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Supply Chain Transparency

and Integrity,

where will it take us?

Anita Scholte op Reimer

VP Quality, Food Safety and Sustainability

Albert Heijn

Why Transparency?

Transparency is expected….

• To bring every aspect of a business in the public eye

• To extend to traceability and provenance, health and social and environmental impacts

as important pieces of information to measure and communicate to stakeholders

• To have companies take responsibility for highly complex and globalized supply chains,

especially now that customers and stakeholders are empowered by the internet and

social media to access and share information on corporate performance across a global

audience

• To shift how organizations approach marketing and retail, with techonology causing an

increase in access tot data and knowledge

• To be the most important driver of trust

Where to begin?

Risks:

• Food Safety

• Food Fraud

• Excessive use of agro-chemicals

• Forced labor

• Wages (lower than minimum and living wage)

• Health & safety of workers/labors

• 11,000 own brand products

• …

Consumer Interests:

• Where are products coming from?

• How are they produced?

• What ingredients?

• How is it transported?

• What about animal welfare?

• How does it taste?

• What is the exact shelf life?

• …

What technology to use?

Blockchain and Powerchain’QR code In direct contact with our farmers

Some examples: a learning curve

2016 2018 2019

‘A healthy and tasty orange juice,

originating from 25 carefully

selected sunny RFA certified

plantations in the ‘citrus belt’

region in Brazil, meeting the

highest quality and product

safety standards, grown

sustainably with care for and in

harmony with the environment,

while fair income and good labor

conditions are guaranteed for all

workers involved’.

• 25 RFA farms, 8.000 pickers

• 2 processing plants

• Santos harbor, Ghent harbor

• Refresco Bodegraven

• Albert Heijn

• 1 commodity, 1 process, 1 spec

• 1 customer, 4 SKU’s

Our orange juice story

What our customers see

What our customers see

What our customers see

Connecting the customer with the farmer

Our eggs story

• 40 farmers

• Which chickens

• Feed

• Animal Welfare

• Logistic Information

• Environment

• Quality checks

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Our dairy story

• 300 farmers

• Environment

• Biodiversity

• Animal welfare

• Quality checks

• Origin

Lessons learned

• Trust between all parties

• Only people make technology work

• All have to benefit

• Make clear rules

• Data availability

• Smart contracts and validation

• Speed to market

• Include the customer

What’s next?

Thank youhttps://www.ah.nl/blockchain