Q. Q A Look at College Viewbook Covers SUNY/CUAD June 15, 2005 © Mark E. Johnson 2005.
Suny cuad presentation for web
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Transcript of Suny cuad presentation for web
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Case Study of the Gateway CampaignCase Study of the Gateway Campaign
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OverviewWhat was the Gateway Campaign?• A $40 million, 70,000 square foot building
• A $14.5 million private fundraising effort
• A public/private partnership with the county and state
• A vision for meeting immigrant student needs
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Key elements of the Campaign• Background study
• Events marking specific milestones
• “New Americans, Tomorrow’s Workforce” Conference
• Website and print materials
Overview
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Target Audiences• Foundation Board and major donors
• Private foundations
• County and State officials
• Faculty and Staff
• All other donors
Overview
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How did it all begin? In the 1990’s…• College recognized its desperate need for additional space
• Public attention in Westchester focused on needs of rapidly increasing immigrant population, and needs of employers
• Hitachi Foundation awarded WCC a $200,000 grant to study this topic in December 1999
Chronology
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Full Steam Ahead in the New Millennium• 2001: Gateway concept presented to County Executive, receives commitment of support
• 2004: Capital funding approved by New York State
• 2004: Lead donor issues initial challenge gift for the Gateway Center
• 2004: Architect selected, campaign co-chairs named
• November 19, 2004: Public launch of campaign attended by Governor Pataki
Chronology
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Milestone Events• Campus Campaign Kickoff (October 2005), included announcement of the Skirball-Gateway Scholarship Challenge
• Unveiling of architectural model (October 2006)
• New Americans…Tomorrow’s Workforce Leadership Forum (April 2007)
• Groundbreaking (October 2007)
• Ribbon Cutting and Donor Dinner (September 2010)
Elements
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Opportunities for Donors• Capital Construction Naming Opportunities
• Gateway Programs
• Gateway Scholarships
Elements
Institute for Entrepreneurial Studies
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Communications• Conference as vehicle for garnering regional support
• Branded campaign materials
• Business Journal insert
Elements
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Initial Outcomes• $16 million raised privately, exceeding original campaign goal of $14.5 million
• New programs: CCCIE, IES, Welcome Center
• $3,227,541 raised in scholarships funds
Results
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Outgrowths from the project• First county building to receive LEED certification
• Galvanized our Foundation Board, now ranked 1st in community college giving in the board category
• Inspired anonymous donor to give a $5 million gift, largest individual gift in the college’s history
Results
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What’s Next?Starting All Over Again
• Beginning process of developing our next campaign
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Questions & AnswersQuestions & Answers