Supervisor: Prof. Maurizio Maccarini Co-supervisor: Prof. Giampaolo Azzoni
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Transcript of Supervisor: Prof. Maurizio Maccarini Co-supervisor: Prof. Giampaolo Azzoni
Supervisor: Prof. Maurizio Maccarini Co-supervisor: Prof. Giampaolo AzzoniCo-supervisor: Prof. Filippo Cavazza
Università degli Studi di PaviaDipartimento di Scienze politiche e sociali,
Giurisprudenza, Ingegneria, Economia.Corso di laurea in Comunicazione, Innovazione, Multimedialità
Tesi di laurea diSilvia Castoldi
A.Y. 2013/2014
The challenge of charitable sector
FUNDRAISING TECHNIQUES
REPORTING AND TRANSPARENCY
FINANCIAL SOURCES
DEVELOPMENT
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FOCUS OF MY ANALYSIS
THE FUTURE OF AVIS
STAKEHOLDERS
MAIN FEATURES AND DEFINITION
THE STORY
FUNDRAISING TECHNIQUES
REPORTING AND TRANSPARENCY
FINANCIAL SOURCES
DEVELOPMENT
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
STAKEHOLDERS
FEATURES AND DEFINITION
THE STORY
The sense of community, typical of men , developed with the birth of Christianity and its principles of solidarity and brotherhood.
Only at the beginning of modern age these ideals were considered due by States.
Due to current financial crisis and increased public debts the contribution of charitable sectors has became essential.
FUNDRAISING TECHNIQUES
REPORTING AND TRANSPARENCY
FINANCIAL SOURCES
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
STAKEHOLDERS
FEATURES AND DEFINITION
DEVELOPMENT
DEVELOPMENT
40 BILLION EURO
TURNOVER
700.000EMPLOYEES
220.000ACTIVE INSTITUTIONS
1 2 3
-30
-20
-10
0
10
20
30
40
50
Legal and economic 2011 percentage variations
legal and economic unit
employees
Enterprises Public institutions
Nonprofit
+8,45 % +4,5%
-21,8% -11,5%
+28%
+39,3%
1. ENTERPRISESVariation in the last 40 years
2. PUBLIC INSTITUTIONS -368.000 employees
3. NONOPROFITThe most dynamic sector
FUNDRAISING TECHNIQUES
REPORTING AND TRANSPARENCY
FINANCIAL SOURCES
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
DEVELOPMENT
STAKEHOLDERS
MAIN FEATURES AND DEFINITION
DEFINITIONS AND MAIN FEATURES
Self management
Private legal
sector
Charitable sector
<No profit>
<Non profit>
<Non-profit>
<Nonprofit>
Charitable sector
FUNDRAISINGTECHNIQUES
REPORTING AND TRANSPARENCY
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
FEATURES AND DEFINITION
DEVELOPMENT
FINANCIAL SOURCES
STAKEHOLDERS
STAKEHOLDERS
CHARITABLE ORGANIZATION
S
VOLUNTEERSACT 226-91
EMPLOYEESMEMBERS
Community
Union Media
Others charitable
organizations
Suppliers
Local organizations
Businesses
FINANCIAL SOURCES
FUNDRAISING TECHNIQUES
REPORTING AND TRANSPARENCY
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
FEATURES AND DEFINITION
DEVELOPMENT
STAKEHOLDERS
PUBLIC
STATE(commons, regions and provinces)
EUROPEAN UNION andISTITUTION
PRIVATE
DONORS
MEMBERSand PRIVATE
FINANCIAL SOURCES
REPORTING AND TRANSPARENCY
FINANCIAL SOURCES
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
THE FUTURE OF AVIS
STAKEHOLDERS
FUNDRAISING TECHNIQUES
Direct marketing
• Direct mailing• Social telemarketing• SMS campaign
On-line fundraising
• E-mail marketing• Websites• Blogs
• Social networks
DEVELOPMENT
FEATURES AND DEFINITION
FUNDRAISING TECHNIQUES
FINANCIAL SOURCES
STAKEHOLDERS
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
FEATURES AND DEFINITION
DEVELOPMENT
FUNDRAISING TECNHNIQUES
THE FUTURE OF AVIS
REPORTING AND TRANSPARENCY
REPORTING AND TRANSPARENCY
REPORTINGCOSTS INCOMES AND REVENUES1) Costs from specific activities
1) Incomes from specific activities
2) Fundraising costs 2) Fundraising incomes3) Costs from accessory activities
3) Incomes from accessory activities
4) Legal and financial costs 4) Legal and financial incomes5) Additional costs 5) Additional incomes6) Others
NEGATIVE REPORTING POSITIVE REPORTING
MISSION REPORTINTERVENTION AREAS: sectors, activities and projectsAREAS ANALYSIS: intervention areasBENEFITS ANALISYS: about each single areaMISSION REPORT: targets, results
FINANCIAL SOURCES
STAKEHOLDERS
THE STORY
PROMOTION
AVIS: 1927-2014
TREND
FEATURES AND DEFINITION
DEVELOPMENT
FUNDRAISING TECNHNIQUES
THE FUTURE OF AVIS
REPORTING AND TRANSPARENCY
REPORTING AND TRANSPARENCYRENDICONTO GESTIONALE
COSTI RICAVI E PROVENTI1) Oneri da attività tipiche 1) Proventi da attività tipiche2) Oneri da raccolta fondi 2) Proventi da raccolta fondi3) Oneri da attività accessorie 3) Proventi da attività
accessorie4) Oneri finanziari e patrimoniali
4) Proventi finanziari e patrimoniali
5) Oneri straordinari 5) Proventi straordinari6) Altri oneri
RISULTATO NEGATIVO RISULTATO POSITIVO
BILANCIO DI MISSIONEAREE INTERVENTO: indicazione di settori, progetto e attivitàANALISI ATTRIBUITE: aree di interventoANALISI DEI BENEFICI: per ogni area di interventoRELAZIONE DI MISSIONE: obiettivi, risultati
FINANCIAL SOURCES
REPORTING AND TRANSPARENCY
STAKEHOLDERS
THE STORY
PROMOTION
FEATURES AND DEFINITION
DEVELOPMENT
FUNDRAISING TECHNIQUES
THE FUTURE OF AVIS
TREND
AVIS: 1927-2014
1927• Avis was born in Milan
thanks to doctor Formenton, embittered by patients deaths since they could not afford the cost of a blood transfusion. He made an appeal and 17 persons responded to it
1930• The first groups of blood
donors were created.• The legal status is
approved1960• Record: 904 bottles in a
day are collected in Milan1970• 270.000 are the blood
donors in Italy in 1146 municipial sections
1990• The Pope receives Avis
donors from all over Italy
2000• The Parliament
declares 2011 charity year
2014• 1.200.000 members• 3227 municipal
sections• 2 million donations a
year
FINANCIAL SOURCES
FUNDRAISINGTECHNIQUES
STAKEHOLDERS
THE STORY
PROMOTION
FEATURES AND DEFINITION
DEVELOPMENT
REPORTING AND TRANSPARENCY
THE FUTURE OF AVIS
AVIS:1927-2014
TREND
REGION DONORS AVIS
PERCENTAGEPENETRATION
Basilicata 21.682 5,84 %Umbria 29.839 5,44 %Emilia Romagna 147.743 5,43 %Trentino Alto Adige 34.433 5,30 %Marche 50.882 5,30 %Valle d’Aosta 3.944 4,92 %Piemonte 115.024 4,23 %Lombardia 251.656 4,08 %Molise 8.100 4,07 %Veneto 124.692 4,03 %Toscana 75.645 3,31 %Calabria 33.879 2,68 %Sardegna 28.586 2,64 %Sicilia 70.215 2,19 %Abruzzo 17.842 2,14 %Puglia 56.017 2,11 %Liguria 19.638 2,08 %Lazio 63.057 1,78 %Campagna 57.625 1,54 %Friuli Venezia Giulia 9.173 1,21 %
Percentage of penetration into theterritory (2011)
18-2513%
26-3521%
36-4527%
46-5523%
56-6516%
Age's donator
woman
33%
man67%
Woman-man
FINANCIAL SOURCES
FUNDRAISINGTECHNIQUES
STAKEHOLDERS
THE STORY
PROMOTION
FEATURES AND DEFINITION
DEVELOPMENT
REPORTING AND TRANSPARENCY
THE FUTURE OF AVIS
AVIS:1927-2014
TREND
Ricavi 2010 Ricavi 2011Voci di ricavo Donazioni totali % entrate Donazioni totali % entrate Variazione anniTrafusioni € 4.94 48% € 4.74 44% -4%Proventi Avis € 1.45 14% € 1.08 10% -35%Partite di giro € 1.47 14% € 2.23 21% 52%Fonti pubbliche € 0.47 5% € 0.70 7% 49%Fonti private € 1.55 15% € 1.35 13% -13%Rimborso spese € 0.03 0% € 0.04 0% 33%ENTRATE VARIE € 0.44 4% € 0.53 5% 20%
Costi 2010 Costi 2011Voci di costo Donazioni totali % costi Donazioni totali % costi Variazione anniQuote associat. € 0.39 5% € 0.26 3% -25%Partite di giro € 1.45 14% € 1.08 10% -35%Partite di giro € 1.40 14% € 2.23 21% 52%Spese personali € 1.66 17% € 1.40 14% -20%Spese donazione € 0.07 1% € 0.06 1% -17%Spese sanitarie € 0.58 6% € 0.64 6% 5%Spese fidelizzazioni
€ 0.44 4% € 0.53 5% 20%
Spese generali € 2.02 21% € 2.02 19% -5%
FINANCIAL SOURCES
FUNDRAISING TECHNIQUES
STAKEHOLDERS
THE STORY
REPORTING AND TRANSPARENCY
AVIS: 1927-2014
FEATURES AND DEFINITION
DEVELOPMENT
THE FUTURE OF AVIS
NEW TRENDS
PROMOTION
POSTERS
FLYERS
EVENTS
WEB
SOLIDARITYSMS
FINANCIAL SOURCES
FUNDRAISING TECHNIQUES
STAKEHOLDERS
THE STORY
REPORTING AND TRANSPARENCY
AVIS: 1927-2014
FEATURES AND DEFINITION
DEVELOPMENT
NEW TRENDS
PROMOTION
THE FUTURE OF AVIS
Future engagement
s
Newcitizen
s
School
CommunicationYouth
Health paths
Respect
Equality
Altruism
Solidality
Democracy
Right healt protection
VALUES
CONCLUSIONS
What we are experiencing now is Justify actions is a fundamental thing to do in order to aquire users confidence
Fundraising techniques have evolved over the years, adapting themselves to the new information and communication scenario
Avis has been able to use the right communications techniques and it has become one of the largest and best known non profit institution in the world
To raise awareness among donors, non profits have a new platform to spread their message: to give a new value to the social sector
Thank youfor
Your attention