Supriya Poroject

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CONTENTS

CHAPTER

NO

TITLE PAGE

NO.

CHAPTER-1 EXECUTIVE PROFILE

CHAPTER-2 INDUSTRY PROFILE

CHAPTER-3 COMPANY PROFILE

CHAPTER-4 PRODUCT PROFILE

CHAPTER-5 ORGANISATIONSTRUCTURE

Key functional areas

CHAPTER-6 SWOT ANALYSIS

CHAPTER-7 RESEARCH

METHODOLOGY

CHAPTER-8 DATA ANALYSIS &

INTERPRETATION

CHAPTER-9 FINDINGS

CHAPTER-10 SUGGESTIONS &

CONCLUSIONS

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INDUSTRYPROFILE

INDUSTRY PROFILE

Electricity has become an integral part of life, without which the

modern era would transform into Stone Age. Electricity today fuels

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everything the man kind has achieved and invented. The applications

of which has its span from a toaster to an airbus 380, from a computer

chip to huge spacecrafts. When one hears the word electricity, the first

thing that most people think of are they TV, the microwavecomputers, A/C, and the other supplied devices in the house. These

instances are only of the smallest methods of electric uses. Electricity

is used in homes, industry, communications, transportation, and in

medicine/science.

And, the electricity which is produced is to be distributed effectively

across, to meet the domestic needs of the people and for harnessing

various technologies which would further facilitate well being ofmankind.

In the distribution process there is an exceptionally important role

played by transformers. A key application of transformers is to

increase voltage before transmitting electrical energy over long

distance through wires the transformers enable economic transmission

of power over long distances. Consequently, transformers have

shaped the electricity supply industry, permitting generation to belocated remotely from points of demand.

Since the need for high voltage electricity transformers is surging,

there has been a need for an insulating material that could withstand

the high electricity and physical stresses experienced around a core

and windings. Press board, a board made by compressing layers of

paper together and drying them, has been used for installation

purposes in many of the first electrical machines however as electricaltechnology increased, the need for a higher density material machines.

However as electrical technology increased, the need for a higher

density material that was capable of insulating larger and higher

voltage transformers grew.

In the late 1920s, Hans Tschudi-Faude became the director of H.

Weidmann Limited began developing a type of pressboard and

insulating tapes that would meet higher standards needed for the

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newer, more powerful transformers. Unlike older methods of

pressboard and insulating materials production, transformer board

was not based on used paper or cotton waste but was made with high-

grade sulfate cellulose the new product was made purely out ofcellulose without resin or binder , significantly improving electrical

insulation capabilities and could be completely dried, degassed, and

oil impregnated. The new product became famous under the name

transformer board.

Today, the industry of pressboards has grown explosively over a

period of time. This industry continues to grow with a current global

market demand of 55000 metric tons, thanks to the ever growingdemand for power and distribution transformers industry, which

determines the demand for the pressboards.

The first electrical systems to make use of insulators were

telegraph lines; direct attachment of wires to wooden poles was found

to give very poor results, especially during damp weather.

The first glass insulators used in large quantities had an unthreaded

pinhole. These pieces of glass were positioned on a tapered woodenpin, vertically extending upwards from the pole's cross arm

(commonly only two insulators to a pole and maybe one on top of the

pole itself). Natural contraction and expansion of the wires tied to

these "thread less insulators" resulted in insulators unseating from

their pins, requiring manual reseating.

Amongst the first to produce ceramic insulators were companies in

the United Kingdom, with Stiff and Doulton using stone ware from

the mid 1840s, Joseph Bourne (later renamed Denby) producing them

from around 1860 and Bullers from 1868. Utility

patent number48,906 was granted to Louis A. Cauvet on July 25,

1865 for a process to produce insulators with a threaded pinhole. To

this day, pin-type insulators still have threaded pinholes.

The invention of suspension-type insulators made high-voltage power

transmission possible. Pin-type insulators were unsatisfactory over

about 60,000 volts.[citation needed]

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http://en.wikipedia.org/wiki/Telegraphhttp://en.wikipedia.org/wiki/Stonewarehttp://en.wikipedia.org/wiki/Patenthttp://en.wikipedia.org/wiki/Patenthttp://reference.insulators.info/patents/detail/?patent=48906&type=Uhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Telegraphhttp://en.wikipedia.org/wiki/Stonewarehttp://en.wikipedia.org/wiki/Patenthttp://en.wikipedia.org/wiki/Patenthttp://reference.insulators.info/patents/detail/?patent=48906&type=Uhttp://en.wikipedia.org/wiki/Wikipedia:Citation_needed


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A large variety of telephone, telegraph and power insulators have

been made; some people collect them, both for their historic interest

and for the aesthetic quality of many insulator designs and finishes.

Electrical insulation is the absence ofelectrical conduction.

Electronicband theory (a branch of physics) says that a charge will

flow if states are available into which electrons can be excited. This

allows electrons to gain energy and thereby move through a conductor

such as a metal. If no such states are available, the material is an

insulator.Most (though not all see Mott insulator) insulators have a largeband

gap. This occurs because the "valence" band containing the highest

energy electrons is full, and a large energy gap separates this band

from the next band above it. There is always some voltage (called

thebreakdown voltage) that will give the electrons enough energy to

be excited into this band. Once this voltage is inldafk the material

ceases being an insulator, and charge will begin to pass through it.

However, it is usually accompanied by physical or chemical changesthat permanently degrade the material's insulating properties.

Materials that lack electron conduction are insulators if they lack

other mobile charges as well. For example, if a liquid or gas contains

ions, then the ions can be made to flow as an electric current, and the

material is a conductor. Electrolytes andplasmas contain ions and will

act as conductors whether or not electron flow is involved.

Since the world economy is still on the rise and the scope for

infrastructure related industry is getting multiplied every while. And

hence it also signifies that the demand for electrical insulating

materials will continue to grow.

The technology of the insulating materials has not gone under any

significant change, and is not expected to change in the near future

also; this proves the credibility and accountability of the technology,

which is handling challenges, posed y the modern electricity

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http://en.wikipedia.org/wiki/Electrical_conductionhttp://en.wikipedia.org/wiki/Electronic_band_structurehttp://en.wikipedia.org/wiki/Metalhttp://en.wikipedia.org/wiki/Mott_insulatorhttp://en.wikipedia.org/wiki/Band_gaphttp://en.wikipedia.org/wiki/Band_gaphttp://en.wikipedia.org/wiki/Breakdown_voltagehttp://en.wikipedia.org/wiki/Electrolytehttp://en.wikipedia.org/wiki/Plasma_(physics)http://en.wikipedia.org/wiki/Electrical_conductionhttp://en.wikipedia.org/wiki/Electronic_band_structurehttp://en.wikipedia.org/wiki/Metalhttp://en.wikipedia.org/wiki/Mott_insulatorhttp://en.wikipedia.org/wiki/Band_gaphttp://en.wikipedia.org/wiki/Band_gaphttp://en.wikipedia.org/wiki/Breakdown_voltagehttp://en.wikipedia.org/wiki/Electrolytehttp://en.wikipedia.org/wiki/Plasma_(physics)


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standards very successfully. Though todays electrical industrys

standards has met enormous change.

Post 1991s New Industrial Policy, the industry has witnessed much

number of proficient players who are competing to gain the market

leadership in India, but the market has engrossed the competition

because of endless demand posed across the industry. India has its

export market spread across the globe for its international; quality

standards and cater to the need of the customization where, the

insulators are tailor made to the customers requirement and

specifications at a very cheaper price when compared to its

international contenders.

Company Profile

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Senapathy Whiteley is the flagship enterprise of the Senapathy Group

and a pioneer manufacturer of insulation materials that are essential

for the power supply and transformer industries.

The company was established in 1960. The company was launched

with technical collaboration BS & white3ley limited of the United

Kingdom

The company produces special grades of insulation boards and paper

used in power and distribution transformers, as well as other types of

electrical equipment. It has also established a presence in the filter

media segment, producing base filter paper and impregnated paper for

automotive and industrial applications.

All of its products are made in conformity with rigid international and

Indian quality standards.

Senapathy Whiteley's manufacturing facilities are located at

Ramanagaram, on the banks of the Arkavathy River, 60 kilometers

from Bangalore and off the Bangalore-Mysore Highway.

Senapathy Whiteley has constantly attempted to innovate and expand

its product portfolio. In 1983, company diversified to manufacture

base filter paper foe Air, Fuel and lube oil filters used in automobiles

and industrial applications

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The Senapathy Whiteley Groups of companies

Senapthy Whiteley private limited

Lakshmanan isola private limited

Senapathy Symons insulations private limited

Khedda insulation systems electrical insulation components

History of SWPL:

Mr . A. S. Lakshmanan, chairman & Managing Director, an

Engineer of high stature and repute and an acknowledged authority on

Electrical insulation and associated subjects heads the group of

companies. With his wide and varied experience and expertise on all

matters including technical and commercial aspects relating to

Generation of power, Transmission and Distribution and related

matters, the company has etched its own brand image in the national

& international markets. Of the companys shareholding, 80% is heldby Senapathy family and 20% by Whiteley group (U.K) associates

since inception nearly 40 years ago.

The materials manufactured at Senapathy Whiteley Private Limited

conform to bureau of Indian Standards and International standards.

Being an ISO 9001:2000 certified Company (accreditation from

BVQI), it endeavors to provide quality products consistently to its

customers satisfaction. It has all major manufacturers in India amongits customers Crompton Greaves, BBEL( Bhopal, Jhansi and

Hardwar), NOEF,GEC,Kirloskar Electric Co., KAVIKA, Vijay

Electricals etc for Board of Press paper and Purolator, MICO, Elofic

industries, John Fowler, Kirloskar Knecht, etc for Filter paper.

The company has a well-equipped laboratory manned by competent

personnel for ensuring quality of inputs and to monitor process in the

course of manufacture, as also carry out research and developmental

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activities. The Laboratory has a wide range of scientific instruments

as well as several sophisticated equipments for conducting studies

under simulated production conditions. It has a large database on

pulps and paper and. Critical know-how on line additives.In new of the above, the pulp characteristics can be

determined/ascertained for suitability. Further, paper samples of

various grades can be studied for desired parameters depending on the

intended application.

It has also been the pioneer in manufacture in India of filter paper for

Automobile and Industrial applications. The company is a family

managed business with a professional out took and has beeninstrument in the setting up of four other Companies in related areas

AREA OF OPERATION

Senapathy Whiteley has fine-tuned its manufacturing capabilities to

handle the varied and changing requirements of the markets that it

caters in the electrical, automotive and industrial sectors.

ElectricalThe Companys pressboards and presspaper find many applications in

electrical equipments such as power and distribution transformers as

also motors.

Automotive

Senapathy Whiteleys product portfolio includes filter media that is

widely used in air, fuel and lube filters.

Industrial

The Companys base filter paper is extensively used in air filters for

industrial settings.

CLIENTS

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COMPETITORS PROFILE

AEROLAM INSULATIONS

PACTIL

PARAGOYL POLY FILMS PVT LTD

JONSON TAPES LTD

SWABS TAPES INDIA LTD

PRODUCT PROFILE

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1. VARNISHED FABRICS

2. DIAMOND DOTTED PAPER

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3. MULTI LAYRED COMPOSITES

4. PREPREG

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5. INSULATION MATERIALS

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ORGANISATION STRUCTURE& FUNCTIONS

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INTRODUCTION TO HRM

Human resources may be defined as the total knowledge, skills, creative

abilities, talents and aptitudes of an organization's workforce, as well as the

values, attitudes, Approaches and beliefs of the individuals involved in the

affairs of the organization. It is the sum total or aggregate of inherent

abilities, acquired Knowledge and skills represented by the talents and

aptitudes of the persons employed in the organization.

The human resources are multidimensional in nature. From the national point of

View, human resources may be defined as the knowledge, skills, creative

abilities,

Talents and aptitudes obtained in the population; whereas from the viewpoint of

the Individual enterprise, they represent the total of the inherent abilities,

acquired Knowledge and skills as exemplified in the talents and aptitudes

of its employees.

DefinitionHuman Resource Management has come to be recognized as an inherent part of

management, which is concerned with the human resources of an organization.

Its

objective is the maintenance of better human relations in the organization by the

development, application and evaluation of policies, procedures and

programmes

Relating to human resources to optimize their contribution towards the

realization

Of organizational objectives.

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In other words, HRM is concerned with getting better results with the collaboration of people.

It is an integral but distinctive part of management, concerned with people at work and

their relationships within the enterprise. HRM helps in attaining maximum individual

development, desirable working relationship between employees and employers,

employees and employees, and effective modeling of human resources as

contrasted with physical resources. It is the recruitment, selection,

development, utilization, compensation and motivation of

human resources by the organization.

EvolutionDevelopment management and worker's participation in management. These

three phases may the early part of the century saw a concern for improved

efficiency through careful design of work. During the middle part of the

century emphasis shifted to the employee's productivity. Recent decades

have focused on increased concern for the quality of working life, total

quality be termed as welfare, and empowerment.

Nature

Human Resource Management is a process of bringing people and organizations

together so that the goals of each are met. The various features of HRM include:

It is pervasive in nature as it is present in all enterprises.

Its focus is on results rather than on rules.

It tries to help employees develop their potential fully.

It encourages employees to give their best to the organization.

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It is all about people at work, both as individuals and groups.

It tries to put people on assigned jobs in order to produce good results. It helps an organization meet its goals in the future by providing for competent

and well-motivated employees.

It tries to build and maintain cordial relations between people working at

various levels in the organization.

It is a multidisciplinary activity, utilizing knowledge and inputs drawn

from psychology, economics, etc.

Scope:

The scope of HRM is very wide:

1. Personnel aspect-This is concerned with manpower planning,recruitment,

selection, placement, transfer, promotion, training and development, layoff and

retrenchment, remuneration, incentives, productivity etc.

2. Welfare aspect-It deals with working conditions and amenities such as

Canteens, crches, rest and lunch rooms, housing, transport, medical assistance,

Education, health and safety, recreation facilities, etc.

3. Industrial relations aspect-This covers union-management relations,

joint

Consultation, collective bargaining, grievance and disciplinary procedures,

settlement of disputes, etc.

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Objectives : To help the organization reach its goals.

To ensure effective utilization and maximum development of human

resources.

To ensure respect for human beings and to identify and satisfy the needs

of individuals.

To ensure reconciliation of individual goals with those of the

organization.

To achieve and maintain high morale among employees.

To provide the organization with well-trained and well-motivated

employees.

To increase to the fullest the employee's job satisfaction and self-

actualization.

To develop and maintain a quality of work life.

To be ethically and socially responsive to the needs of society.

To develop overall personality of each employee in its multidimensional

aspect.

To enhance employee's capabilities to perform the present job.

To equip the employees with precision and clarity in transactions of

business.

To inculcate the sense of team spirit, team work and inter-team

collaboration.

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Functions:

In order to achieve the above objectives, Human Resource Management

undertakes

the following activities:

1. Human resource or manpower planning.

2. Recruitment, selection and placement of personnel.

3. Training and development of employees.

4. Appraisal of performance of employees.

5. Taking corrective steps such as transfer from one job to another.

6. Remuneration of employees.

7. Social security and welfare of employees.

8. Setting general and specific management policy for organizational

relationship.

9. Collective bargaining, contract negotiation and grievance handling.

10. Staffing the organization.

11. Aiding in the self-development of employees at all levels.

12. Developing and maintaining motivation for workers by providing

incentives.

13. Reviewing and auditing manpower management in the organization

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14. Potential Appraisal. Feedback Counseling.

15. Role Analysis for job occupants.

Major Influencing Factors:

In the 21st century HRM will be influenced by following factors, which will

work

as various issues affecting its strategy:

Size of the workforce.

Rising employees' expectations

Drastic changes in the technology as well as Life-style changes.

Composition of workforce. New skills required.

Environmental challenges.

Lean and mean organizations.

Impact of new economic policy, Political ideology of the Government.

Downsizing and rightsizing of the organizations.

Culture prevailing in the organization etc.

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RESEARCH DESIGN

TITLE OF THE STUDY

A study on Consumer Perception and Retailers Opinion Towards

Nandini Milk Products Of BAMUL.

STATEMENT OF THE PROBLEM

The strong competition in Bangalore has posed an alarming condition

before the NANDINI brand. Though Nandini is the market leader there are

plenty of private players who are competing in the present market. To take

future decisions it is very important from the NANDINIS point of view to

have an insight on consumers perception about what the consumers think

towards the nandini milk products and the retailers opinion since retailers

play important role in it . The customer requirements and needs will help

to render the service in a better way. The present study was designed to

concentrate on the consumer perception and retailers opinion towards

Nandini milk products. The data collected from the study will definitely

help the company to provide a competitive advantage. The research endswith some vital information given by the respondents that may help the

BAMUL to be more customized rather than standardized.

Hence, the descriptive research on Consumers Perception and Retailers

Opinion Towards Nandini milk products

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OBJECTIVES OF THE STUDY

There were two main objectives for this study. One is primary objectives

and another is secondary objectives.

To ascertain the consumers perception towards nandini milk products

To determine the retailers opinion on Nandini milk products and the

problem faced by them.

To get the feedback on what the consumer expects from NANDINI

To determine the needs of the retailer

SCOPE OF THE STUDY

The study relates all agents/retailers and users of NANDINI milk products

in Bangalore .

NATURE OF THE STUDY

A descriptive research has undertaken for the present study. Descriptive

research includes survey and fact findings of different kinds

DATA COLLECTION

The present study was designed by the help of both primary and secondary

information data.

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PRIMARY DATA

Primary data was collected from respondents through survey method with

a structured questionnaire designed for two segments i.e. consumers as

well as retailers.

A part of primary data was also collected from the marketing department

of the company

SECONDARY DATA

The present project is framed with help of several information. The

information is from various secondary sources. These includes

information about the INSULATION industry from journals. Also in the

review of literature the different web-sites helped a lot to get some idea for

the present project. A bunch of information was collected from various

news articles and dissertation. Different libraries helped a lot to make the

base a strong one. Secondary data was also collected from various sources

for e.g. text books, periodicals, newspapers, and from various web-sites.

UNIVERSE

Universe is finite as the totat no of employees are 459

SAMPLING PLAN

As the universe under study was large and time was limited it was quite

impossible to interview each and every employee. So a systematic survey

was adopted. The sampling plan used in the present study is as follows :

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SAMPLING UNIT :-

The target respondents were employees of Senapathy symons,

Ramnagaram.

SAMPLE SIZE:

EMPLOYEES: 459

TYPE OF SAMPLING

Systematic sampling Technique is used wherein every 10th

employee is

being considered out of 459 employees (permanent employees present on

the companys pay list only) ofSenapathy symons, Ramnagara.

TOOLS FOR DATA COLLECTION

A structured questionnaire was designed as tools for primary data

collection. The questionnaire comprised of both close and open ended

question. Each questionnaire shows the demographic characteristics of

individuals consumers and as well as retailers.

PRE-TEST OF QUESTIONNAIRE

Questionnaire was pre-tested among a small group of employees to asses

its validity and then the necessary changes were made.

METHOD OF CONTACT

The respondents were interviewed by help of a questionnaire through

personal interview method.

FIELD WORK

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The area of field work was restricted to Senapathy symons company

employees only. The individuals were targeted generally and enough time

was spend with the respondents to take a proper response.

STATISTICAL TECHNIQUE

Bar Chart

Pie chart

STATISTICAL TOOL Microsoft excel

LIMITATIONS OF THE STUDY

The following were the main limitations of the study:-

Most of the respondents were either busy or were unable to respondproperly to the given questionnaire.

Time was the main constraint for the present study.

The respondents response to the given questionnaire was sometime

biased and the study was based on the assumptions that the

information provided is correct.

The sample was restricted to only 45 due to the limited time. This

may be very small. So the study also suffers with the limitations of

the generalizing the result.

ANNEXURE

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A study on Absenteeism at Senapathy symons

1) Age:

a) 20-25 b) 31-35

c) 26-30 d) 35-40

2) Monthly Income:

a) 15,000-20,000 b) 20,000-25,000

c) 25,000-30,000 d) 35,000-40,000

3) Cadre:

a) EXE b) J- EXE c) N-EXE

d) GTA e) HTA

4) Marital status:

a) Single b) married c) widower

5) How is your work environment?

a) Good b) satisfactory c) Bad

6) Do you work over time?

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a) Yes b) No

7) If Yes, how many hours on an average you work over time?

a) 1 hr b) 2hr c) 3hr d) more than 3hr

8) Are there adequate welfare facilities provided?

a) Yes b) No

9) Are you happy/ satisfied with your work?

a) Yes b) No

10) For what reason you take leave?

a) Sickness

b) Lack of interest in Job

c) Poor working conditions

d) Long working hours

e) Personal reasons

11) Is your work monotonous?

a) Yes b) No

12) Do you have options of job rotation?

a) Yes b) No

13) How often do you take leave in a month?

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a) 1 days b) 2 days

c) 3 days d) above 3 days

14) How do you rate your relationship with your superior?

a) Satisfied b) Highly satisfied

c) Neither satisfied or Dis-satisfied d) Dis-satisfied

15) How does your organization manage absenteeism?

a) Extra payment to work on Sunday / festival holiday

b) Have some staff in reserve / temporary staff

c) Use over time in case of vacancy

d) Train employees in various functions

16) In your opinion, how absenteeism can be controlled?

a) Change management style

b) Change working conditions

c) Provide incentives

d) Develop an attendance policy

e) Others (specify) ____________________

17) Which factor will motivate you to attend regularly?

a. Good employer relations

b. Work environment

c. Future prospects

d. Recognition of work

e. Incentives and bonus provided based on performance.

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Your Comments

Thanks for taking your precious time to answer my Questionnaire.

We value your Comments

Thank You for your Time

BIBILOGRAPHY

REFERENCE BOOKS:

HUMAN RESOURCE AND PERSONAL MANAGEMENT =

K. ASHWATHAPPA

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HUMAN RESOURCE MANAGEMENT =

SUBBA RAO

BUSINESS RESEARCH METHODOLOGY=

REDDY & APPANAIAH

RESEARCH METHODOLOGY

DEEPAK CHAWLA & NEERAJ SONDI

HUMAN RESOURCE MANAGEMENT

V S P Rao

OTHERS:

Journals, Articles, Other Books etc

WEBSITE:

www.google.com

www.wikipedia.comwww.senapathy.com/

power.indiabizclub.com/.../2292928~senapathy+whiteley+private+...
http://www.google.com/http://www.google.com/

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