SUMMIT - Amazon Web Services...AWS Marketplace integration became part of our services...

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SUMMIT Berlin

Transcript of SUMMIT - Amazon Web Services...AWS Marketplace integration became part of our services...

Page 1: SUMMIT - Amazon Web Services...AWS Marketplace integration became part of our services infrastructure We were able to re-use many parts for each of our SaaS offering For us, it was

S U M M I TBer l i n

Page 2: SUMMIT - Amazon Web Services...AWS Marketplace integration became part of our services infrastructure We were able to re-use many parts for each of our SaaS offering For us, it was

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

S U M M I T

Building a SaaS Application that is sold in the AWS MarketplaceRené WeselerCTO

www.buildsimple.com

Page 3: SUMMIT - Amazon Web Services...AWS Marketplace integration became part of our services infrastructure We were able to re-use many parts for each of our SaaS offering For us, it was

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

S U M M I T

Agenda

Transform a consultancy company into a digital business model

SaaS for business services

Selling services in AWS Marketplace

Recap

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© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

S U M M I T

Introduction

Consultancy for Digital Operations, Analytics &

SAP

Consultancy for Digital Operations, Analytics &

SAP

For 25 years focused on the customer needs

Individual solutions is a non scalable 1:1 business

2017

2018

2019

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S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

“How can we transform a business consultancy company into a software vendor with a scalable digital business model?”

AWS Summit 2017

2017

2018

2019

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S U M M I T

New Brand:Entire new team to create a brand that develops and sells SaaS products on AWS

1. Separation from consulting business

2. Digital mindset

3. New marketing and sales approach

4. New customer segments

5. Short innovation cycles

6. Vision: Our products solve daily business pain points

2017

2018

2019

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S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

Document analysis for Input Management in the cloud

Understand, Classify, Extract & Verify

Pay as you goAPI‘s to integrate Fully managed Self Service

2017

2018

2019

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Achieving scalability

From EC2 to Lambda

Limitations3 GB RAM

250 MB artifact size 5 min execution time Coldstart latency

EC2 ECS Lambda

Auto Scaling

2017

2018

2019

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S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

Provide API’s that are easy to integrate

• Let customers decide how they want to build their business applications

• Provide easy to use and easy to integrate REST API’s

• Protecting our API’s with AWS API Gateway

• Customer uses API Key for authorization and Customer Id for authentication

• API Key is associated to Usage Plan that limits request rate and quota

• Let customers decide how they want to build their business applications

• Provide easy to use and easy to integrate REST API’s

• Protecting our API’s with AWS API Gateway

• Customer uses API Key for authorization and Customer Id for authentication

• API Key is associated to Usage Plan that limits request rate and quota

2017

2018

2019

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S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

“Why AWS Marketplace?”

2017

2018

2019

Launch Entity Extraction

@ AWS Summit 2018

Launch Classification

Launch Verifier

Because it was the fastest

way into market

Because it was the fastest

way into market

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S U M M I T

APP store for business SaaS

AWS Marketplace provides an easy access to AWS external services with searches, resources and detailed information

Our Services

1. Classification API

2. Entity Extraction API

3. Document Verifier

2017

2018

2019

Today

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S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

Automated metering, billing and invoicing

MeteringMetering BillingBilling InvoicingInvoicing

We meter and report to AWS metering service

AWS collects the metered information per month

AWS invoices on a monthly basis

Licensing modelsSaaS Subscriptions & SaaS Contracts

Licensing modelsSaaS Subscriptions & SaaS Contracts

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S U M M I T

Manage your services

AWS Marketplace provides an easy to use interface

Self-Service listings

1. Add new services

2. Mange existing services

3. Manage offerings

2017

2018

2019

Today

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Standard- and Customer- specific pricing

Marketplace listing

includes default pricing scheme

Marketplace listing

includes default pricing scheme

Private Offer allows for customer specific offers

Private Offer allows for customer specific offers

Offer submitted to customers via

invitation link

Offer submitted to customers via

invitation link

No further adoption of registration

process needed

No further adoption of registration

process needed

Billingis managed by

AWS Marketplace

Billingis managed by

AWS Marketplace

LimitationEach AWS

Account can only subscribe once (Private

Offer or default scheme)

LimitationEach AWS

Account can only subscribe once (Private

Offer or default scheme)

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Private access

Buildsimple VPCBuildsimple VPC Customer VPCCustomer VPC

AWS Marketplace offers Private Link endpoints

Network Load Balancer required!

individual customer onboarding required

API Gateway offers Private Endpoints for restricting access to selected VPCs

Metering is not affected by Private Endpoints

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Conclusion

For us, it was the perfect decision to be fast in the market

We skipped the part of building an own ERP system

For our customers, it is easier to deal with AWS invoices instead of a new vendor

In combination with scalable services, e.g. use of AWS Lambda, we have a 100% digital business model

AWS Marketplace integration became part of our services infrastructure

We were able to re-use many parts for each of our SaaS offering

For us, it was the perfect decision to be fast in the market

We skipped the part of building an own ERP system

For our customers, it is easier to deal with AWS invoices instead of a new vendor

In combination with scalable services, e.g. use of AWS Lambda, we have a 100% digital business model

AWS Marketplace integration became part of our services infrastructure

We were able to re-use many parts for each of our SaaS offering

2017

2018

2019

Decission

New brand for SaaS

3 services GA

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Thank you!

S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

René [email protected]@rweseler

www.buildsimple.com

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