Sunshine 811
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Transcript of Sunshine 811
FEPA UpdateSunshine 811
FEPA• $4,180 in 2013
• $4,180 in 2014
Thank you!
Sunshine 811 welcomes FEPA sponsorship in 2015.
• Florida Gas Transmission
coordinated a float for the
Rally ‘N Tally parade in
Tallahassee.
• TECO Peoples Gas ran the
Gladys Kravitz campaign,
recently gave us rights to
their 811 commercial to run
in theaters this August.1st Place in President's Award for businesses
Gas Company Partnerships
2015 Sponsorship Opportunities
• Paradigm meetings• Sunshine 811 Roundtables• Educational videos• Banner campaign
Emergency responders Landscape/nursery
• Social media awareness campaigns & contests Safe digging month 811 Day
• 2015 Safety Day
2014 Proposed Legislation(SB 288/HB 213)
Primary purpose of bill was to extend the High-Priority Subsurface Installation concept to all utilities with underground facilities, not just gas utilities.
Effective date – July 1, 2014
Would have allowed pre-marking through
electronic markings or other industry-
accepted methods.
2014 Proposed Legislation(SB 288/HB 213)
Would have created a noncriminal
infraction for an excavator who fails to
notify a member operator of the start
date when digging near a declared
High-Priority Subsurface
Installation.
2014 Proposed Legislation(SB 288/HB 213)
2014 Proposed Legislation(SB 288/HB 213)
Removed notification exemptions for:
• Excavation/demolition part of normal industrial activities.
• Maintenance activities within ROW by state agency and its employees.
• FDOT will be required to receive locate tickets and locate/mark its facilities.
2014 Proposed Legislation(SB 288/HB 213)
Senate Bill 288 and House Bill 213 to amend Chapter 556, Florida Statutes, withdrawn per Sunshine 811 request.
Proposed Future Legislation
• Repeal current notification exemptions
• Effective state one-call enforcement
• Mandatory damagereporting
Proposed Future Legislation
We invite FEPA to be involved in
developing proposed legislation,
building consensus with FEPA
member and advocacy for
legislation in Tallahassee
Irth Enhancements
• Mobile app for ticket inquiries, positive response updates
• Multi-browser capability
• Single Address Ticket
• Positive Response System enhancements to facilitate excavator communication of: – Notification of work start date and time near High
Priority Subsurface Installations (2C code)
– Agreement (yes/no) with marking delay request by member/locator (3F code)
Damage Data Collection Form
The Sunshine 811 Board of Directors approved
development of a Damage Data Collection Form
for use in Florida. It is a streamlined version of
DIRT. When completed users will be able to report
damages with an online form. Communications is
key to success. Please send our communications
to your constituents.
Damage Data Collection Form
TBD
Damage Data Collection Form
Damage Data Collection Form
What We Do For You: Survey
Knowing your audience is key to good
communication and getting results.
We survey:
• Excavators
• First-time callers
• Event attendees
What We Do For You: Survey
What we learned:
• 66% use smart phones in the field
• 77% liked the roundtable format
• The newsletter and online training are preferred methodsfor education
• Football was the number one sport to watch followed by NASCAR
What We Do For You: Survey
First-time callers: what resonates most
• 4,750 total responses to survey
• 67% of respondents were homeowners.
• April and March were top months for responses. Followed by October and February.
• Top 5 ways callers learned about 811:
1. Utility company 2. Neighbor/friend 3. Television 4. Billboard 5. Radio
WE COUNT PEOPLE BECAUSE PEOPLE COUNT!
What We Do For You: Educate
487 CEUs awarded at in-person
CEU classes for landscape/irrigation
contractors, wastewater contractors,
code enforcement and well drilling
contractors.1. Members
2. Excavators
3. Designers/Engineers
4. FDOT
5. Public works
Top groups atour meetings
Meetings & Presentations 654
# Reached 22,973
People ReachedFiscal Year Total
What We Do For You: Measure
Measure Awareness
86% Marketing Resources page views
44% Homeowner Responsibilities page views
19% Total page views
Measure Paid Media
37.4 million impressions
Measure Earned Media
101 media placements
1,370,500 impressions
1Top 5 Things You Can Do for Awareness
Twitter: @Florida811
Follow us, Tweet messages about
811, re-Tweet our messages
2Top 5 Things You Can Do for Awareness
Facebook: /Sunshine811
Follow us, comment, tell us a good
damage prevention story
3Top 5 Things You Can Do for Awareness
LinkedIn.com/company/Sunshine-811
Follow us, join groups we are in
4Top 5 Things You Can Do for Awareness
Sign up for our
e-newsletter
5Top 5 Things You Can Do for Awareness
Share our web content
What Else You Can Do?
Invite us to your tailgate meetings
What Else You Can Do?
SUPPORT OUR PROGRAMS!
Safety Matters
Roundtables
Locate Rodeo
Banner Program
Safe Digging Month
811 Day
Firehouse Campaign
SAFETY MATTERSOnline Program
Construction Licensing Industry Board Approved for 1 CEU
Course # 0610048 Providership #004-0001110
Tell us who installs and maintains your pipes. We’ll educate them!
What Else Can you Do?
Mark Your Calendars
Mark your calendars
March 12, 2015Rosen Shingle Creek in Orlando
“This was better than any conference I’ve been to and this was free!”