2020X1March

AFRICArsquoS ELITE ACTION SPORTS FESTIVAL

SUN CITY 4_6 MARCH 2021PARTNERSHIP DOCUMENT EDITION XIIv

CONTENTS3 INTRO

4 ULTX CREATER

6 YEAR XIIv MANIFESTO

7 ROAD TO 2024

8 STORY

9 DESTINATION X SUNCITY

10 ASA PARTNERSHIP

11 AUDIENCE

12 METRIC OVERVIEW

13 ALIGNMENT

14 ATTRACTIONS

15 DEVELOPMENT

16 PARTNERSHIPS

17 PARTNERSHIP OPPORTUNITIES

18 PROJECTED ENGAGEMENT amp IMPACT

19 STATS

20 BRAND

22 CONTACT

SKATE african championships BMX

ultxafrica

ldquoACTIONrdquo OR ldquoXrdquo SPORTS ARE MOVING FASTER THAN ANYONE CAN

FATHOM

SO FAST THAT THE WORDS ldquoACTIONrdquo AND ldquoXrdquo ARE NOT EVEN

APPROPRIATE ANYMORE

THEYrsquoRE CONSTANTLY EVOLVING MOVING FORWARD AND

REINVENTING THEMSELVES AND THEYrsquoRE TAKING THE YOUTH WITH

THEM

THEY OPEN UP OPPORTUNITIES IN AN ENTIRELY UNIQUE MARKET AND

ITrsquoS GROWING EVERY DAY

YOU CANrsquoT JOIN THEM OR CHANGE THEM BUT YOU CAN GET INTO

THEIR SLIPSTREAM AND BE PULLED ALONG FOR THE RIDE

THE INTERNATIONAL OLYMPIC COMMITTEE HAS RECOGNISED THE

FUTURE HAVE YOU

JUMP ON BEFORE ITrsquoS TOO LATE

Markus is a veteran action sports eventeer amp birthed the UltimateX concept over a decade ago with the vision to grow mass participation in the codes of sport he fell in X with as a kid

Markusrsquo passion for the UltimateX brand amp Action Sports on the whole results in events that far surpass budgetary constraints as well as the imaginations of partners athletes and the thousands of spectators he has entertained over the years

Markus leads the production and programme concepts teams and drives innovation and sector research for Action Sports Africa

CREATER

X

FORGET

FIRST

For over 12 years Ultimate X has been the guitar solo splitting the deafening silence around organised action sports contests across the African continent This team were then the obvious choice to partner with global organisers in staging the Kimberley Diamond Cup with skateboardingrsquos largest prize purse to date Ultimate X continues to bring together all action sports and disciplines while growing the scene across Africa

We are the appreciative skaters banging their boards on the coping of ignorance about the sports we love Sports whose difficulty is often only surpassed by the difficulty of getting them to the wider audience they deserve

WE WERE THE GROMS WITH A DREAM OVER A DECADE AGO

WE WERE ALWAYS DIFFERENT AND LOVED IT IN THE MARGINS

WE WERE THE GUYS CHASED BY SECURITY GUARDS FOR DOING WHAT WE LOVED

WE WERE THE BAD ELEMENT A PHRASE COINED BY A SOCIETY WITH TOO MANY RULES

WE WERE THE KIDS WHO DIDNrsquoT KNOW THE RULES OF WHAT WE WERE MEANT TO BE SO WE COULDNrsquoT HELP BUT DO IT FOR OURSELVES

WE WERE THE ONES WHO COULDNrsquoT SEE LIMITS ONLY THE INFINITE POTENTIAL OF WHAT COULD BE

WE WERE THE ADULTS WHO HELD ONTO OUR CHILDHOOD DREAMS AND MADE THEM HAPPEN

WE WERE THE FIRST OF OUR KIND

THEN WE WERE THE ONLY SHOWCASE FOR ACTION SPORTS IN ALL THEIR FORMS

THEN WE WERE NOT ONLY THE ONLY ONE BUT THE BIGGEST TOO

WE WERE THEN WE ARE NOW AND WILL BE THE FUTURE

AND WE ARE LOOKING FOR SOMEONE TO JOIN US ON THE NEXT STEP INTO THE GREAT BEYOND

BECAUSE NOW WE ARE OLYMPIANS

YEAR XIIv MANIFESTOYEAR XIIv

The official utterance to the qualification for the Paris Summer Olympics began in February 2020

and will culminate in a formal series

From being the first event to showcase action sports culture in SA twelve years ago ULTX is

now in a prime position to be the official path to hopeful African talent to become Olympic athletes

PARIS

2THE ROAD TO 2024

FLAME

10DEVELOPMENTCLINICS

ULTX2020 - 2024 SUN CITY

3NATIONAL QUALIFIERS( JHB DURBAN CPT )

PRO TOURS ACTIVATION ATHLETEDEVELOPMENTPROGRAM

SKATERDURBAN - LOS ANGELES

THALENTErsquoS IS A RARE SUCCESS STORYDO YOU THINK SKATEBOARDING CAN BE TRANSFORMATIVE FOR OTHER SOUTH AFRICAN YOUTH

YE

AR

XII

v

FR

OM

STR

EE

T T

O F

LA

ME

2020 -

TO

DA

Y

I AM

TH

ALE

NTE

THALENTEBIYELA

The answer is an emphatic ldquoYesrdquo Thalente

was given his first skateboard around age

10 and with it he found something he could

get good at Something to focus on instead

of kicking around the streets all day long

In his own words ldquoIt changed the way I

saw the worldrdquo Being good at something

makes us all feel like we are a valuable

member of society and that we have

something to contribute Itrsquos empowering

But skateboarding alone doesnrsquot save kids

The older generation or more established

skaters need to guide and encourage

the kids help them learn lifersquos lessons

After I read this question I asked Thalente

something I had not before I asked if he

thinks he would have been interested in

the opportunity to learn to read and write

had he not skateboarded or developed his

passion for it He replied ldquoOh no I would

have been running around sniffing glue you

wouldnrsquot have been able get to merdquo

This is the path to the greatest

celebration of sport and humanity on the

planet and being onboard as sponsor

affords phenomenal levels of local and

international exposure as well as being a

facilitator to wonderful success stories like

Thalentersquos

The opportunity to activate across sports

youth development infrastructure

destination and brand as the profile of

events like ULTX rise globally is rare and

underpriced

Source

JAPAN

CZECH REPUBLIC

GREECE

NAMIBIA

SPAIN

VENEZUELA

ARGENTINA

CANADA

FRANCE

KENYA

RUSSIA

AUSTRALIA

COSTA RICA

GERMANY

MEXICO

SLOVAKIA

USA

BRAZIL

ENGLAND

INDONESIA

POLAND

THE NETHERLANDS

- ULTX THE CABANA LAWNS

- SURF X VALLEY OF THE WAVES

- FREESTYLE MOTO-X

- MTX PUMP TRACK

- GOLF DAY LOST CITY GC

- NIGHT LIFE

- SAFARIS | HOSPITALITY | AFRICAN EXPERIENCES

- ACTION SPORTS DEMOS | CLINICS | SHOWS

As a destination event Ultimate Xis right at home at the classicvenue of the South Africanspectacular Sun City With thesupport of the people of theNorth West province it offersunparalleled access for fans toall of the sports in one containedentertainment mecca Besidesthe Ultimate X events takingplace there is huge potential forother forms of entertainment forcorporates and the public alike

BRAND ENGAGEMENTTOUCHPOINTS

MORE

DESTINATION XSUNCITY

ACTION SPORTS AFRICA

Action Sports Africa is the leadinginvestment and development platformfor action sports on the continentand has partnered with Ultimate X- Africa1048599s elite action sports festival- to amplify the Olympic opportunityfrom a skateboarding and BMX park

Open qualifiers for the skateboardingand BMX contests development clinics

and demos as well as a hard skillsprogramme for industry related skillsunderpin the Ultimate X campaign acrossthe continent

The ASA team have managed relationships with a range of corporatepublic entity and niche industry brandsdelivering demonstrable value acrosscontexts

We are a proud BBBEE level 1 companycommitted to equity in all spheres of ourbusiness

28 countries from 6 continents will bepresent at Ultimate X making it a trulyinternational event UltimateX henceforms a part of the Global Action Sportscalendar

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

CONTENTS3 INTRO

4 ULTX CREATER

6 YEAR XIIv MANIFESTO

7 ROAD TO 2024

8 STORY

9 DESTINATION X SUNCITY

10 ASA PARTNERSHIP

11 AUDIENCE

12 METRIC OVERVIEW

13 ALIGNMENT

14 ATTRACTIONS

15 DEVELOPMENT

16 PARTNERSHIPS

17 PARTNERSHIP OPPORTUNITIES

18 PROJECTED ENGAGEMENT amp IMPACT

19 STATS

20 BRAND

22 CONTACT

SKATE african championships BMX

ultxafrica

ldquoACTIONrdquo OR ldquoXrdquo SPORTS ARE MOVING FASTER THAN ANYONE CAN

FATHOM

SO FAST THAT THE WORDS ldquoACTIONrdquo AND ldquoXrdquo ARE NOT EVEN

APPROPRIATE ANYMORE

THEYrsquoRE CONSTANTLY EVOLVING MOVING FORWARD AND

REINVENTING THEMSELVES AND THEYrsquoRE TAKING THE YOUTH WITH

THEM

THEY OPEN UP OPPORTUNITIES IN AN ENTIRELY UNIQUE MARKET AND

ITrsquoS GROWING EVERY DAY

YOU CANrsquoT JOIN THEM OR CHANGE THEM BUT YOU CAN GET INTO

THEIR SLIPSTREAM AND BE PULLED ALONG FOR THE RIDE

THE INTERNATIONAL OLYMPIC COMMITTEE HAS RECOGNISED THE

FUTURE HAVE YOU

JUMP ON BEFORE ITrsquoS TOO LATE

Markus is a veteran action sports eventeer amp birthed the UltimateX concept over a decade ago with the vision to grow mass participation in the codes of sport he fell in X with as a kid

Markusrsquo passion for the UltimateX brand amp Action Sports on the whole results in events that far surpass budgetary constraints as well as the imaginations of partners athletes and the thousands of spectators he has entertained over the years

Markus leads the production and programme concepts teams and drives innovation and sector research for Action Sports Africa

CREATER

X

FORGET

FIRST

For over 12 years Ultimate X has been the guitar solo splitting the deafening silence around organised action sports contests across the African continent This team were then the obvious choice to partner with global organisers in staging the Kimberley Diamond Cup with skateboardingrsquos largest prize purse to date Ultimate X continues to bring together all action sports and disciplines while growing the scene across Africa

We are the appreciative skaters banging their boards on the coping of ignorance about the sports we love Sports whose difficulty is often only surpassed by the difficulty of getting them to the wider audience they deserve

WE WERE THE GROMS WITH A DREAM OVER A DECADE AGO

WE WERE ALWAYS DIFFERENT AND LOVED IT IN THE MARGINS

WE WERE THE GUYS CHASED BY SECURITY GUARDS FOR DOING WHAT WE LOVED

WE WERE THE BAD ELEMENT A PHRASE COINED BY A SOCIETY WITH TOO MANY RULES

WE WERE THE KIDS WHO DIDNrsquoT KNOW THE RULES OF WHAT WE WERE MEANT TO BE SO WE COULDNrsquoT HELP BUT DO IT FOR OURSELVES

WE WERE THE ONES WHO COULDNrsquoT SEE LIMITS ONLY THE INFINITE POTENTIAL OF WHAT COULD BE

WE WERE THE ADULTS WHO HELD ONTO OUR CHILDHOOD DREAMS AND MADE THEM HAPPEN

WE WERE THE FIRST OF OUR KIND

THEN WE WERE THE ONLY SHOWCASE FOR ACTION SPORTS IN ALL THEIR FORMS

THEN WE WERE NOT ONLY THE ONLY ONE BUT THE BIGGEST TOO

WE WERE THEN WE ARE NOW AND WILL BE THE FUTURE

AND WE ARE LOOKING FOR SOMEONE TO JOIN US ON THE NEXT STEP INTO THE GREAT BEYOND

BECAUSE NOW WE ARE OLYMPIANS

YEAR XIIv MANIFESTOYEAR XIIv

The official utterance to the qualification for the Paris Summer Olympics began in February 2020

and will culminate in a formal series

From being the first event to showcase action sports culture in SA twelve years ago ULTX is

now in a prime position to be the official path to hopeful African talent to become Olympic athletes

PARIS

2THE ROAD TO 2024

FLAME

10DEVELOPMENTCLINICS

ULTX2020 - 2024 SUN CITY

3NATIONAL QUALIFIERS( JHB DURBAN CPT )

PRO TOURS ACTIVATION ATHLETEDEVELOPMENTPROGRAM

SKATERDURBAN - LOS ANGELES

THALENTErsquoS IS A RARE SUCCESS STORYDO YOU THINK SKATEBOARDING CAN BE TRANSFORMATIVE FOR OTHER SOUTH AFRICAN YOUTH

YE

AR

XII

v

FR

OM

STR

EE

T T

O F

LA

ME

2020 -

TO

DA

Y

I AM

TH

ALE

NTE

THALENTEBIYELA

The answer is an emphatic ldquoYesrdquo Thalente

was given his first skateboard around age

10 and with it he found something he could

get good at Something to focus on instead

of kicking around the streets all day long

In his own words ldquoIt changed the way I

saw the worldrdquo Being good at something

makes us all feel like we are a valuable

member of society and that we have

something to contribute Itrsquos empowering

But skateboarding alone doesnrsquot save kids

The older generation or more established

skaters need to guide and encourage

the kids help them learn lifersquos lessons

After I read this question I asked Thalente

something I had not before I asked if he

thinks he would have been interested in

the opportunity to learn to read and write

had he not skateboarded or developed his

passion for it He replied ldquoOh no I would

have been running around sniffing glue you

wouldnrsquot have been able get to merdquo

This is the path to the greatest

celebration of sport and humanity on the

planet and being onboard as sponsor

affords phenomenal levels of local and

international exposure as well as being a

facilitator to wonderful success stories like

Thalentersquos

The opportunity to activate across sports

youth development infrastructure

destination and brand as the profile of

events like ULTX rise globally is rare and

underpriced

Source

JAPAN

CZECH REPUBLIC

GREECE

NAMIBIA

SPAIN

VENEZUELA

ARGENTINA

CANADA

FRANCE

KENYA

RUSSIA

AUSTRALIA

COSTA RICA

GERMANY

MEXICO

SLOVAKIA

USA

BRAZIL

ENGLAND

INDONESIA

POLAND

THE NETHERLANDS

- ULTX THE CABANA LAWNS

- SURF X VALLEY OF THE WAVES

- FREESTYLE MOTO-X

- MTX PUMP TRACK

- GOLF DAY LOST CITY GC

- NIGHT LIFE

- SAFARIS | HOSPITALITY | AFRICAN EXPERIENCES

- ACTION SPORTS DEMOS | CLINICS | SHOWS

As a destination event Ultimate Xis right at home at the classicvenue of the South Africanspectacular Sun City With thesupport of the people of theNorth West province it offersunparalleled access for fans toall of the sports in one containedentertainment mecca Besidesthe Ultimate X events takingplace there is huge potential forother forms of entertainment forcorporates and the public alike

BRAND ENGAGEMENTTOUCHPOINTS

MORE

DESTINATION XSUNCITY

ACTION SPORTS AFRICA

Action Sports Africa is the leadinginvestment and development platformfor action sports on the continentand has partnered with Ultimate X- Africa1048599s elite action sports festival- to amplify the Olympic opportunityfrom a skateboarding and BMX park

Open qualifiers for the skateboardingand BMX contests development clinics

and demos as well as a hard skillsprogramme for industry related skillsunderpin the Ultimate X campaign acrossthe continent

The ASA team have managed relationships with a range of corporatepublic entity and niche industry brandsdelivering demonstrable value acrosscontexts

We are a proud BBBEE level 1 companycommitted to equity in all spheres of ourbusiness

28 countries from 6 continents will bepresent at Ultimate X making it a trulyinternational event UltimateX henceforms a part of the Global Action Sportscalendar

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

ldquoACTIONrdquo OR ldquoXrdquo SPORTS ARE MOVING FASTER THAN ANYONE CAN

FATHOM

SO FAST THAT THE WORDS ldquoACTIONrdquo AND ldquoXrdquo ARE NOT EVEN

APPROPRIATE ANYMORE

THEYrsquoRE CONSTANTLY EVOLVING MOVING FORWARD AND

REINVENTING THEMSELVES AND THEYrsquoRE TAKING THE YOUTH WITH

THEM

THEY OPEN UP OPPORTUNITIES IN AN ENTIRELY UNIQUE MARKET AND

ITrsquoS GROWING EVERY DAY

YOU CANrsquoT JOIN THEM OR CHANGE THEM BUT YOU CAN GET INTO

THEIR SLIPSTREAM AND BE PULLED ALONG FOR THE RIDE

THE INTERNATIONAL OLYMPIC COMMITTEE HAS RECOGNISED THE

FUTURE HAVE YOU

JUMP ON BEFORE ITrsquoS TOO LATE

Markus is a veteran action sports eventeer amp birthed the UltimateX concept over a decade ago with the vision to grow mass participation in the codes of sport he fell in X with as a kid

Markusrsquo passion for the UltimateX brand amp Action Sports on the whole results in events that far surpass budgetary constraints as well as the imaginations of partners athletes and the thousands of spectators he has entertained over the years

Markus leads the production and programme concepts teams and drives innovation and sector research for Action Sports Africa

CREATER

X

FORGET

FIRST

For over 12 years Ultimate X has been the guitar solo splitting the deafening silence around organised action sports contests across the African continent This team were then the obvious choice to partner with global organisers in staging the Kimberley Diamond Cup with skateboardingrsquos largest prize purse to date Ultimate X continues to bring together all action sports and disciplines while growing the scene across Africa

We are the appreciative skaters banging their boards on the coping of ignorance about the sports we love Sports whose difficulty is often only surpassed by the difficulty of getting them to the wider audience they deserve

WE WERE THE GROMS WITH A DREAM OVER A DECADE AGO

WE WERE ALWAYS DIFFERENT AND LOVED IT IN THE MARGINS

WE WERE THE GUYS CHASED BY SECURITY GUARDS FOR DOING WHAT WE LOVED

WE WERE THE BAD ELEMENT A PHRASE COINED BY A SOCIETY WITH TOO MANY RULES

WE WERE THE KIDS WHO DIDNrsquoT KNOW THE RULES OF WHAT WE WERE MEANT TO BE SO WE COULDNrsquoT HELP BUT DO IT FOR OURSELVES

WE WERE THE ONES WHO COULDNrsquoT SEE LIMITS ONLY THE INFINITE POTENTIAL OF WHAT COULD BE

WE WERE THE ADULTS WHO HELD ONTO OUR CHILDHOOD DREAMS AND MADE THEM HAPPEN

WE WERE THE FIRST OF OUR KIND

THEN WE WERE THE ONLY SHOWCASE FOR ACTION SPORTS IN ALL THEIR FORMS

THEN WE WERE NOT ONLY THE ONLY ONE BUT THE BIGGEST TOO

WE WERE THEN WE ARE NOW AND WILL BE THE FUTURE

AND WE ARE LOOKING FOR SOMEONE TO JOIN US ON THE NEXT STEP INTO THE GREAT BEYOND

BECAUSE NOW WE ARE OLYMPIANS

YEAR XIIv MANIFESTOYEAR XIIv

The official utterance to the qualification for the Paris Summer Olympics began in February 2020

and will culminate in a formal series

From being the first event to showcase action sports culture in SA twelve years ago ULTX is

now in a prime position to be the official path to hopeful African talent to become Olympic athletes

PARIS

2THE ROAD TO 2024

FLAME

10DEVELOPMENTCLINICS

ULTX2020 - 2024 SUN CITY

3NATIONAL QUALIFIERS( JHB DURBAN CPT )

PRO TOURS ACTIVATION ATHLETEDEVELOPMENTPROGRAM

SKATERDURBAN - LOS ANGELES

THALENTErsquoS IS A RARE SUCCESS STORYDO YOU THINK SKATEBOARDING CAN BE TRANSFORMATIVE FOR OTHER SOUTH AFRICAN YOUTH

YE

AR

XII

v

FR

OM

STR

EE

T T

O F

LA

ME

2020 -

TO

DA

Y

I AM

TH

ALE

NTE

THALENTEBIYELA

The answer is an emphatic ldquoYesrdquo Thalente

was given his first skateboard around age

10 and with it he found something he could

get good at Something to focus on instead

of kicking around the streets all day long

In his own words ldquoIt changed the way I

saw the worldrdquo Being good at something

makes us all feel like we are a valuable

member of society and that we have

something to contribute Itrsquos empowering

But skateboarding alone doesnrsquot save kids

The older generation or more established

skaters need to guide and encourage

the kids help them learn lifersquos lessons

After I read this question I asked Thalente

something I had not before I asked if he

thinks he would have been interested in

the opportunity to learn to read and write

had he not skateboarded or developed his

passion for it He replied ldquoOh no I would

have been running around sniffing glue you

wouldnrsquot have been able get to merdquo

This is the path to the greatest

celebration of sport and humanity on the

planet and being onboard as sponsor

affords phenomenal levels of local and

international exposure as well as being a

facilitator to wonderful success stories like

Thalentersquos

The opportunity to activate across sports

youth development infrastructure

destination and brand as the profile of

events like ULTX rise globally is rare and

underpriced

Source

JAPAN

CZECH REPUBLIC

GREECE

NAMIBIA

SPAIN

VENEZUELA

ARGENTINA

CANADA

FRANCE

KENYA

RUSSIA

AUSTRALIA

COSTA RICA

GERMANY

MEXICO

SLOVAKIA

USA

BRAZIL

ENGLAND

INDONESIA

POLAND

THE NETHERLANDS

- ULTX THE CABANA LAWNS

- SURF X VALLEY OF THE WAVES

- FREESTYLE MOTO-X

- MTX PUMP TRACK

- GOLF DAY LOST CITY GC

- NIGHT LIFE

- SAFARIS | HOSPITALITY | AFRICAN EXPERIENCES

- ACTION SPORTS DEMOS | CLINICS | SHOWS

As a destination event Ultimate Xis right at home at the classicvenue of the South Africanspectacular Sun City With thesupport of the people of theNorth West province it offersunparalleled access for fans toall of the sports in one containedentertainment mecca Besidesthe Ultimate X events takingplace there is huge potential forother forms of entertainment forcorporates and the public alike

BRAND ENGAGEMENTTOUCHPOINTS

MORE

DESTINATION XSUNCITY

ACTION SPORTS AFRICA

Action Sports Africa is the leadinginvestment and development platformfor action sports on the continentand has partnered with Ultimate X- Africa1048599s elite action sports festival- to amplify the Olympic opportunityfrom a skateboarding and BMX park

Open qualifiers for the skateboardingand BMX contests development clinics

and demos as well as a hard skillsprogramme for industry related skillsunderpin the Ultimate X campaign acrossthe continent

The ASA team have managed relationships with a range of corporatepublic entity and niche industry brandsdelivering demonstrable value acrosscontexts

We are a proud BBBEE level 1 companycommitted to equity in all spheres of ourbusiness

28 countries from 6 continents will bepresent at Ultimate X making it a trulyinternational event UltimateX henceforms a part of the Global Action Sportscalendar

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

Markus is a veteran action sports eventeer amp birthed the UltimateX concept over a decade ago with the vision to grow mass participation in the codes of sport he fell in X with as a kid

Markusrsquo passion for the UltimateX brand amp Action Sports on the whole results in events that far surpass budgetary constraints as well as the imaginations of partners athletes and the thousands of spectators he has entertained over the years

Markus leads the production and programme concepts teams and drives innovation and sector research for Action Sports Africa

CREATER

X

FORGET

FIRST

For over 12 years Ultimate X has been the guitar solo splitting the deafening silence around organised action sports contests across the African continent This team were then the obvious choice to partner with global organisers in staging the Kimberley Diamond Cup with skateboardingrsquos largest prize purse to date Ultimate X continues to bring together all action sports and disciplines while growing the scene across Africa

We are the appreciative skaters banging their boards on the coping of ignorance about the sports we love Sports whose difficulty is often only surpassed by the difficulty of getting them to the wider audience they deserve

WE WERE THE GROMS WITH A DREAM OVER A DECADE AGO

WE WERE ALWAYS DIFFERENT AND LOVED IT IN THE MARGINS

WE WERE THE GUYS CHASED BY SECURITY GUARDS FOR DOING WHAT WE LOVED

WE WERE THE BAD ELEMENT A PHRASE COINED BY A SOCIETY WITH TOO MANY RULES

WE WERE THE KIDS WHO DIDNrsquoT KNOW THE RULES OF WHAT WE WERE MEANT TO BE SO WE COULDNrsquoT HELP BUT DO IT FOR OURSELVES

WE WERE THE ONES WHO COULDNrsquoT SEE LIMITS ONLY THE INFINITE POTENTIAL OF WHAT COULD BE

WE WERE THE ADULTS WHO HELD ONTO OUR CHILDHOOD DREAMS AND MADE THEM HAPPEN

WE WERE THE FIRST OF OUR KIND

THEN WE WERE THE ONLY SHOWCASE FOR ACTION SPORTS IN ALL THEIR FORMS

THEN WE WERE NOT ONLY THE ONLY ONE BUT THE BIGGEST TOO

WE WERE THEN WE ARE NOW AND WILL BE THE FUTURE

AND WE ARE LOOKING FOR SOMEONE TO JOIN US ON THE NEXT STEP INTO THE GREAT BEYOND

BECAUSE NOW WE ARE OLYMPIANS

YEAR XIIv MANIFESTOYEAR XIIv

The official utterance to the qualification for the Paris Summer Olympics began in February 2020

and will culminate in a formal series

From being the first event to showcase action sports culture in SA twelve years ago ULTX is

now in a prime position to be the official path to hopeful African talent to become Olympic athletes

PARIS

2THE ROAD TO 2024

FLAME

10DEVELOPMENTCLINICS

ULTX2020 - 2024 SUN CITY

3NATIONAL QUALIFIERS( JHB DURBAN CPT )

PRO TOURS ACTIVATION ATHLETEDEVELOPMENTPROGRAM

SKATERDURBAN - LOS ANGELES

THALENTErsquoS IS A RARE SUCCESS STORYDO YOU THINK SKATEBOARDING CAN BE TRANSFORMATIVE FOR OTHER SOUTH AFRICAN YOUTH

YE

AR

XII

v

FR

OM

STR

EE

T T

O F

LA

ME

2020 -

TO

DA

Y

I AM

TH

ALE

NTE

THALENTEBIYELA

The answer is an emphatic ldquoYesrdquo Thalente

was given his first skateboard around age

10 and with it he found something he could

get good at Something to focus on instead

of kicking around the streets all day long

In his own words ldquoIt changed the way I

saw the worldrdquo Being good at something

makes us all feel like we are a valuable

member of society and that we have

something to contribute Itrsquos empowering

But skateboarding alone doesnrsquot save kids

The older generation or more established

skaters need to guide and encourage

the kids help them learn lifersquos lessons

After I read this question I asked Thalente

something I had not before I asked if he

thinks he would have been interested in

the opportunity to learn to read and write

had he not skateboarded or developed his

passion for it He replied ldquoOh no I would

have been running around sniffing glue you

wouldnrsquot have been able get to merdquo

This is the path to the greatest

celebration of sport and humanity on the

planet and being onboard as sponsor

affords phenomenal levels of local and

international exposure as well as being a

facilitator to wonderful success stories like

Thalentersquos

The opportunity to activate across sports

youth development infrastructure

destination and brand as the profile of

events like ULTX rise globally is rare and

underpriced

Source

JAPAN

CZECH REPUBLIC

GREECE

NAMIBIA

SPAIN

VENEZUELA

ARGENTINA

CANADA

FRANCE

KENYA

RUSSIA

AUSTRALIA

COSTA RICA

GERMANY

MEXICO

SLOVAKIA

USA

BRAZIL

ENGLAND

INDONESIA

POLAND

THE NETHERLANDS

- ULTX THE CABANA LAWNS

- SURF X VALLEY OF THE WAVES

- FREESTYLE MOTO-X

- MTX PUMP TRACK

- GOLF DAY LOST CITY GC

- NIGHT LIFE

- SAFARIS | HOSPITALITY | AFRICAN EXPERIENCES

- ACTION SPORTS DEMOS | CLINICS | SHOWS

As a destination event Ultimate Xis right at home at the classicvenue of the South Africanspectacular Sun City With thesupport of the people of theNorth West province it offersunparalleled access for fans toall of the sports in one containedentertainment mecca Besidesthe Ultimate X events takingplace there is huge potential forother forms of entertainment forcorporates and the public alike

BRAND ENGAGEMENTTOUCHPOINTS

MORE

DESTINATION XSUNCITY

ACTION SPORTS AFRICA

Action Sports Africa is the leadinginvestment and development platformfor action sports on the continentand has partnered with Ultimate X- Africa1048599s elite action sports festival- to amplify the Olympic opportunityfrom a skateboarding and BMX park

Open qualifiers for the skateboardingand BMX contests development clinics

and demos as well as a hard skillsprogramme for industry related skillsunderpin the Ultimate X campaign acrossthe continent

The ASA team have managed relationships with a range of corporatepublic entity and niche industry brandsdelivering demonstrable value acrosscontexts

We are a proud BBBEE level 1 companycommitted to equity in all spheres of ourbusiness

28 countries from 6 continents will bepresent at Ultimate X making it a trulyinternational event UltimateX henceforms a part of the Global Action Sportscalendar

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

X

FORGET

FIRST

For over 12 years Ultimate X has been the guitar solo splitting the deafening silence around organised action sports contests across the African continent This team were then the obvious choice to partner with global organisers in staging the Kimberley Diamond Cup with skateboardingrsquos largest prize purse to date Ultimate X continues to bring together all action sports and disciplines while growing the scene across Africa

We are the appreciative skaters banging their boards on the coping of ignorance about the sports we love Sports whose difficulty is often only surpassed by the difficulty of getting them to the wider audience they deserve

WE WERE THE GROMS WITH A DREAM OVER A DECADE AGO

WE WERE ALWAYS DIFFERENT AND LOVED IT IN THE MARGINS

WE WERE THE GUYS CHASED BY SECURITY GUARDS FOR DOING WHAT WE LOVED

WE WERE THE BAD ELEMENT A PHRASE COINED BY A SOCIETY WITH TOO MANY RULES

WE WERE THE KIDS WHO DIDNrsquoT KNOW THE RULES OF WHAT WE WERE MEANT TO BE SO WE COULDNrsquoT HELP BUT DO IT FOR OURSELVES

WE WERE THE ONES WHO COULDNrsquoT SEE LIMITS ONLY THE INFINITE POTENTIAL OF WHAT COULD BE

WE WERE THE ADULTS WHO HELD ONTO OUR CHILDHOOD DREAMS AND MADE THEM HAPPEN

WE WERE THE FIRST OF OUR KIND

THEN WE WERE THE ONLY SHOWCASE FOR ACTION SPORTS IN ALL THEIR FORMS

THEN WE WERE NOT ONLY THE ONLY ONE BUT THE BIGGEST TOO

WE WERE THEN WE ARE NOW AND WILL BE THE FUTURE

AND WE ARE LOOKING FOR SOMEONE TO JOIN US ON THE NEXT STEP INTO THE GREAT BEYOND

BECAUSE NOW WE ARE OLYMPIANS

YEAR XIIv MANIFESTOYEAR XIIv

The official utterance to the qualification for the Paris Summer Olympics began in February 2020

and will culminate in a formal series

From being the first event to showcase action sports culture in SA twelve years ago ULTX is

now in a prime position to be the official path to hopeful African talent to become Olympic athletes

PARIS

2THE ROAD TO 2024

FLAME

10DEVELOPMENTCLINICS

ULTX2020 - 2024 SUN CITY

3NATIONAL QUALIFIERS( JHB DURBAN CPT )

PRO TOURS ACTIVATION ATHLETEDEVELOPMENTPROGRAM

SKATERDURBAN - LOS ANGELES

THALENTErsquoS IS A RARE SUCCESS STORYDO YOU THINK SKATEBOARDING CAN BE TRANSFORMATIVE FOR OTHER SOUTH AFRICAN YOUTH

YE

AR

XII

v

FR

OM

STR

EE

T T

O F

LA

ME

2020 -

TO

DA

Y

I AM

TH

ALE

NTE

THALENTEBIYELA

The answer is an emphatic ldquoYesrdquo Thalente

was given his first skateboard around age

10 and with it he found something he could

get good at Something to focus on instead

of kicking around the streets all day long

In his own words ldquoIt changed the way I

saw the worldrdquo Being good at something

makes us all feel like we are a valuable

member of society and that we have

something to contribute Itrsquos empowering

But skateboarding alone doesnrsquot save kids

The older generation or more established

skaters need to guide and encourage

the kids help them learn lifersquos lessons

After I read this question I asked Thalente

something I had not before I asked if he

thinks he would have been interested in

the opportunity to learn to read and write

had he not skateboarded or developed his

passion for it He replied ldquoOh no I would

have been running around sniffing glue you

wouldnrsquot have been able get to merdquo

This is the path to the greatest

celebration of sport and humanity on the

planet and being onboard as sponsor

affords phenomenal levels of local and

international exposure as well as being a

facilitator to wonderful success stories like

Thalentersquos

The opportunity to activate across sports

youth development infrastructure

destination and brand as the profile of

events like ULTX rise globally is rare and

underpriced

Source

JAPAN

CZECH REPUBLIC

GREECE

NAMIBIA

SPAIN

VENEZUELA

ARGENTINA

CANADA

FRANCE

KENYA

RUSSIA

AUSTRALIA

COSTA RICA

GERMANY

MEXICO

SLOVAKIA

USA

BRAZIL

ENGLAND

INDONESIA

POLAND

THE NETHERLANDS

- ULTX THE CABANA LAWNS

- SURF X VALLEY OF THE WAVES

- FREESTYLE MOTO-X

- MTX PUMP TRACK

- GOLF DAY LOST CITY GC

- NIGHT LIFE

- SAFARIS | HOSPITALITY | AFRICAN EXPERIENCES

- ACTION SPORTS DEMOS | CLINICS | SHOWS

As a destination event Ultimate Xis right at home at the classicvenue of the South Africanspectacular Sun City With thesupport of the people of theNorth West province it offersunparalleled access for fans toall of the sports in one containedentertainment mecca Besidesthe Ultimate X events takingplace there is huge potential forother forms of entertainment forcorporates and the public alike

BRAND ENGAGEMENTTOUCHPOINTS

MORE

DESTINATION XSUNCITY

ACTION SPORTS AFRICA

Action Sports Africa is the leadinginvestment and development platformfor action sports on the continentand has partnered with Ultimate X- Africa1048599s elite action sports festival- to amplify the Olympic opportunityfrom a skateboarding and BMX park

Open qualifiers for the skateboardingand BMX contests development clinics

and demos as well as a hard skillsprogramme for industry related skillsunderpin the Ultimate X campaign acrossthe continent

The ASA team have managed relationships with a range of corporatepublic entity and niche industry brandsdelivering demonstrable value acrosscontexts

We are a proud BBBEE level 1 companycommitted to equity in all spheres of ourbusiness

28 countries from 6 continents will bepresent at Ultimate X making it a trulyinternational event UltimateX henceforms a part of the Global Action Sportscalendar

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

For over 12 years Ultimate X has been the guitar solo splitting the deafening silence around organised action sports contests across the African continent This team were then the obvious choice to partner with global organisers in staging the Kimberley Diamond Cup with skateboardingrsquos largest prize purse to date Ultimate X continues to bring together all action sports and disciplines while growing the scene across Africa

We are the appreciative skaters banging their boards on the coping of ignorance about the sports we love Sports whose difficulty is often only surpassed by the difficulty of getting them to the wider audience they deserve

WE WERE THE GROMS WITH A DREAM OVER A DECADE AGO

WE WERE ALWAYS DIFFERENT AND LOVED IT IN THE MARGINS

WE WERE THE GUYS CHASED BY SECURITY GUARDS FOR DOING WHAT WE LOVED

WE WERE THE BAD ELEMENT A PHRASE COINED BY A SOCIETY WITH TOO MANY RULES

WE WERE THE KIDS WHO DIDNrsquoT KNOW THE RULES OF WHAT WE WERE MEANT TO BE SO WE COULDNrsquoT HELP BUT DO IT FOR OURSELVES

WE WERE THE ONES WHO COULDNrsquoT SEE LIMITS ONLY THE INFINITE POTENTIAL OF WHAT COULD BE

WE WERE THE ADULTS WHO HELD ONTO OUR CHILDHOOD DREAMS AND MADE THEM HAPPEN

WE WERE THE FIRST OF OUR KIND

THEN WE WERE THE ONLY SHOWCASE FOR ACTION SPORTS IN ALL THEIR FORMS

THEN WE WERE NOT ONLY THE ONLY ONE BUT THE BIGGEST TOO

WE WERE THEN WE ARE NOW AND WILL BE THE FUTURE

AND WE ARE LOOKING FOR SOMEONE TO JOIN US ON THE NEXT STEP INTO THE GREAT BEYOND

BECAUSE NOW WE ARE OLYMPIANS

YEAR XIIv MANIFESTOYEAR XIIv

The official utterance to the qualification for the Paris Summer Olympics began in February 2020

and will culminate in a formal series

From being the first event to showcase action sports culture in SA twelve years ago ULTX is

now in a prime position to be the official path to hopeful African talent to become Olympic athletes

PARIS

2THE ROAD TO 2024

FLAME

10DEVELOPMENTCLINICS

ULTX2020 - 2024 SUN CITY

3NATIONAL QUALIFIERS( JHB DURBAN CPT )

PRO TOURS ACTIVATION ATHLETEDEVELOPMENTPROGRAM

SKATERDURBAN - LOS ANGELES

THALENTErsquoS IS A RARE SUCCESS STORYDO YOU THINK SKATEBOARDING CAN BE TRANSFORMATIVE FOR OTHER SOUTH AFRICAN YOUTH

YE

AR

XII

v

FR

OM

STR

EE

T T

O F

LA

ME

2020 -

TO

DA

Y

I AM

TH

ALE

NTE

THALENTEBIYELA

The answer is an emphatic ldquoYesrdquo Thalente

was given his first skateboard around age

10 and with it he found something he could

get good at Something to focus on instead

of kicking around the streets all day long

In his own words ldquoIt changed the way I

saw the worldrdquo Being good at something

makes us all feel like we are a valuable

member of society and that we have

something to contribute Itrsquos empowering

But skateboarding alone doesnrsquot save kids

The older generation or more established

skaters need to guide and encourage

the kids help them learn lifersquos lessons

After I read this question I asked Thalente

something I had not before I asked if he

thinks he would have been interested in

the opportunity to learn to read and write

had he not skateboarded or developed his

passion for it He replied ldquoOh no I would

have been running around sniffing glue you

wouldnrsquot have been able get to merdquo

This is the path to the greatest

celebration of sport and humanity on the

planet and being onboard as sponsor

affords phenomenal levels of local and

international exposure as well as being a

facilitator to wonderful success stories like

Thalentersquos

The opportunity to activate across sports

youth development infrastructure

destination and brand as the profile of

events like ULTX rise globally is rare and

underpriced

Source

JAPAN

CZECH REPUBLIC

GREECE

NAMIBIA

SPAIN

VENEZUELA

ARGENTINA

CANADA

FRANCE

KENYA

RUSSIA

AUSTRALIA

COSTA RICA

GERMANY

MEXICO

SLOVAKIA

USA

BRAZIL

ENGLAND

INDONESIA

POLAND

THE NETHERLANDS

- ULTX THE CABANA LAWNS

- SURF X VALLEY OF THE WAVES

- FREESTYLE MOTO-X

- MTX PUMP TRACK

- GOLF DAY LOST CITY GC

- NIGHT LIFE

- SAFARIS | HOSPITALITY | AFRICAN EXPERIENCES

- ACTION SPORTS DEMOS | CLINICS | SHOWS

As a destination event Ultimate Xis right at home at the classicvenue of the South Africanspectacular Sun City With thesupport of the people of theNorth West province it offersunparalleled access for fans toall of the sports in one containedentertainment mecca Besidesthe Ultimate X events takingplace there is huge potential forother forms of entertainment forcorporates and the public alike

BRAND ENGAGEMENTTOUCHPOINTS

MORE

DESTINATION XSUNCITY

ACTION SPORTS AFRICA

Action Sports Africa is the leadinginvestment and development platformfor action sports on the continentand has partnered with Ultimate X- Africa1048599s elite action sports festival- to amplify the Olympic opportunityfrom a skateboarding and BMX park

Open qualifiers for the skateboardingand BMX contests development clinics

and demos as well as a hard skillsprogramme for industry related skillsunderpin the Ultimate X campaign acrossthe continent

The ASA team have managed relationships with a range of corporatepublic entity and niche industry brandsdelivering demonstrable value acrosscontexts

We are a proud BBBEE level 1 companycommitted to equity in all spheres of ourbusiness

28 countries from 6 continents will bepresent at Ultimate X making it a trulyinternational event UltimateX henceforms a part of the Global Action Sportscalendar

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

The official utterance to the qualification for the Paris Summer Olympics began in February 2020

and will culminate in a formal series

From being the first event to showcase action sports culture in SA twelve years ago ULTX is

now in a prime position to be the official path to hopeful African talent to become Olympic athletes

PARIS

2THE ROAD TO 2024

FLAME

10DEVELOPMENTCLINICS

ULTX2020 - 2024 SUN CITY

3NATIONAL QUALIFIERS( JHB DURBAN CPT )

PRO TOURS ACTIVATION ATHLETEDEVELOPMENTPROGRAM

SKATERDURBAN - LOS ANGELES

THALENTErsquoS IS A RARE SUCCESS STORYDO YOU THINK SKATEBOARDING CAN BE TRANSFORMATIVE FOR OTHER SOUTH AFRICAN YOUTH

YE

AR

XII

v

FR

OM

STR

EE

T T

O F

LA

ME

2020 -

TO

DA

Y

I AM

TH

ALE

NTE

THALENTEBIYELA

The answer is an emphatic ldquoYesrdquo Thalente

was given his first skateboard around age

10 and with it he found something he could

get good at Something to focus on instead

of kicking around the streets all day long

In his own words ldquoIt changed the way I

saw the worldrdquo Being good at something

makes us all feel like we are a valuable

member of society and that we have

something to contribute Itrsquos empowering

But skateboarding alone doesnrsquot save kids

The older generation or more established

skaters need to guide and encourage

the kids help them learn lifersquos lessons

After I read this question I asked Thalente

something I had not before I asked if he

thinks he would have been interested in

the opportunity to learn to read and write

had he not skateboarded or developed his

passion for it He replied ldquoOh no I would

have been running around sniffing glue you

wouldnrsquot have been able get to merdquo

This is the path to the greatest

celebration of sport and humanity on the

planet and being onboard as sponsor

affords phenomenal levels of local and

international exposure as well as being a

facilitator to wonderful success stories like

Thalentersquos

The opportunity to activate across sports

youth development infrastructure

destination and brand as the profile of

events like ULTX rise globally is rare and

underpriced

Source

JAPAN

CZECH REPUBLIC

GREECE

NAMIBIA

SPAIN

VENEZUELA

ARGENTINA

CANADA

FRANCE

KENYA

RUSSIA

AUSTRALIA

COSTA RICA

GERMANY

MEXICO

SLOVAKIA

USA

BRAZIL

ENGLAND

INDONESIA

POLAND

THE NETHERLANDS

- ULTX THE CABANA LAWNS

- SURF X VALLEY OF THE WAVES

- FREESTYLE MOTO-X

- MTX PUMP TRACK

- GOLF DAY LOST CITY GC

- NIGHT LIFE

- SAFARIS | HOSPITALITY | AFRICAN EXPERIENCES

- ACTION SPORTS DEMOS | CLINICS | SHOWS

As a destination event Ultimate Xis right at home at the classicvenue of the South Africanspectacular Sun City With thesupport of the people of theNorth West province it offersunparalleled access for fans toall of the sports in one containedentertainment mecca Besidesthe Ultimate X events takingplace there is huge potential forother forms of entertainment forcorporates and the public alike

BRAND ENGAGEMENTTOUCHPOINTS

MORE

DESTINATION XSUNCITY

ACTION SPORTS AFRICA

Action Sports Africa is the leadinginvestment and development platformfor action sports on the continentand has partnered with Ultimate X- Africa1048599s elite action sports festival- to amplify the Olympic opportunityfrom a skateboarding and BMX park

Open qualifiers for the skateboardingand BMX contests development clinics

and demos as well as a hard skillsprogramme for industry related skillsunderpin the Ultimate X campaign acrossthe continent

The ASA team have managed relationships with a range of corporatepublic entity and niche industry brandsdelivering demonstrable value acrosscontexts

We are a proud BBBEE level 1 companycommitted to equity in all spheres of ourbusiness

28 countries from 6 continents will bepresent at Ultimate X making it a trulyinternational event UltimateX henceforms a part of the Global Action Sportscalendar

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

SKATERDURBAN - LOS ANGELES

THALENTErsquoS IS A RARE SUCCESS STORYDO YOU THINK SKATEBOARDING CAN BE TRANSFORMATIVE FOR OTHER SOUTH AFRICAN YOUTH

YE

AR

XII

v

FR

OM

STR

EE

T T

O F

LA

ME

2020 -

TO

DA

Y

I AM

TH

ALE

NTE

THALENTEBIYELA

The answer is an emphatic ldquoYesrdquo Thalente

was given his first skateboard around age

10 and with it he found something he could

get good at Something to focus on instead

of kicking around the streets all day long

In his own words ldquoIt changed the way I

saw the worldrdquo Being good at something

makes us all feel like we are a valuable

member of society and that we have

something to contribute Itrsquos empowering

But skateboarding alone doesnrsquot save kids

The older generation or more established

skaters need to guide and encourage

the kids help them learn lifersquos lessons

After I read this question I asked Thalente

something I had not before I asked if he

thinks he would have been interested in

the opportunity to learn to read and write

had he not skateboarded or developed his

passion for it He replied ldquoOh no I would

have been running around sniffing glue you

wouldnrsquot have been able get to merdquo

This is the path to the greatest

celebration of sport and humanity on the

planet and being onboard as sponsor

affords phenomenal levels of local and

international exposure as well as being a

facilitator to wonderful success stories like

Thalentersquos

The opportunity to activate across sports

youth development infrastructure

destination and brand as the profile of

events like ULTX rise globally is rare and

underpriced

Source

JAPAN

CZECH REPUBLIC

GREECE

NAMIBIA

SPAIN

VENEZUELA

ARGENTINA

CANADA

FRANCE

KENYA

RUSSIA

AUSTRALIA

COSTA RICA

GERMANY

MEXICO

SLOVAKIA

USA

BRAZIL

ENGLAND

INDONESIA

POLAND

THE NETHERLANDS

- ULTX THE CABANA LAWNS

- SURF X VALLEY OF THE WAVES

- FREESTYLE MOTO-X

- MTX PUMP TRACK

- GOLF DAY LOST CITY GC

- NIGHT LIFE

- SAFARIS | HOSPITALITY | AFRICAN EXPERIENCES

- ACTION SPORTS DEMOS | CLINICS | SHOWS

As a destination event Ultimate Xis right at home at the classicvenue of the South Africanspectacular Sun City With thesupport of the people of theNorth West province it offersunparalleled access for fans toall of the sports in one containedentertainment mecca Besidesthe Ultimate X events takingplace there is huge potential forother forms of entertainment forcorporates and the public alike

BRAND ENGAGEMENTTOUCHPOINTS

MORE

DESTINATION XSUNCITY

ACTION SPORTS AFRICA

Action Sports Africa is the leadinginvestment and development platformfor action sports on the continentand has partnered with Ultimate X- Africa1048599s elite action sports festival- to amplify the Olympic opportunityfrom a skateboarding and BMX park

Open qualifiers for the skateboardingand BMX contests development clinics

and demos as well as a hard skillsprogramme for industry related skillsunderpin the Ultimate X campaign acrossthe continent

The ASA team have managed relationships with a range of corporatepublic entity and niche industry brandsdelivering demonstrable value acrosscontexts

We are a proud BBBEE level 1 companycommitted to equity in all spheres of ourbusiness

28 countries from 6 continents will bepresent at Ultimate X making it a trulyinternational event UltimateX henceforms a part of the Global Action Sportscalendar

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

JAPAN

CZECH REPUBLIC

GREECE

NAMIBIA

SPAIN

VENEZUELA

ARGENTINA

CANADA

FRANCE

KENYA

RUSSIA

AUSTRALIA

COSTA RICA

GERMANY

MEXICO

SLOVAKIA

USA

BRAZIL

ENGLAND

INDONESIA

POLAND

THE NETHERLANDS

- ULTX THE CABANA LAWNS

- SURF X VALLEY OF THE WAVES

- FREESTYLE MOTO-X

- MTX PUMP TRACK

- GOLF DAY LOST CITY GC

- NIGHT LIFE

- SAFARIS | HOSPITALITY | AFRICAN EXPERIENCES

- ACTION SPORTS DEMOS | CLINICS | SHOWS

As a destination event Ultimate Xis right at home at the classicvenue of the South Africanspectacular Sun City With thesupport of the people of theNorth West province it offersunparalleled access for fans toall of the sports in one containedentertainment mecca Besidesthe Ultimate X events takingplace there is huge potential forother forms of entertainment forcorporates and the public alike

BRAND ENGAGEMENTTOUCHPOINTS

MORE

DESTINATION XSUNCITY

ACTION SPORTS AFRICA

Action Sports Africa is the leadinginvestment and development platformfor action sports on the continentand has partnered with Ultimate X- Africa1048599s elite action sports festival- to amplify the Olympic opportunityfrom a skateboarding and BMX park

Open qualifiers for the skateboardingand BMX contests development clinics

and demos as well as a hard skillsprogramme for industry related skillsunderpin the Ultimate X campaign acrossthe continent

The ASA team have managed relationships with a range of corporatepublic entity and niche industry brandsdelivering demonstrable value acrosscontexts

We are a proud BBBEE level 1 companycommitted to equity in all spheres of ourbusiness

28 countries from 6 continents will bepresent at Ultimate X making it a trulyinternational event UltimateX henceforms a part of the Global Action Sportscalendar

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

ACTION SPORTS AFRICA

Action Sports Africa is the leadinginvestment and development platformfor action sports on the continentand has partnered with Ultimate X- Africa1048599s elite action sports festival- to amplify the Olympic opportunityfrom a skateboarding and BMX park

Open qualifiers for the skateboardingand BMX contests development clinics

and demos as well as a hard skillsprogramme for industry related skillsunderpin the Ultimate X campaign acrossthe continent

The ASA team have managed relationships with a range of corporatepublic entity and niche industry brandsdelivering demonstrable value acrosscontexts

We are a proud BBBEE level 1 companycommitted to equity in all spheres of ourbusiness

28 countries from 6 continents will bepresent at Ultimate X making it a trulyinternational event UltimateX henceforms a part of the Global Action Sportscalendar

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

ultxafrica

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

VENUESUN CITY RESORTNORTH WEST PROVINCE

DATE15-17MARCH 2019

WEEKEND RESORT ATTENDANCE4500 PAX (NO EVENT COVER CHARGE)

WEEKEND RESORT ATTENDANCEFUEL tv | 5FM | LG MAG

DISCIPLINESBMX | SKATE | SURF | FMX | MTX

PRIZE PURSE

R350 000

PRESENTING PARTNERSSUN INT | SUN CITY |

MONSTER ENERGY | MONGOOSE BICYCLES | DICKIES

NORTH WEST TOURISM | SKULLCANDY | SG BRANDING | SAB

ULTX OVERALL TOTAL PR VALUE

R18 MILLION

5 FMR3 MILLION

FUEL tv20 MILLION VIEWS IN 100 COUNTRIES

ULT X PRR15 MILLION

(NATIONAL NEWSPAPERS MAGAZINES ONLINEBLOGGERS PARTNER PR)

TOTAL46 978 000 PEOPLE REACHED

SOCIAL MEDIA FOOTPRINTINVITED EVENT MEDIA 3 893 000 VIEWS

INVITED EVENT INFLUENCES 343 000 VIEWSEVENT HOSTS 2 150 000 VIEWS

ULT X REACHULTX 555 800 PEOPLE

PARTNERS 37 500 00 PEOPLEATHLETES 3 200 000 PEOPLE

METRIC OVERVIEW

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

2024 OLYMPIC EVENTS

ROADTO2024

ALIGMENT TO OLYMPIC

FORMAT

SKATEBOARDING BMX FREESTYLE

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

2021ATTRACTIONS

SKATE

BMX

FMX

MX amp MTB TRIALS

MTX

SURFING

GOLF DAY

CONFERENCING

EXPERIENCES

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

Through Action Sports Africa UltX is enthusiastically dedicated to spreading the sports we love passionately to a wider audience across South Africa and the wholeAfrican continent Often poorer areas andsmall towns havenrsquot had any exposure to the potential of these incredible sports and through corporate initiatives CSR and corporate partnerships ( including SuperSportrsquos Letrsquos Play initiative The Laureus Foundation amp The Sports Trust ) ASA has started a revolution to unearth untapped talent from all over the country

IN PARTNERSHIP WITH

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

PARTNERSHIPOPPORTUNITIES

School Take-Over Campaigns

Development clinics

Events

roadto2024 campaign

Access to Partner Brands Social Media(as a Naming Partner)

Pro Tours

Strong Brand Partners already in place

Strategic Partnership with North West Tourism

Sun City annual deal

African Athlete inclusion in the Olympic Games 2024

Relationships with Athletes who are strong influencers

Actions Sports is an emerging sports marketmoving from Niche to Main Streamby 2020 it will compete in the US for title of most watched sport

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

GLOBAL LIVE STREAMING CHANNEL

TV EDITORIAL COVERAGE

RADIO MENTIONS

5FM LIVE ON SITE BROADCAST AND FULL CAMPAIGN IN THE BUILD UP

STREET POSTERS

SUN CITY ON SITE BRANDING

SOCIAL MEDIA CAMPAIGN

INFLUENCER CAMPAIGN - BLOGGERS VLOGGERSAND INSTAGRAM INFLUENCERS

ULTIMATE X AND PARTNER BRAND WEBSITES

MAGAZINE AND NEWSPAPER PRINT CAMPAIGN

TARGETED CAMPAIGN PR

ON SITE SCREEN LOGO PLACEMENTS

MC MENTIONS

ACTIVATION SPACE ALLOCATION AT SUN CITY

PARK BRANDING

EVENTS

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

Below are the different variations of locking up lsquoULT-XrsquoTo the right is lsquoUlt-Xrsquosrsquo typeface and use

Logo and Typeface

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

Method Headings are a centre piece of ULT-X design Words are given meaning through experimenting with typography

Type Treatment

Rebelious business

properly

Rebelious business

properly