Simple independent

superannuation information

Launched in January 2009 by Trish Power, author of Superannuation for Dummies and other finance books, SuperGuide makes superannuation much easier to understand.

SuperGuide is the leading independent superannuation website for consumers.

Source: Google Analytics, Feb 2012

Trish has answered hundreds of questions from readers, and publishes a free monthly newsletter emailed to thousands of subscribers.

No other website is focused purely on superannuation information

Normally it is very difficult to get people to think about their financial future...

...but when someone visits

SuperGuide, they are already in that

frame of mind.

Be in the right place at the right time

Monthly visits 139,918Monthly unique visits 103,484Monthly page views 320,029Average time on site 2:29Newsletter subscribers 10,000

Source: Google Analytics, Oct 2012

GenderGenderGenderWebsite visitors Email subscribers

Male 59% 69%

Female 41% 31%

SuperGuide readers are more likely to be older and well-educated

LocationLocationLocationWebsite visitors Email subscribers

Australia 94% 92%

AgeAgeAgeWebsite visitors

Email subscribers

40 and under 20% 5%

41-50 14% 8%

51-60 33% 34%

Over 60 32% 53%

EducationEducationWebsite visitors

Technical College - Certificate / Diploma / Advanced Diploma 14%

University or other Tertiary - Undergraduate Degree 27%

University or other Tertiary - Postgraduate Degree 27%

Sources: Effective Measure, SuperGuide internal surveys, Doubleclick Ad Planner, May 2012

Many are retired, and a large proportion are high-earners

Work statusWork statusWork status

Website visitors

Email subscribers

Self-employed 22% 16%

Full-time employee 38% 33%

Part-time employee 11% 11%

Unemployed 5% 2%

Home duties 2% 2%

Retired 22% 36%

Household incomeHousehold incomeHousehold income

Website visitors

Email subscribers

Below $50,000 18% 14%

$50,000 - $99,999 27% 33%

$100,000 - $199,999 30% 31%

Over $200,000 12% 11%

Prefer not to say 13% 11%

Purchase Decision: Finance & PropertyPurchase Decision: Finance & PropertyWebsite visitors

Main decision maker 48%

Joint decision maker 47%

Someone else 5%

Audience interests

3.6 times more likely than the national average to be interested in Finance.

Sources: Effective Measure, SuperGuide internal surveys, Doubleclick Ad Planner, May 2012

SuperGuide readers work in a wide range of industries

Employment industriesEmployment industriesEmployment industriesWebsite visitors Email subscribers

Agriculture, Forestry & Fishing 7% 2%

Mining 6% 4%

Manufacturing 6% 5%

Retail Trade 6% 3%

Information, Media & Telecommunications 4% 5%

Financial & Insurance Services 16% 19%

Professional, Scientific & Technical Services 13% 18%

Administrative & Support Services 7% 3%

Public Administration & Safety 4% 9%

Education & Training 5% 9%

Health Care & Social Assistance 8% 9%

Sources: Effective Measure, SuperGuide internal surveys, Doubleclick Ad Planner, May 2012

SuperGuide readers are attractive audiences for super funds, SMSF services and financial advisers

Have a Self-managed super fund (SMSF)Have a Self-managed super fund (SMSF)Have a Self-managed super fund (SMSF)

Website visitors Email subscribers

Yes 29% 48%

No 71% 52%

Current superannuation balancesCurrent superannuation balancesCurrent superannuation balances

Website visitors

Email subscribers

Less than $50,000 16% 5%

$50,001 - $100,000 9% 7%

$100,001 - $250,000 16% 14%

$250,001 - $500,000 29% 21%

$500,001 - $1,000,000 22% 27%

Over $1,000,000 6% 22%

Considering changing super funds in the next 12 months

Considering changing super funds in the next 12 months

Considering changing super funds in the next 12 months

Website visitors Email subscribers

Yes 9% 10%

Maybe 18% 12%

No 73% 78%

Sources: Effective Measure, SuperGuide internal surveys, Doubleclick Ad Planner, May 2012

Leaderboard $25 CPM

$45 CPMHalf Page

Targeting options:Category targeting (25% premium) and State targeting (10% premium)

- M Rec also available ($35 CPM)

Mini Rectangle $15 CPMTargeting options: Category targeting (25% premium) and

State targeting (10% premium)

$750per month

2 x M Recs9,750 subscribers

Newsletter

Skin- Home page or site-wide- Daily or Weekly- Price on application

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Robert Barnesrobert@superguide.com.au

0418 203848

Thank you