Super specialty communication for healthcare super specialties

A unit of

Healthcare in India• Healthcare in India is in the dire need to face the issues at hand, revamping the

health system, addressing the prevention & awareness as well as eradication of various communicable & non-communicable diseases

• India is one of the developing countries with high load of lifestyle. Communicable & non-communicable diseases, with a high mortality rate. Yet it is the most ignored & least invested sector in our budgeting systems, where India is under the burden of various killer diseases and policies are age-old which needs restructuring

• Public & private sector needs to come together and focus on creating better policies & work on clinical research to make healthcare accessible to all strata of the society

• There is a need to better channelize the implementation of these said policies, bringing the new rules & regulations

• Working towards elimination on poor sanitary condition, clean water & food as it will help bring down significant number of deadly diseases that take millions of life each year

Need for Specialty Agencyfor more target based approach• When delivered in the right direction, with the right intent, and the

right approach, A message can change lives; even usher in revolutions

• Need to create communications that motivate people to make health sustaining lifestyle changes

• uses culturally relevant communication strategies that employ traditional and social media channels to convey key health messages to a range of stakeholders that include the general public, doctors, patients and industry

• In today's age of all pervading media, the power of effective messaging can have a multiplier effect, delivering far-reaching consequences

• Communication managers and public relations experts work overtime in every field to deliver the right punch at the right time

• It is required that an agency should invest in creating a niche in a certain sector and not seeing issues like Health as business and treating as a responsibility to reach the right audiences & identify the right growth potentials and tools to implement and reach better healthcare system which is accessible to everyone, no matter what background they come from

The Gap• When it comes to healthcare, a picture is formed where

there is scarcity of right strategy, knowledge, ideation and implementation is far from reality because of poor or little identification of right channels and message

• Lack of organizations working towards making healthcare better in the country with improved PR practices to bring the desired change in healthcare systems & prevention policies

• There is a need for a specially designed channel to deliver the message of health and promote preventive healthcare instead of secondary care which is a practice in our country

• The public health sector is suffering from ignorance towards change, lack of effective implementation on prevention & control of both communicable & non-communicable diseases at national and grassroots level

What we did..•Teamwork Communications Solutions is at the forefront of healthcare PR, maintaining pace with the rapidly growing healthcare industry in the country•Teamwork Health developed competency in tackling the public health paradigm that characterizes this society, caused by a high incidence of lifestyle disorders such as heart disease and diabetes among the middleclass, as well as communicable diseases such as TB and leprosy among lower income groups•Our conglomerate of zealous medical professionals, event managers, content developers, brand managers and experts in the healthcare industry ensured that clients in healthcare get a high standard of PR services, and our audience continue to receive vibrant messages enriching their lives.

Health Campaigns Undertaken for Public/Patient education

Our pursuit for making difference with life changing communication reached new heights in 2014-15# Mega nationwide campaigns for patient education onCerebral PalsyCervical CancerProstate CancerOvarian CancerHealthy Bone CampaignCare For Your Eyes Campaign

Health Campaigns Undertaken for Public/Patient education

# Life saving communication campaigns to highlight prevention and cure of diseasesSay No To Self MedicationBreastfeeding awareness Overactive BladderGood Samaritan campaign on Basic life support trainingNo Tobacco Day CampaignAnti Drug-addiction Campaign

# Established corporate to start-ups in healthcare associated with Teamwork to help their business connect with target audience effectivelyLaunch of Lybrate, India’s first mobile-based healthcare platform.i-life Discoveries, an US based company on Genetics and Genomics was launched its Indian arm and a series of revolutionary products in association with Teamwork.# Partner with one of India’s premier healthcare forum India Health and Wellness Summit as part of its core vision of making India a healthier place.

Some Figures

Major Clients in Healthcare Sector

25+ Doctors Speak through

Teamwork PR

500+

Health Communicators Nationally

100+Million People

Reached Out Every Day

30Stories Published

Every week

100+

Years Cumulative Experience in

Digital, PR & Media

90+

Prostate Cancer Awareness

Ovarian Cancer Awareness

Cervical Cancer Awareness

Stop Tobacco Campaigns

Lybrate – An App for Connecting Doctors with patients

Launch of JayPee Healthcare and its Flagship Super specialty Hospital in NCR

Launch of HealthCare At Home and creation home based health services category in India

Launch of advanced genetics services by iLife Discoveries & educating patient about it

Helping People for HealthyLife

Campaign – India Against Hepatitis

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