Sunday Plus

inside this weekFEbruary 12, 2012

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Rendevous

FeatuRe

RepoRt

aRt

inteRview

Maleeha Akram talks about her venturing into the shoe business

Reminiscing the art of kite flying

A pictorial overview of Tourism Development Corporation of Punjab’s 7th Cholistan Jeep Rally

The 25th Anniversary of the legendary artist Sadequain a book launching ceremony

Ayesha Mansoor talks about the journey of Mausummery

32a simple

philosophy

Sunday pluS

Editor’S notE

Editor-in-ChiefMajid NizamiDeputy Managing DirectorRameeza NizamiEditor The NationSalim BokhariEditor Magazine:Emanuel Sarfraz Editorial Staff: Bishakha Khadka Kunwar, Madiha Syedain, Sadaf Pervez & Navirah ZafarCreative Head:Faiz-ur-RehmanCreative Team: Talat Mahfooz Butt, Shoaib Qadir, Faisal Fazal, Hafiz Muhammad Nouman MasoodGM Marketing: Bilal MahmoodFor advertising:Muhammad Zaeem: 0301 - 8463306Salman Ahmed: 0300 - 4116792Khalid Sheikh: 0345-5130728Shiraz Akbar: 0333 - 2310851

TheNation

We present to you another exciting issue of your very own Sunday Plus. This week we are in conversation with Maleeha Akram to explore her desires and aspirations about her namesake brand that is all set to create a stir. Take a tour with us to enchanting land of Cholistan. Read our special report about the jeep rally that attracted racing drivers from across Pakistan and abroad. Spring is in the air. Kite flying that used to be integral part of spring in this part of the world is now a sport of the past. Read comment about Basant that once was and perhaps never will take place again. Also read special report about the 25th anniversary of the legendary artist Sadequain. Read special interview of Ayesha Mansoor the driving force behind popular lawn brand Mausummery. Pakistan Institute of Fashion and Design exhibited the work of its fashion design graduates at the Cultural Hall in Bahrain. See the entire collection. Don’t forget to read beauty expert Ruby Hasan’s blog. On our style pages see the latest collection of Mausummery lawn. Send us your comments and feedback at [email protected]

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style

Rendezvous inteRview

society

movie

Mausummery on its 15th anniversary launches its largest collection with over 50 designs

Distinct soles for unique souls Mausummery Mania

Report on the happenings and events in your metropolis

Review of latest Hollywood flick to hit theatres this week

60. hoRoscpopeAstrological forecast for the year 2012

62. picks oF the weekGo through the smart wish-list for the best buys and best picks for everyone

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New office locationWe are pleased to inform our readers, contributors and visitors that our office premises have been shift to a new location. The new postal address is:Sunday Plus, daily The Nation, 23-Shaarey Fatima Jinnah, Lahore, Pakistan

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February 26, 2012Sunday PluS

rendezvousBy BISHAKHA KUNWAR

[email protected]

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brings distinct soles for unique souls

Maleeha akraM: FAV-O

-METER….

1. Favourite colours…. Black, red, blue

2. Favourite brand… Coco Chanel

3. Favourite items in your closet… My collection of shoes and bags. Been collecting them for as long as I can remember.4. Favourite movie… Breakfast at Tiffany’s

5. Favourite book… The secret

February 26, 2012 09Sunday [email protected]

Truck art motifs have caught the fancy of many designers. We have seen many experimenting

with truck arts on kameez, tees and bags, but very few have tried it on the soles like the way

Maleeha Akram has experimented in her debut footwear collection. She doesn’t belong to the

same-old same-old league of designers who play it safe with the usual Swarovski studs.

I am obsessed with anything called

shoes! So when I came across Maleeha’s

collection I gasped in awe at her colourful

range. The colourful truck art meets urban

sole, which is cool, trendy yet desi reflects

loud and clear in her debut collection. The

vibrant colours blended with Pakistani

motifs are creating a niche for her. The

styles Maleeha is using are straight out

of the street and yet are relevant to the

high-end class of Pakistan. She is proving

that the truck art is far from dead and it’s

time to wear it on your soles.

Her shoe collection looks so delish

and garish, in a way that makes you say

“I need these on my feet right now,” but

what intrigues me the most about Ma-

leeha, is her background. Maleeha Akram

is a fresh graduate of National College of

Arts who recently received a distinction

and decided to opt a very different path of

designing fun footwear.

Instead of the usual frumpy flats and

ballerinas, trade-in with Maleeha’s funky

bespoke footwear and step out in style

this spring. In a cozy conversation with

Maleeha Akram, Sunday Plus explores her

desires and aspirations about her name-

sake brand that is set to create a stir.

brings distinct soles for unique souls

rendezvous

1. When did you start your career, can you tell us a bit more about your background, your formal trainings at NCA and what made you become a footwear designer?

I recently graduated from NCA as a Product Designer and my inclination was always towards shoes, bags and accessories. Ever since I was in college I had planned to become a footwear designer and hence, as a sophomore student, I took footwear designing as my minor. When it was time for my final thesis, my one and only choice was footwear design. By the grace of God, I aced it with distinction scoring the highest marks in the department of Product Design.

2. What is your design philosophy? My design philosophy is a fusion of

contemporary style fused with the shades of our tradition and culture. My collection’s motivation is distinctly Pakistani peppered with western influ-ences. I draw inspiration from anything and everything around me.

3. Your shoes are inspired from truck art especially that of Punjab. We have seen truck art done on clothing and bags but shoes is new. What drew you to work with truck art in the first place? Should we think that truck art will be signature?

Colours have always inspired me and

the streets of Pakistan are one of the greatest art shows in the perpetual mo-tion that you will ever see. Every truck is kaleidoscope of colours, festooned with trinkets, beads, fabrics and paints. Truck art is one of the biggest forms of representational art in the country. Paki-stani truck art is about cultural history and tradition, storytelling, passion. The concept of using truck art in footwear involves the projection of working class culture to the upper crust. The fusion of truck masculinity and women’s femin-ity gives a very festive and traditional look also the modern footwear styles incorporated with the traditional motifs and styles make these shoes one of a kind. Truck art was just a theme I chose for my collection during the thesis and is not my signature.

4. Starting your own shoe line is so incredible. It’s something many of us shoe lovers have dreamed of, but we wouldn’t even know where to begin. Where did your love for footwear come from and your inspirations? Did you have any background in design or manufacturing before you began?

Ever since I can remember, I was obsessed with shoes and bags and it has grown more since then. My love for shoes has inspired me to embark on their adventure. I feel each shoe is a work of art. The most valuable base I

have is studying Product Design at NCA and I’ve always loved fashion. Back in my college days, all students were given different assignments. Most of them included designing a certain product and on approval of the final sketches, they had to be manufactured as well.

5. You took the brave step of starting your own line. What has been the most challenging aspect of being a new shoe designer?

So far it has been a pleasurable experi-ence. I suppose getting the feel of the shoes right and making sure they are comfortable. The most challenging part was finding the right workers to manu-facture the shoes. I’ve gone through 2 to 3 sets of prototypes depending on the shoe before I was happy with one, researching on the styles and designs that will work the best and the most congenial color pallet to be followed. I take quality control very seriously, making sure I am maintaining a balance between beauty and comfort of the shoe.

6. A lot of care goes into how your shoes are made in terms of embroideries and color combination, are these hand embroidered by the artisans? Can you share with us some of the details?

Designing and manufacturing the right shoe is a very tedious process. It requires a great attention to detail. Starting from the design concept and sketches all the way to the color combinations, I do it myself. All the embroideries are carried out on special-ized embroidery machines ensuring the highest standard of embroideries.

7. Tell our readers about how many styles you have in your current collection?

My current collection has ten styles. It’s a blend between mojaris, ballerinas, sandals and heels.

8. What raw materials have you used for your shoes? How did you use these materials to construct your line?

Briefly the raw materials used include sheep skin and sheet sole. For the manufacturing of uppers primarily, I have used pure silks because it holds the embroidery very well and gives the embroidery more depth. All threads are viscose based. Later on, the designed uppers are bonded with the sheep skin ensuring a perfect look and feel, yet

February 26, 201210 Sunday PluS [email protected]

the Most challenging part was finding the right workers to

Manufacture the shoes. i’ve gone through 2 to 3 sets of prototypes

depending on the shoe before i was happy with one, researching on the

styles and designs that will work the best and the Most congenial

color pallet to be followed

rendezvous

maintaining a lighter weight shoe which adds to the character of the shoe.

9. What made you decide to start your own line instead of going the more traditional path of designing for an existing label or working under some established name?

The longer a designer designs a range to suit the tastes of another designer or brand, the more they will lose their individual signature and style. Unfortu-nately, I was very surprised to find out that most of the fashion designers don’t design any of their own collections; they just employ other people to do it. I wanted to create something more original and ultimately more rewarding. For me, the most enjoyable part is pen to paper.

10. There is a serious lack of designers for footwear in Pakistan. Do you feel you have an edge with such fun designs in the market?

I like to take challenges, but with the lack of footwear designers in Pakistan, I feel I can set new standards for our local footwear industry. My clients refer to my collection as unique and innovative.

11. How has the response been so far and do you feel you have taken the right decision?

The response has been phenomenal; much more than I had anticipated. These days I hardly have time for myself as I am busy servicing the orders at hand. I couldn’t be more content with my decision.

12. What do you think are the pros and cons of being a footwear designer?

For me the pros are endless, visiting places, learning new things, seeing a design come to life from a sketch to an actual product; meeting people with the same appreciation as I have. I love every minute of what I do. The con is that it’s a very hectic profession because it requires a lot of attention. But no complaints at all.

13. Which piece/s of the collection are your favorites?

Well that’s a tough one since the though process and amount of hard work gone into each design is immense. I would say the ballerinas and the heels are ideal for casual and formal wear, depending how you pull it off. The anthracite heels and the cranberry bal-

lerinas are my favourite.14. What is the one shoe from your collec-

tion that is an absolute must-have in our closet this summer?

I would suggest the entire collection is a must have but my personal favorite would definitely be the cuff sandal. The multi colored motifs give the flexibility of it being worn with a number of cloth-ing options. These sandals are the boots of spring and summer time. They work equally well with casual and dressier styles as jeans, tights, dresses even with churidaars.

15. Which shoe do you think no girl should be without?

I think every girl should have a pair of heels. There is a world of assorted types of high heeled shoes such as kitten heels, stilettos and wedge heels to name a few. This indicating just how many styles today’s shoe fashion em-braces. Heels don’t have to be too high or too low to be in fashion and accept-able. Wear a pair of heels that make the legs look in proportion with the shoes.

16. Your first fashion creation… My first ever fashion creation was when

I was experimenting and preparing for the thesis. I designed a pair of mojaris (khussa) and later for production ad-dressed the problems a wearer may face. That increased my confidence level on my concepts of how I can contribute to a better quality shoe.

17. Who is your favourite footwear de-signer locally and abroad?

That’s a little tricky, in my opinion there are good shoe brands but not a designer wear shoe brand. And internationally there are quite a few; amongst them I

would say ‘Manolo Blahnik’18. If you were not a footwear designer

what would you be doing? Nothing. Shoes have always fascinated

me and I chose my path long ago of being a shoe designer.

19. Are you looking forward to expanding into other accessories like bags, wal-lets etc?

My vision for my brand is not limited to shoes only. Currently I am already in the process of designing bags and clutches; complementing my shoe collection.

20. Celebrities you would love to see wear-ing a pair of your shoes?

Madonna and Scarlett Johansson both are extremely charismatic.

21. Best Shoe tip? For summer wear, nothing beats

the comfort and freedom of a pair of sandals. They allow your feet to breathe and are comfortable for all day wear. However, if you are in a more formal set-ting, a classic pair of heels suggests a more serious and a professional attitude yet keeping it chic. Shoes reflect a great deal about one’s personality, so consider what kind of impression you want to make.

22. After the success of this collection, what’s next for you? What do you want to do in 2012?

I plan to showcase my collection on a regular basis. Later on, building it as a complete brand of accessories followed by my ready to wear line. The plan also includes stocking with fashion houses in major cities.

23. The best thing about being a Pakistani… Freedom

24. One thing I would change about Paki-stan is…The overall infrastructure of the country.

25. Where do you see yourself 10 years from now… I plan to cover major cities of Pakistan and later on going Interna-tional


rendezvous

February 26, 2012Sunday PluS [email protected]

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5

5Maleeha.

Maha Burney.

Nadine.

Sania with her daughter Amani.Girls wearing ensembles by Sania Maskatiya.

1

2

3

4

5

en vogue

Febuary 26, 2012Sunday PluS

heritage

[email protected]

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Derawar Fort is a large square fortress in Pakistan near Bahawalpur. The forty bastions of Derawar are visible for many miles in Cholistan Desert. The walls have a circumference of 1500 metres and stand up to thirty metres high. Rai Jajja Bhati, a Hindu Rajput from Jaisalmir, was the first to build a fort on the site. However, the Nawab of Bahawalpur, Sadeq Mohammad Khan I, captured the fort in 1733 and had it rebuilt to how it looks today.

Several archeological sites, some of which date back to the time of the Indus Valley Civilisation, surround the Derawar Fort. These sites have not been excavated yet. The fort itself is badly in need of repair and restoration work. The historic fort is rapidly crumbling and if the immediate preventative measures are not taken, the edifice will be destroyed.

AT RISKHERITAGE

Photo by Abid Hussain


commentBy Khawaja Manzar aMin

[email protected]

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t is that heart-wrenching time of year again: the all- too- short win-ter is at its loveliest and almost through, but no kites are to be seen where once they coloured the city skies and created a joyous carnival atmosphere. The all-important ‘feel good’ factor. All tensions and worries evaporated in a fantastic riot of colour. Now, with upturned face, one scans the skies in vain for even a solitary kite flown by an intrepid soul ignoring the ban. But the skies are bleak and empty, and

so are the hearts and spirits of the enthusiasts, nay the devotees of this winter diversion.

This is also the period when the print and electronic media, in touch with the popular outlook, pitches in with newspaper columns and television pro-grammes on private channels, the latter almost all ending with a tremendous, if not emotional, endorsement by a majority of the participants. This reflects the deep-rooted love of the Lahorites, lurking just below the surface for this particularly home grown amusement, whose fame had spread far and wide, but which sadly remains a ‘terrorist’ activity on its home turf.

This charade or gimmick has been going on for years now, but the rulers seated in their ivory towers remain unmoved. One cannot but agree with the columnist who called for a movement to revive Basant, as individual voices for Basant have remained weak and fruitless. But this course of action also

The sequence of golden days with crisp, clear blue skies and a cool breeze( the ideal ingredients of kite-flying) experienced in Lahore these past few days again brought forth and intensified the feeling of loss at the inexplicable absence of kite-flying and its annual festival of Basant from the city scene.

I

Another bArrenwInter mInus bAsAnt

appears on second thought to be merely a half-way measure in the face of the stub-born official silence.

On the safety of the game there cannot be any two opinions. The heated debate over the unfortunate casualties and the definitely dangerous features that have crept in the once harmless sport over the years due to our propensity for showing-off and an unsporting mindset, are too well-known to be recounted here. The cultural, culinary, cathartic and the ‘rain-maker’ (if that is the correct term) aspect, the financial bonanza generated in the wake of the festival, are also universally accepted. That hundreds of thousands of poor people and traders have been rendered jobless and are facing extreme poverty and starvation, knowing no other vocation, is a brutal fact also callously ignored.

Ultimately, it is up to the city district government and other stake-holders to come together for introducing the neces-sary precautionary measures in a concerted and serious manner, instead of adopting the usual heads- in -the -sand posture and hoping that the problem will go away. No, it will not, the Lahorites gut feeling about this festival remains, and will always remain, unequivocally pro-Basant.

Mortality meanwhile continues to take its toll by other means. Buildings collapse, burying everyone under them, fatal road accidents happen daily, the gas cylinders used in public transport vehicles explode

causing horrific deaths, hundreds died of the dreaded dengue last year and many more will be at its mercy in the coming summer season, make no mistake about it, and so far more than 150 heart patients have become victims of the corruption and incompetence enveloping our society. Such casualties are unthinkable in a score of Basants.

We are not fools, we are well aware that nothing comes cheap in our society, with the possible exception of human life. So, critics and detractors, please do not pres-ent a ‘nasty, brutish’ and horrific society as if it was either a Switzerland or one of the Scandinavian welfare states in the pious statements and sermons against the ‘evils’ of kite-flying. The reality of our lives is quite different. And then there is the depressing situation all round us, be it Balochistan, North Waziristan, terrorism, inflation and the threat of hyper-inflation, the rock bot-tom economic activity, or the year-round load-shedding. Inevitably, in the words of the bard of Stratford-upon-Avon in ‘The Comedy of Errors’: ‘Sweet recreation barr’d, what doth ensueBut moody and dull melancholy,Kinsmen to grim and comfortless despair,And, at her heels, a huge infectious troopOf pale distemperatures and foes to life? In food, in sport and life-preserving rest,To be disturbed would mad or man or beast’.

Indeed, a hypothetical scenario may be something like this : Taking a leaf out of the Arab Spring, wherein every mass move of the organizers was pre-planned through the internet and the social media (e-mail, Twitter, SMS, YouTube), the same device can be used to mobilize the millions of kite-flyers of the city, not on the squares(we having only the concentric circles of Hell) but on the rooftops: On this date, at such and such a time (synchronise your watches three times for absolute accuracy!) every kite-lover in Lahore will throw caution to the winds (literally) and defy the ban by flying kites over the length and breadth of the city simultaneously. That old baghi Javed Hashmi can be asked to be the first that ‘rears his hand’. Ouch! Take that, all you hypocrites and fakes! Perhaps this massive display, if nothing else, will drown out the platitudes of the self-righteous, the screeching of the Puritans and the lamen-tations of the sheer kill-joys and force the authorities’ hand.

And finally, in the immortal words of the rickshaw- driver bard of Lahore, which sound better and come to much the same thing, Pappu Yar, Tang Na Kar! Let Basant happen this time, for a weekend, with suitable safeguards. The kite-flyers should show signs of a social conscience and public responsibility, and use only the easily breakable threads and the normal small-sized kites in their pleasant pursuit.

February 26, 2012 19Sunday PluS

comment

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The cultural, culinary, cathartic and the ‘rain-maker’ (if that is the cor-rect term) aspect, the financial bonanza generated in the wake of the festival, are also universally accepted.


report

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Thrill of The deserT

Tourism Development Corporation of Punjab’s 7th Cholistan Jeep Rally

southern Punjab as a winter tourist destination, and a way to introduce

desert as a concert followed by superb exhibition of fireworks enthralled


report

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Thrill of The deserT

Tourism Development Corporation of Punjab’s 7th Cholistan Jeep Rally

southern Punjab as a winter tourist destination, and a way to introduce

desert as a concert followed by superb exhibition of fireworks enthralled

event began in the majestic desert of Cholistan, with a view to promote

motor sports in Pakistan. The 7th Cholistan Jeep Rally brought life to the

the participants of the race.

Winner Nadir Magsi coming in his jeep to the finish line


report

A makeshift tent village surfaced overnight like mushrooms in 10-km radius of the fort as a large number of spectators across the country, some of them with families, kept pouring in throughout the day. “It’s the largest sporting event of the country and about 100,000 spectators are expected to visit,” said Tourism Development Corporation Punjab MD Saad Khan.

Renowned car racer and food minister Sindh Nadir Magsi triumphed again in 7th Cholistan Jeep Rally as the three-day gala ended with an impressive prize ceremony.

Mr Mugsi was followed by Anas Khakwani while Zafar Mugsi stood third in the lead A category. Corps Commander Bahawalpur Lt. Gen. Haroon Aslam distributed prizes among winners. The participating vehicles were split in four categories according to their engine power and the winner of each category was given cash prize worth Rs. 1.50 lac while runner up Rs. 1.25 lac and the third positioner Rs. 1 lac.

Makhdoom Amir Abbas grabbed first place in B category while Awais Khakwani clinched second position and Jam Kamal Khan re-mained third. The C category was led by Meh-rab Khan followed by Mahmood Majeed and Ali Mugsi as runner up and third respectively. Mian Rafiq Ahmad finished the race as winner in D category while Khan Muhammad was declared second and Mian Zubair third.

Photos by Abid Hussain

Winner Nadir Magsi receiving the cheque from Corps Commander Bahawalpur Lt. Gen. Haroon Aslam

The top three winners Nadir Magsi, Anas Khakwani and Zafar Magsi with Lt. Gen. Haroon Aslam and MD TDCP Saad S Khan

Khakwani brothers

Salman Ahmad ofSadequain Foundation


RepoRtby MADIHA SyEDAIN

[email protected]

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‘Sadequain Saga’ comeS to life

To commemorate the 25th Anniversary of the legendary artist Sadequain a book launching ceremony, ‘The Saga of Sadequain’ by the Sadequain Foundation was held at the Alhamra Art Centre, Lahore.


RepoRt

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documentary featuring the works of ‘Sadequain’ was also screened on the occasion by the Sad-equain Foundation and Gallery 6, Islamabad. The documentary highlighted the style and working of the artist. The event was

attended by media persons and the artists community, which included Saeed Akhtar, Dr Rahat Masud, R M Naeem, Tanya Sohail, Ali Azmat and others.

While talking to Sunday Plus, Arjumand Faisal from Gallery 6, Islamabad, paid a trib-ute to the great artist who revolutionised the art of calligraphy. “He was an amazing poet and used to write thousands of ‘Rubayat’ in a few hours. He had a heart of gold and never sold his paintings but gifted them all to his friends, family and fans.”

He further quoted that once Queen Farah Deeba came on a visit to Lahore and during one of her visits to Lahore Museum, wished to purchase one of the works by Sadequain. The artist refused to sell his painting, but instead gifted it to the queen.

Salman Ahmed the author of the book ‘The Saga of Sadequain’ is Sadeqain’s nephew and the founder of Sadequain Foundation. He founded the organization in June 2007 in the USA to catalogue and promote, Sadequain’s work. He has authored eight books on Sadequain’s work in the USA and Canada.

Based in USA, Salman stated, “The book is a limited edition two-volume book of over 800 pages with more than 500 images and priced at Rs 21,500. Volume 1- Biography is based upon facts about Sadequain’s life and work and a window to his private self. It explores his life from childhood, through adolescence years, his emergence as a young artist and then his meteoric rise to stardom, tracing his journey through the maze of trials and tribulations until the final episode under the monumental ceiling mural at the Frere Hall.

Whereas the Volume 11-Galerie show-

cases many collections of Sadequain’s work that has mostly remained unknown to the world so far, and allows the reader to glance at a sample of the most extraordinary pieces of artwork produced by the artist over his lifetime.”

He also commented that the source material of the Volume 1 is based on his personal experiences, family stories, news-papers and magazine articles, interviews with artists, writers, art historians and critic. Most importantly, it has obtained facts from five of Sadequain’s own manuscripts and the prologue of his book of rubaiyyat.

Salam further stated that there was a time when his exhibitions used to be attended by five thousand people in one evening. He requested the assistance of various institutions like Punjab University and Lahore Museum to conduct research on Sadequain’s work, so that the future generation could learn about the legendary artist. “I would like to request the officials of Lahore Museum to contact the Sadequain Foundation in the restoration of Sadequain’s mural, one of the finest artefacts we have in Lahore.”

“He was one of those people who left nothing for his family but distributed his love of art and literature among the people,” emphasised Salman and requested those who had his artworks to provide voluntarily images of the paintings to the Foundation.

To date, Salman has written eight books on Sadequain, with more in the pipeline. He has also held exhibitions of Sadequain’s work in the USA and Canada.

“We want our youngsters to know about Sadequain and students to conduct PhDs on Sadequain who stand in the same league of Faiz and Dr Abdus Salaam,” commented Salman Ahmed, with a promise that with the possibility of more funds in future, the Sadequain Foundation would produce a documentary /movie to make future generation aware about the celebrated artist proudly known as ‘Sadequain.

‘Sadequain Saga’ comeS to life

aBiography is based upon facts about Sadequain’s life and work and a window to his private self. It explores his life from childhood, through adolescence years, his emergence as a young artist and then his meteoric rise to stardom, tracing his journey through the maze of trials and tribulations until the final episode under the monumental ceiling mural at the Frere Hall.

Ali Azmat, Mughees Riaz, R M Naeem and others


blogruby hasan

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onsider the earth’s surface with all its processes and forms. It con-tains evidence

of what lies beneath the surface and also what goes on the surface (including what mankind does to it). When I think of skin, skin care treatments and technologies – it seems like an echo of the same thing. You don’t need to be a tree-hugger to realize that tweaking nature’s principles and jumping the timelines is bound to cause some imbalance in the course of nature. Yet, as we continually try to make our surroundings beautiful and taking care of what has been be-stowed on us, life appears sweeter.

Beauty is skin deep, in a way. But, beauty is also being who we truly are. Beauty results from mak-ing the very best of what we have.

This week I shall give an insight in to all the advanced, yet

non-invasive methods of skin care which are available with the neces-sary degree of expertise in our part of the world.

Going under the knife is a per-sonal choice, but can be (and ought to be) avoided with a more rigorous and friendly skin care treatment re-gime. Facial and body treatments that do not seek to chemically or artificially alter the appearance and behavior of your skin ARE effective. All skin care and body treatments take into account the biology and physiology of your skin and bodily functions. So working with your natural mechanism means that the divine hand is assisting you in your efforts.

Lymphatic drainage is a holistic therapy that promotes a healthy

NoN-iNvasive techNical treatmeNt therapies

Probably Lahore’s best kept beauty secret of the finest socialites and most glamorous personalities; Ruby Hasan is one of Pakistan’s most travelled and professionally trained skin, hair & beauty experts. She is the founder of SPLITENDS-well regarded as Lahore’s premier beauty destination. Since 1990, this globetrotting ambassador for the beauty industry of Pakistan has achieved phenomenal credentials including advanced qualifications & accreditations in hairdressing & coloring from TONI&GUY International, Vidal Sassoon, L’Oreal, Wella, & Schwarzkopf. Ruby Hasan has been trained from the prestigious Robert Fielding School of Hair Dressing in London. An expert in air-brush techniques, she has been trained under the legendary Charles Fox and make-up courses at London Esthetique. Ruby is also a qualified technician & CACI patented therapist trained from the CACI Institute which keeps Hollywood stars such Jennifer Lopez looking young and gorgeous. Ruby has also professionally received the Oxygen facial training, which is the beauty regime of some of the world’s most famous celebrities, including the Queen of Pop, Madonna, who uses it like a prayer. So Now that the “Cat is out of the Bag”, Catch Ruby’s Weekly Buzz on everything that is keeping you and the rest of the female of the species looking ‘OMG’ beautiful

c

lymphatic system, which is a complex network of vessels that move fluid through the body, and when assisted with manual massage, moves tox-ins away from healthy cells and boosts immunity. The massage focuses on specific lymph nodes and points of the body and follows the natural lymph flow. The more

smoothly and freely the lymph flows, the healthier body you have.

Lymphatic drainage has become an intrinsic part of all skin therapies, be they facials and massages or treatments that use technical equipment.

MicroDermoPercussion and photother-apy is my personal favorite. Provided your therapist knows what they are doing – this is extremely effective in ‘changing’ the ap-pearance of your skin without chemically altering it or causing any irreversible dam-age. It is a physical (as opposed to chemi-cal), non-abrasive method of exfoliation at the micro-level, followed by a hydra-mask and phototherapy with red or blue light. Followed as a course of treatment, your skin regenerates at a faster pace naturally and is still natural skin as opposed to scar tissue. The results are fabulous! And not only is this treatment meant for healthy

skin – it caters to medical conditions like acne, eczema and psoriasis. It is anti-aging and also can be used to diminish the appearances of scars and stretch marks. The only precaution is to not perform any other chemical assault on the skin and ensure good sun protec-tion.

Micro-current treatments are non-surgical face-lifts which stimulate the skin tissue to regenerate at a faster pace without causing damage to the dermis. They are visibly able to reduce fine lines and wrinkles, increase hydration, improve circulation, cause firming and contouring, lift sagging skin, reduce puffiness, shrink enlarged pores and of course, blackheads and acne are kept at bay. There is a reason that these treatments are considered in-vestments – because commitment to your skin and body gives you visible returns. The added bonus is that there are no usual risks or side-effects (no wounds, infec-tions, abrasions, soreness, pain or scars).

Hydratone is recommended for people on the go. It is an intensive 10-minute instant hydration treatment that com-bines active micro-current rollers over a conducting gel mask that has been infused with powerful hydrating properties (collages, hyaluronic acid, vitamin C and A). The rollers charge the mask and face

is bathed with rejuvenating, hydrating energy. Results are evident in a short span of time and again, no assault has taken place. This treatment for your skin is like a swim in natural spring water.

Galvanic treatment is now standard technology used in conjunction with all skin products. This machine helps bring skin ingredients into the skin by using gal-vanic ions. The face (or body) is massaged by the galvanic probe to maximize absorp-tion of nourishment, at the same time it is Hi-tech and with no negatives.

Concluding this week’s eco-buzz, I would like to stress the fact that skin must be treated with love. It should first be protected from harmful UV radiation, harsh detergents, chlorine and hot water, ir-ritants and allergens, prolonged inflamma-tion (due to acne and disease), puffiness , facial expressions, overuse of make-up, overuse of skin care products and exces-sive cleansing and exfoliation.

Facial and body treatments that do not seek to chemically or artificially alter the appearance and behavior of your skin ARE effective.

blog



interview

[email protected]

28

S+: Tell us about the first collection you designed for Mausummery?

Ayesha Mansoor: We were very excited to launch at leading up-market restaurants where the modest customer turnout size to our token exhibi-tion was enough to encourage us. Looking back, I remember retailing a suit at Rs. 80 per meter in the early days of our launch. This price is almost unbelievable today!

S+: Looking back, how do you define the 15 years of Mausummery?

Ayesha: With a lot of happiness and satisfac-tion! We were able to consistently grow every year and we helped to bring ‘lawn’ into the realm of

‘acceptable’ fabrics, our brand name stood for the brand itself and not the designers behind it, and finally the greatest success was the happiness and delight we brought to so many of our wonderful fans across Pakistan and the globe.

S+: Did you always know this is what you wanted to do?

Ayesha: Not at all. I am a business graduate with an MBA from LUMS and had never envisaged entering into the textile business reliant on design creativity as one of the drivers of success. Never-theless, to date, even without formal training, every Mausummery design is reviewed by me, which is why many of our wonderful fans value the brand for

MausuMMery

Mania

Mausummery, a brand that is synonymous with lawn was established 15

years ago in 1997 in Lahore by Ayesha Mansoor with

her cousin. Mausummery was a logical extension

to the established family business in textiles. The Group already had a 40

year history in textile production and the entry

into lawn in the 1990s was a strategic move. Being a

fresh business graduate out of LUMS, Ayesha Mansoor thought it was important to explore value addition in the textile and fashion

industry and today it is an established lawn brand.

Named after an actual flower that coincidently has

the words ‘mausum’ and ‘summer’, Mausummery

has not failed to deliver the top notch quality aided by

their trademark designs. Sunday Plus talks to Ayesha

Mansoor about the journey of Mausummery.

Ayesha Mansoor


interview

[email protected]

its unique design sensibility.S+: How easy/hard has it been breaking into

the industry? Ayesha: The branded lawn industry was in its

nascent stage in the late 1990s. We pioneered the holding of lawn exhibitions in air-conditioned, 5-star hotel environments when no one else was holding it. As a consequence, it therefore became fashionable (and profitable) to wear and view Mausummery as a must-have fabric for the summers.

S+: What are of the problems/ hurdles you have faced?

Ayesha: We believe that the biggest hurdle is the sustainability of this business due to pressures on utilities. Load-shedding and now gas load shed-ding has created a crisis in the industry. We fear that the industry will now have to consolidate first before contemplating expansions both domestically and abroad. Another hurdle is the availability of in-digenous designers being trained in the local fashion schools. To alleviate this issue, Mausummery has committed an annual scholarship- endowment fund with the design school at the Beaconhouse National University in Lahore. We are very excited about this relationship and look forward to expanding the initiative in time to come.

S+: What inspired you to take the leap and join the industry?

Ayesha: The opportunity to take leadership in a new segment (in the 1990s) as well as creating the possibility of entering a new channel, retailing for our traditional textile business.

S+: What factors do you feel have helped make Mausummery Lawn one of the most popular lawns?

Ayesha: We believe our greatest asset is the unique design sensibility that can easily be identi-fied. Many customers can spot a Mausummery classic instantly! Secondly, we have remained true to our brand by offering excellent value for money.

S+: What styles/ themes do you work most with?

Ayesha: We are renowned for showcasing of traditional and ethnic motifs with sub-continental influences. For example, ikat and paisley renditions are considered to be Mausummery classics that we over the last 15 years have managed to render in contemporary tones.

S+: What colour palette is a hot favorite at Mausummery Lawn?

Ayesha: We offer a wide color palette but for 2012 my personal palette profile comprises of vibrant shades of turquoise, fuschia and aqua.

S+: Do you have a particular style or do you prefer experimenting?

Ayesha: Experiments are mandatory! We know just how much to push the envelope. Design for us


interview

is an evolution where the journey is a lot more important (and rewarding) than the destination.

S+: You have also introduced chiffon in the lawn print, how did this idea come up?

Ayesha: It simply was a market requirement from our premium customers. Mausummery launched two new mediums in the last six months: linen as part of our first ever fall/winter collection in 2011 and now chiffon as part of our 2012 Spring/Summer collection. We couldn’t be more excited.

S+: Is the market becoming saturated with lawns or do you feel there is still space for more?

Ayesha: I think the intensity of such hyper-competition has brought a lot of attention to the segment. We just hope that it is sustainable and that the quality standards are maintained to make Pakistan famous globally as the leading ‘lawn’ hub in the region.

S+: Tell us about your exhibitions across Pakistan? Ayesha: Our original flagship store in Lahore at the Re-

gency Plaza has been in operation for over a decade. We exhibit in Islamabad every year and this year apart from exhibitions, we now have developed an authorized retail agent network in cities such as Peshawar, Islamabad, Rawalpindi, Sahiwal, Sargodha, Sialkot, etc.

S+: How do you feel Mausummery is different from other lawns in the market?

Ayesha: Very simply, by our unique design sensibilities, excellent value for money and amazing feel to our fabric.

S+: How was the experience of the Karachi exhibition?Ayesha: The Karachi exhibition is our annual marquee

event for the last 15 years. We have now shifted all exhibitions to the Karachi Expo Center and our customers simply love us for it. This year was no different as a record number of customers attended our exhibition.

S+: Mausummery is now going heavy into retail with their flagship store opening up in Dolmen City Mall. What inspired you to open up in Karachi?

Ayesha: Karachi was always the first choice for our expan-sion. An opening at the Dolmen City Mall was too tempting to turn down!

S+: Success can be a double edged sword. Did you have to sacrifice much of your personal life?

Ayesha: Well, it always has been a balancing act. I’m glad my husband is a constant support to not only the family but also the business! It’s been an adventure with absolutely no regrets.

S+: Customers like Mausummery’s prices since it is the most reasonably priced lawn brand in the market; Is this a part of your business strategy?

Ayesha: Yes, value for money in an economy where infla-tions is in double digits is critical to our strategy.

S+: What inspired you to launch a logo and a new brand identity for Mausummery after 15 years?

Ayesha: The new logo marks a new era for us with a greater focus on quality, premium imagery and our design portfolio. We plan to showcase this new logo in all communications as well as at all of our flagship store locations.


interview

[email protected]

S+: Which out of this year’s prints is your favourite?

Ayesha: Can’t let the cat out of the bag! Would it be too clichéd if I said that all of the prints are my favorites?

S+: If you were to hire a brand ambassador for your brand, who would it be?

Ayesha: We actually do NOT advocate the use of a brand ambassador as part of our communication strategy. We believe that it takes away precious attention from our brand.

S+: Do you think lawn prints can be used for westernized outfits?

Ayesha: Yes! Stay tuned for a surprise.

S+: What do you think will be the new trend in lawn in the coming years?

Ayesha: I think far greater embel-lishments will be the order of the day. The basic 3 piece configuration will continue to face pressure. Trousers and

styling will receive far greater attention.S+: Where do you see Mausum-

mery in the next 5 years? Ayesha: We will InshAllah go

regional and hopefully be able to create far more flagship stores and agent retail outlets in Pakistan.

S+: Do you ever plan to go into stitched Mausummery clothing?

Ayesha: No, from a strategic point of view, we already offer a ready to wear brand by the name of ORIGINS that has done very well. You never know, we

could offer a very limited one-off line as part of a marketing campaign.

S+: Is it possible for lawn to ever go out of fashion?

Ayesha: Yes, if our summer tem-peratures dip below 30 degree Celsius!!!

S+: Do you feel threatened by all the lawn brands out there?

Ayesha: We actually welcome the competition as it draws more attention to our industry. We have continued to grow successfully even with the intro-duction of 25 designer lawn brands in the last 5 years!

S+: Is there enough profit margins in the lawn industry as more and more people are getting into this business?

Ayesha: Well, cost structures vary greatly between lawn players, so profitability will vary. Many new players simply enter thinking that the segment offers easy profits but that is no longer the case for newer entrants.

S+: Are there any plans of Mausummery going international?

Ayesha: Yes, InshAllah. The sub-continent is our first destination. We are already exporting to Bangladesh and with our first exhibition in New Delhi this year; we should be able to start export-ing regularly.

S+: How different is the Karachi market from Lahore?

Ayesha: Not very different! Both customers value quality. We see a lot more multiculturalism in Karachi show-

ing strong preference for our brand.S+: Where do you see Mausum-

mery in the next 5 years? Ayesha: InshAllah, we should have a

far wider product portfolio: shoe-wear, hand-bags, clutches, home accessories etc. I think the sky is the limit. What is important is to grow in a sustain-able manner. We envisage a lot more flagship stores across lots of cities. Lot more surprises in the pipeline.

S+: What is the most important thing that you have learnt from this industry?

Ayesha: That if we all work together to build and invest in this industry, we can position Pakistan as ‘best-in-class’ for lawn fashion globally.

S+: How has the current energy crisis taken a toll on the textile in-dustry? How will you cope with the increasing prices?

Ayesha: The current load-shedding crisis is a serious threat to our indus-try’s growth and development. Prices therefore will increase; we are espe-cially concerned about the thousands of contractual labor that are currently out-of-work.

S+: Do you base your creations on customer demands or do you create for the sake of creativity?

Ayesha: We appreciate our cus-tomer’s demands and at the same time have created our own forte in showcas-ing traditional sub-continental design motifs in a contemporary manner.

S+: What has been your greatest achievement? How do you think to take your brand further?

Ayesha: Realizing that after 15 years, there is still an amazing journey yet to be had! Innovate in every possible way.

S+: What is your biggest fear? Ayesha: That our industry implodes

due to quality and production is-sues. Only quality players can help in strengthening the industry on a global level.

S+: What is your look for 2012? Ayesha: Simplicity in style and

cut. Clutter is out and minimalism is in. Fresh vibrant colors, length of the kameez should remain the same, and Mausummery chiffons.

Sunday PluS

style

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February 26, 2012

Simplicity! For Mausummery, it has always been important to re-interpret the traditional design motif in a modern manner for discerning customers. This year Mausummery celebrated its 15th anniversary by launching its largest collection to date with over 50 design/colour combinations. Since its inception, Mausummery has been constantly inspired by traditional, sub-continental design motifs such as the classic ikat or paisley interpreted in a contemporary manner. This year two of the offered designs are in two pieces with the remaining in three piece along with chiffon duputtas for four designs. For the 2012 collection Mausummery has relied heavily on embellishments and are already receiving accolades on this decision.

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February 26, 2012

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36 Sunday PluS [email protected] 26, 2012


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Show in BahrainPiFD


style

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BAHRAIN: Pakistan Institute of Fashion and Design (PIFD) exhibited the work of its fashion design graduates at the Cultural Hall in Bahrain. The entire collection process from development of design concepts to construction of garments is done by the students themselves.


society

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40

Ten-Q launchlahORe: Ten-Q was launched by Amer Saeed and Asad Nawaz with a bang with 30 designers on display. The event was managed by Savvy PR and Events.

Amber and Zehra Rubab Mas and Sehyr Maryum, Najia and Sabeen Nazi & Fatima Zainab Sajid & Zehra Hamza, Zainab & Mariam1 2 3 4 5 6 7

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society

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Asifa & Nabeel Amna, Saim, Sofia & Sana Humera & Rameesha Aaminah & Aamir Iffat, Mariam & Sonia Nazia & MashaalSakib &Sophiiya8 13 139 10 11 12

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Ayesha and Sumen SimkyAfsheen & Maliha Jenny Nazia Bano and Mehreen Farhat & Panna Mona Faisal15 16 17 18 19 20 21 22

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society 43Collage anniversary with tooBaDUBai:Zarine Abbas of Collage celebrated the first anniversary of her store in Barsha by hosting a gala with lots of raffles and giveaways. Top model Tooba Siddiqui was flown in from Pakistan as chief guest. The event was managed by Savvy PR & Events.

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Mehreen, Maha & Ayeshah Mahiwsh with a friendZarine AbbasJanie Liang1 2 3 4Safa & Saim

Gul Zeb, Zunaira & Tooba SiddiquiSahar & Mehreen

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6 7 A guest with Najwa ImranMaimoona. Anila & Naila8 9

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NADIA HUSSAIN’SIgNAtUre lAwN lAHOre: Nadia hussain’s signature lawn prints 2012 were launched recently in Karachi. The prints were exactly what every women desire. The collection of 23 prints was put together keeping in mind the lifestyle of a modern women using high quality of fabric. The prints were embellished with embroideries and the colour combinations have been given utmost attention. Focusing on the latest trends Nadia has tried to mix more than one print and texture in an outfit to bring in a collection which is unique and stylish.

Nadia Monica Munaf & Sabeen Mahin Hussain & Muneera Nomi Imran Kureishi Zahir & Tehmina1 2 3 4 5 6 7

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Adnan Pardesy & Warda Shameneh Zainab & Zaheer Nazia Mr & Mrs ShakeelTehmina & Nighat MisbahAbdul Samad8 13 139 10 11 12

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February 26, 201246 Sunday PluS

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Capital showCasingislaMaBaD:H.E Mr. Emilian Ion, Ambassador of Romania hosted a reception showcasing the latest collection by designers Nabeel & Aqeel, attended by the diplomatic and social crèam of the Capital. The event was handled by Rezz PR and Events

Rezz Aly Shah HE Ambassador of Greece & HE Ambassador of Belgium Usman Salim & Yasir

Aleezay Rasool

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Mrs. Rafia Iftikhar (Mother of Nabeel & Aqeel) with Guests HE Ambassador of Bahrain Remil & Oliya 5 6 7

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Fahad Paracha with Ali Hassan8 HE Ambassador of Romania with HE Ambassador of Vatican9

Hina, Aqeel, HE Ambassador of Romania & Nabeel10 Model at the show11 Jabbar Khan, Fahad, Col Sajid & Fahad Paracha12

Aqeel, Makhdoom Amin Fahim & Fahad Paracha13 Natasha & Saadia14

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Models HE Ambassador of Cuba with his wife HE Ambassador of Bosnia with his wife HE Ambassador of Palestine with his wife15 16 17 18

HE Ambassador of Bulgaria with his wife Mr. Asim Majeed with a Guest Zara Waliani with Syed Ahmed19 20 21

February26, 2012 Sunday [email protected]

society 49Umer Sayeed’S ShowUnited kingdom:Enigme Internationale organised Umer Sayeed’s Fashion Show for Dil Trust (UK)’s Annual Charity Gala at the Four Seasons hotel in Park Lane. The event managed to raise more than 100 thousand pounds for education in Pakistan. Here is the sneak peak at the red carpet of the clack tie event!

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Dil Trust UK Benefit Committee Nina Akbar, Romana &HajraRomana & Naeem AhmadSana, Gul Zeb, Kiran & Aamir1 2 3 4

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Abinta with friendsAhlya Fateh and guests

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Aamna, James Caan and Umer

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society

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50

Sania ShineSKaRaChi: Sania Maskatiya and her team celebrated their stores’ first anniversary in Karachi, where they introduced limited editions anniversary designs with special reductions on certain styles while giving shoppers the opportunity to win discount coupons. The window display and the event was organized by Maha Burney with PR by Lotus.

Sania Maskatiya & Jannat Umair, Yasmin, Naghma & Umar Raana Khan Hani Taha Rukhsana Jam Samira Dada & Sarah Muniba1 2 3 4 5 6 7

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Aamna Isani Bilquis & Dalia Fatima & Nadia Umair, Nada, Zulekha & Ali Sarah Saba Adnan ZahirPommeYasmin, Taniya & Sarah8 13 14 15 16 179 10 11 12

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by SyED ALI NAQVIMOVIE

The PloT:FDR (Pine) and Tuck (Hardy) are two

operatives for the government on the tail of Heinrich (Schweiger) when their attempted bust goes bad. They kill Hein-rich’s brother but lose Heinrich. Forced to work their desks and find Heinrich, FDR convinces Tuck to join an online dating site. Tuck was once married (and has a kid), but he could never tell his ex that he was an agent, while FDR is simply a player who cycles through women. Enter Lauren (Witherspoon), a kitchen product safety tester and demonstrator, who – when she sees an ex with his new fiancee – worries she’s not in the game. Her best friend Trish (Handler) signs her up to an online dating site, and she and Tuck go out. But Tuck

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A PerfecT TwisT on A rom-com

Theoretically, McG‘s This Means War is a perfect twist on the romantic comedy. You’ve often got possible lovers fighting over one

person, so why not have them be people who can actually fight? Reese Witherspoon [interview] stars as the girl stuck between two

deep cover operatives (Tom Hardy, Chris Pine) in this surprisingly unpleasant riff on the cinematic romantic triangle.

February26, 2012 53Sunday [email protected]

MOVIEis worried that she’ll be weird, so FDR is supposed to spy on her, only to bump into her at a video store. And once the two men start dating her, they find out that they’re interested in the same woman and use all their government tricks to find out about her, even while Heinrich has sworn to kill them both.

The Good:Attractive Leads: There’s no getting

around that the three leads are attrac-tive and interesting faces on screen, each with different appeals. Hardy is something of an oddball, but he plays well in the mainstream, and it’s nice to see him do something that’s against type. Pine plays the playboy, and he does it well, riffing on the “jerkish but actually cares” type he played well in Star Trek, while Witherspoon grounds the film with her turn as the cute girl surprised to be overwhelmed with options.

Playful: Though the film doesn’t always work, it does try to make itself into a fun romantic comedy, and there are mo-ments when you buy that these people are on a date having fun. From time to time.

The BAd:Chelsea Handler: As the comic relief,

Handler is supposed to be the off-color friend, but so much of what she says is more offensive than interesting. Others have noted that the role would normally be played by a gay man, but here it’s like watching Carlos Mencia in The Heartbreak Kid, or a number of other high profile comic turns where there’s no real comedy from

the supposed comedian. Abuse of Government Powers: Much

of the middle section of the film is dedi-cated to the two spies spying on Reese Witherspoon’s character. This is one of the central conceits of the film, and though it may be bad enough that the characters have to lie to her about their jobs, the idea that they are abusing the Patriot act to get to know the woman they’re dating is gro-tesque – especially since the film seems to imply that they are ignoring a terrorist threat to do so. Romantic comedies often feature behavior that might be consider creepy and stalker-ish in real life, but this is a situation that if the main characters were honest about what they did, the female lead should press charges.

Crap Writing: At the beginning, With-erspoon’s assistant mentions she wants to leave early to be with her boyfriend. Witherspoon then notes that she doesn’t have anyone. Then she runs into her ex-boyfriend and lies about having someone, and then runs into him at the sushi place she was going to. The latter part could be seen as a pay-off, but that’s three scenes in a row that tell you the exact same thing. Then Witherspoon has to have a conversa-tion about this with Handler’s character. And in terms of who will eventually end up with who, the film gives itself a very easy out for one of the characters, so there’s no real tension in the triangle, and no sense of Witherspoon favoring one over the other until the reveal. It’s just a narrative hook, like Schweiger’s plot-point convenient terrorist.

Nitpick: Pine and Witherspoon meet in

The PlAYers:

director: McG

cinematography:Russell Carpenter

actors: Reese Witherspoon, Chris Pine & Tom Hardy

writers: Timothy Dowling, Simon Kinberg & Marcus Gautesen

music: Christophe Beck

genre: Comedy | Action | Romance

RATING: 6.2/10

this means war

AT The Premiere:

BRiDGeT MoYnAHAnReeSe WiTHeRSPoon CHARloTTe RileY ToM HARDYCHRiS Pine

a video story (in 2012?), over a copy of the terrible remake of The Vanishing – which she was going to rent – and then Pine tells her to rent The Lady Vanishes, which is then critiqued as not being as good as Hitchcock’s later run (with a timeline that includes such films as Topaz and Family Plot). This isn’t a real complaint, but since none of the films they’re talking about comment on the plot, it just convinces me that these people have bad taste in films.

overAll:Harmless, for sure, and bad in standard

romantic comedy ways, so on that curve it’s not the worst thing. If the film thought about what it was saying or doing, it might be embarrassed. As it stands, star charisma only carries the film so far.


MUSIC

Ufone Uth Records is a youth based music reality television show launched by Ufone that provides

talented young musicians a professional music platform for their original work to be seen and heard across Pakistan, irrespective of age, gender, language and background. In tune with Ufone’s commit-ment in supporting youth initiative Ufone Uth Records as a concept, is based on the acknowledgment that our country has an abundance of musical talent, but due to a dearth of avenues, such talent usually receives little recognition or opportunity to break into the industry, thereby stifling the potential a new generation of music can bring.

Thus the vision behind Ufone Uth Records as seen from Season One: To first find talent through tapping into the demos of aspiring musicians; then select specific artists through the review of these demos by professional industry producer; to work closely with selected artists to arrange, compose and record their respec-tive original compositions as guided by the producers, in a professional recording studio talent with some of Pakistan’s most

gifted musicians. As seen last year with selected artists

Jumbo Jutt, Yasir and Jawad with Wali, Usman Riaz, Natasha Ejaz, Ather Sani and RamLal, the show provided these young aspiring musicians with the power to express themselves freely through their music release.

Each selected artist’s journey was recorded and then showcased on the Uth Records television show itself, across multiple channels and on social media net-works. The intention of this platform is to provide these initial steps for lesser known artists to explore their creativity while also refining and projecting their work. With Ufone Uth Records, the endeavour is to help educate aspiring musicians through professional exposure and better equip such musicians with the necessary skill and technique to eventually break into the industry itself.

Ufone Uth Records is the first in line of many windows that the Ufone Uth Pack-age will continue to open for Pakistan’s younger generation. Sunday Plus takes a look into Ufone Uth Records Season One debuted artists and revisit their selection

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Providing a platform for budding, young talent across Pakistan we take a look at Ufone Uth Records; the music platform that was introduced in late February 2011 with the aim to bridge the immense gap between the musical talent in Pakistan and the platforms available to them; while the former is highly abundant, the dearth of the latter leads to loss of bountiful potential, and derails their talent from ever breaking into Pakistan’s music Industry. This year the platform marks its return with ‘Ufone Uth Records version 2.0!’ on social media networks and across leading television channels.

Youth Incorporated wIth ufone uth records 2.0

YasIR, Jawad and walI

dIRecToR - Zeeshan PeRweZ

MUSIC

Feburaray 26, 2012 55Sunday [email protected]

Jumbo Jutt:Currently consisting of Muhammad Ali Sohail (Vocals /

Lead Guitars), Saad Shams (Bass), Ammar A. Ali (Rhythm Guitars / Backing Vocals) and Adeel Hussain (Drums) the band has come a long way since their debut in Ufone Uth Records. With their song Jumbo Jutt by Jumbo Jutt the rock group has gained tremendous recognition through their lyrics and rock tunes encouraging the youth to stand up and shout.

YasIr and Jawad wIth walI:Belonging to Pakistan northern region Khyber Pakhtunkh-

wa, Yasir and Jawad with Wali were selected as Ufone Uth Records Season One second artist. With their debuted song Reidi Gul, the band received positive response as their release was selected as ‘Song of the Year 2011’. The band is currently in the process of recording a music video for the first album.

usman rIaz:Selected as Ufone Uth Records Season One third art-

ist, there is no doubt that Usman is one talented youth of Pakistan with not much to say in words rather express himself through his music. Through his diverse playing styles and project choices Usman has proved that being multitalented does create a lot of expectations and SPlus is glad to see him owning to it.

natasha eJaz:Passionate, hardworking and quirky Natasha talents lies in

the form of art as this young individual recently performed her up-coming album ‘It Might Get Glitchy – Jahaan’ and her new single ‘Alone on a two-seater’ at the VIMA awards in Kuala Lumpur. Selected as Ufone Uth Records Season One fourth artist Natasha single right way to Fall was an instant hit, SPlus looks forward to see what will come up with next.

ather sanI:Winning Pakistan Sangeet Icon 2 was not enough for

this primarily self-taught talented youth, as Ather Sani was selected as Ufone Uth Records Season One fifth artist. With his soothing voice there was no doubt his release ‘Jaane Kyun’ showcased that Ather is equally comfortable in the genres of rock and pop as he is with folk and ghazal.

ramlala: Based out of Lahore, RamLal debuted with their funky

tunes ‘Naughty Boy’ as Ufone Uth Records Season One Sixth Artist. A contemporary band that works with a diversity of eclectic sounds and influences to produce unique composi-tions, RamLal took the airwaves by storm. Currently working on their first album we look forward to seeing more of what they have to offer.

In keeping with the brands’ consistent commitment to the

youth of Pakistan, Ufone brings to the country another Season of its pioneering Uth Music Platform: Ufone Uth Records, version 2.0. the 25th February 2012, episode celebrated these artists with six new artists to be introduced by Ufone Uth Records 2.0 in the coming week. The episodes will be airing all dedicated social media networks and across leading television channels.

Ramlal

naTasha hUmeRa eJaZ

aThaR sanI Usman RIaZ

JUmbo JUTT


hollywood

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56SparkS and bulletS fly ‘In thIS MeanS War’

In This Means War, Chris Pine and Tom Hardy fight over Reese Witherspoon. But for their big interview, it appears that Tom Hardy won, as Pine was called to the set of Star Trek 2. In his absence we had two of the three leads, comic relief Chelsea Handler, and the always eager to please director McG to talk about the film. Check it out…


hollywood

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What was the paintball scene like?

Reese Witherspoon: It was fun to shoot. Although it was as our first day of shooting. I didn’t know Tom very well, and I had to shoot him in the crotch, which is a good ice breaker, it turns out.

Reese, in your other films you portray this girl next door, but in this one you’re being a little sexier.

Reese Witherspoon: It’s all McG’s fault. His cajoling, his constant texting.

McG: Listen. Do we all under-stand that Reese Witherspoon is a capable, intelligent woman? Devoted mother, we know all these things. And I don’t think that any woman who’s beautiful should apologize for being so beautiful. And it’s clear that she’s so good, her goodness precedes her and she’s talented, she has a golden statue to back that up.

What kind of artistic stretch do you have to make to be a single girl in the movie?

Reese Witherspoon: Well, I was a single girl when I made the movie. It wasn’t much of a stretch. This wasn’t a hard job to make. It was made very easy but McG’s enthu-siasm by having two amazing men in this movie who are very talented actors, very funny in their own right.

What’s your standard in the types of roles you pick? And do you have a decision guru?

Reese Witherspoon: Do I have a decision guru? Well, I consult Chelsea on most of the decisions in my life.

You had good chemis-try with the other actors. Was that there from the very beginning or was it something you worked on rehearsal?

Tom Hardy: No, that was just

acting. I’m quite alpha, and he was the actor of the film so I did my best to accommodate that. No, I was playing with him. It was just acting, he’s a good guy. It was fun.Just teasing. It was good fun to play with. I wouldn’t want to work with him again. But for the period that we were working together, that was good.

Can you speak about casting with diversity in mind? I mean, you have four main actors who have blue eyes.

McG: Listen that’s a huge concern for me, you know? And I can answer that in good faith because I put Lucy Liu in “Charlie’s Angels.” I don’t like Lily white movies with Lily white people bouncing around but you also just got to do what you got to do. In the spirit of Benetton Ad Rainbow Correlation, you know, the most empower character in the film is indeed a black woman, I enjoy the most powerful person in Hollywood is indeed a black woman – Oprah Win-frey. And I’m hoping to just transcend beyond that but I love ethnic diversity all over the place but I just felt like Chelsea was the right one. I had a singular vision for Tom Hardy, I chased him all the way over to London. And you’re right, because I’m doing the colour correction and I’m like, Jesus, everybody’s eyes are popping off the screen, these interior-lit blue mon-grels. And it’s a bit of a concern but you just got to do what’s right.

In this movie, there’s about five different ways you could have ended this triangle. Did you give yourself some wiggle room to choose that end-ing?

McG: Yeah, the film only works if you’re rooting for both of the guys. I really like Pine, I really like Hardy, and they’re both very interesting for dif-ferent reasons. So we wanted to have flexibility. We even talked about hav-

ing two endings and releasing it – if it were on 3,000 screens, 1,500 would have this one, and 1,500 would have that one and just not say anything. But it felt a little gimmicky at the end because I think the films very clean in the absence of that. So we went with what you guys have seen but there’s even an ending where the two boys end up in each other’s arms.

Tell us if you had any injuries during the fight scenes and how well you handled it.

Tom Hardy: There were two fight scenes. One in the restaurant and the rest of it was just hanging onto the car. And the beginning – ah, the beginning, the helicopter. But it wasn’t a fight scene. Chris is a good fighter, you know. He has this kind of jazz-hands style, which is kind of scary if you’re going up against some-thing from West Side Story. You got to keep your eyes well-peeled because they can come at any angle, espe-cially when you have that much of the dancer naturally in you. So, to work with that kind of skill set – because I’m used to a different kind of form of boxing, Muay Thai. I had to look out for myself because he has fast hands. But it was safe.

He has this kind of jazz-hands style, which is kind of scary if you’re going up against something from West Side Story. You got to keep your eyes well-peeled because they can come at any angle, especially when you have that much of the dancer naturally in you.

February26, 2012Sunday PluS [email protected]

right off the shelf

For his part, Mr Morris sets out to show two things that are just as important; first that civilisations

throughout history have waxed and waned, usually for reasons their rulers were power-less to influence, and second, that the West’s dominance of the past 200 years was neither inevitable nor “locked in” for the future.

Mr Morris’s refrain is “maps, not chaps”—the belief that human destiny is mostly shaped by geography and the efforts of ordinary people to cope with whatever is thrown at them in the form of climate change, famine, migration, disease and state failure (what the author describes as the “five horsemen of the apocalypse”). He argues that “history teaches us that when the pressure is on, change takes off.” According to what he calls, somewhat annoyingly, the Morris Theorem, “Change is caused by lazy, greedy, frightened people looking for

easier, more profitable and safer ways of doing things. And they rarely know what they are doing.”

Among the many things the author sets out to explain is why, throughout human history, social development has gone in fits and starts, sometimes retreat-ing in one place for a millennium or two before suddenly spurting forward again elsewhere. As a way of dramatizing this, Mr Morris presents these ebbs and flows in the form of a contest between East and West. Why, he asks, did British boats shoot their way up the Yangzi in 1842 rather than Chinese ones up the Thames, and why do many more people from the East speak English than Europeans speak Mandarin?

At first glance the answer is obvi-ous. The industrial revolution began in the West in the late 18th century thanks primarily to the efforts of British engineers and entrepreneurs who sought to exploit

the energy from the country’s abundant coal stocks and use it to harness the power of steam to drive ships, trains and machines in factories. The rapid march of technology gave Britain a temporary edge over every other country and allowed it to project both economic and maritime mili-tary power on a global scale that remained virtually unchallenged for most of the next 100 years, and to establish the ascen-dancy of the West that continues today. But why did China, with its sophisticated textile industry, advanced metallurgy, massive supplies of coal and lots of clever, inventive people not get there first? After all, a couple of centuries earlier it had been higher up the social-development scale than Britain, or indeed anywhere else in the West.

And why, come to that, was Britain, rather than China, the foremost naval power of the age? More than 80 years before Christopher Columbus set sail for

58

Ian Morris, a polymathic Stanford University professor of classics and history, has written a remarkable book that may come to be as widely read as Paul Kennedy’s 1987 work, “The Rise and Fall of the Great Powers”. Like Mr Kennedy’s epic, Mr Morris’s “Why the West Rules—For Now” uses history and an overarching theory to address the anxieties of the present. Mr Kennedy warned American policymakers of the consequences of “imperial overstretch”, although it was the sudden implosion of the Soviet Union that proved the most spectacular vindication of his thesis.

Who rules the World?

Title: Why The West Rules For Now: The Patterns of History and what they reveal about the Future | Author: Ian Morris | No of Pages: 768 | Price: Rs. 2,450 | Genre: Management

Feburaray26, 2012 59Sunday [email protected]

right off the shelfAmerica with 90 seamen in three small ships, the Chinese admiral, Zheng He, was exploring the coasts of Africa and India with a total of nearly 300 much big-ger vessels and 27,000 men. Mr Morris observes: “Zheng had magnetic compasses and knew enough about the Indian Ocean to fill a 21-foot-long sea chart; Columbus rarely knew where he was, let alone where he was going.”

Mr Morris begins his story more than 50,000 years ago, but it only really gets going with the beginning of agriculture and the birth of large-scale organised societies after the last ice age, around 12,000 years ago. He shows how successive civilisations radiated outward from two geographi-cally distinct cores—the “hilly flanks” of western Eurasia and the area between the Yangzi and Yellow rivers in modern China—because of their relative abundance of domesticable plants and animals.

What Mr Morris shows is that over a period of 10,000 years one civilisation after another hit a “hard ceiling” of social development before falling apart, unable to control the forces its success had unleashed.

Although the West eventually caught up, thanks in part because it began making ships that could sail to America (the Atlan-tic is much smaller than the Pacific) and because its constant wars helped develop military technology, even by the mid-18-th century there was not much difference between East and West.

Towards the end of his book, Mr Morris attempts to answer the question posed in the title. The West may still rule, but for how much longer? His conclusion is that although power, influence and commer-cial dynamism are shifting eastward at a relentless pace, the question itself may be wrong. If Eastern and Western social development scores continue rising at their current rates, Western “rule” will end early in the next century. But the rise in the index over the next 100 years, propelled by quan-tum leaps in computing power and biosci-ence, is so exponential that humankind itself will be profoundly changed, making distinctions between East and West seem weirdly anachronistic.

Mr Morris writes with clarity and vigour, if occasionally with a jaunty informality that becomes tiresome. That said, this is an important book—one that challenges, stimulates and entertains. Anyone who does not believe there are lessons to be learned from history should start here.

landmarks of the Pakistan movement

Synopsis: This treatise highlights the landmarks of Pakistan Movement. Each of the first four landmarks denotes a palpable push towards Pakistan. The aim of the author S.M.Burke is to make student, teachers and historians understand the sacrifices which were made for Pakistan. Also to make them aware about the birth of Pakistan, the logical step by step culmination of inherent Hindu-Muslim differences. Congress leaders conveniently, stated that Hindu-Muslim antagonism was the artificial creation of the British policy of divide and rule and would automatically disappear with the advent of independence. But Quaid Azam was of the view that Pakistan started the moment when the first non-Muslim was converted to Islam in India long before the Muslim established their rule. As soon as he said that he became an outcast not only religiously but also socially, culturally and economically. The author further states that All-India nationalism, on the other hand was born comparatively recently and never matured into reality. R.Coupland has rightly stated that ‘the history of Indian nationalism may be said to have formally begun when in 1885, 72 Indians from most parts of India, assembled at Bombay to attend the first session of the Indian National Congress. The welding of India’s numerous peoples into one nation was a commendable ideal and critics of Pakistan have consistently blamed Jinnah for frustrating it by introducing religion into politics. However, the truth of the matter is that long before Jinnah started his campaign for a separate homeland for the Muslims. During the Hindu rule (1937-1939) it became amply clear that an independent Muslim homeland was the only way in which they could escape the tyranny of a permanent all-India Hindu majority. Now Quaid-i-Azam Mohammad Ali Jinnah diverted his attention towards the achievement of Pakistan and the Muslim masses pas-sionately rallied behind him.

Author: S.M.Burke | Pages: 458 | Price: Rs. 600 | Genre: Current Affairs

Author: Susan Maushart | Pages: 288 | Price: Rs. 1,695Genre: Fiction

Synopsis: If Thoreau could last two years in the woods without the mod-cons of the early nineteenth century (running water), then surely Susan Maushart can survive six months without the technology of the twenty-first century? But then, Thoreau didn’t have teenagers or an iPhone or Facebook For any parent who has ever yanked the modem from its socket in a show of primal parental rage - this account of one family’s self-imposed exile from the Information Age will leave you ROFLing (Roll on the Floor Laugh-ing) with recognition. But it will also challenge you to take stock of your own family connections and bring you to ask yourself pertinent questions about your own usage. Such as: Should a fifty-year old woman have a pet name for her laptop?

the Winter of our disconnect: hoW one family Pulled the Plug and lived to tell text tWeet the tale


zodiacby dr. zaibun nisa

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60

AriesThe ram (21 March to 19 April) Cardinal, positive, male, fire, planet: Mars, colors: red and white, gem: Diamond, day: Tuesday Mercury, the ruler of communications will move into your sign on the 2nd – favoring advisory roles, business, travels, intellectual pursuits, scholars, writers, authors, auditors, transporters, publishers, traders, salesmen, accountants, etc. Perform major tasks before the 12th. Your power to achieve prosperity will be heightened on the 24th-26th. Financial gains are likely on the 27th-28th. Travel, learn and deal with siblings, relatives and neighbors on the 2nd rather than the 29th-1st. Family and domestic scenario will be favorable on the 3rd-4th.

TAurusThe Bull (20April – 20 May)Fixed, negative, earth, female, planet: Venus, colors: greens and browns, gem: emerald & sapphire, day: FridayRetrograde Saturn since February 7th warrants caution in decisions concerning higher education, foreign travel, overseas interests, legal and religious pursuits. From March 2nd onward, financial gains are likely via working behind the scenes in a covert manner. Connect with your clients discreetly. Career efforts must be accelerated from 2nd-11th. Your personal power and abilities will receive a positive boost on the 27th-28th. Financial com-plications are likely on the 29th-1st. Nonetheless, monetary benefits may accrue on the 2nd. Travel, siblings, neighbors, learning and interaction with others are favorably highlighted on the 3rd-4th.

GeMiniThe Twins (21 May – 20 June) Mutable, positive, air, male, planet: Mercury, colors: yellow, gem: Agate, Day: WednesdayRetrograde Mars since January 24th will add confusion in your social arena. Friends will be lead astray. Complete major tasks prior to March 12th. Accident can occur from the 1st onward. Socializing or becoming an active member of a group or society will be favorable on the 26th. Covert methods will increase your earnings on the 27th-28th. Your personal power for ac-complishment will be high from the 29th-2nd. Monetary gains are expected on the 3rd-4th.

CAnCer The Crab (21 June- 22 July)Cardinal, negative, water, female, planet: Moon, colors: white and silver, gem: Pearls and moonstones, day: MondayThe Moon will be in its first quarter from March 1st onward, indicating a time of growth, action, developing projects, making tough decisions and dealing with the fall out. Avoid major decisions during the void-of-course Moon on the 26th from 5:52pm till 7:29 pm; the 29th from 12:46 am past midnight till 8:27 am and March 2nd from 6:14 pm till 8:08 pm. Fulfill work related engagements and complete deadlines favorably on the 26th and preferably before the 12th. Social gatherings, group associations, charitable acts or meeting friends will be auspicious on the 27th-28th. Avoid solitude on the 29th-1st.Your personal power for accomplishment will be at its peak on the 3rd-4th. Watch your health on the 26th.

LeoThe lion (23 July – 22 August)Fixed, positive, fire, male, planet: sun, col-ors: gold and orange, gem: ruby, day: sunday. Travel, educational opportunities, legal ventures and overseas interests are positively highlighted on the 26th and 2nd -11th. Preachers, mentors, guru and clerics will be sought after. Career favors are likely on the 27th-28th. Consider so-cial outings, group activities and friends on the 2nd rather than 29th-1st. Meditating, relaxing, swimming, performing yoga, getting a massage or having an intimate discussion will have a favorable outcome on the 3rd. Major financial ventures and social obligations must be carried out before the 12th. Watch your health on the 27th-28th.

VirGoThe Virgin (23 August – 22 september)Mutable, negative, earth, female, planet: Mercury, colors: navy and neutrals, gem: Peridot & Jade, day: Wednesday.Reconciliation, compromise and partnership are the keys to success. Avoid independence. Cul-tivate social skills for maximum benefit. Major career decisions should be carried out before the 12th. After the 2nd, occult, after-life issues, intimacy and money will become significant. Financial benefits will accrue on the 26th. Exploring, traveling, legal matters, pursuing spiritual or philosophical beliefs will be beneficial on the 27th-28th. Career impediments are likely on the 29th-1st – success is best achieved on the 2nd. Social gatherings and friends will be auspicious on the 3rd. Health will be delicate from the 29th-2nd.


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LiBrAThe scales (23 september – 22 october)Cardinal, positive, air, male, planet: Venus, colors: blues and pastels, gem: sapphire, Jade & opal, day: Friday.From the 2nd onward, social activities will increase. Love is on the horizon. Avoid major love decisions. Unexpected twists can happen in your relationship arena. Travel plans, academia, spiritual transcendence and legal precedence are positively highlighted from the 2nd-11th. Partnerships will be a source of support on the 26th. Financial gains are likely on the 27th-28-th. Education, law, spirituality, foreign dealings and travel are positively highlighted on the 2nd – avoid them on the 29th-1st. Professional success is indicated on the 3rd-4th. Relax on the 26th and the 3rd.

sCorPioThe scorpion (23 october – 21 november)Fixed, negative, water, female, planet: Pluto, colors: dark reds and black, gem red Coral, opal, day: Tuesday.Retrograde Saturn will compel you to review and revise work related strategies. Work related success is likely on the 26th. Partnerships and social connections will be fruitful on the 27th-28th. Financial difficulties, intimacy issues and emotional losses are indicated on the 29th-1st. Instead monetary gains may be expected on the 2nd. Travel, learning, spirituality, law and over-seas interests are positively highlighted on the 3rd-4th. Take risks and complete projects prior to 12th. Joint financial ventures, mortgages, investments and inheritance matters must be dealt with aggressively. Arms, shoulders, lungs, stomach and nervous system will be vulnerable from the 2nd onward. Watch your health on the 27th-28th.

sAGiTTAriusThe Archer (22 november – 21 December)Mutable, positive, fire, male, planet: Jupiter, colors: purple and blue, gem: Turquoise, day: Thursday. From the 2nd onward, love at first sight is expected to happen. Foreign travel, educational changes, legal matters and religious musings are best avoided from the 1st-5th. After the 2nd, attraction to technology or to an eccentric occupation may be evident. Sudden termination of work or an unexpected promotion may occur. Speculation gains are likely on the 26th till 7 pm and the 3rd. Work related progress is expected on the 27th-28th. Relationships may suffer on the 29th-1st – deal with your partner on the 2nd. Aviation, electricity, mechanics, computers and space industries may flourish. Health will be delicate from the 29th-2nd.

AquAriusThe Water Bearer (20 January – 18 February)Fixed, positive, air, male, planet: uranus, colors: electric blue, gem: Amethyst, black Pearl & opal, day: saturday.From the 1st-5th, conflicts with your spouse, beloved or close associates are likely. Power struggles may get out of hand. From the 2nd onward, incessant discussions with regards to joint finances, inheritance, legacy or investments may be underway. Running errands, learning, reading, writing, interacting, calling your siblings and taking short trips will be favorable on the 26th. Home and family matters will be auspi-cious on the 27th-28th. Loss in speculation is likely on the 29th-1st. Instead speculation gains are indicated on the 2nd. Job related progress is highlighted on the 3rd. Wrap up financial obliga-tions before the 12th.

PisCesThe Fish (19 February – 20 March)Mutable, negative, water, female, planet: neptune, colors: sea green and lavender, gem: Aquamarine & emerald, day: ThursdayFrom the 2nd onward, hasty monetary negotia-tions, changing bank accounts prematurely and lightening fast transactions, etc. will be in effect. Financial benefits will accrue on the 26th before 7 pm and the 3rd.Your spouse or business partner will contribute to your earn-ings. Conflicts at your work place may crop up from the 1st-5th. Communications, interaction, learning, travel, siblings, relatives and neighbors are favorably highlighted on the 27th- 28th. Domestic squabbles are likely on the 29th-1st. Family commitments must be fulfilled on the 2nd till 8pm. Romance, fun, sports and children will be auspicious on the 3rd. Health will be delicate from the 29th -2nd.

CAPriCornThe Goat (22 December – 19 January)Cardinal, negative, earth, female, planet: saturn, colors: dark green and brown, gem: Diamond & black onyx, day: saturday.Retrograde Saturn will cause delays in your career. From the 2nd onward, unexpected turn of faith, educational detours, legal peculiarities and unusual travel plans may be expected. Work obligations must be carried out before the 11th. Family will be supportive on the 26th. Romance, children, sports, leisure and financial windfalls are positively highlighted on the 27th-28th. Work related entanglements are expected on the 29th-1st. Effort will pay dividends on the 2nd. Your spouse, partner or close associates will be a source of strength on the 3rd-4th. Personal will power may be dwindling. Head and face will be vulnerable on the 26th and 3rd. Many of you may undergo surgeries or treatment of some kind.

We at Sunday Plus are sharing our exclusive recommendations with all our readers. Read on for the best buys, the trendiest brands and the most

enticing eateries that you need to know about. We slog through the jungle to bring you the hippest happenings and must-have information, right here in your copy of Sunday Plus: your essential weekend luxury.


picks of the week 62

Fancy a Snog?Snog opens its doors for Karachites. Snog being a delicious premium frozen yogurt has nothing but sweetened organic Agave nectar, fresh non-fat organic yogurt with probiotics and organic skimmed milk, it lacks fat, shuns sugar and has hardly any cal-ories. Served with fresh seasonal fruit, it’s a healthy treat all year round. So have their Natural, Green Tea, Chocolate Snog, or try their new flavours that change seasonally.

Location: 6th Commercial Lane, Zamzama Phase 5, D.H.A & Dolmen Plaza, Karachi.

Maria B Lawn 2012

In this collection Maria B’s approach towards designing women clothing is very innovative. She took inspiration of Maria B lawn designs from Russian Jewellery. Maria B un-stitched lawn price range for given prints is Rs. 3150-3950. In Maria B lawn 2012, mostly long shirts with boarders are seen which are paired up paint shaped trousers and churidar pajama. The lawn will be available from 1st March 2012.

Location: Available at all Maria B outlets.

wEn HaircarEThe WEN Cleansing Conditioner is a revolution-ary new concept in hair care. A 5-in-1 formula, this one product takes the place of your sham-poo, conditioner, deep conditioner, detangler and leave-in conditioner. It cleanses hair thoroughly but without lathering and all the harsh ingredi-ents that may be found in ordinary shampoos - it is designed so it won’t strip your hair and scalp of their natural oils. Your hair is left with sheen, moisture, manageability and better colour reten-tion. WEN Haircare is distributed in Pakistan by the Cosmo group.

Location: F 39/2A, Karachi, Pakistan-75500

SHarMEEn @ tHE oScarS

Our very own film-maker Sharmeen Obaid-Chinoy has become the first Pakistani to win an Oscar nomination for best documentary in the short subject category. Save all your prayers for her, this Monday 27th Feb, 2011 when the Oscars air on the tele. Our love and support is with you, may the only Pakistani nominated win.

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