Supporting You to Grow Your Business

Ross Calladine Head of Business Support

Tuesday 29th January 2019

VisitBritainVisitEngland

As the National Tourism Agency

bull VisitBritain Market the nations and regions of Britain overseas to drive

growth in international leisure and business tourism

bull VisitEngland A focus on building world-class products supported by

distribution and marketing

VisitEngland Business Advice Hub

bull Easily navigate available business support

bull Fully redesigned with improved signposting

bull Easier navigation and updated content

bull Connecting businesses with resources and

key service providers

bull Practical tips legal obligations and local

support

bull County level local support finder

bull Home of the new Inbound Tourism Toolkit

Pre-start upGetting started

ComplianceEnhancingprofitability

Marketing

Help me explore

options amp feasibilityHelp me start up

or scale up

Make legal

compliance easyHelp me grow

my business

Help me reach

customers

VisitEngland Business Advice Hub

bull Start your business

bull Know your legal obligations

bull Find funding

bull Understand health amp safety

bull Make your business accessible

bull Make your business sustainable

bull Employ and manage staff

bull Find training

bull Get quality assessed

bull Enter the Awards for Excellence

bull Market your business

bull Attract international visitors

bull Local support finder

wwwvisitenglandorgbusinessadvice

Taking England to the World ndash Phase 1Inbound Tourism Toolkit

Helps to ready businesses for international

visitors including

bull Understanding Inbound Tourism

bull Types of inbound travellers

bull Cultural considerations

bull How to get the most out of trade shows

educationals and familiarisation trips

bull Creating engaging content

bull Building an export plan

bull Pick up a flyer order a hard copy

wwwvisitenglandorgtakingenglandtotheworld

VisitBritainVisitEngland

As the National Tourism Agency

bull VisitBritain Market the nations and regions of Britain overseas to drive

growth in international leisure and business tourism

bull VisitEngland A focus on building world-class products supported by

distribution and marketing

VisitEngland Business Advice Hub

bull Easily navigate available business support

bull Fully redesigned with improved signposting

bull Easier navigation and updated content

bull Connecting businesses with resources and

key service providers

bull Practical tips legal obligations and local

support

bull County level local support finder

bull Home of the new Inbound Tourism Toolkit

Pre-start upGetting started

ComplianceEnhancingprofitability

Marketing

Help me explore

options amp feasibilityHelp me start up

or scale up

Make legal

compliance easyHelp me grow

my business

Help me reach

customers

VisitEngland Business Advice Hub

bull Start your business

bull Know your legal obligations

bull Find funding

bull Understand health amp safety

bull Make your business accessible

bull Make your business sustainable

bull Employ and manage staff

bull Find training

bull Get quality assessed

bull Enter the Awards for Excellence

bull Market your business

bull Attract international visitors

bull Local support finder

wwwvisitenglandorgbusinessadvice

Taking England to the World ndash Phase 1Inbound Tourism Toolkit

Helps to ready businesses for international

visitors including

bull Understanding Inbound Tourism

bull Types of inbound travellers

bull Cultural considerations

bull How to get the most out of trade shows

educationals and familiarisation trips

bull Creating engaging content

bull Building an export plan

bull Pick up a flyer order a hard copy

wwwvisitenglandorgtakingenglandtotheworld

VisitEngland Business Advice Hub

bull Easily navigate available business support

bull Fully redesigned with improved signposting

bull Easier navigation and updated content

bull Connecting businesses with resources and

key service providers

bull Practical tips legal obligations and local

support

bull County level local support finder

bull Home of the new Inbound Tourism Toolkit

Pre-start upGetting started

ComplianceEnhancingprofitability

Marketing

Help me explore

options amp feasibilityHelp me start up

or scale up

Make legal

compliance easyHelp me grow

my business

Help me reach

customers

VisitEngland Business Advice Hub

bull Start your business

bull Know your legal obligations

bull Find funding

bull Understand health amp safety

bull Make your business accessible

bull Make your business sustainable

bull Employ and manage staff

bull Find training

bull Get quality assessed

bull Enter the Awards for Excellence

bull Market your business

bull Attract international visitors

bull Local support finder

wwwvisitenglandorgbusinessadvice

Taking England to the World ndash Phase 1Inbound Tourism Toolkit

Helps to ready businesses for international

visitors including

bull Understanding Inbound Tourism

bull Types of inbound travellers

bull Cultural considerations

bull How to get the most out of trade shows

educationals and familiarisation trips

bull Creating engaging content

bull Building an export plan

bull Pick up a flyer order a hard copy

wwwvisitenglandorgtakingenglandtotheworld

VisitEngland Business Advice Hub

bull Start your business

bull Know your legal obligations

bull Find funding

bull Understand health amp safety

bull Make your business accessible

bull Make your business sustainable

bull Employ and manage staff

bull Find training

bull Get quality assessed

bull Enter the Awards for Excellence

bull Market your business

bull Attract international visitors

bull Local support finder

wwwvisitenglandorgbusinessadvice

Taking England to the World ndash Phase 1Inbound Tourism Toolkit

Helps to ready businesses for international

visitors including

bull Understanding Inbound Tourism

bull Types of inbound travellers

bull Cultural considerations

bull How to get the most out of trade shows

educationals and familiarisation trips

bull Creating engaging content

bull Building an export plan

bull Pick up a flyer order a hard copy

wwwvisitenglandorgtakingenglandtotheworld

Taking England to the World ndash Phase 1Inbound Tourism Toolkit

Helps to ready businesses for international

visitors including

bull Understanding Inbound Tourism

bull Types of inbound travellers

bull Cultural considerations

bull How to get the most out of trade shows

educationals and familiarisation trips

bull Creating engaging content

bull Building an export plan

bull Pick up a flyer order a hard copy

wwwvisitenglandorgtakingenglandtotheworld

Taking England to the World ndash Phase 2

bull Trade Education training

workshops from late March 2019

bull To bring alive the contents of our

new inbound toolkit

bull 6 key training modules

1 Inbound tourism and cultural

considerations

2 The travel distribution system

3 Promotional activity

4 Content

5 Digital marketing

6 The export plan

Fire Risk Assessment ToolTo ensure your business complies

with the Regulatory Reform Fire

Safety Order 2005 you need to

carry out a fire risk assessment

Our fire risk assessment tool is

designed to give you

bull step-by-step guidance through

your assessment

bull Help you to identify risks

bull form an action plan

bull produce your written record

wwwvisitenglandorgpink-bookfire-risk-assessment-tool

Fire Risk Assessment ToolTo ensure your business complies

with the Regulatory Reform Fire

Safety Order 2005 you need to

carry out a fire risk assessment

Our fire risk assessment tool is

designed to give you

bull step-by-step guidance through

your assessment

bull Help you to identify risks

bull form an action plan

bull produce your written record

wwwvisitenglandorgpink-bookfire-risk-assessment-tool

Regulation advice to drive growth

Find out what applicable licences safety requirements

and how to legally market a business

bull Licences amp Consents

bull Marketing

bull Guests

bull Food amp Drink

bull Health amp Safety

bull Staff

bull Business Management amp Tax

bull Hard copy available for purchase

bull Tenth edition out in April 2019

wwwvisitenglandorgpinkbookonline

Making your business Accessible

Accessibility Guides

A guide to help you market your

business to those with accessibility

requirements eg

bull wheelchair users

bull people with hearing loss

bull people with visual impairments

bull people with mental impairments

bull older people

bull families with young children

bull and more

wwwvisitenglandorgaccess

The guide enables individuals with accessibility

requirements their family and friends to make

informed decisions as to where to stay and

visit in view of their requirements

Quality Assessment Schemes

bull Unlimited use of the VisitEngland

Quality Rose marque in your

marketing

bull Support and advice from a highly

experienced assessor specific to your

business to help you improve and

grow

bull Free quarterly magazine packed with

practical hints and tips

bull Exclusive savings from a range of

suppliers

bull Eligibility for additional accolades such

as Gold Awards or the coveted ROSE

Award

wwwvisitenglandorgquality-assessment-your-accommodation

Digital Marketing Toolkit

Improve online presence by making

the most of social media improving

website ranking and using analytics

effectively

bull Managing websites

bull Creating content

bull Using Google products

bull Maximising social media

bull Working with digital channels

wwwvisitenglandorgdigital-marketing-toolkit

Making your business Accessible

Accessibility Guides

A guide to help you market your

business to those with accessibility

requirements eg

bull wheelchair users

bull people with hearing loss

bull people with visual impairments

bull people with mental impairments

bull older people

bull families with young children

bull and more

wwwvisitenglandorgaccess

The guide enables individuals with accessibility

requirements their family and friends to make

informed decisions as to where to stay and

visit in view of their requirements

Quality Assessment Schemes

bull Unlimited use of the VisitEngland

Quality Rose marque in your

marketing

bull Support and advice from a highly

experienced assessor specific to your

business to help you improve and

grow

bull Free quarterly magazine packed with

practical hints and tips

bull Exclusive savings from a range of

suppliers

bull Eligibility for additional accolades such

as Gold Awards or the coveted ROSE

Award

wwwvisitenglandorgquality-assessment-your-accommodation

Digital Marketing Toolkit

Improve online presence by making

the most of social media improving

website ranking and using analytics

effectively

bull Managing websites

bull Creating content

bull Using Google products

bull Maximising social media

bull Working with digital channels

wwwvisitenglandorgdigital-marketing-toolkit

Accessibility Guides

A guide to help you market your

business to those with accessibility

requirements eg

bull wheelchair users

bull people with hearing loss

bull people with visual impairments

bull people with mental impairments

bull older people

bull families with young children

bull and more

wwwvisitenglandorgaccess

The guide enables individuals with accessibility

requirements their family and friends to make

informed decisions as to where to stay and

visit in view of their requirements

Quality Assessment Schemes

bull Unlimited use of the VisitEngland

Quality Rose marque in your

marketing

bull Support and advice from a highly

experienced assessor specific to your

business to help you improve and

grow

bull Free quarterly magazine packed with

practical hints and tips

bull Exclusive savings from a range of

suppliers

bull Eligibility for additional accolades such

as Gold Awards or the coveted ROSE

Award

wwwvisitenglandorgquality-assessment-your-accommodation

Digital Marketing Toolkit

Improve online presence by making

the most of social media improving

website ranking and using analytics

effectively

bull Managing websites

bull Creating content

bull Using Google products

bull Maximising social media

bull Working with digital channels

wwwvisitenglandorgdigital-marketing-toolkit

Quality Assessment Schemes

bull Unlimited use of the VisitEngland

Quality Rose marque in your

marketing

bull Support and advice from a highly

experienced assessor specific to your

business to help you improve and

grow

bull Free quarterly magazine packed with

practical hints and tips

bull Exclusive savings from a range of

suppliers

bull Eligibility for additional accolades such

as Gold Awards or the coveted ROSE

Award

wwwvisitenglandorgquality-assessment-your-accommodation

Digital Marketing Toolkit

Improve online presence by making

the most of social media improving

website ranking and using analytics

effectively

bull Managing websites

bull Creating content

bull Using Google products

bull Maximising social media

bull Working with digital channels

wwwvisitenglandorgdigital-marketing-toolkit

Digital Marketing Toolkit

Improve online presence by making

the most of social media improving

website ranking and using analytics

effectively

bull Managing websites

bull Creating content

bull Using Google products

bull Maximising social media

bull Working with digital channels

wwwvisitenglandorgdigital-marketing-toolkit

Find Local Support

bull Enter your county

bull Find your local Growth Hubs

and Destination Organisations

bull Contact them by

- Website

- Phone

- E-mail

- Twitter

Recognising the very best

bull VisitEngland Awards for Excellence

bull Highest accolade in English tourism

bull An event 11th March 2019 to celebrate

30th anniversary and launch a

modernised competition for 20192020

bull Cornwall Tourism Awards gt SW Tourism

Excellence Awards gt VisitEngland

Awards

bull 201819 SW Tourism Excellence Awards

winners to be showcased on VEcom

(no national awards)

wwwvisitenglandawardsorg

Recognising the very best

bull VisitEngland Awards for Excellence

bull Highest accolade in English tourism

bull An event 11th March 2019 to celebrate

30th anniversary and launch a

modernised competition for 20192020

bull Cornwall Tourism Awards gt SW Tourism

Excellence Awards gt VisitEngland

Awards

bull 201819 SW Tourism Excellence Awards

winners to be showcased on VEcom

(no national awards)

wwwvisitenglandawardsorg

bull Download toolkit and submit your events

httpswwwenglishtourismweekorg

For more informationwwwvisitenglandorgbusinessadvice

Sign-up to our e-newsletterwwwvisitbritainorgsign-our-news

Head of Business Support

Tel 020 7578 1427

E-mail RossCalladineVisitEnglandorg

WebsitewwwVisitEnglandorgbusinessadvice

Twitter VisitEnglandBiz

bull Ross CalladineRoss Calladine