SUMMIT - Amazon Web Services...AWS Marketplace integration became part of our services...
Transcript of SUMMIT - Amazon Web Services...AWS Marketplace integration became part of our services...
S U M M I TBer l i n
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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Building a SaaS Application that is sold in the AWS MarketplaceRené WeselerCTO
www.buildsimple.com
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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Agenda
Transform a consultancy company into a digital business model
SaaS for business services
Selling services in AWS Marketplace
Recap
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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Introduction
Consultancy for Digital Operations, Analytics &
SAP
Consultancy for Digital Operations, Analytics &
SAP
For 25 years focused on the customer needs
Individual solutions is a non scalable 1:1 business
2017
2018
2019
S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
“How can we transform a business consultancy company into a software vendor with a scalable digital business model?”
AWS Summit 2017
2017
2018
2019
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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New Brand:Entire new team to create a brand that develops and sells SaaS products on AWS
1. Separation from consulting business
2. Digital mindset
3. New marketing and sales approach
4. New customer segments
5. Short innovation cycles
6. Vision: Our products solve daily business pain points
2017
2018
2019
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Document analysis for Input Management in the cloud
Understand, Classify, Extract & Verify
Pay as you goAPI‘s to integrate Fully managed Self Service
2017
2018
2019
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Achieving scalability
From EC2 to Lambda
Limitations3 GB RAM
250 MB artifact size 5 min execution time Coldstart latency
EC2 ECS Lambda
Auto Scaling
2017
2018
2019
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Provide API’s that are easy to integrate
• Let customers decide how they want to build their business applications
• Provide easy to use and easy to integrate REST API’s
• Protecting our API’s with AWS API Gateway
• Customer uses API Key for authorization and Customer Id for authentication
• API Key is associated to Usage Plan that limits request rate and quota
• Let customers decide how they want to build their business applications
• Provide easy to use and easy to integrate REST API’s
• Protecting our API’s with AWS API Gateway
• Customer uses API Key for authorization and Customer Id for authentication
• API Key is associated to Usage Plan that limits request rate and quota
2017
2018
2019
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“Why AWS Marketplace?”
2017
2018
2019
Launch Entity Extraction
@ AWS Summit 2018
Launch Classification
Launch Verifier
Because it was the fastest
way into market
Because it was the fastest
way into market
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
APP store for business SaaS
AWS Marketplace provides an easy access to AWS external services with searches, resources and detailed information
Our Services
1. Classification API
2. Entity Extraction API
3. Document Verifier
2017
2018
2019
Today
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Automated metering, billing and invoicing
MeteringMetering BillingBilling InvoicingInvoicing
We meter and report to AWS metering service
AWS collects the metered information per month
AWS invoices on a monthly basis
Licensing modelsSaaS Subscriptions & SaaS Contracts
Licensing modelsSaaS Subscriptions & SaaS Contracts
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Manage your services
AWS Marketplace provides an easy to use interface
Self-Service listings
1. Add new services
2. Mange existing services
3. Manage offerings
2017
2018
2019
Today
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Standard- and Customer- specific pricing
Marketplace listing
includes default pricing scheme
Marketplace listing
includes default pricing scheme
Private Offer allows for customer specific offers
Private Offer allows for customer specific offers
Offer submitted to customers via
invitation link
Offer submitted to customers via
invitation link
No further adoption of registration
process needed
No further adoption of registration
process needed
Billingis managed by
AWS Marketplace
Billingis managed by
AWS Marketplace
LimitationEach AWS
Account can only subscribe once (Private
Offer or default scheme)
LimitationEach AWS
Account can only subscribe once (Private
Offer or default scheme)
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Private access
Buildsimple VPCBuildsimple VPC Customer VPCCustomer VPC
AWS Marketplace offers Private Link endpoints
Network Load Balancer required!
individual customer onboarding required
API Gateway offers Private Endpoints for restricting access to selected VPCs
Metering is not affected by Private Endpoints
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Conclusion
For us, it was the perfect decision to be fast in the market
We skipped the part of building an own ERP system
For our customers, it is easier to deal with AWS invoices instead of a new vendor
In combination with scalable services, e.g. use of AWS Lambda, we have a 100% digital business model
AWS Marketplace integration became part of our services infrastructure
We were able to re-use many parts for each of our SaaS offering
For us, it was the perfect decision to be fast in the market
We skipped the part of building an own ERP system
For our customers, it is easier to deal with AWS invoices instead of a new vendor
In combination with scalable services, e.g. use of AWS Lambda, we have a 100% digital business model
AWS Marketplace integration became part of our services infrastructure
We were able to re-use many parts for each of our SaaS offering
2017
2018
2019
Decission
New brand for SaaS
3 services GA
Thank you!
S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
René [email protected]@rweseler
www.buildsimple.com
S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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