Supriya Uchil - Past the Initial Flywheel: What Companies Can Learn About Product Scaling
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Transcript of Supriya Uchil - Past the Initial Flywheel: What Companies Can Learn About Product Scaling
Past The Initial FlywheelWhat companies can learn about product scaling?
Supriya Uchil
Supriya UchilChief Product Officer
at Rentalcars.com since Oct 2016
ScotchChief Product Officer
at Uchil Household since March 2014
Grew up in lovely India
Arrived in the USA
Worked for a number of startups in San Francisco
Creating product at Amazon10 Years
Start up years
�Why Rentalcars.com?
Which city should I pick?
Seattle Manchester
• Third largest online retailer in the world (PCLN)
• Sister to Booking.com
• Product Centric Company - very open to change
• Truly global - 50K different locations, 900 suppliers in 163 countries
• 1500 employees across London, Manchester, Sofia, Barcelona, Fukuoka.
Initial Flywheel
Your effective flywheel
REVE
NUE
Birth DeathTIME
Yourintendedpath
🍹🍻🍷Whyyoudrink!
Youractualpath
Your company’s growth
Working super hard hoping for a different outcome
Your Board of directorsYour Customers
Your partnerYour dog
Are you exploring all opportunities?
Do you know when to give up?
Category expansion
��
� � �
International expansion
Strategy
• Wikipedia: a plan of action designed to achieve a long-term or overall aim
• Michael Porter: choosing a unique and valuable position rooted in systems of activities difficult to match (not operational efficiencies)
Can you intent test your strategies?
What does the horizon of success look like?
Expand from 7 to 20-30 year horizon
Are you creating a company or a legacy?
Thank you for listening.Supriya Uchil - [email protected]
Any questions?