Supporting SRI & Ecodesign in SME's
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Transcript of Supporting SRI & Ecodesign in SME's
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Supporting sustainable regional innovation and ecodesign in SMEs • context• a practitioners perspective on SMEs• the SMEs perspective • recommendations for future strategies
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Wales• devolved administration of UK (1998)• historically, manufacturing and mineral based
industries • currently, service sector and lower volume, value
added production • statutory obligation to promote sustainable
development
“We aim to encourage ecodesign and sustainable production and consumption in Wales”Environment Strategy for Wales 2026, Welsh Assembly Government, 2006
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Ecodesign Centre Walesestablished in September 2006
small team of 5 (designers and engineers)
our role build capacity and capabilities so that effective ecodesign can happen in Wales
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supporting ecodesign and sustainable innovation in SMEs
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a tale of two cities?
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or Dr. Jekyll and Mr. Hyde?
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negative
• lack of managerial and operational resources (including time, cost, skills)
• failure of SME managers to act strategically – insular and autonomous
• lack of awareness, training, and motivation
• low absorptive capacity
• uncertainty and poor appropriability
• “public-good” nature of investment in ecodesign
positive
• simple capital structure
• entrepreneurial orientation / spirit
• flexible decision making structures
• organisational flexibility
• close trust-based relationships with suppliers or subcontractors
• needs based ad-hoc training
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incremental v.s. radical v.s. disruptive v.s. sustainable
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what about SMEs in Wales?
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phase 1
phase 2• select over 30 SMEs
• combine key companies from stage one with design led SMEs
• 3 concurrent workshops to explore
• existing perceptions on ecodesign and sustainable business practice
• required internal/external competencies
• Cardiff Business School (LEED Unit)
• “Design for growth survey” “potential growth index”
• identified and ranked 250 businesses (sample of 2056)• managerial prioritisation of environmental issues• innovative capacity• skills development and training• networking
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general observations
SMEs
• need inspiration to engage with ecodesign– non-standard drivers
• expect local knowledge from BSOs or intermediaries• benefit from long-term relationships (not dependency)
– negotiating risks, building capacity• benefit from partnerships
– industry as service provider• listen to appropriate language• require flexible financial support
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recommendations (for Wales or similar)
• identify of focus areas for intervention – (innovation systems perspective)• create platforms for the open sharing of knowledge and experiences• build capacity in existing/current business support infrastructure• embed ecodesign and sustainability in higher/further, professional
training, etc• build capacity in the indigenous design sector• establishing a culture of policy learning
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thank you
questions?