Super searcher2012septemberyoungkin
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Super Searcher: Enhancing Your Online Search Super Powers
Andrew Youngkin, MLSEmerging Technologies/Evaluation Coordinator NNLM-SE/AUniversity of Maryland, Baltimore Health Sciences & Human Services Library
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Agenda
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Objectives
Discuss history, function, differences of web search engines
Understand how search engines work Explore options to enhance popular search
engines Discover techniques and tools for searching
multimedia & social media Practice new web search techniques and
explore advanced features of search engines Explore new & future trends in web search
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Search Engines Then
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Search Engines Now
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Results provided by comScore reports for June 2011. Based on a total of 19,269 total searches (U.S. only).
Top 5 Search Providers
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How much stuff on the Internet can search engines find?
99% 60% 35% 20%
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The Invisible Web
Search engines cover less than 20% of the entire Web.
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Formula for Success
Complex and often secret algorithms determine which parts of the Web will be searched.
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Result Ranking
Results are ranked based on several factors (determined by the search algorithm).
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Search Overload
Bing http://youtu.be/i1AwFY6MuwE
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Advanced Search Features
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Advanced Google Search
http://www.google.com http://www.google.com/advanced_se
arch
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Yahoo! Search
http://www.yahoo.com/ vs http://search.yahoo.com/
http://search.yahoo.com/web/advanced
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Bing Search
http://www.bing.com
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Checking In: What’s Useful Here?
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Other Google
News Books Conversions Sports Teams Weather Calculator Recipes Patents
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Is Relevancy Enough?
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New to You
Blekko http://blekko.com/ http://blekko.com/ws/+/press-videos Slashtag search
DuckDuckGo http://duckduckgo.com/ Instant and zero click results No tracking
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Clustering Search Engines
Carrot2 Iboogie
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Two Search Engine Shell Games
http://blindsearch.fejus.com/ (Bing and Google Only) http://blekko.com/ws/your+search+terms+/monte
(Bing, Google, and Blekko)
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Exercise Set I
Test your skills
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Discussion—Exercise 1
Share Strategies…? Any questions pose a problem? Any surprises?
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Break Time
Image from Batman Animated Series from Warner Bros. Animation.
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Scholarly Pursuits
Wolfram Alpha http://www.wolframalpha.com/
Google Scholar http://scholar.google.com/
Microsoft Academic Search http://academic.research.microsoft
.com/
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Wolfrom Alpha
http://youtu.be/FHIp6cHYkDg http://youtu.be/TjFXW2FhogE
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Google Scholar
www.scholar.google.com SearchAdvanced SearchPreferences
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Microsoft Academic Search
http://academic.research.microsoft.com/
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Blast from the Past
Wayback machine http://www.archive.org/
CyberCemetery http://govinfo.library.unt.edu
Google Cache http://www.google.com Search using cache:URL
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Beyond Google Media
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Books/Print Search
Project Guttenberg http://www.gutenberg.o
rg/wiki/Main_Page
Google Book Search http://books.google.c
om/
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Just Press Play
YouTube http://
www.youtube.com BlinkX
http://www.blinkx.com/
Vimeo http://vimeo.com/
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Watch and Learn
PBS Learning Media http://www.pbslearningmedia.org/
C-SPAN Video Library http://www.c-spanvideo.org/videoLibrary/
YouTube EDU http://www.youtube.com/education
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Exercise Set II
Test your skills
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Discussion—Exercise 2
Share Strategies…? Any questions pose a problem? Any surprises?
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Searching 2.0
Where will searching take us next?
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Real-Time Results
Twitter http://www.search.twitter.
com http://topsy.com/
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Mobile Search
Mobile search interfaces are streamlined to make searching on the go easier.
Google Mobilehttp://m.google.com
Yahoo Axishttp://axis.yahoo.com/
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Mobile Visual Search
Google Goggles http://www.google.com
/mobile/goggles
Now built into Google’s Mobile Search Interface
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Goggles On!
Goggles searches for text and images.
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Mobile Near You
Using phone’s GPS search for information near you.
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NLM Mobile
http://www.nlm.nih.gov/mobile/ Pubmed MedlinePlus Toxnet Drug Portal AidsInfo Lacmed
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Search with Augmented Reality What is Augmented Reality?
http://www.commoncraft.com/video/augmented-reality/
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Seeing Things Differently
Augmented Reality Use mobile device to
scan and find things around you
Robotvision and others Search Nearby:
Tweets Restaurants Hotels Morehttp://youtu.be/hWC9gax7SCA
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Seeing Things Differently
http://itunes.apple.com/us/app/robotvision/id329678544?mt=8
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Exercise Set III
Test your skills
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Discussion—Exercise 3
Share Strategies…? Any questions pose a problem? Any surprises?
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Resources 10 Amazing Uses for Wolfrom Alpha www.howtogeek.com/...amazing-uses-for-wolfram-alpha
10 Google Tricks You Might Not Know mashable.com/...arch-tricks-you-might-not-know
10 Searches Engines to Explore the Invisible Web www.makeuseof.com/...nes-explore-deep-invisible-web
Aloqa http://www.aloqa.com/
An Introduction to Search Engine Optimization (SEO) blog.case.edu/...seo1.html
Augmented Reality explained by Common Craft video. http://www.youtube.com/watch?v=D-A1l4Jn6EY
Bionic Vision: Augmented Reality for Firefighters http://youtu.be/yHIynl9W3GM?t=18s
Bing http://www.bing.com/community/blogs/search/default.aspx
Bing Social. http://www.bing.com/social
Blekko blekko.com
Blekko: How to Slash the Web (video) vimeo.com/14593120
Blind Search blindsearch.fejus.com
Blip. http://blip.tv/
Creative Commons http://creativecommons.org/
Creative Commons Search search.creativecommons.org
Creative Commons video on Blip http://blip.tv/creative-commons/creative-commons-kiwi-5373441
Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice. 2009.
C-Span Video Archive. http://archive.org/details/movies
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Resources Deep Web Research 2012 www.deepwebresearch.info
Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching. 2009.
Digital Collection at U.S. National Library of Medicine http://collections.nlm.nih.gov/muradora/
Dogpile www.dogpile.com
Duck Duck Go duckduckgo.com
EDUTube. www.youtube.com/education
Flickr Commons. http://www.flickr.com/commons
Franklin, Curt. How Stuff Works, How Internet Searches Work. http://computer.howstuffworks.com/internet/basics/search-engine.htm
Google Advanced Search www.google.com/advanced_search
Google Books books.google.com
Google Goggles video. http://www.youtube.com/watch?v=Hhgfz0zPmH4&feature=player_embedded
Google Glasses (video) http://youtu.be/9c6W4CCU9M4
Google http://googleblog.blogspot.com/search/label/search
Google Images images.google.com
Google Love Commercial (video) www.youtube.com/watch
Google Scholar scholar.google.com
Google Search Operator Help support.google.com/...answer.py
Google Short Search Tip www.youtube.com/...Google
Google/Bing—Google Fight: Make this Fight with Google Fight! www.googlefight.com/index.php
How (Google) Search Works www.youtube.com/watch
How to ‘Google Book Search’ www.youtube.com/watch
How to Use Google Search More Effectively (video) mashable.com/...google-search-infographic
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Resources INFOdocket – Gary Price: http://infodocket.com/
Infopeople Search Tools Chart: http://www.infopeople.org/search/chart.html
Internet Archive: Digital Library of Free Books, Movies, Music, & Wayback Search archive.org/index.php
Introduction to Wolfrom Alpha (Video) http://www.youtube.com/watch?v=FHIp6cHYkDg&feature=player_embedded
Layar Augmented Reality (video) http://youtu.be/HW9gU_4AUCA?t=1m50s
Librarian of Fortune – Mary Ellen Bates: http://www.batesinfo.com/Writing/Writing/LOFblog.html
Library Success Wiki: http://www.libsuccess.org/index.php?title=Search_Engines
Microsoft Academic Search academic.research.microsoft.com
Microsoft Bing Search Overload Syndrome (video) www.youtube.com/watch
Moving Image Archive. http://archive.org/details/movies
National Gallery of Art Images. https://images.nga.gov/en/page/show_home_page.html
Page Rank & How it Works en.wikipedia.org/PageRank
PBS Learning Media . http://www.pbslearningmedia.org/
Pew Internet Search Data 2012. www.pewinternet.org/...PIP_Search_Engine_Use_2012.pdf
Pew Internet Search Data—Health Topic www.pewinternet.org/...health-information-online.aspx
Pew Internet. Internet Users, 2005. www.pewinternet.org/...Search-Engine-Users.aspx
Popular Search Engines Then & Now sixrevisions.com/...ngines-in-the-90s-then-and-now
Project Gutenberg Free E-books www.gutenberg.org
Refining Search with Duck Duck Go (video—Vimeo) vimeo.com/4852522
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Resources Robot Vision iPhone Application. http://itunes.apple.com/us/app/robotvision/id329678544?mt=8
Sauers, Michael. Searching 2.0. 2009.
Search Engine Journal SEJ: http://www.searchenginejournal.com/
Search Engine Land: http://searchengineland.com/
Search Engine Optimization. Wikipedia. en.wikipedia.org/...Search_engine_optimization
Search Engine Watch: http://searchenginewatch.com/
Search Tools Chart infopeople.org/chart
Small Demons—Welcome to Storyverse www.smalldemons.com
Super Searcher Group Links: http://ow.ly/bEpHX
TagWhat Augmented Reality (video) http://www.youtube.com/watch?v=vRYBu6gSMoU
Tedesco, John. How to solve impossible problems: Daniel Russell’s awesome Google search techniques http://www.johntedesco.net/blog/2012/06/21/how-to-solve-impossible-problems-daniel-russells-awesome-google-search-techniques/
The Evolution of Search www.youtube.com/watch
Three Search Engine Monte, featuring Blekko blekko.com/...monte
Tips for Search Yahoo Effectively help.yahoo.com/...index
Topsy. http://plus.topsy.com/
TwitJobSearch http://www.twitjobsearch.com/
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Resources
UNT Cybercemetery govinfo.library.unt.edu Video: Using Flickr to Find Creative Common Photos www.youtube.com/watch Vimeo. http://vimeo.com/ Web Internet Search Engine List www.philb.com/webse.htm Webcrawler MetaSearch www.webcrawler.com What is Search Engine Optimization? www.youtube.com/watch Wolfrom Alpha Computational Search Engine www.wolframalpha.com Yahoo Axis. http://axis.yahoo.com/ Yahoo http://research.yahoo.com/ Yahoo Mobile Search. http://mobile.yahoo.com/search Yippy Commerical (video) www.youtube.com/watch Yippy yippy.com Youtube. www.youtube.com
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Questions
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Contact
Andrew YoungkinUniversity of Maryland, BaltimoreHealth Sciences & Human Services Library NNLM, SE/A, Suite 508 601 West Lombard StreetBaltimore, Maryland 21201800.338.7657 (in region)410.706.2855Email: [email protected] Skype: andrew.yougkin1
Blog: http://nnlm.gov/sea/newsletter/Web: www.nnlm.gov/sea
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Google Results Tools
Basic search: http://
www.google.com
More Search Tools