Serco Internal

What is superfast broadband and what are the business benefits?

Kate DoodsonCosmic@cosmickated

Serco Internal

• Introduction

• Broadband technicalities

• Business Benefits of Superfast Broadband

• Barriers to take up

• Other infill technologies

What’s happening to the world of business?

By 2016….

Serco Internal

Business is changing & needs to change

UK ?

Serco Internal

What else has changed?

Customers…

• Have higher expectations

• Mobilisation – real time commentary

• They talk to each other – social media

Serco Internal

The world has changed

• Instantaneous response

• Accessibility

• Transparency

• Accountability

Serco Internal

People change

• Gen X

• Gen Y

• Gen Z • Baby Boomers• Millennials• Digital Natives

Serco Internal

Staff have changed

1/3 of all homeworkers work in rural locations (CPRE 2013)

Serco Internal

What are the business drivers?

– Need to be more agile– Need to reduce costs – Rely less on IT support– Be more flexible – BYOD– Increase staff motivation &

retention

And businesses are demanding more:

Serco Internal

Why now?

– Technology on the rise

– Growth of mobile and tablet– Improved mobile and landline connectivity

– Reduced costs in mobile and landline tariffs

Serco Internal

Broadband technologies

Serco Internal

Broadband – Landline technologies

Copper - ADSL2+Up to 20Mb/s

Fibre to the cabinet Up to 40Mb/s with improved

upstream rates

Fibre to the premise

Up to 100Mb/s + with improved upstream rates

Exchanges Homes/Businesses

Copper

CopperFibre

Fibre

Cabinet

Copper - ADSLUp to 8Mb/s

Copper

Serco Internal

The thing about copper….

Fibre can run 40Km at 10,000Mbps and not loose signal strength

Serco Internal

Speeds

• Speed is measured in Mbps

• Often shown as Mb or Mbps

• Megabits per second

• (not megabytes MB – 8 bits to a Byte)

Serco Internal

Download speed

Internet Connection Speed

Time to load a typical web page*

Time to download a typical 5-minute song**

Streaming Video Quality

56K dial-up modem 14 sec 12 min 30 sec

256K broadband 3 sec 3 min Low Quality

512K broadband 1.6 sec 1 min 30 sec

1Mb broadband 0.8 sec 41 sec

2Mb broadband 0.4 sec 20 sec Medium Quality

4Mb broadband 0.1 sec 5 sec

6Mb broadband Instantaneous 3.5 sec

8Mb broadband Instantaneous 2.5 sec TV Quality

Serco Internal

We haven’t finished yet!

Internet Connection Speed

Time to load a typical web page*

Time to download a typical 5-minute song**

Streaming Video Quality

12Mb instant 1 sec

20Mb broadband instant instant Superfast

50Mb broadband instant instant

100Mb broadband instant instant

Serco Internal

• 1Gbs broadband

• 2Gbs

• Japan, Korea and Chaganooga ...

• Future exa and zeta bytes speeds and bandwidth

Future with fibre

Serco Internal

Upload speeds

• ADSL - 0.5Mbps

• ADSL 2 - 1Mbps

• Satellite – 1 – 6 Mbps

• Cosmic office download 10Mbps….. Upload 0.8Mbps

• Important to you? Tailor packages - offer upload speeds on 100Mb package are up to 30Mb or higher.

Serco Internal

Why do you need good upload speeds?

• Filesharing - A fast broadband upload speed will reduce the time it takes to share files,

• Remote server connection - if you work from home using a remote network, your work files will transfer quicker with good upload speeds at your office. Guide to downloading for more information

• Video conferencing and webinars – if you are hosting either, then your upload speeds need to be really strong. Check them before hosting.

• Social networking - If you use sites like Facebook, YouTube and Twitpic to share photos and videos, you'll be familiar with the long wait between finding the right photos and having them appear on your profile, especially if you're uploading lots of pictures at once. A fast broadband upload speed will improve this dramatically.

Serco Internal

Data allowance

• Typically

• ADSL line 10GB monthly data allowance

• Fibre 40GB monthly data allowance

• 1 film downloaded = 1 GB

• 100 emails = 3MB (without attachments)

• 100 photos = 500 MB (roughly)

Serco Internal

Contention

• Contention ratio: is the maximum number of other people you have to share the connection infrastructure with.

• So a contention ratio of 50:1 would mean that the maximum number of people you could be sharing the connection with at anytime is 49 other people.

• If all 50 people were downloading at the same time then your download speed could drop hugely, in reality though this doesn't happen and you can enjoy much faster download speeds

Serco Internal

Business Benefits to Superfast Broadband

Serco Internal

1. Cost savings

2. Increased flexibility

3. Increased reach

4. Easier disaster recovery

5. Improved opportunities for innovation

Serco Internal

Traditional usage patterns in IT

1. Cost Savings

Flexible up and down resources

Serco Internal

Reduction in capital investment

• Cloud based systems change cost model from capital to revenue systems

• Software

• Operating systems Platforms

• Servers

• Private networks LANs and WANs

• Revenue driven, flexible and always up to date

Serco Internal

• Changing staff behaviour

• Anytime anywhere access to

– Files– Email– Staff communications– Customer communications

Cloud

Serco Internal

Cloud deployment models – Public, private, hybrid

Serco Internal Starts at £3.30 a month

Serco Internal

Starts at £6.50

NEED NEW BRANDING

Serco Internalhttp://www.xero.com/uk/add-ons/

Pick and mix approach…..podio

Serco Internal

Small business case study

Small business server Solution ££sOne Off Costs: server 2,000SBS with exchange 800Client Access Licenses 600Microsoft office 400Backup Equipment 500Install cost 1000Total Set Up Costs 4,300 Recurring Annual Costs SBS admin & travel 1,000Total Annual Costs 1,000

Total 5 year cost £10,300

Serco Internal

Cloud Solution Business or social enterprise ££s

One Off Costs:

Set up 700

Total Set Up Costs 700

Recurring Annual Costs

Ongoing IT email accounts etc. 700

Office 365 small business premium£10.10 per user per month

848

Total Annual Costs 1548

Total 5 year cost £8,440

Serco Internal

• More than that, businesses can gain

– Increased efficiency (55%)– Improved employee mobility (49%)– Increased ability to innovate (32%)– Freed current IT staff for other projects (31%)– Reduced IT operating costs (25%)– Enabled us to offer new products/services (24%)

*CWS survey 2013

Serco Internal

2. Increased Flexibility

• Flexible location

– True anywhere, anytime working

– Robust VOIP systems enable working at home on work phone system

– Unified Communications becomes a reality

Serco Internal

Flexible approach to staffing

• More options for partnerships & collaboration

– Flexible staff – anywhere in the world– Freelancers – crowdsourcing– File sharing– Collaboration space and rooms– Less face to face needs– Uploading of large files so much easier, no need for

private networks

Serco Internal

3. Increase geographic reach

• Able to set up new offices in locations without expensive networks in place

• More superfast connections – more demand for more interactive websites & more interactive experiences

• Includes new richer features like

– Web chat, increases conversion (10 -25% Scottevest) – Video (increases spend and time on site(M&S)

•

Serco Internal

Serco Internal

• Convert new sales, retain accounts in far reaching places without visiting, Skype, Google Hangouts means less time

• Webinars can deliver interactive, continuous sales, demonstrations and how to support sessions (uploads) Hospitals now use it for consultant review and analysis (better example?)

Serco Internal

4. Improved reliability, security and DR

• Cloud as a backup to PCs /server/data

• Levels of redundancy in place

• Security of data – not held locally on laptops

• Less reliance on local infrastructure and fire, floods, theft

Serco Internal

Serco Internal

Serco Internal

Business as usual – 2 weeks

Serco Internal

Serco Internal

• Case study – Consultancy in Devon

• 7 FTE – in 4 in Devon - 3 in Manchester

• Apple Mac based

• Little IT knowledge

• Don’t want a central server

• Like to be flexible

Serco Internal

They implemented

• File sharing – Dropbox for teams

• CRM system – Daylite

• Calendar – Daylite CRM calendar

• Email – from domain name IMAP

• Time tracking software Harvest

• Sage line 50 app for invoice generation on the job

• Back up – small Mac mini in office

• Client Project management - Huddle

Serco Internal

Benefits

• Moved away from a traditional server system

• Implemented it all themselves

• Using everything free or very little cost

• Saved £1,000s on infrastructure

• Saved £1,000s on travel

• Saved on finance staff costs – self invoice

• Very flexible

• Not for everyone, may be too revolutionary!

Serco Internal

Case Study - Creative business 18 staff

• Some high profile clients and significant growth potential but workflow is an issue

• Work with a number of UK based freelancers

• Rural location – need to keep team together

Serco Internal

• Weekly Video conferencing meetings– team meetings – Skype, Google Hangouts

• Implemented Yammer for increased internal collaboration

• Project management cloud system - Basecamp and encourage customer input, files, images and website copy through BCamp too.

• Moved to Cloud - Office 365 for quick scaling up and down of staff for bigger and smaller projects

• VOIP system for each team member

Serco Internal

Business benefits

• Improved processes in place driven by software

• More stable platform to build business

• Savings in travel for team meetings

• Flexibility in team size for bigger projects – seamless, consistent interface with the client

• Improved communications between staff – avoided duplication in workload and roles

• Increased innovation with better communication within the team & able to bring in new team members for innovative projects

Serco Internal

What are the barriers to take up?

• Knowledge and fear

• Low IT confidence

• Inability to understand packages

• No knowledge of what they currently have

• And technical language

– 5MB, 25Mbps, 3G, 4G, modems, Firewalls,

• Lack of time and evidence to invest in change

• Unaware that have to signup to new broadband package

Serco Internal

Serco Internal

I need faster business broadband

1. Do you know what your speed is? Check at different times of the day – at your location http://www.uswitch.com/broadband/speedtest

2. Are you on the right package? Often a cheap package, low bandwidth, residential package? High contention rates.

3. Find out what your exchange is currently enabled to? http://www.samknows.com/broadband/exchange_mapping_full

4. Is it worth switching - what packages are available to you? http://www.moneysupermarket.com/broadband/business-broadband-deals/

5. What’s coming to your area? http://www.superfast-openreach.co.uk/where-and-when

Serco Internal

broadbandspeedchecker.co.uk

Serco Internal

What does your exchange currently have?

http://www.comparebroadband.co.uk/http://www.comparebroadband.co.uk/

http://www.samknows.com/broadband/exchange_mapping_full

Serco Internal

Serco Internal

DT1 1RR business results

Serco Internal

Where and when

Serco Internal

In the mean time…

• Think about

– Avoiding peak time use– Extension cables to router – place router directly into the first

socket– Check.. out of date router (get replacement free), cheap router,

web browser and hardware– Check no-one is running background tasks (iradio, icloud

syncing etc)– Clear your web browser’s cache – Change Password on router– Channel change on router– Replace Micro filters & order a broadband accelerator

– Read the guide

Serco Internal

http://www.btplc.com/ngb/Ourapproach/index.htm

Serco Internal

Standard packages Tooway S Tooway M Tooway L Tooway XL Tooway MAX

Max download ‘speed’, Mb 2 Mb 20 Mb 20 Mb 20 Mb 20 Mb

Max upload ‘speed’ Mb 1 Mb 6 Mb 6 Mb 6 Mb 6 Mb

Monthly data allowance GB 2 10 20 30 UNLIMITED

Overnight UNLIMITED data option(11pm to 7pm)

NO NO YES YES YES

Monthly subscription (inc VAT) £26.90 £36.90 £46.90 £56.90 £89.90

Service Connection fee FREE FREE FREE FREE FREE

Hardware cost FREE FREE FREE FREE FREE

Serco Internal

www.superfastbusiness.co.uk

kate@cosmic.org.uk

0845 094 6108

@cosmickated

Further information