were directed to facilitate a broad,
in-depth review of sport and recreation
within SLS. The report for this review is
due in December 2015 and will consist of
reforms designed to:
increase relevance of the sport to the
wider organisation objectives
increase the physical capabilities
of lifesavers
ensure the sport system and products
offered are modern and accessible for
todays consumers, in todays society.
P E O P L E D E V E L O P M E N T2014/15 key projects delivered for the
benefit of members included:
the launch of the National Coach
Accreditation System (NCAS)
the development and delivery of team
manager education resources through
the SLSA website
the development of the new SLS
National Officiating Accreditation
System (NOAS) framework, which
was submitted to and approved by
the Australian Sport Commission.
Implementation of new official training
courses will commence in 2015/16 and
will take 23 years to fully implement
the release of the 35th Surf Sport
Manual in May 2015
the continuation of SLSAs involvement
working with ASADA in the delivery of
their anti-doping courses.
E V E N T SThe national sporting events portfolio saw
some unique milestones and a growth in
participation.
Key highlights include:
the National IRB Championships,
Kingscliff Beach, NSW, July 2014
the National Pool Rescue
Championships, Sydney Olympic Park
Aquatic Centre, Sydney, August 2014
the 30th Coolangatta Gold endurance
event. Over 600 competitors competed
across the long and short courses,
individual and team categories
the National Interstate Championships,
which enjoyed a revitalised format at
Newport Beach, NSW in January 2015
another successful Kelloggs Nutri-
Grain IronMan and IronWoman series
was delivered in collaboration with
Kelloggs Australia
the Australian Surf Life Saving
Championships, which celebrated 100
Years of The Aussies at North Kirra
Beach, QLD in April 2015. Over 6,000
competitors attended from clubs all
around Australia
the 2015 Aussie Ocean Swim was a
public event held for the first time and
ran in conjunction with The Australian
Surf Life Saving Championships
the Hamilton Island Clash of the
Paddles, Catseye Beach, Hamilton
Island, QLD, June 2015 in conjunction
with the Australian Outrigging Canoe
Racing Association (AOCRA).
H I G H P E R F O R M A N C EThe primary focus in 2014/15 for the Royal
Life Saving Society Australia (RLSSA) and
SLSA Australian Life Saving (ALS) team
was to reassert Australia as the number 1
ranked team in the world at the World Life
Saving Championships in Montpellier,
France in September 2014. Various
camps and initiatives were developed and
launched, which included an Australian
Life Saving Team Supporters Club, to
help develop a winning team culture and
continue to increase the ALS team profile.
In the 2014 Life Saving World
Championships, the Australian Life Saving
team fell just short of winning back the
Alan Whelpton trophy from New Zealand.
The final point score resulted in Australia
losing to New Zealand by just 23 points.
The 2014 Youth World Championships
saw the Australian Youth Life Saving team
record an astonishing 287 point victory
over New Zealand. Australia won a clean
sweep of all three trophies on offerSurf,
Pool and Overall point score.
The Australian Surf Boat Team travelled
to Waihi Beach, New Zealand, to contest
the annual Trans-Tasman Surf Boat Test
Series in February 2015. Both Australian
surf boat crews returned from the
event undefeated.
T H E N E X T WAV E S L S A O LY M P I C PAT H WAY S P R O G R A MSLSA has continued to collaborate with
various Australian Olympic sports in a bid
to provide SLSA members with elite athlete
pathways to transfer the skills and training
gained through our sport to pursue the
Olympic dream in a partner sport.
While this pathway has been in place
for a number of years with Australian
Canoeing, in 2014/15 we saw significant
developments in a newly structured
partnership with Australian Swimming.
Through this partnership, SLSA members
are identified from results in major SLS
swimming events (such as surf races
at national championships, swim leg
of Coolangatta Gold and Aussie Ocean
Swim) and invited to participate in an
accelerated program with Swimming
Australias Open Water Swim Program. In
return, Swimming Australia is providing
the Australian Life Saving team with
specific support for its pool lifesaving
programa key focus for future world
championships success.
Nathan Hight
General Manager, Capacity and Capability
C A P A C I T Y & C A P A B I L I T YS L S A O P E R A T I O N S
THE AUSTRALIAN SURF LIFE SAVING CHAMPIONSHIPS, CELEBRATED 100 YEARS OF THE AUSSIES AT NORTH KIRRA BEACH, QLD IN APRIL 2015. OVER 6,000 COMPETITORS ATTENDED FROM CLUBS ALL AROUND AUSTRALIA.
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028 029
NATIONAL INFLATABLE RESCUE BOAT CHAMPIONSHIPS (IRB) 2014KINGSCLIFF BEACH, NSW 1820 JULY, 2014
EVENT FIRST POINTSCORE SECOND POINTSCORE THIRD POINTSCORE
Interstate Championships QLD 53 VIC 36 NSW 33
National Championships North Burleigh 52 Kiama Downs 23 Kurrawa 21
NATIONAL POOL RESCUE CHAMPIONSHIPS 2014SYDNEY OLYMPIC PARK AQUATIC CENTRE, SYDNEY, NSW, 810 AUGUST 2014
FIRST POINTSCORE SECOND POINTSCORE THIRD POINTSCORE
Currumbin 287 Terrigal 280 Maroochydore 220
NATIONAL INTERSTATE CHAMPIONSHIPS 2015NEWPORT BEACH, NSW, 23 JANUARY, 2015
FIRST POINTSCORE SECOND POINTSCORE THIRD POINTSCORE
Overall Pointscore NSW 301 QLD 296 WA 223
Open Pointscore QLD 150 NSW 148 WA 101
Youth Pointscore NSW 153 QLD 146 WA 122
CLUB POINTS
OPENS POINTSCORE
1 Northcliffe SLSC 334
2 Newport SLSC 183
3 Currumbin SLSC 164
4 Mooloolaba SLSC 144
5 Manly LSC 108
6 Kurrawa SLSC 101
7 Alexandra Headland SLSC 95
8 Maroochydore SLSC 91
9 Redhead SLSC 79
10 Avoca Beach SLSC 76
CLUB POINTS
MASTERS POINTSCORE
1 Northcliffe SLSC 313
2 Noosa Heads SLSC 199
3 North Burleigh SLSC 175
4 Alexandra Headland SLSC 168
5 Queenscliff SLSC 163
6 Bondi Surf Bathers LSC 161
7 Mooloolaba SLSC 154
8 North Bondi SLSC 121
9 Kurrawa SLSC 116
10 Maroochydore SLSC 110
CLUB POINTS
HANDICAP POINTSCORE
1 Newport SLSC 402.8
2 Currumbin Beach SLSC 394.2
3 Redhead SLSC 377.8
4 Sunshine Beach SLSC 373.5
5 North Bondi SLSC 371.2
6 Surfers Paradise SLSC 370.2
7 Byron Bay SLSC 369.8
8 Anglesea SLSC 365.5
9 Bondi SBLSC 364.5
10 Avoca Beach SLSC 363.5
THE AUSTR ALIAN SURF LIFE SAVING CHAMPIONSHIPS 2015NORTH KIRR A BEACH, GOLD COAST, QLD, 1119 APRIL, 2015
S P O R T R E S U LT SS L S A O P E R A T I O N S
COOLANGATTA GOLD 2014GOLD COAST, QLD, 12 NOVEMBER, 2014
CATEGORY FIRST TIME SECOND TIME THIRD TIME
Open Male Long Course Josh Minogue 04:12:11 Jake Nicholson 4:19:48 Samuel Bull 4:25:04
Open Male Short Course Jackson Cosgrove 3:25:15 Joel Erskine 3:48:09 Trent Harrison 3:52:47
Open Female Long Course Elizabeth Pluimers 4:46:34 Rebecca Creedy 4:49:49 Naantali Marshall 5:01:04
Open Female Short Course Allie Britton 3:54:39 Ella Coates 4:04:37 Montannah Murray 4:10:24
U19 Male Short Course Alex Wright 3:18:34 Bobby Byrne 3:26:50 Matthew Zuill 3:29:09
U19 Female Short Course Ellie Picken 3:48:03 Alexandra Nolan 4:04:53 Stephanie Purser 4:07:38
20-29 Male Long Course Brad Mitchell 5:37:43 James Fennell 5:55:46
20-29 Male Short Course James Haigh 4:20:04 Andrew Selosse 4:22:17 Mark Dalziel 4:26:13
20-29 Female Short Course Maddison Murray 4:06:39 Cher Allen 4:13:37 Molly Lean 4:53:52
30-39 Male Long Course Ben Bolewski 4:56:05 Luke O'Garey 4:56:20 Chad Poland 5:00:05
30-39 Male Short Course Richard Lewis 3:50:54 Mick Magurren 3:57:13 Christopher Wight 3:58:49
30-39 Female Short Course Anna Fyfe 4:16:45 Andrea Miller 4:23:56 Melanie Driscoll 4:29:58
40-49 Male Long Course Mark Forrester 4:53:53 Boyd Conrick 5:00:03 Shane Whittaker 5:02:38
40-49 Male Short Course Scott Sewell 3:53:43 Sean Harvie 4:01:47 Chris Walker 4:01:51
40-49 Female Long Course Sarah Davis 7:28:45
40-49 Female Short Course Helen Murray 4:16:24 Louise Santos 4:27:38 Julie Stanton 4:39:17
50+ Male Long Course Glen Lawrence 4:58:58 Grant Kenny 4:58:58 Kim Harker 5:01:43
50+ Male Short Course Michael Kirkby 4:03:03 Robert Harney 4:19:56 Scott Unicomb 4:20:44
50+ Female Short Course Chris Outteridge 6:00:52 Sandra Herbert 6:28:37
Open Male Relay Long Course Queenscliff Gold 4:05:18 Headland Boys 4:06:38 Zchill 4:07:45
Open Male Relay Short Course The Ring Worms 3:21:21 Talle Average 4:17:44 3 Boys And An Old Man 4:46:56
Open Female Relay Long Course Swanette's 4:52:41 Jay Hach 5:00:44
Open Female Relay Short Course Southport Girls 3:59:31 Ocean Gypsys 4:03:16 North Bondi Babes 4:06:42
COOLANGATTA GOLD 2014GOLD COAST, QLD, 12 NOVEMBER, 2014
CATEGORY FIRST TIME SECOND TIME THIRD TIME
Open Mixed Relay Long Course Dee Why Suprise 4:19:37 Kozii Blue Crew 4:51:30 Team Moses 4:51:30
Open Mixed Relay Short Course T.P.F.F.C 4:08:15 Beachside Osteo Mordialloc
4:14:50 Curl Curl Mixed Open 4:33:35
Masters Male Relay Long Course Hav'n A Go 4:25:05 Malibu Masters 4:38:24 The Team That Beat The Col's Team
5:00:04
Masters Male Relay Short Course Brunswick Hookers 3:54:03 Curl Curl Masters Gold 3:59:33 NBSLC Masters 4:09:52
Masters Female Relay Short Course Bondi Angels 4:29:06 Gatta Girls 5:06:44 Mt Martha Mavericks 5:09:30
Masters Mixed Relay Long Course Team Strike 5:30:12 One Hit Wonders 5:32:11 Nelson Bay Crusties 6:02:41
Mixed Masters Relay Short Course Team Stingray 4:58:38
U19 Male Relay Short Course Southport Yellow 3:24:36 Young Guns 3:27:39 Southport Blue 3:31:38
U19 Female Relay Short Course Bluff Babes 3:41:55 Free Call After 8 3:55:44 Talk To Text 4:03:34
U19 Mixed Relay Short Course Coffs Gold 3:45:28
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H I G H P E R F O R M A N C E R E S U LT SS L S A O P E R A T I O N S
2014 WORLD LIFE SAVING CHAMPIONSHIPS (RESCUE 14)MONTPELLIER, FR ANCE, 16 21 SEPTEMBER, 2015
AUSTR ALIAN LIFE SAVING TEAM
PL ACE COUNTRY
First New Zealand (858)
Second Australia (835)
Third France (741)
Fourth Germany (482)
Fifth Italy (442)
NAME CLUB
Andrew Bowden Bronte SLSC, The Hills SLSC
Jake Lynch Newport SLSC
Ryan Napoleon Northcliffe SLSC
Shannon Eckstein (captain) Northcliffe SLSC
Lachlan Tame Avoca SLSC
Tim Schofield Terrigal SLSC, The Hills RLSC
Christina Ruiz Northcliffe SLSC
Kristyl Smith Northcliffe SLSC
Miranda Bell Northcliffe SLSC
Melissa Ann Howard Kurrawa SLSC
Naomi Flood Manly SLSC
Pamela Hendry Maroochydore SLSC
Danny Short Head CoachMaroochydore SLSC
Keith Caldwell Team ManagerBulli SLSC
Wade Sinclair Assistant CoachTownsville-Picnic Bay SLSC
Nick Marshall PhysiotherapyBurleigh Heads Mowbray Park SLSC
Caitlin Braddick Sport Science(non travelling)
Elise Bateman Assistant Manager & Sport Psychology
2014 WORLD LIFE SAVING CHAMPIONSHIPS (RESCUE 14)MONTPELLIER, FR ANCE, 16 21 SEPTEMBER, 2015
AUSTR ALIAN YOUTH LIFE SAVING TEAM
PL ACE COUNTRY
First Australia (1,065)
Second New Zealand (787)
Third Germany (600)
Fourth Italy (542)
Fifth France (503)
NAME CLUB
Matthew Davis (co-capt) Moore Park SLSC, Northcliffe SLSC
Bradley Woodward Shelly Beach SLSC, The Hills LSC
Daniel Collins Redhead SLSC
Joshua Brown Byron Bay SLSC
Nik Green Alexandra Headland SLSC
Jason Gough Mooloolaba SLSC
Ela Heiniger Byron bay SLSC, Port Hacking LSC
Prue Davies Currumbin SLSC, Queensland LSC
Chelsea Gillett Maroochydore SLSC, Brisbane LSC
Georgia Miller (co-capt) Newport SLSC
Alyssa Koenen Northcliffe SLSC
Nicole Kay Mooloolaba SLSC
Brett Dowker Head CoachCurrumbin SLSC
Craig Holden Assistant CoachElliot Heads SLSC
Garry Mensforth Team ManagerUmina SLSC
Troy Eady PhysioByron Bay SLSC
2015 TR ANS -TASMAN SURF BOAT SERIESWAIHI BEACH, WAIHI, NZ, 79 FEBRUARY, 2015
AUSTR ALIAN SURF BOAT TEAM
PL ACE COUNTRY
First Australia
Second New Zealand
NAME CLUB
Dean Roberts Bulli SLSC
Heath Mercer Bulli SLSC
Benjamin Lowe Bulli SLSC
Adam Barlow Bulli SLSC
Shane Geloven Bulli SLSC
Genevieve Bassingthwaighte Tugun SLSC
Marianne Walker Tugun SLSC
Lisa Webber Tugun SLSC
Sascha Lahey Tugun SLSC
Bruce Zillman Tugun SLSC
Brett Main Team Manager - Caves Beach SLSC
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O V E R V I E W The Communications and Business
Development (CBD) portfolio is
responsible for corporate and commercial
partnerships, communications and public
relations, national marketing and brand
guardianship, licensing and merchandise
programs and our fundraising arm, The
Surf Life Saving Foundation (see page 45).
The CBD teams aim is to ensure the
long-term sustainability of the Surf Life
Saving (SLS) movement, creating a solid
platform to deliver long-term value. The
focus is to achieve greater corporate
and community engagement. While the
organisation continued to deliver positive
revenue results, it needs more to continue
to achieve its mission of saving lives,
creating great Australians and building
better communities. Surf Life Saving is
iconically Australian and is born of a can-
do attitude.
C O R P O R AT E PA R T N E R S H I P SSurf Life Saving Australia forms
partnerships that deliver strategic
alignment and shared community value.
SLSA has reviewed its value proposition
and has worked harder to better identify
and position its assets to existing and
new partners to ensure the long-term
sustainability of the movement.
SLSA has a wealth of opportunity for
partners and has been working with them to
renew their engagement with the movement.
A highlight of 2014/15 for partnerships
was the signing of a renewed partnership
with Major National Partner, DHL.
One of the measures of SLSAs success
is reflected in its long-term partners
Westpac, who celebrated 41 years, and
DHL and Telstra who celebrated 11 years
as partners to the organisation in the
2014/15 season.
SLSA acknowledge and thank all of its
valuable corporate partners for their
support. The movement is incredibly
proud of its partnership portfolio and
recognises the valuable contribution they
make to the organisation.
SLSA encourages you to engage with our
national partners and support them where
best you can.
C O M M U N I C AT I O N S A N D P U B L I C R E L AT I O N SSurf Life Saving Australia has continued
to position itself as Australias peak water
safety organisation whose mission is to
save lives, create great Australians and
build better communities. Furthermore,
SLSA is Australias largest volunteer
movement in need of community
support to maintain ongoing growth
and sustainability.
These two pillars subsequently framed
SLSAs communications framework and
strategy in 2014/15.
This was highlighted through the
launch and implementation of the first
year of the Be A Life Saver national
SURF LIFE SAVING AUSTRALIA HAS CONTINUED TO POSITION ITSELF AS AUSTRALIAS PEAK WATER SAFETY ORGANISATION WHOSE MISSION IS TO SAVE LIVES, CREATE GREAT AUSTRALIANS AND BUILD BETTER COMMUNITIES.
C O M M U N I C AT I O N S & B U S I N E S S D E V E L O P M E N TS L S A O P E R A T I O N S
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034 035
fundraising awareness campaign. The
communications and public relations
strategy emphasised the need to profile
and promote SLSA volunteers who patrol
our beaches. It empowered our members
as spokespeople for the movement and
gave a true representation of the work and
time they provide in their communities.
A full PR strategy heavily utilised SLSAs
growing social media channels to broadly
distribute key messages. It also included
widespread mainstream media coverage
across prime-time TV news bulletins,
radio programs and national newspapers.
Post campaign reports showed that
nationwide awareness of the SLSA brand
rose by more than a third when compared
with previous activities.
SLSA is committed to openly
communicating its safety initiatives to
members and the general public. These
included the testing of low-buoyancy
lifejackets, the endorsement of Personal
Protective Equipment and the launch of
the Beach Safety Equipment Fund.
Quarterly updates of the Parliamentary
Friends of Surf Life Saving, co-chaired
by Federal members Sarah Henderson
MP and Matt Thistlethwaite MP gathered
further momentum in Canberra. A
historic landing of the Westpac Lifesaver
Rescue Helicopter in December 2014 at
Parliament House attracted significant
media interest. SLSA has dedicated
resources for internal publication of
stories about the Rescue of the Month
awards presented at each quarterly
update (see page 96).
SLSAs 2014 National Coastal Safety
Report was launched by active Surf Life
Saving member and the former Prime
Minister of Australia, the Hon. Tony
Abbott MP. Fittingly, this took place at
Mr Abbotts own surf lifesaving club,
Queenscliff SLSC.
Internal communications with SLSA
members were maintained through
fortnightly publications, On Patrol
and Surfline. These were distributed
electronically to more than 70,000
members. Ensure your email details are
current to receive these communications!
SLSA continues to embrace digital
technology and has won significant
support from members and the general
public through social media channels. Our
footprint continues to grow. An outline as
at 30 June 2015 is below:
the website, sls.com.au, attracts 34,000
unique visits per month
the Members portal has 11,600 users
the official Facebook page has
35,744 likes
the official Twitter page has
8,215 followers
the official Instagram profile has 5,132
followers
the official YouTube channel has over
1,000 subscribers.
These numbers are expected to continue
enjoying significant growth as SLSA
enhances its commitment to digital
content. This is in line with a full re-
development of the official SLSA website
and consolidation of digital assets.
M A R K E T I N G/B R A N D Surf Life Saving is one of Australias most
iconic and loved brands. Its a name
everyone knows. Trusted and respected
for over 100 years. But not everyone truly
understands the breadth of what SLSA
does or that with the support from the
Australian community surf lifesavers can
do more.
SLSA launched a new national
fundraising awareness campaign titled
Be A Life Saver, highlighting SLSA as a
community cause in need. The campaign
used powerful imagery depicting
lifesavers raising their hands to ask
for support.
SLSA received almost $7 million in
free media exposure, achieved with the
generous support of Community Service
Announcement media placement and
PR-generated coverage, resulting in a
179 per cent increase in media value from
last season. The campaign was delivered
through TV, radio, press, outdoor,
digital, and social and all SLS owned
communication channels. A campaign
microsite bealifesaver.com.au was
launched and achieved a 0.34 per cent
click through rate via mobile, 0.14 per
cent higher than industry standard. The
Be A Life Saver campaign is a five-year
strategy that has a fundraising goal of
$1 million by 2020.
Additional marketing support was
delivered across a range of national SLSA
programs, events and initiatives with
the focus on confirming SLSAs position
as the peak water safety organisation,
promoting a full range of opportunities to
members, enhancing and contemporising
SLSA sporting events and further
maximising the integration of peak body
and fundraising messaging to further
engage new and existing supporters of
Surf Life Saving.
O U R D I G I TA L A N D S O C I A L M E D I A F O O T P R I N T A S AT 3 0 J U N E 2 015
34,003UNIQUE VISITS TO SLS.COM.AU PER MONTH
11,600MEMBERS PORTAL USERS
35,744FACEBOOK FOLLOWERS
8,215TWIT TER FOLLOWERS
5,132INSTAGR AM FOLLOWERS
1,225YOUTUBE CHANNEL SUBSCRIBERS
74,146SURFLINE E-NEWSLET TER SUBSCRIBERS
14,767BEACHSAFE SMARTPHONE APP DOWNLOADS
A HISTORIC LANDING OF THE WESTPAC LIFESAVER RESCUE HELICOPTER IN DECEMBER 2014 AT PARLIAMENT HOUSE ATTRACTED SIGNIFICANT MEDIA INTEREST.
C O M M U N I C AT I O N S & B U S I N E S S D E V E L O P M E N TS L S A O P E R A T I O N S
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036 037
PA R T N E R
S P O N S O R S
M A J O R N AT I O N A L PA R T N E R S
S U P P O R T E R
E V E N T S U P P O R T E R S
G OV E R N M E N T PA R T N E R S
Surf Life Saving Australia thanks our corporate and government partners who have supported us in 201415
P A R T N E R S H I P SS L S A O P E R A T I O N S
LICENSING AND MERCHANDISE The SLSA brand, or intellectual property
as it is formally known, has been built
over 100 years of our volunteers saving
lives on and off the beach. It is a truly
iconic Australian brand that is respected
and loved across the country and the
world. The brand is represented formally
by various logos, and properties such
as the red and yellow patrol flags, patrol
caps, patrol uniforms and terms such as
Surf Rescue, Surf Patrol and Nipper
and it is SLSAs responsibility to ensure its
use is protected.
Surf Life Saving uses these images
and marks in a number of places and in
many important ways; such as on patrol
uniforms and equipment to designate
official surf lifesavers and property, on
licensed product such as an apparel
rangeto let consumers know that they
have purchased official merchandise, and
allows corporate partners to use these
properties to show and leverage their
association with Surf Life Saving.
SLSA offers a member store, which
delivers a range of essential first aid
and rescue equipment from preferred
suppliers/manufacturers to offer
competitive pricing on equipment that
meets SLSA high standards. This service
ensures SLSA volunteer members can
be confident they are using high quality,
durable and reliable equipment as they
perform their essential rescue services
and related activities across Australias
beaches. SLSA is pleased to donate
discontinued stock to affiliated lifesaving
organisations in third world countries to
help them with building their
respective services.
In 2015, management of the licensing
program was brought back in house
to review its strategic direction and to
ensure a more integrated approach to the
development of licensed merchandise.
In spite of continued softness in retail
and the economy as a whole, a number of
key initiatives have been identified that
suggest that SLSA has room for growth in
this area.
Melissa King
General Manager, Communications and
Business Development
SLSA LAUNCHED A NEW NATIONAL FUNDRAISING AND AWARENESS CAMPAIGN TITLED BE A LIFE SAVER, HIGHLIGHTING SLSA AS A COMMUNITY CAUSE IN NEED.
C O M M U N I C AT I O N S & B U S I N E S S D E V E L O P M E N TS L S A O P E R A T I O N S
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039
O V E R V I E WThe Corporate Services portfolio
is responsible for governance, risk
management, finance, human resources
and information technology. During the
past year, regular risk management group
meetings were held with compliance
and risk registers being updated and
enhanced. In addition, work on the
Workforce Transition plan continued, with
78 per cent of tasks now completed. IT
completed a number of enhancements
as outlined within this report. A separate
finance report and the financial results are
listed on pages 76 to 87.
I N F O R M AT I O N T E C H N O L O GYSLS IT provides a range of services to the
organisation as well as to the SLSA office.
These services include sophisticated
web based applications, websites, smart
device apps, connections between and
to other systems as well as training and
support to our vast array of users.
Most importantly, our business and IT
support operation is open 7 days a week,
365 days a year to ensure that volunteers
and administrators can obtain assistance
and support when required. In the last
season alone, the team have successfully
dealt with over 13,000 individual
support requests from club officers,
administrators, patrol members and
duty officers.
Some major IT highlights of the season
include:
major improvements to the quality of
information provided on our public
safety portal, beachsafe.org.au to
enrich the experience of the public
implementation of Australian Vocational
Education and Training Management
Information Statistical Standard
(AVETMISS) compliance standards
and reporting to our membership
management system
further enhancements to our
established systems of more than 4,500
development hours to improve usability
and functionality. These enhancements
are based on and approved by our users
and associated business units
the integration of lifesaving online into
the members portal to make all our
member systems available in one place,
with a single login
continued growth in the use of the
members portal library, automated
forms and workflow system and
bulletin board
introduced club management of
learners into the eLearning system
to increase the use of more flexible
learning options
further improvements to lifesaving
online that enhance self-service
functions, reduce workload on our
volunteer officers and improve the way
the system operates
the introduction of a new simplified
system to allow people to join surf
clubs without the need for a lifesaving
online account
the introduction of a new system that
allows patrolling members to seek a
patrol substitute and for other suitably
qualified members to take on
the substitute
the integration of the club store into the
member portal for ordering automation
and verification
further enhancements to our Patrol
Operations smart device app that
allow for an authorised person to sign
a service on and off, GPS locate flags
and patrol equipment, provide updated
status and indicate hazards to improve
operational efficiency and the standard
of public safety information
C O R P O R A T E S E R V I C E SS L S A O P E R A T I O N S
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040 041
the implementation of a sophisticated
ticketing system to better manage and
support our user base and improve
our resolution times to issues raised
by our users.
In addition to the enhancements above,
SLS IT, in conjunction with all facets
of the business, planned, designed
and commissioned the following
developments that will be due for release
during 2015:
Lifesaving Online family groups that
will allow one adult to manage all the
information of their family members
to reduce the number of accounts and
simplify membership management
enhancements to the payment gateway
to provide clubs with more payment
information at a low cost
Sports Events Management (SEMS) that
is a new, integrated and sophisticated
sports events management system that
all levels of the organisation will be able
to use
further enhancements to the suite of
operational systems at the request of
the various business units in
the organisation.
O U R S TA F F During 2014/15, SLSAs team of paid staff
has continued to collectively demonstrate
dedication and commitment to the national
organisation. The majority of staff work
at SLSA HQ in Rosebery, Sydney with a
number of others based in other states.
Developing and implementing people
development strategies has been a
priority of SLSA over the past year,
ensuring we are enhancing our work
environment and workplace practices for
our staff.
SLSA continued to implement the
Change Management Workforce
Transition Plan in 2014/15. The
overarching strategies of this plan are:
As One workforce integration
including structural effectiveness review
attracting and selecting the right people
implementing workforce management
systems
developing, engaging and motivating
the workforce
retaining or transitioning designated
positions into the designated structure.
The Workforce Transition Plan and
business plan strategies that have been
implemented in 2014/15 include:
the development and launch of
the SLSA Internal Professional
Development Strategy and internal all
staff training analysis
implementation of the SLSA staff
management and leadership training
program
Successful implementation of the
newly developed annual performance
review and individual performance
development plans process
enhancements to internal
communications and employee
engagement initiatives
development of harassment, bullying
and discrimination related internal
documentation and training.
SLSA conducts an annual employee
satisfaction survey. The 2014/15 survey
showed that employee satisfaction had
increased by 2 per cent.
SLSA will continue to focus on
embedding the SLSA values and
behaviours into everyday business
initiatives in 2015/16, including the
implementation of an SLSA employee
recognition framework.
Our organisational structure is outlined
on pages 42-43. Staff in state centres and
branches report to their own boards and
management teams and are therefore not
included in this section.
R E M U N E R AT I O NWe seek to remunerate our employees in
accordance with the not-for-profit sector.
Our formal research indicates that salaries
offered are in line with those offered by
similar organisations. Our remuneration
includes fringe benefit packages that
allow SLSA, within Australian Taxation
Office guidelines, to provide a proportion
of an employees income as a tax-exempt
fringe benefit.
P E R F O R M A N C E R E V I E W S A N D I N D I V I D U A L P E R F O R M A N C E D E V E LO P M E N T P L A N SAll employees participate in formal
annual performance reviews. These
are complemented by regular progress
meetings with their manager throughout
the year.
Each employee has an individual
performance development plan for the
year that aligns to the business plan KPIs
as well as focusing on