Supporting recoverythrough the power of film

Rooftop Film Club has a 10-year track record of bringing communities together and transforming nights at the movies to cinematic events.

To help revive the local economy and provide much needed relief during these difficult times, we are bringing a contact-free drive-in cinema experience to life with three pillars at the core: safety, value and community.

Love, Peace & Great Film

Safety

We’ve reimagined our approach to ensure guests have a safe “awayfrom home” experience, from the security of their own vehicles.

At no point are people required to make physical contact with staff or other attendees. The experience can be delivered entirely without direct interaction, allowing guests to continue practicing current safety guidelines.

Together While Apart

Safety Policy• We are a cash and contact-free operation

• Tickets are purchased in advance, online

• Check-in can be done through a windscreen

• Vehicles are parked within a safe distance of each other

• Cinema audio is streamed via the car stereo

• Snacks and soft drinks can be ordered on the premises via an app and are delivered car-side during the screening

• Restrooms have a dedicated sanitation attendant

value

Due to COVID-19, most people have been impacted financially, resulting in lower take-home pay or losing their income altogether.

Our policies are sensitive to these changes in circumstances. With us, a family of five can enjoy a night out at the movies for just £22.50.

Affordable Entertainment

Value Proposition

• Tickets are priced per vehicle, not per person

• Our popcorn is priced at £3, compared to £5+ at a traditional movie experience

• While snacks and soft drinks will be available for purchase, we welcome people to bring their own supplies to keep costs down

• All tickets are fully refundable or exchangeable

• All NHS staff will be able to attend our screenings for free using their NHS email addresses, along with all our profits on launch night being donated to NHS Charities.

community

Dating back to 1933 when the world was recovering from economic turmoil, the drive-in is an American institution that was made for times of recovery.

Through the UK drive-in, we want to replicate this, help rebuild the community and bring people together, albeit safely, during the age of social distancing.

Drive-In Origination

Rebuilding Together• Leaving home in the safety of one’s own vehicle will provide an opportunity

to share fresh experiences with your loved ones

• We’re eager to give our staff an opportunity to earn a living again without compromising their health

• Through partnerships with local businesses (restaurants, food trucks, AV companies, etc.) we want to help others get back on their feet and generate economic value

sample renderings

NOT OUR FIRST ROAD-EO

About UsRooftop Film Club started in London in 2011, and has since expanded globally to operate at over 50 venues across London, LA, New York, Houston and San Diego, with 20 additional permanent locations lined up by 2023.

Driven by the love of film, we are on a mission to put community and celebration back into cinema.

From rooftop cinemas, to award-winning drive-ins and underground theatres - entertaining people is what we do best.

Proposed Schedule• Awaiting guidance from the government on easing of lockdown. Once the

restriction on “unnecessary travel” is lifted, we are hoping that Drive-In will be good to go!

• Venues reserved for July until end of September

• July: Brent Cross & The O2

• August – September: The O2 / Alexandra Palace? (TBC)

Proposed Schedule• 3 x screenings per night (2 x O2 / 1 x Brent Cross)

• 7 nights per week

• Capacity per evening: 500 vehicles

Marketing

2m website page views 81k Newsletter Subscribers

Marketing

28,400 Followers 91,600 Likes 35,000 Followers

4th JULY – 30th AUGUST (TBC)250 Screenings / 70,000 Est. Admissions

Joint logo to be used on all marketing and flyers at eventJoint logo on all signage leading to- and at event

Joint logo on screen skirtJoint logo on F&B App

Joint branding on RTFC Home Page, Events Page & prominent position on Partner PageBrand banner ad (in RTFC style) on RTFC website

Dedicated brand landing page for more info, competition etc.Joint logo on ticket confirmation

Joint logo on all paid for marketing materialsMinimum 15 featured social publications across Facebook, Twitter, Instagram, Newsletter

Ad reel gold spot (up to 60 seconds) across the season at all venues6 complimentary tickets each week for corporate / promotions

Headline Sponsorship

4th JULY – 30th AUGUST (TBC)250 Screenings / 70,000 Est. Admissions

Logo included on all relevant marketing and flyers at eventLogo prominent on F&B App

Brand offering prominent on F&B appBranding on RTFC website, Events Page & Partner Page

Dedicated branded F&B page for menu, pre-order, competitions etc.Logo on all paid for marketing materials

Minimum 9 featured social publications across Facebook, Twitter, Instagram, Newsletter1 x commercial in ad reel (up to 60 seconds) across the season at all three venues

4 complimentary tickets each week for corporate / promotionsExclusive banner as on website landing page designed in RFC style

F&B Partnership

4th JULY – 30th AUGUST (TBC)250 Screenings / 70,000 Est. Admissions

Opportunity to sample at all screenings (subject to approval)Logo included on all relevant marketing and flyers at event

Limited branding opportunities at eventBranding on RTFC website, Events Page & Partner Page

Logo on all paid for marketing materialsMinimum 9 featured social publications across Facebook, Twitter, Instagram, Newsletter

1 x commercial in ad reel (up to 60 seconds) across the season at all three venues4 complimentary tickets each week for corporate / promotions

Co-Sponsorship

Book With ConfidenceDue to the unique situation in which the country finds itself this year, the schedules outlined in this proposal are subject to change.

In order for our commercial partners to be able to book with confidence, we will not be asking for any upfront payments, but will invoice for all activity at the end of each month. Should any screenings have to be cancelled, the invoice for that month will be adjusted accordingly on a pro-rata basis.