Supply Chain Management Lecture

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    SUPPLY CHAIN MANAGEMENT

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    What Operations Managers Do?10 OM Strategy

    Decisions: Design of Goods & Services

    Managing Quality

    Process Strategy Location Strategies

    Layout Strategies

    Human Resources

    Supply Chain Management Inventory Management

    Scheduling

    Maintenance

    10 Decision Areas: service & product design

    quality management

    process & capacity design location

    layout design

    human resources & job design

    supply chain management

    inventory, MRP, and J-I-T

    intermediate, short-term,

    and project scheduling

    maintenance

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    Supply Chain ManagementManagement of integrated activities that

    procure raw materials

    transform those materials into intermediategoods and final products

    deliver the products through a distribution

    system

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    SUPPLY CHAIN

    SUPPLIERS

    Materials,

    Parts,

    Subassemblies,

    And service

    Products

    and

    Services

    PRODUCERS

    Finished

    goods, end

    products,

    and services

    Products

    and

    Services

    DISTRIBUTORS

    Package

    and

    Delivery

    Products

    and

    Services

    CUSTOMERS

    Total

    satisfaction

    with quality,

    price, delivery

    and service

    Information

    Cash

    Inventory Inventory Inventory

    Supply Chain is the sequence of organizations their

    facilities, functions, and activitiesthat are involved in

    producing and delivering a product or service from suppliers

    (or their suppliers) to customers (and their customers).

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    FACILITIES

    FUNCTIONS and ACTIVITIES

    warehouses

    factories processing centers

    distribution centers

    retail outlets

    offices

    forecasting

    purchasing

    inventory management

    information management

    quality assurance

    scheduling

    production

    distribution

    delivery

    customer service

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    SUPPLY CHAIN Sometimes referred to asValue Chain, a term

    that reflects the concept that value is added asgoods and services progress through the chain.

    Comprised of separate business organizations,rather than just a single organization.

    Has two (2) components for each organization:

    1) a supply component

    2) a demand component

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    SUPPLY CHAIN

    CustomerRetailerDistributorStorageMFGStorage

    Supplier

    Supplier

    Supplier

    SUPPLY COMPONENT DEMAND COMPONENT

    The supply component starts at the beginning of the chain and ends with the

    internal operations of the organization. The demand component of the chain

    starts at the point where the organizations output is delivered to its immediatecustomer and ends with the final customer in the chain. The demand chain is

    the sales and distribution portion of the value chain

    The length of each component depends on where a particular organization is in

    the chain:the closer the organization is to the final customer, the shorter its

    demand component and the longer its supply component.

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    Supplier

    Supplier

    Supplier

    S

    t

    o

    ra

    g

    e

    MFG Distributor

    S

    t

    o

    ra

    g

    e

    S

    t

    o

    ra

    g

    e

    Retailer CUSTOMER

    S

    t

    o

    r

    a

    g

    e

    SERVICE CUSTOMER

    Supplier

    Supplier

    Distributor CUSTOMERTier 1

    SuppliersPRODUCER

    Tier 2

    Suppliers

    MANUFACTURING SUPPLY CHAIN

    SERVICE SUPPLY CHAIN

    Supply and Demand Components

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    The Supply Chain

    All organizations, regardless of where they are inthe chain, must deal with supply and demandissues.

    The goal of SCM is to link all components of thesupply chain so that market demand is met asefficiently as possible across the entire chain.

    This requires matching supply and demand at eachstage of the chain.

    Except for the beginning supplier(s) and the finalcustomer(s), the organizations in a supply chainare both customers and suppliers.

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    The Supply Chain

    Manufacturer

    Supplier

    Supplier

    Supplier

    CustomerDistributor

    Customer

    Customer

    Inventory

    Inventory

    Inventory

    Inventory

    Market research data

    Scheduling information

    Engineering & design data

    Order flow & cash flow

    Ideas & design to satisfy

    the end customer

    Material flow

    Credit flow

    The supply chain includes all the interactions betweensuppliers, manufacturers,

    distributors, and customers. The chain includes, transportation, scheduling information,cash & credit transfers, as well as ideas, designs, and material transfers.

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    Supply Chain Management Includes determining the following:

    1) transportation vendors

    2) credit & cash transfers

    3) suppliers

    4) distributors & banks

    5) accounts payable & receivable

    6) warehousing and inventory levels

    7) order fulfillment

    8) sharing customer, forecasting & productioninformation

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    SUPPLY CHAIN MANAGEMENT (SCM) means managing the flow of goods and services

    and information through the supply chain in

    order to attain the level of synchronization that

    will make it more responsive to customer needs

    while lowering costs.

    has the goal of linking all components of thesupply chain so that market demand is met as

    efficiently as possible across the entire chain.

    Keys to effective SCM are:

    o Informationo Communication

    o Cooperation

    o Trust

    o Supplier partnering

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    Supply Chain Management The idea is to build a chain of suppliers

    that focus on both Reducing waste, and

    Maximizing value to the ultimate customer

    Activities of Supply Chain managers cutacross the disciplines of

    Accounting Finance

    Marketing

    operations

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    Need for Supply Chain Management1. Need to improve operations

    2. Increasing levels of outsourcing

    3. Increasing transportation costs

    4. Competitive pressures

    5. Increasing globalization

    6. Increasing importance of e-commerce

    7. Complexity of supply chains8. Need to manage inventories

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    Supply Chain ManagementAs firms strive to increase their competitiveness viaSTRATEGIES:

    Product customization High quality Differentiation Cost reductions Low-cost Speed-to-market Response

    added emphasis was placed on the Supply Chain

    The key to effective supply-chain management isto make the suppliers PARTNERSin the firmsstrategy to satisfy an ever-changing marketplace.

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    GLOBAL SUPPLY CHAIN ISSUESSupply chains in a global environment must be:

    Flexible enough to react to sudden changes inparts availability, distribution or shipping

    channels, import duties, and currency ratesAble to use the latest computer and

    transmission technologies to manage theshipment of parts in and finished products

    outStaffed with local specialists to handle duties,

    trade, freight, customer, and political issues

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    SUPPLY CHAIN ISSUES

    STRATEGIC ISSUES

    TACTICAL ISSUES

    OPERATING ISSUES

    Design of the supply chainPartnering

    Inventory policiesPurchasing policiesProduction policiesTransportation policies

    Quality policies

    Quality ControlProduction Planning & Control

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    PERFORMANCE MEASURESPerspective Metrics

    RELIABILITY On-time deliveryOrder fulfillment lead timeFill rate

    Perfect order fulfillment

    FLEXIBILITY Supply chain response timeUpside production flexibility

    EXPENSES Supply chain management cost

    Warranty cost as a % of revenueValue added per employee

    ASSETS/UTILIZATION Total inventory days of supplyCash-to-cash cycle time

    Net asset turns

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    PURCHASING The supply chain receives so much attention because

    Purchasing is the most costly activity in most firms

    Illustration:SALES

    - VCPurchases (50%)Other VC (24%)

    - FCPROFIT

    $ 100

    (50)(24)(24)

    $ 2

    =====

    $ 103.85

    (51.93)(24.92)(24.00)

    $ 3.00

    =======

    $ 100

    (49)(24)(24)

    $ 3.00

    =====

    Through a $3.85 of additional sales, profit increased by $1,from $2 to $3. The same increase in margin could havebeen obtained by reducing purchasing costs by $1.

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    PURCHASING is critical to supply chain efficiency because it is the

    job of purchasing to Select suppliers

    Establish mutually beneficial relationships with them

    its goal is to develop and implement purchasing plansfor products and services that support operationsstrategies.

    among its duties are

    Identifying sources of supply Negotiating contracts

    Maintaining a database of suppliers

    Obtaining goods & services that meet or exceed operationsrequirements in a timely and cost-efficient manner

    Managing suppliers

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    PURCHASING

    Purchasing is the acquisition of goods & services

    Objectives of Purchasing are:

    1. To help identify the products and services that can beobtained externally

    2. To develop, evaluate, and determine the best supplier,price and delivery for those products and services

    Purchasing takes place in both manufacturingand service environments

    cost & quality ofgoods & services

    SOLD

    cost & quality ofgoods & services

    PURCHASED

    EffectivePurchasingStrategy

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    Purchasing in

    Manufacturing Environments

    Purchasing function is supported by

    1) Product engineering drawings & specs

    2) Quality control documents

    3) Testing activities that evaluate the purchased items

    PURCHASING AGENT

    BUYERS EXPEDITERS

    - a person with legal authority toexecute purchasing contracts onbehalf of the firm

    - perform all the activities ofthe purchasing departmentEXCEPT contract signing

    - assist buyers infollowing up onpurchases to ensureTIMELY DELIVERY

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    Purchasing in

    Service Environments In many service environments, purchasings

    role is DIMINISHED because the primaryproduct is an intangible one (ex. Legal andmedical organizations)

    In transportation and restaurants, thepurchasing function is CRITICAL

    In wholesale and retail segment of services,purchasing is performed by a BUYER who is apurchaser RESPONSIBLE for the SALE OF andPROFIT ON merchandise that will be resold.

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    PURCHASING INTERFACES

    LegalAccounting

    DataProcessing

    Design

    Receiving

    Suppliers

    Operations

    Purchasing

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    PURCHASING CYCLE Begins with a request from within theorganization to purchase material, equipment,

    supplies, or other items from outside theorganization

    Ends when the purchasing department is notifiedthat a shipment has been received in satisfactorycondition

    Main steps are:

    1. Purchasing receives the requisition2. Purchasing selects a supplier

    3. Purchasing places the order with a vendor

    4. Monitoring orders

    5. Receiving orders

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    VALUE ANALYSISexamination of the function of

    purchased parts and materials in an effort to reduce costand/or improve performance.

    MAKE or BUYchoosing between producing acomponent or a service in-house or advantageously

    purchasing it form an outside source VENDOR SELECTION - a decision regarding who to

    buy materials from, considering numerous factors, suchas inventory and transportation costs, availability of

    supply, delivery performance, and quality of suppliers SUPPLIER MANAGEMENTincludes vendor

    analysis, supplier audits, supplier certification, supplierrelationships and supplier partnerships

    ROLES OF PURCHASING

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    ROLES OF PURCHASING

    MAKE or BUYRole is to evaluate alternative suppliers and provide

    current, accurate, complete data relevant to thebuy alternative.

    Wholesale/RetailPURCHASES SALES

    Manufacturing, Restaurants, and Assemblers

    PURCHASES (components & subassemblies)PRODUCTION

    SALES (final products)

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    Outsourcing Buying goods or services from outside sources

    rather than making or providing them in-house

    Reasons:

    Ability of outside source to provide materials, parts or

    services better, cheaper, or more efficiently

    Patents, expertise & knowledge of the supplier

    Gives more flexibility to the organization (downsizing)

    Risks: Loss of control

    Greater dependency on suppliers

    Loss of ability to perform in-house

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    Deciding Factors in Outsourcing1. Cost to do it in-house versus cost to buy, including start-up costs, versus cost to outsource

    2. Stability of demand and possible seasonality

    3. Quality available from suppliers compared with a firmsown quality capabilities

    4. Desire to maintain close control of operations

    5. Idle capacity available within the organization

    6. Lead times for each alternative

    7. Who has patents, expertise, and so on, if these are factors

    8. Stability of technology (if technology is changing, it maybe better to use a supplier)

    9. Degree to which the necessary operations are consistentwith, or in conflict with current operations

    10. Strategy

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    Example No.1 : Make or Buy DecisionChoose which alternative is better. Analyze the following datato determine the total annual cost of making and of buying.

    Expected Annual Volume

    Variable cost per unitAnnual fixed costs

    Make20,000 units

    $ 5.00$30,000

    Buy20,000 units

    $ 6.00-

    Solution: Total Annual Cost = Fixed Cost + VC/unit x annual volume

    Make : $ 30,000 + ($5 x 20,000) = $130,000Buy : 0 + ($6 x 20,000) = $120,000

    Buying is the better alternative because it would save $10,000 a year.

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    Example No.2 : Make or Buy DecisionGiven the following data, determine the total annual cost of

    making and of buying. Estimated demand is 10,000 units a year.

    Variable cost per unitAnnual fixed costTransportation cost per unit

    Make

    Process A Process Buy__

    $ 50 $ 52 $51$ 40,000 $ 36,000

    $ 2

    SOLUTION:

    Variable Cost $500,000 $520,000 $510,000Fixed Cost 40,000 36,000 -

    Transportation Cost - - 20,000Total Annual Cost $540,000 $556,000 $530,000

    ====== ====== ======

    Buying is the best alternative with the lowest total annual cost

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    OutsourcingREASONS for MAKING

    Lower production cost

    Unsuitable suppliers

    Assure adequate supply (quantity ordelivery)

    Utilize surplus labor or facilities andmake a marginal contribution

    Obtain desired quality

    Remove supplier collusion

    Obtain unique item that would entaila prohibitive commitment for asupplier

    Maintain organizational talents andprotect personnel from a layoff

    Protect proprietary design or quality

    Increase or maintain size of company

    (management prerogative)

    REASONS for BUYING Lower acquisition cost

    Preserve supplier commitment

    Obtain technical ormanagement ability

    Inadequate capacity Reduce inventory costs

    Ensure alternative sources

    Inadequate managerial ortechnical resources

    Reciprocity Item is protected by a patent

    or trade secret

    Frees management to dealwith its primary business

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    ROLES OF PURCHASING

    VALUE ANALYSIS

    MAKE or BUY DECISION

    VENDOR SELECTIONa decision regarding who to buy materials from

    considers numerous factors:

    inventory and transportation costs availability of supply

    delivery performance

    quality of suppliers

    outstanding operations requires excellent vendors

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    3 Stages of Vendor Selection

    1. Vendor Evaluation Involves finding potential vendors and

    determining the likelihood of their becoming goodsuppliers

    Requires development of evaluation criteria, suchas: financial strength

    quality

    management

    research

    technical ability

    potential for a close

    long-term relationship

    Weights dependingupon the needs ofthe organization

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    3 Stages of Vendor Selection

    2. Vendor Development Ensures integration of the supplier into a firms system and

    the appreciation by the vendor of its

    Quality requirements

    Engineering changes Schedules and delivery

    Procurement policies

    Payment system

    May include everything from training, to engineering &production help, to formats for electronic informationtransfer

    Purchasing policies address issues such as percent ofbusiness done with any one supplier or with minoritybusinesses

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    3 Stages of Vendor Selection

    3. Negotiations

    Negotiation strategies are approaches taken by

    purchasing personnel to develop contractualrelationships with suppliers

    They are of 3 classic types:

    1) Cost-Based Price Model

    2) Market-Based Price Model

    3) Competitive Bidding

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    Negotiations / Determining Prices1) Cost-Based Price Model : requires that the supplier

    open its books to the purchaser. The contract price isthen based on time and materials, or on a fixed cost withan escalation clause to accommodate changes in thevendors labor and materials cost.

    2) Market-Based Price Model : price is based on apublished price or index. Paperboard and nonferrousmetals prices, for instance, are published in weeklyindustry magazines.

    3) Competitive Bidding : is common for large orders ofstandard products and services; is a typical policy inmany firms for the majority of their purchases. Requires to have several potential suppliers of the product (or its

    equivalent)

    Sends requests for bids, asking vendors to quote a price for aspecified quantity and quality of the items

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    Centralized Versus Decentralized

    PurchasingCENTRALIZED PURCHASING

    Means that purchasing is handled by one special department

    Takes advantage of quantity discounts offered on large orders

    Obtains better service and closer attention from suppliersEnables companies to assign certain categories of items to specialists

    DECENTRALIZED PURCHASINGMeans that individual departments or separate locations handle their

    own purchasing requirementsHas the advantage of awareness of differing local needs and beingbetter able to respond to those needs.

    Offers quicker response than centralized purchasing

    Can save on transportation costs by buying locally, where locations are

    widely scattered

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    Myths Concerning PurchasingNegotiation is a win-lose confrontation. Purchasing negotiations should not be viewed as a win-

    lose game; it can be a win/win game

    The main goal is to obtain the lowest possibleprice. It must be realized that contractors and suppliers need

    a reasonable profit to survive.

    Each negotiation is an isolated transaction. Purchasing must work towards partnering so each

    negotiation is a step in developing long-termrelationships and therefore not as an one-off deal.

    Ethi i P h i

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    Ethics in Purchasing Principles

    Loyalty to employer

    Justice to those you deal with Faith in your profession

    Standards of Purchasing Practice1. Avoid appearance of unethical or uncompromising

    practice2. Follow the lawful instructions of your employer

    3. Refrain from private activity that might conflict with theinterest of your employer

    4. Refrain from soliciting or accepting gifts, favors, orservices from present or potential suppliers

    5. Handle confidential or proprietary employer or supplierinformation with due care

    6. Practice courtesy and impartiality in all aspects of yourjob

    Ethi i P h i

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    Ethics in Purchasing

    Standards of Purchasing Practice

    7. Refrain from reciprocal agreements that constraincompetition

    8. Know and obey the letter and spirit of laws governingpurchasing

    9. Demonstrate support for small, disadvantaged, andminority-owned businesses

    10. Discourage involvement in employer-sponsoredprograms of non-business, personal packages

    11. Enhance the profession by maintaining currentknowledge and the highest ethical standards

    12. Conduct international purchasing in accordance with thelaws, customs, and practices of foreign countries, butconsistent with the laws of the your country, your

    organizations policies, and these guidelines

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    SUPPLIER MANAGEMENT

    Vendor Analysis

    Supplier Audits

    Supplier Certification

    Supplier Relationships

    Supplier Partnerships

    Strategic Partnerships

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    SUPPLIER MANAGEMENTVendor Analysis Evaluating the sources of supply in terms ofprice,

    quality,the suppliers reputation, past experience withthe supplierand after-sales service

    Other factors that can be used in evaluation are flexibility(in handling changes in schedules, design and quantity),location, leadtimes & on-time delivery,and otheraccounts

    Supplier AuditsAre a means of keeping current on suppliers production

    capabilities, quality and delivery problems andresolutions, and performance on other criteria

    Are also an important first step in supplier certification

    programs

    SUPPLIER MANAGEMENT

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    SUPPLIER MANAGEMENTSupplier Certification Is a detailed examination of the policies and capabilities of

    a supplier

    Verifies that a supplier meets or exceeds the requirementsof the buyer

    Is generally important in supplier relationships, but is

    particularly important in seeking to establish long-termrelationships with suppliers

    Supplier Relationships Type of relationship depends on length of a contract

    Short-term contracts involve competitive bidding Medium-term contracts often involve ongoing relationships

    Long-term contracts often evolve into partnerships

    Keeping good relations with suppliers is increasinglyrecognized as an important factor in maintaining a

    competitive advantage.

    SUPPLIER MANAGEMENT

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    SUPPLIER MANAGEMENTSupplier Relationships Supplier Partnerships

    More and more business organizations are seeking to establishpartnerships with other organizations in the supply chain

    This impliesa) Fewer suppliers

    b) Longer-term relationships

    c) Sharing of information (forecasts, sales data, problem alerts)d) Cooperation in planning

    Benefits area) Higher quality

    b) Increased delivery speed and reliability

    c) Lower inventoriesd) Lower costs

    e) Higher profits

    f) Improved operations

    Strategic Partnerships are those that convey strategic benefits toone or both partners who have the potential for helping them grow theirown businesses.

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    LOGISTICSThe movement of materials and information withina facility and to incoming and outgoing shipmentsof goods and materials

    Movement within a facility movement of materialsmust be coordinated to arrive at the appropriatedestination at appropriate times

    Traffic Management overseeing the shipment ofincoming and outgoing goods

    Evaluating shipping alternatives need to make a choicebetween rapid (but more expensive) shippingalternatives and slower (but less expensive) alternatives

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    MATERIALS MANAGEMENTPurchasing may be combined with various warehousing andinventory activities to form a materials management system

    Purpose is to obtain efficiency of operations through theintegration of all material acquisition, movement, and storageactivities

    Emphasis is placed on MM when the transportation andinventory costs are substantial on both the input and outputsides of the production process

    Potential for competitive advantageis found via both reducedcostsand improved customer service

    Recognizing that distribution of goods to and from the firmsfacilities can represent as much as 25% of the cost of theproducts, there is a need to evaluate their means ofdistribution (trucking, railroads, airfreight, waterways or

    pipelines)

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    SUPPLY CHAIN STRATEGIES

    1. Many Suppliers

    2. Few Suppliers

    3. Vertical Integration

    4. Keiretsu Networks

    5. Virtual Companies

    SUPPLY CHAIN STRATEGY

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    SUPPLY CHAIN STRATEGY1. Many Suppliers

    Traditional American approach ofnegotiating with manysuppliersand playing one supplier against another

    The supplier responds to the demands and specifications of

    a request for quotation (RFQ) with the order usuallygoing to the low bidder

    Suppliers aggressively competing with one another

    Places the burden of meeting the buyers demands on the

    supplier Holds the supplier responsible for maintaining the

    necessary technology, expertise, and forecasting abilities,as well as cost, quality, and delivery competence

    Not long-term: partnering relationships are NOT the goal

    SUPPLY CHAIN STRATEGY

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    SUPPLY CHAIN STRATEGY2. Few Suppliers

    Implies that rather than looking for short-termattributes, such as low cost, a buyer is better offforming a long-term relationship with a few dedicatedsuppliers.

    Using few suppliersa) Are more likely to understand the broad objectives of the

    procuring firm and the end customer

    b) Can create value by allowing customers to have economies of scale ) that yield both lower transaction costs

    learning curve ) and lower production costs

    Few suppliers (with large commitment to buyer) mayalso be more than willing to

    a) Participate in JIT systems

    b) Provide innovations & technological expertise

    SUPPLY CHAIN STRATEGY

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    SUPPLY CHAIN STRATEGY2. Few Suppliers

    Most important factor : TRUST between suppliers and buying companies alignment of cultures ) that foster both formal

    commitment of resources ) & informal contact toward advancing the relationship

    Strengthening the partnership

    Buyers Results: Incorporate suppliers in the supply system ) contracts that extend thru Choose suppliers even before parts are designed ) the products life cycle

    Place added emphasis on quality & reliability ) more efficient

    ) reduced prices over time

    Downsides Cost of changing parts is huge (so both buyer and supplier run the risk of

    being captives of the other)

    Risk of poor supplier performance

    Concern about trade secrets and suppliers that make other alliances orventure out on their own (ex. US Schwinn Bicycle Co. taught Taiwans GiantMfg. Co.)

    SUPPLY CHAIN STRATEGY

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    SUPPLY CHAIN STRATEGY3. Vertical Integration

    Developing the ability to produce goods or services previously

    purchased or actually buying a supplier or distributor. Can take the form of FORWARD or BACKWARD integration

    Vertical Integration

    Backward IntegrationRaw Material (suppliers)

    Current Transformation Automobiles Integrated Flour

    Circuits MillingForward Integration

    Finished goods (customers)

    Examples of Vertical Integration

    Iron ore

    Steel

    Distributionsystem

    Dealers

    Silicone

    Circuit Boards

    ComputersWatches

    Calculators

    Farming

    Baked

    goods

    SUPPLY CHAIN STRATEGY

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    SUPPLY CHAIN STRATEGY3. Vertical Integration

    Can offer opportunities or advantages in:

    Cost reduction ) work best when the organization

    Quality adherence ) has a large market share, or the

    Timely delivery ) management talent to operate Scheduling flexibility ) an acquired vendor successfully

    Dangerous for firms in industries undergoingtechnological change if management cannot

    keep abreast of those changes, or

    invest the financial resources necessary for the nextwave of technology

    SUPPLY CHAIN STRATEGY

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    SUPPLY CHAIN STRATEGY4. Keiretsu Networks

    Many large Japanese manufacturers have found a middleground between purchasing from few suppliersto verticalintegration

    These manufacturers are often the financial supporters of

    suppliers through ownershipor loans The supplier then becomes part of a company coalition, known as the

    keiretsu

    Members of the keiretsu

    assured of long-term relationships, and therefore expected to functionas partners

    provide technical expertise and stable quality production to themanufacturer

    can also have suppliers down the chain, making second- or even third-tier suppliers part of the coalition

    SUPPLY CHAIN STRATEGY

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    SUPPLY CHAIN STRATEGY5. Virtual Companies

    Because vertical integration locks in an organization intobusinesses that it may not understand or be able tomanage, another strategy is to find good flexible suppliers

    Takes away complications brought about by specialization andchanging technology

    Addresses issues of being too bureaucratic having a division

    Develops virtual companies that use suppliers on anas-needed basis

    Doing payroll; hiring personnel

    Designing products Manufacturing components

    Conducting tests

    Distributing products

    Providing consulting services

    SUPPLY CHAIN STRATEGY

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    SUPPLY CHAIN STRATEGY5. Virtual Companies

    companies that rely on a variety of supplierrelationships to provide services on demand

    Also known as hollow corporationsor networkcompanies

    Have fluid, moving organizational boundaries thatallow them to create a unique enterprise to meetchanging market demands

    Relationships may be ST or LT and may include: true partners } whatever formal relationship,

    collaborators } the result can be

    able suppliers } exceptionally

    subcontractors } LEAN PERFORMANCE

    SUPPLY CHAIN STRATEGY

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    SUPPLY CHAIN STRATEGY5. Virtual Companies

    Advantages include

    specialized management expertise

    low capital investment

    flexibility

    speed

    Traditional Example : APPAREL BUSINESS Designer of clothes seldom manufacture their designs

    They rather license the manufacture

    rent a loft

    lease sewing machines

    contract labor

    Result:

    low overhead

    flexibility

    speed-to-market

    SUPPLY CHAIN STRATEGY

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    SUPPLY CHAIN STRATEGY5. Virtual Companies

    Contemporary Example : SEMICONDUCTORINDUSTRY exemplified by Visioneer (in Palo Alto, CA)

    subcontracts almost everything

    software written by several partners

    hardware manufactured by a siliconesubcontractor

    PCBs made in Singapore

    Plastic cases made in Boston where units aretested and packed for shipment

    In virtual companies, the Purchasing function isdemanding and dynamic

    OPTIMIZING the SUPPLY CHAIN

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    OPTIMIZING the SUPPLY CHAIN

    Postponement

    Channel Assembly Drop Shipping and Special Packaging

    Blanket Orders

    Stockless Purchasing Standardization

    Electronic Ordering and Funds Transfers

    Internet Purchasing

    RMsources

    Suppliers Prod Whse Distributors Customers

    SUPPLIER SELLER DISTRIBUTION CONSUMER

    VALUE

    CREATION

    OPTIMIZING the SUPPLY CHAIN

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    OPTIMIZING the SUPPLY CHAIN1. POSTPONEMENT : withholding/delaying any modifications

    or customization to the product as long as possible in theproduction process Example: Dell Computers modified its printer by moving out the

    power supply into a power cord (generic printers) Manufacture and centralized inventories of generic printers for shipment as

    demand change

    Unique power system and documentation at the final distribution point

    2. CHANNEL ASSEMBLY : a variation of postponement;postpones final assembly of a product so the distribution channelcan assemble it; sends individual components & modules, ratherthan FG, to the distributor, who then assembles, tests, and ships. Treats distributors more as manufacturing partners than as

    distributors

    Technique is successful in industries where products undergo rapidchange such as PCs

    FG inventory is reduced, market response is better, with lowerinvestment (nice combination in business)

    Examples: IBM, HP, Compaq

    OPTIMIZING the SUPPLY CHAIN

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    OPTIMIZING the SUPPLY CHAIN3. DROP SHIPPING & SPECIAL PACKAGING :

    means the supplier will ship directly to the end customer, rather

    than to the seller saving both time and reshipping costs. Other cost-saving measures include the use of special packaging, bar coding &labeling; beneficial to wholesalers & retailers by reducing shrinkage(lost, damaged or stolen merchandise) and handling costs.

    Dell Computers core competence is not in stocking peripherals,but in assembling PCs.

    4. BLANKET ORDERS :a long-term purchasecommitment to a supplier for items that are to bedelivered against short-term releases to ship Are unfilled orders with a vendor; not an authorization to ship

    anything until the receipt of an agreed-upon document, perhaps ashipping requisition or shipment release

    5. STOCKLESS PURCHASING :means that asupplier delivers materials directly to the purchasersusing department rather than to a central stockroom.

    OPTIMIZING the SUPPLY CHAIN

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    OPTIMIZING the SUPPLY CHAIN6. STANDARDIZATION : reducing the number of

    variations in materials and components as aid to costreduction

    Rather than obtaining a variety of similar componentswith labeling, coloring, packaging or slightly differentengineering specifications, the purchasing agent

    should try to have the components standardized

    7. ELECTRONIC ORDERING & FUNDSTRANSFER :reduces paper transactions, consisting of

    purchase order, purchase release, a receiving document,authorization to pay an invoice and finally the issuance ofa check

    Speeds up the traditionally long procurement cycle

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    OPTIMIZING the SUPPLY CHAIN

    7. ELECTRONIC ORDERING & FUNDSTRANSFER :

    Electronic Data Interchange a standardized

    data transmittal format for computerizedcommunications between organizations (orderdate, due date, quantity, part #, P.O. #, address,and so forth)

    Advanced Shipping Notice (ASN) a shippingnotice delivered directly from vendor topurchaser

    OPTIMIZING the SUPPLY CHAIN

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    OPTIMIZING the SUPPLY CHAIN

    8. INTERNET PURCHASING also known as e-procurement

    Order releases communicated over the Internet or approvedvendor catalogues available on the Internet for use by employeesof the purchasing firm

    Takes 2 forms:a) First, Internet Purchasing may just imply that the Internet is used to

    communicate ORDER RELEASES to the suppliers (items for which ablanket P.O. exists)

    b) Second, for non-standard items, for which there is no blanket P.O.,CATALOGUES and ORDERING PROCEDURES enhance thecommunication features of the Internet

    Lends itself to comparison shopping, rapid ordering, and

    reduction of inventory Liked by suppliers because on-line selling means they are getting

    closer to their customers

    May be a part of an integrated ERP system (order release, notonly tells the supplier to ship, but also updates the appropriate

    portions of the ERP system)

    CREATING AN EFFECTIVE

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    CREATING AN EFFECTIVESUPPLY CHAIN

    1. Develop strategic objectives and tactics. These will guide the

    process.2. Integrate and coordinate activities in the internal portion of

    the chain. This requires (1) overcoming barriers caused byfunctional thinking that lead to attempts to optimize a subset

    of a system rather than the system as a whole, and (2)transferring data and coordinating activities.

    3. Coordinate activities with suppliers and with customers. Thisinvolves addressing supply and demand issues.

    4. Coordinate planning and execution across the supply chain.This requires a system for transferring data across the supplychain and allowing access to data to those engage inoperations to which it will be useful.

    5. Consider the possibilities of forming strategic partnerships.

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    CHALLENGES

    Barriers to Integration of Separate OrganizationsGetting CEOs, Board of Directors, Managers, andEmployees Onboard

    Dealing with Trade-offs

    1. Lot size-inventory trade-off2. Inventory-transportation cost trade-off

    3. Lead time-transportation cost trade-off

    4. Product variety-inventory trade-off

    5. Cost-customer service trade-offSmall Businesses

    Variability and Uncertainty

    Long Lead Times

    PERFORMANCE DRIVERS

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    PERFORMANCE DRIVERS1. Cost

    2. Quality3. Flexibility

    Refers to the ability to adjust to changes in orderquantitiesbut also in product or service

    requirements4. Velocity

    Inventory velocity the rate at which inventory(material) goes through the supply chain

    Information velocity the rate at whichinformation (two-way flow) is communicated in asupply chain

    5. Customer Service