Sunsilk gog

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    30-May-2015
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Transcript of Sunsilk gog

  • 1. PRESENTED BY: CHANDNI

2. SUNSILK GOG was launched on 17 july,2006. Developed by HLL in partnership with JET ADAGENCY and BC webwise Largest spender in media Launched rural marketing programs- PROJECT SHAKTI LIFEBUOY SWASTHAY CHETNA 3. Leadingbrand of UNILEVER in 50 countries. In 1987, sunsilk became the first shampoo tolaunch a two-in-one shampoo. In 2003, sunsilk brand was re-launched assunsilk naturals. 4. GOGCHAT GANG BLOGS GANG GAMES A PARADE GROUND JOB SITE: Monster.com Centerpiece of GOG: MAKEOVER MACHINE 5. Late 2006, GOG website came into actionwhen HLL conducted SUNSILK HAIR BARSevent in DELHI. In dec 2006, another event in mumbai CUSTOMER RELATIONSHIP MANAGEMENTSTRATEGY. 6. NON-TRADITIONALMEDIA SPONSORED EVENTS: FEMINA MISS INDIA andINDIA FASHION WEEK. ONLINE INITIATIVE: JUST FOR YOU ZONE-JAVED HABIB COOL ZONE-SUNSILK COOL AND FRESH 7. EXPERTSLIKE Coleen Khan , Samantha kochhar and Jawed Habib. 8. GOG had 1,00,000 registered members within36 days of its launch. Site had registered almost 200million hits. HUL vision with GOG was long term. 9. THANK YOU