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1 Supply Chain Activities of Teer Soya Bean Oil| City Group
Executive Summary
Soya Bean Oil is very important ingredient in cooking for daily life in our Bangladesh. Teer
Soya Bean Oil is the demanded one in our local market. It is a high quality & favorable food
item for all.
City Group has a very good Supply Chain which is maintained strictly to deliver the product to
the customer.
After analyzing the market demand we have seen that there is a demand in the market for this
kind of product. And after SWOT analysis we have seen that the company has a great
opportunity to enlarge the business into foreign countries.
The supply chain activities of City Group for Soya Bean Oil shows the real image of a supply
chain related to our theoretical lessons that helps us to understand the supply chain activities.
Throughout human history, the frequency and content of meals has varied. These tended to be
natural, sweet foods that required little preparation.
In nineteenth-century America, interest in nutritious foods shifted from natural foods to prepared
commercial foods. Teer refined soya bean oil is that like of ethnic nutritious food item which is
produced from the fresh soya bean seeds and Crude degummed soya bean oil.
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2 Supply Chain Activities of Teer Soya Bean Oil| City Group
1.0 Introduction
The world is full of wonders. First the raw materials are collected and using them the finished
product is made. And then they are stored in different inventories of different locations. After
that it is marketed in the market and people can get them from the retailers in the market. Thetotal process or the functions involved in fulfilling a customer request are called supply chain.Describing a supply chain of one of the big manufacturing company of Bangladesh is a great
challenge to me. But I have enjoyed the challenge and the journey to fulfill the challenge to
describe the total supply chain activities of the city group for TEER soya bean oil. It is a greatpleasure to collect the information and match them with the theoretical descriptions from the
lessons. Comparing the supply chain was another interesting tusk.
1.1Origin of the Study:The report is prepared to fulfill the requirement of subject Network Relationship & Supply Chain
Management in the BBA program of Northern University Bangladesh. My course authorized meto prepare a report about Supply Chain Activities. Gathering practical knowledge and experience
about supply chain activities in the large organizations is the primary objective of the report.
Besides observing this, it shows how the product is produced and delivered to customer and thewhole process is controlled or maintained.
1.2 Objective of the Study:
The primary objective of this report is to fulfill the course requirement as a part required by thecourse.
The secondary objective of the report is to let the student introduce with the practicalknowledge of the course.
The third objective is making the student capable and fit for the job market, as making report is
a prime part of the job.In the meanwhile report will help to understand the effectiveness of the course.
The main objective of the report is to complete the BBA program by successfully effecting
period. And find out the similarity of the theoretical knowledge with the practical experiences of
real Supply Chain Activities.
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3 Supply Chain Activities of Teer Soya Bean Oil| City Group
Data Collection
Secondary DataPrimary DataSource
Operational Manual
Website
Discussion with the
management personal
1.3 Scope of the Study:
I have some scope and opportunities to collect the data for the report. For these I can collect very
important data and information. I can collect it from web site, management personals, relatives
etc. from the supporting organizations. I get many effective aids like from the supportingorganizations web-site I got a lot of information which help me to prepare the report. I use myuniversity library. From our university library we got many help from relevant reports & books.
1.4 Methodology:
Methodology deal with the method is the principle activity of this analysis. In the methodology I
firstly try to find out website contain and difference. Then I try to compare with each other. And
finally try to find out the position each other.
The study requires various types of information, procedures, and methods of import business.
Both primary and secondary data are available have been used in preparing their report .
Figure 1.1: Data Collection Method
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4 Supply Chain Activities of Teer Soya Bean Oil| City Group
1.5 Limitations of the Study
The following limitations are apparent in the report:
Inaccurate or contradictory information.
Field practice varies with the standard practice that also created problem. Electricity problem Respondents had limited time to response my question. A fear works everywhere in the company that if it will hamper the goodwill of the
company.
Lack of data: The relevant data of the website are poor. For the reason I have to fallenseveral problem. Some time I could not find the appropriate data it is a large limitation.
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5 Supply Chain Activities of Teer Soya Bean Oil| City Group
2.0Corporate Background:
The date 6th February, 1972 marks the journey of a valiant effort in Gandaria, Dhaka - onewhich marked the beginning of the company known as "CITY OIL MILLS" - the founder
Chairman; Mr. Fazlur Rahman started the group from scraps virtually. The initial period
was marked with a lot of hardships due to the post war era when the country faced economicfallout. Initially the mission of the company was to produce mustard oil for the local market
consumption. The overwhelming demand for the product propagated and the company soon
found its way into the business arena.
For the next 18 years, the company operated within the vicinity of the Dhaka city and met the
demands of the local market. The revenue generated from this soon gave away for the
entrepreneur to evolve the company, which was by now one of the largest mustard oilproducing plants in the country.
A vision - to transform the company to a 21st century conglomerate of the country started.
"City Vegetable Oil Mills" was established at Rupshi, on the outskirts of Dhaka city. Thiseffort evidenced an accelerated growth ofCity Group and the company was soon found to
open two more sister concerns by the year 1994 - "Hasan Vegetable Oil Mills Limited" and
"City Fibers Limited".
Within this period the founder also devised new production units and soon brand was born -
"TEER", the name itself captivating the hearts and minds of the people. Appearing in thisbanner was the flagship product, "TEER SOYA BEAN OIL", which soon found a good
market share.
The overwhelming revenue generated and the unprecedented popularity of the products of
City Group soon found its way into the hearts of the people. City Group was by now one ofthe emerging industries of the country with an ever-expanding business, which led to 21 sister
concerns by the end of the year 2006.
Presently, the company focuses on meeting and responding to the ever-changing needs of the
consumers both home and abroad. Till now City Group is one of the largest company in the
country, and business reaching foreign countries making it one of the best conglomerates ofthe country. Years of meticulous work have paid off and by now CITY GROUPOF
INDUSTRIES has started its alteration towards an International Standard Company along
with its 21 sister concerns.
The journey till now remains an epic adventure with more yet to come and they strive with aquest - "A Quest for Excellence!"
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6 Supply Chain Activities of Teer Soya Bean Oil| City Group
2.1Key Milestones:
Sl# Name of Company Name of ProductYear of
Establishment1 City Oil Mills Mustard Oil 1972
2 City Rerolling Mills MS Rod 1985
3City Vegetable Oil Mills
Limited
Refined Soya bean oil &Palm Olein
June 1990
4 City Fibers Limited P.P. Oven Bag October 1992
5City Vegetable Oil Mills
LimitedHDPE Containers September 1994
6 Hasan Flour Mills Limited Atta, Flour & Semolina December 1995
7
Hasan Printing &
Packaging IndustriesLimited
Paper Carton September 1999
8 Hasan Containers Limited Tin Containers September 1999
9City Vegetable Oil Mills
Limited
PET Bottle and Mineral
WaterFebruary 2001
10 Shampa Oil Mills Limited Mustard Oil April 2001
11Farzana Oil RefineriesLimited
Refined Soya bean &Palm Olein
April 2001
12 City Dal Mills Limited Beans June 2001
13 Grain mark Indenting 2001
14 Rahman Synthetics Limited P.P. Oven Bag August 2001
15Deepa Food Products
Limited
Refined Soya bean &
Palm OleinOctober 2003
16VOTT Oil Refineries
Limited
Refined Soya bean &
Palm OleinFebruary 2004
17 City Hair Oil Limited Refined Coconut Oil May 2004
18 City Feed Products Ltd. Poultry & Fish Feed November 2004
19City Seed Crushing
Industries Ltd.
Soya meal & Rapeseed
CakeFebruary 2005
20 City Salt Industries Ltd Salt March 200521 City Sugar Industries Ltd Sugar July 2006
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7 Supply Chain Activities of Teer Soya Bean Oil| City Group
2.2Chairmans Massage:
It gives me a great honor and pleasure to introduce City Group of Industries to you. Forover 36 years our company has made valiant efforts in order to provide the consumers in the
mass and premium market with quality products. We always look forward into all the aspects
of providing quality food and health consumables for you.From the initial days till now we strive always to achieve customer satisfaction by providing
quality consumables at rational price. We have presently achieved a reasonable market share
in the local market with our products. We are presently exporting in the Middle East andsome other places as well and look forward to serve the whole world as an International
Brand. We always look forward to you on how to achieve more customer satisfaction.
Please let us know regarding any aspect you feel concerned about through our website. We
look forward to extend our services through this website.Welcome and wish you best of luck. Hope your journey through our web site will be a
pleasant one.
2.3Recognition:In recognition to his excellent contribution to the business arena of Bangladesh, Mr. FazlurRahman, Chairman of City Group received the most prestigious business award "Business
Person of the Year 2005" given by DHL-Daily Star Business Award.
Our Mission is: To provide high quality health and food consumables for the consumers inan affordable price and raise awareness in the Local & International market for manufactured
consumables from Bangladesh.
Keeping this goal ahead they embarked on a mission. Along the stages they achieve a lot andthe key milestones provides the information of their establishments.
Corporate - Mission Statement
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2.4Corporate Vision
To transform the company to a 21st century conglomerate of the country.
2.5Corporate mission
To provide HYGIENE, HEALTH & EXCELLENCE in food consumables for the
consumers at an affordable price and raise awareness in the Local & International
market
City Group cares a great deal about the health concern of consumers. This is what enables
them to maintain the highest quality of hygiene and health standards while marketing their
products, in order to meet the common goal - Excellence!
The products have acquired fame and are quite popular in the context of Bangladesh. Each of
the brands & products are the ambassadors of the company's goodwill and their struggles to
achieve success through quality. The potentials are very high for the products in the market.
The entire range of consumables is packed using very high quality food grade packs, PET
bottles & HDPE cans. They also use a wide range of world-class high quality machinery in
their production units to provide hygienic food consumables to the consumers.
Their Principal Objectives can be further broken down into 5 parts:
Passion for Excellence Business Integrity Pioneering Commitment Development
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9 Supply Chain Activities of Teer Soya Bean Oil| City Group
2.6Products; They Produced
The past years have been proved to be the testing grounds for City Group in the domestic
and international arena. Achieving more than 21 production units - City Group continues
with its achievement of milestones every year.
Starting after the Liberation war with virtually nothing - City Group has now been able to
establish itself as one of the premier level Group of Industries in the corporate arena of
Bangladesh and has managed to gain fame overseas as well. Being in the forefront it always
encourages the employees to take bold steps in expansion of their business. This is certainly a
huge achievement for the company.
In the years to come its a hope to play a leading role in the corporate sector of the country
and fulfill the common goal - "Quest for Excellence!"
Products:
Refined Soya Bean Oil
Refined Palm Olean
Super Refined Palm Olean
Mustard Oil
Coconut Oil
Vanspati
Wheat
Flour
Semolina
Mineral water
Beans
Iodized Salt
Refined Coconut Oil
Refined Sugar
Poultry & Fish Feed
Soya meal & Rapeseed cake
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10 Supply Chain Activities of Teer Soya Bean Oil| City Group
2.7Brands:
Teer, Jibon, Sun, Natural
Teer
Teer is the premium brand, which is also our first brand into market. Based upon our
corporate logo , it emphasizes on achieving all high quality products, which come to
captivate the heart of the consumers.
The three red arrows of symbolize the three aspects of qualityHYGIENE, HEALTH &
EXCELLENCE!
Hygiene is a key factor when one particularly produces food items. At City Group it is
ensured the entire production unit maintains the highest levels of Hygiene while
manufacturing food items, as the business depends upon quality products.
It is not only the brand that speaks but also the relentless pursuit of achieving excellence in
the products. Each of the flagship products under is cared for with highest levels of
quality and assuring the strictest standards possible. Each of our consumers throughout the
country knows the brand popularly as they would in any other brand.
Being of age and respected in the market, all the products under holds a competitive
market share that makes the company proud.
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11 Supply Chain Activities of Teer Soya Bean Oil| City Group
The Products has welcomed in her wings are:
- Refined Soya bean Oil
- Mustard Oil
- Coconut Oil
- Refined Palm Olein
- Double Fractionated Palm Olein
- Beans
- Vanaspati
- Atta
- Flour
- Semolina (Suji)
- Salt
- Soya meal
- Rapeseed Cake
- Poultry Feed
- Fish Feed
- Refined Canola Oil
- Sugar
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12 Supply Chain Activities of Teer Soya Bean Oil| City Group
3.1 The Raw Materials
City Group of Industries rely on excessive imports to ensure proper hygiene and quality
levels for food based consumable items. They import all round the year to keep up with the
production levels. They encourage all professional companies engaged in export of foreign
items to kindly contact them [email protected]
Import & Export Department is located in the Corporate Office. The foreign or local
suppliers, who are interest to do a business, contact with I&E department to make a deal.
The list of food consumable commodities used for regular import is as follows:
Food Items
Wheat
Peas
Pulses
Mustard Seeds
Canola Seeds
Rape Seeds
Soya bean Seed
Crude Degummed Soya bean Oil (CDSO)
Crude Palm Oil
Crude Palm Olein
Raw Sugar
mailto:[email protected]:[email protected]:[email protected]:[email protected] -
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13 Supply Chain Activities of Teer Soya Bean Oil| City Group
3.2Refined Soya bean Oil
Refined from Crude Degummed Soya bean Oil (CDSO)Teer Refined Soya bean Oil is one
of the key flagship brands ofCity Group. Other than that the company also produces Sun
Refined Soya bean Oil.
The extraction process starts first as Crude Degummed Soya bean Oil (CDSO) is imported
directly from foreign countries in large oil tankers to Chittagong port, from where its brought
to the refineries ofCity Group.
The CDSO is refined with utmost perfection maintaining a harmony of both International and
Local Standards that are required along with safety and hygiene concerns. The refining
process eliminates all the impurities that are present in the CDSO in the form of acid oil,
moisture, gum and etc making sure it reaches the hands of the consumers in perfect cooking
condition.
For our consumer benefits the Standard Specifications and Nutrition Facts for Soya bean Oil
is provided below:
Specifications
Refractive Index at 40o
C 1.4661.470
Iodine Value 122-135
Acid Value 0.06-0.12 mg/g as KOH
Unsaponifiable Matter 3.254.00 mg/g as KOH
Saponification Value 190.1192.5 mg/g as KOH
Volatile Matter at 105o
CPercent by Mass
0.080.12
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14 Supply Chain Activities of Teer Soya Bean Oil| City Group
Nutrition Facts
Per serving of 10 gm
Calories 90K Cal
Cholesterol Nil
Sodium Nil
Saturates 1.50 g
Monounsaturated 2.00 g
Polyunsaturated 6.50 g
Our Refined Soya bean Oila flagship product from City Group comes in three types
of Pack to meet the everyday needs of every type of household and consumer. Our packing
sizes are provided below:
Food Grade HDPE Poly Bag
900 mL
Food Grade HDPE Can
5 Liters 4 Liters 3 Liters 2 Liters
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15 Supply Chain Activities of Teer Soya Bean Oil| City Group
Food Grade PET Bottle
5 Liter 4 Liter 3 Liter 2 Liter 1 Liter 500 mL
Tin
16 Liter
Drum
186 Kg
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16 Supply Chain Activities of Teer Soya Bean Oil| City Group
4.1Distribution Network
Good product marketing depends on a good and effective distribution network.
The company believes in these words and this is what inspires the company to drive further
and further strengthen its network.
City Group has an extensive array of distribution network and with the help of this network
it has been able to extend its products into all the districts of Bangladesh. It looks further into
the prospects of extending its distribution network to all the Thana level and welcomes all
prospective Distributors / Dealers. This ensures the product availability.
Each individual territory is taken care of well in advance by their territory managers and their
sales staffs are always there to assist the distributors with the demands. This shows the ability
to keep up with the Response Time.
The products have been popular with the people of the country and with the overwhelming
demand; they are furnishing themselves to meet the new consumer. This shows the Customer
Experience about the Teer soya bean oil.
The company hopes to meet the consumers through its distributors and look forward with
effective planning and strategic campaigning to support its sales. Only the coming days will
predict its quality
The consumer pack is the vital tool in the day-to-day business of the company. Going out for
the mass market the consumers, they take high care into their products and make sure that
they are of best quality with the variety.
Meeting the standards of BSTI (Bangladesh Standard Testing Institute), all of the products are
manufactured with the maximum effort into maintaining quality and hygiene. Starting from
the collection of manufacturing items wheat, crude palm olein, soya bean oil till the packing
and finally delivery, each of the process is thoroughly checked by the QC staffs who work
round the clock to maintain the best quality of products from the manufacturing units.
Standard hygienic food grade poly packs and PET bottles are used to obtain the best quality
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17 Supply Chain Activities of Teer Soya Bean Oil| City Group
of environmentally perishable items and are packed with the latest machines for the everyday
consumers.
The Supply Chain Activities of Teer Refined Soya Bean Oil
Supplier
Foreign importTeam
Mongla or Potengyaport
VOTT mill
(1st & 2nd Refining)
Farzana OilRefineries Limited
(3rd Refining)
City Vegetable OilMills Limited (4th &
Final Refining)
Packaging unit
inventory Dealers/Distributors
wholesalers
Retailers
Customer
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18 Supply Chain Activities of Teer Soya Bean Oil| City Group
Suppliers
City Group of Industries also welcomes prospective companies, which may be interested
into supplying raw materials, equipment, etc. They enlisted the suppliers with their plan into
their database for evaluation.
Mainly the Raw materials for Teer Soya Bean Oil are Crude Degummed Soya bean Oil
(CDSO) and Soya bean Seed.
The Crude Degummed Soya bean Oil (CDSO) and Soya bean Seed are purchased
specially from Argentina, Brazil, Canada, Australia and Russia. Moreover they collect the
material from other countries also. There is a foreign import team working in different
countries that visit the areas for the grains and negotiate the price and make a deal. After that
members of the foreign import team placed the raw materials into the ships to send them into
Bangladesh. In this process city group hires the international ships for transportation.
Moreover a team of the company always works inside the country to visit various locations to
purchase the Soya bean seeds from the best farmer. This trading is generally happens in the
Mukam (Haat) of different villages. After that they use different transports like container,
trucks, pickup vans etc to send the materials into the production side.
Manufacturer
After reaching into the Mongla and Potengya Port the materials are carried by the company
ships (MV CITY) into Chittagong VOTT Oil Refineries Limited where the 1st
& 2nd
refining
are done. Then using MV Tanker Ships the materials are transferred into the Farzana Oil
Refineries Limited for 3rd refining which is situated in Rupshee. After that they are moved
into City Vegetable Oil Mills Limited for 4th
and final refining. The refining processeliminates all the impurities that are present in the CDSO in the form of acid oil, moisture,
gum and etc making sure it reaches the hands of the consumers in perfect cooking condition.
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Then the refined soya bean oil is ready for the consumers and it is packetized into the Food
Grade Poly bags from City Fibers Limited, into Food grade HDPE cans fromHasan PlasticIndustries Limited, into Food Grade pet bottles from City PET Industries Limited and into
Food Grade Tins fromHasan Containers Limited. All these packages are printed from
Hasan Printing & Packaging Industries Limited where the cartons are produced & printed.
All these industries are situated in Rupshee.
After 4th
refining some oils are packaged into 186kgs Drums for the industrial uses which are
from Hasan Plastic Industries Limited. These drums are used for the barrel wise sold oil.
Now Teer Refined Soya Bean Oil is ready to use. Now it is stored into the ware houses of the
company and according to the orders it delivers 2000 ton of oils everyday to the dealers of the
City Group. They get the orders from the distributors by dues or memos of the orders in
papers or over the system software and then send the orders to the distributors within a very
short time which is not more than 20 days. The company carries the transportation cost for the
delivery.
Distributors
City Group has more than 1000 distributors all over the country. The company fixes the area
for the distributors and fixes the lowest amount of distributorship for the agencies or dealers
who want to get distributorship. Who can carry the cost to hold inventories needed according
to the company requirement are selected according to the tender process.
Distributors send the orders to the manufacture unit using the due process from the company
and within a very short time
Distributors get the orders from the wholesalers and they always have the stock. Then they
deliver the orders to the wholesalers according to the negotiation of the lead time. It takes one
or two days only.
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20 Supply Chain Activities of Teer Soya Bean Oil| City Group
Wholesalers
Wholesalers are the local groceries of different markets of the different areas. They go to the
distributors and order the amount of the products they needed. Then the order is delivered to
wholesalers within 2 days. Wholesalers have their own inventories into their shops.
Retailers
Retailers are the local grocery shops and other retail points. They collect the products from
the wholesalers or the local distributors in wholesale prices. Then sell the products to the
customer at retail prices.
Customers
Customers go to the retail shops or nearest wholesalers to buy the product and after paying the
money they can buy the required product from them.
Moreover the company directly deals with other companies for the industrially used oils
which are provided with 186kg Drums. These types of companies are Olympia Bakery,
Decent Pastry Shops, Alamin Foods, and Bonoful etc.
On the other hand some chain shops like Agora, Meena Bazar and others have the contract for
the Teer refined soya bean oil with the company.
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5.1Supply chain design for Teer Soya Bean Oil
The City Group has a strong supply chain design to make the product always available in the
market. They have over 1000 distributors all over the country to cover all the locations with
huge capacity. The company has its own transports; moreover it has the deals with other
transport companies to avoid the lack of transport. The company uses trucks, pickups vans,
containers, tanker ships, ships of its own. The company has a good information system all
over the company. Now the computer is using in every offices to list the daily trades with
special software.
5.2Supply Chain Planning
Teer Soya Bean Oil is a very popular product in the Bangladesh. It captured in all the
segments of Bangladeshi food oil market
The company built the strong inventories which has all the features to store the product safely
for long time and to avoid the uncertain over demands. So the company always tries to make
the inventory full all the time.
The company gives the distributorship to dealers who are nearer from each other to make a
backup for demand uncertainty.
The company has the plan always to promote the product over the country. So they fix the
time and plan for the market promotions by advertising the product in radio and TV
concerning the demand uncertainty, competitors over the time horizon.
5.3Supply Chain Operation
The company delivers the product everyday according to the due time.
The company accepts the individual orders from the customers.
The company is determined about its operating policies like the company delivers the product
in right time. The works of different units are set to avoid the confusion and indiscipline.
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5.4Demand Uncertainty
Teer Refined Soya Bean Oil is a daily life product so it has the demand in the market all the
time. Thats why the company is always trying to increase the production capacity to meet the
local demand. Moreover the demand for the soya bean oil can be predictable. So the company
has already increases a great number of channels all over the country. This is a great
advantage for the company to beat the short Lead Time. Already the company has different
variety of the product. The company is increasing its technological sights in an impressive
way that can allow the high levels of innovation.
So we can say if there is any Demand Uncertainty the can easily handle the uncertain demand
with its assets, policies and the hard works of its employees.
5.5Whether the supply chain of Teer soya bean oil is responsive or
efficient:
The company follows the highest quality for the products with the higher margin profit for
pricing strategy. According to the Mfg Strategy it follows the capacity flexibility for
manufacturing the product. But they tries to reduce the lead time but not at expense of greater
cost. According to the supplier selection strategy they prefer the speed, flexibility and quality
of the raw materials with the suppliers. City Group has a greater reliance on responsive modes
of transportation. For the inventory the company has buffer inventory or stock.
So we can say the supply chain of Teer soya bean oil is mainly responsive but it changes the
decisions about supply chain activities with different situations focusing on customer
satisfaction.
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6.0Drivers of the supply chain
Facilities
City Group has more than 1000 Dealers or distributors all over the country. It looks further
into the prospects of extending its distribution network to all the Thana level and welcomes
all prospective Distributors / Dealers.
The company has two company outlets one of which is situated in Gandaria and another one
is situated in Konapara.
Inventory
City group of industries have the huge places for the inventory. The company always
maintains the flow of the product regularly. It keeps the inventory full every time.
Transportation
The company uses-
Trucks
Tanker Ships
International Ships
Containers/ Cargo
Pickup vans etc.
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Info System
Info system is very systematic in city group. All the current trading information are saved in
computers with a special software and it can be displayed to the other offices of City Group.
Sourcing
The company selects the best suppliers from the outside of the country or inside the country.
They choose the raw materials by the experts and then a negotiation happens. After a deal the
supplier is selected and evaluated all the time for his supply. If the supply satisfies the QC
experts then the company tries to create a good relation with those suppliers for future trades.
As the raw materials are purchased by the foreign import department so they physically check
the materials and then send them to the manufacturing unit. The team on behalf of the
company contracts with suppliers for product availability with quantity flexibility contracts.
Pricing
There is always pricing policy in a company. The city group has some pricing policies also.
But which is declared the company follows the international market to make the pricing of the
product.
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7.0 SWOT analysis:
SWOT stands for Strength, Weakness, Opportunities and Threats. It is one of the most important
steps in formulating strategy for a product.
SWOT Analysis
Internal Factors
Strenghth Weakness
External Factors
Opportunity Threats
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7.1 Strength:
. They should follow a good strategy. These are given below:
Strong Brand Image in the market.
It is healthy.No color is added.
All the staffs in company are well experienced and skilled.
Existing Channel.
Good maintenance of supply chain
7.2 Weakness:
Some old processes are followed
Sometimes the lead time increases
7.3 Opportunity:
Easy to become a market leader.
Dragging new customer.
Opportunity to expand business in abroad.
Developing a new marketing strategy.
New products Idea.
Large Market.
Availability of raw materials.
7.4 Threat:
Political unrest.
Extortion and rising crimes.
New Competitors.
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27 Supply Chain Activities of Teer Soya Bean Oil| City Group
8.0 Findings:
The purpose of Supply Chain Activities of City Group for Teer Soya Bean Oil is to understand
the practical Supply chain activities in real life.
The company keep the relationship with the supplier How do they maintain the production and the quality How the distribution network works to deliver the product to the customer hand
8.1 Recommendations: The promotional activities should be increased. The product should be well designed. The product should be advertised effectively. The product should not be overpriced. Consideration of competitors is necessary.
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28 Supply Chain Activities of Teer Soya Bean Oil| City Group
9.0 Conclusion:
The City Group is a very well-known company in our Country. Refined Soya Bean oil is the
daily needed product in our life. Teer Refined Oil is meeting the daily demands for soya bean oil
all over the country with the best quality and that possible happens only for the good Supply
Chain of Teer Refined Soya Bean Oil. Hope one Teer Refined Soya Bean Oil will capture the
foreign market with the leading power besides meeting the demand of the local markets.
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