SUMMER STREETSAUGUST 5, 12, 19

10th Anniversary

THE ONLY EVENT OF ITS KIND

IN THE UNITED STATES

• 300,000+ people • Park Avenue & Lafayette St (Closed for miles), Brooklyn

Bridge to Central Park• All Activities are FREE• Designed for all people, of all ages and abilities• The event takes place the first three Saturdays in August• 2017 is the 10th Anniversary of Summer Streets

INITIATIVE GOALS• Promote healthy lifestyle• Family & Pet Friendly safe environment• Promote sustainable forms of transportation

SUMMER STREETSAUGUST 5, 12, 19

Click The City Image

FREE ACTIVITIES

The Department of Transportation (DOT) and brand partners have crafted experiences for all

• Seminars & Instructional Programming• Giveaways & Sampling• Cultural Programming• Kids Programming• Sponsorship/Brand Activations• Arts & Crafts• Musical Entertainment

THE ROUTE(Five Rest Stops/Engagement Areas)

• The route is composed of 5 rest stops. These stops are where a myriad of activities take place from 7am – 1pm

• Each stop offers unique experiences: Music, Taste of Summer Food Zone, Dog Park, Obstacle Courses, Fitness Classes

5

SUMMER STREETS 2016Nike Unlimited NYC – Uptown(51st - 53rd Streets & Park Ave.)

• Citi ”MAKE IT HERE”

• Nike Unlimited NYC

• Zip Line

• DOT Safety Zone

• DOT Arts & Culture Hub

• Hallmark Channel “Sounds of the Shore”

• Free Bike Rental

• Free Bike Valet

• TV & Movie Sites Walking Tours

• Dance, Theater & Musical Performances

6

SUMMER STREETS 2016

Clif Kids Bike Park – Midtown(24th - 26th Streets & Park Ave)

• Taste of Summer “Sampling Zone”

• Clif Kids Bike Park

• Learn to Ride Classes

• DOT Helmet Fitting

• DOT Hand Cycling Demos

• Free Bike & Skate Rental

• Free Bike Repair

• Free Bike Valet

• Citibike Activation

• Dance, Theater & Musical Performances

7

SUMMER STREETS 2016Paws And Play Dog Park – Astor Place(Astor Pl. & Lafayette. St.)

• Citi “Make It Here”

• Paws & Play Dog Park

• Los Trompos Spinning Tops (by designers

Hector Esrawe & Ignacio Cadena)

8

SUMMER STREETS 2016Crunch Gym Fitness Classes – Soho(Spring St. & Lafayette St.)

• Fitness Classes by Crunch Gym

• Free Bike Rental

• Movement Creative Parkour Course

• Free Bike Repair

• DOT Street Ambassadors

9

SUMMER STREETS 2016Vita Coco Beach – Foley Square(Duane St. & Centre St.)

• Vita Coco Beach

• Brooklyn Boulders

Foundation/Movement Creative

Obstacle Course

• Heidi Latsky Dance Installation

• Wheelchair Sports Federation’s

Adaptive Basketball

• MSG & New York Liberty

• Art & Architectural Walking Tours

• Free Bike Valet

PARTNERING WITH NEW YORK CITYEXTRAORDINARY BRAND OPPORTUNITIES

Click the Logo Above

SUMMER STREETSAUGUST 5, 12, 19

20,100,000People in Metro

Area

8,460,00People in NYC

1,500,00Daily

Commuters

56,500,00Visitors a Year

Media Capital

Finance Capital

Fashion Center

Cultural Trendsetter

New York City ranks 13th of over

2,400 brands for richness of

brand imagery, right behind Disney,

Coke and Hallmark

Technology Hub

Start-Up Driver

Artistic & Creative Hotbed

Entertainment Capital

Data Provided By Young & Rubican Brand Asset Valuator

THE BRAND

UNTAPPEDEXPOSURE & ENGAGEMENT

• New York City Wide Integration

• Vertical Ownership Exclusivities

• Creating Memorable Consumer Experiences

• Inclusion in DOT Owned Media (Ancillary Broadcast, Print, Digital Media, Social Media Partnerships)

90Park Ave Street

Banners

1,000Shared Subway

Car Posters

50Staten Island Ferry Posters

2 WeeksTaxi TV

looped PSA’s

Data Provided By Young & Rubican Brand Asset Valuator

SUMMER STREETS MEDIA PARTNERSHIP

NYC DOT Owned Media

Digital Logo/Linkwww.nyc.gov

SocialMentions

Leading up to Event

19Bike

Shelters

PRMentions in

press releases & conferences

DOTSocial Media

NBC INTEGRATED CAMPAIGNOn-Air:- WNBC New York Live, Telemundo Accesso

Total & NBC 4 custom program integrations and PSAs

Digital:- CNewYork.com: homepage takeover,

custom content, exclusive landing page, ROS banners, app & mobile support

- Telemundo47.com: custom content, ROS banners

Social:- NBC Facebook & Twitter amplification- NYC DOT Social Media Integration

Radio:- Stations: Z100, Power 105.1, 106.7

LiteFM, Q104.3, KTU 103.5- 140 x :30 spots distributed across

all stations- 35 spots per week (4 weeks)- 150x :30 ROS spots (3 weeks)

Print:- Time Out NY Mag: 5x full pages in “Things To

Do” section (5 weeks), digital newsletter takeover per week (3 weeks)

- 3x full pages & 6x half pages, one site takeover, 4x Facebook & Twitter promotions, street team –2 days with 125 promoters

DOT MEDIA PARTNERS

IMPRESSION BREAKDOWN2016 TOTAL IMPRESSIONS: 177,628,639**

- NBC INTEGRATED CAMPAIGN IMP: 7,222,675MEDIA VALUE: $401,000

- NBC SUPPORTING TV BROADCASTIMP: 2,300,000MEDIA VALUE: $40,000

- RADIOIMP: 1,100,000MEDIA VALE: $40,000

- PRINT: MAGAZINEIMP: 1,700,000MEDIA VALUE: $56,375

- PRINT: DAILY NEWSPAPERIMP: 6,705.420MEDIA VALUE: $110,820

- DOT OWNED MEDIA (OUTDOOR)IMP: 20,224,000MEDIA VALUE: $196,621

- DOT OWNED MEDIA (BANNERS)IMP: 63,000,000MEDIA VALE: $320,130

** Data compiled by:- Catch NY- Intersection- NBC- NYC DOT

- DOT SOCIAL MEDIA (ALL)IMP: 2,500,000MEDIA VALUE: N/A

- SUMMER STREETS ATTENDENCEIMP: 3,000,000MEDIA VALUE: N/A

- OUTFRONT MEDIA (SUBWAY)IMP: 69,576,544MEDIA VALUE: $57,500

EVENT DEMOGRAPHICS

Connecticut

Bronx

Staten Island

NY State

Connecticut

New Jersey

45 - 64

Under 18

65+

CROWD ORIGIN AGESMALE/FEMALE

TARGETED BRAND PARTNER CATAGORIES

HEALTHFITNESSMUSIC ARTSTRAVEL HOSPITALITY

FINANCIALPET FOOD & BEVERAGESUNSCREENCULTUREEDUCATIONAL

INSURANCETELECOMMUNICATIONSFAMILYCPG’SRETAILHOME & GARDEN

NYC DOT is targeting brand activations that enrich the consumer experience. Activation dollars go toward NYC DOT Community Programming. Brands that may have an adverse impact on health or the environment do not fit the Summer Streets core mission.

ALL ACTIVATIONS MUST BE APPROVED BY THE DOT

ACTIVATIONS MADE EASYSummer Streets will work with your team and/or agency to make your activations flawless. We can assist in the following:

• Warehousing• Staffing (Brand Ambassadors)• Production• Set up/Breakdown labor

OFFICIAL PRODUCTION PARTNER:

iDEKO Productions is an award winning experiential marketing firm. As the official Summer Streets production partner iDEKO offers experiential fabrication/production and marketing expertise to Summer Street brand partners if needed.

• NYC Permitting• Dedicated Activation Manager• Pass-Through Partner Rights• Custom Designs & Integration

PAST & PRESENT SUMMER STREETS BRAND PARTNERS

THANK YOU

Dave McLachlan Director of Brand Partnerships 973-769-6764 Email: dave@idekoproductions.com

This presentation illustrates potential concepts only. No offer is being made to any party. Any potential agreement would be made between the partner and the Department of Transportation only. While other City agencies may become a part of any partnership, the Department of Transportation represents that it does not have any authority over other city agencies.

SUMMER STREETSAUGUST 5, 12, 19

APPENDIX

ADDITIONAL BRAND INTEGRATIONS

APPENDIX

WEEKEND WALKS

WEEKEND WALKSNYC DOT Weekend Walks are committed to developing a fun neighborhood escape for residents. Walks are NYC DOT supported, but run by community leaders, and customized for their local neighborhood.

The goal is to build community activities and support local business.

• Every Weekend Walk has a unique theme• Temporary street closures• Multi-day (2+ days preferred)• Multi-block (min 2 block, max 10 blocks)• No vending

5 NEW YORK CITY BOROUGHSEvents Run from May - October

2016 WEEKEND WALK TOTALS56 Locations96 Days

EST. NUMBER OF WEEKEND WALKS 2017 **

40-50 Locations65-80 Days

WEEKEND WALK CONCENTRATION - Brooklyn (most)

- Queens- Manhattan- Bronx- Staten Island (fewest)

COMMUNITY PROGRAMMING/ACTIVITIESNeighborhood leaders customize their own activities and schedules. NYC DOT Sponsorship Partners can be included into the wide array of community activities.

- Health & Fitness- Music- Food- Arts & Crafts- Dancing- Sampling- Police community relations- Kids & Family specific programming

NYC DOT provides limited funding, permit help, insurance and additional assets to all weekend walks

SPONSORSHIP INTEGRATION

LIVE ATTENDEES PER DAY 1,200 – 2000+

NYC DOT OWNED MEDIA - Street Banners (30 days)- PR Mentions- Social Media- Website

2017 IMPRESSIONS POTENTIAL**

- 160 Million +

** Impression potential numbers assume integration with all NYC DOT Owned Media

Partnership opportunities can be integrated into Summer Streets or can be specific to Weekend Walks

PLAZA PROGRAM

All brand integrations are subject to approval by NYC DOT & community organizations. The extent of brand integration in a particular location varies on a case by case basis. Sponsorship dollars go to plaza upkeep & community programming.

Plaza sponsors may expect the following levels of engagement throughout an annual term:

• Experiential activations• Lead generation activations• Branded banners surrounding plaza• Sponsorship “Thank You” acknowledgment via

plaque or signage• Branded signage• Sampling• Furniture painted in brand colors• Umbrellas designed with brand colors with logo

BRANDED ENGAGEMENT NYC PLAZA ACTIVITIESPlaza activities are community generated. Example activities include:

• Music & Arts• Fitness & Health• Education• Fun & Games• Political expression• Dance

PLAZA REGULATIONS

** Unique branding requests (color schemes & more) may require

additional investment dollars.

STREET SEATS

All brand integrations are subject to approval by NYC DOT & community boards. The extent of brand integration in a particular location varies on a case by case basis. Sponsorship dollars go to Street Seats fabrication & community programming.

Street Seats offers unique settings for the public to sit, read a book, listen to music, or just relax. The initiative offers brands a way to gain exposure and positively impact a community.

Sponsors may expect the following levels of engagement:

• Sponsorship “Thank You” acknowledgment via plaque or signage

• Branded signage• Furniture painted in brand colors• Umbrellas designed with brand colors with logo

BRANDED ENGAGEMENT STREET SEATS DETAILSStreet Seats is a relatively new program which has been extremely welcomed by the community.

• Program is seasonal• Limited availability• City-wide programs can be crafted for brands• Business owners request and maintain Street Seats• Proven program in other US cities• No vending permitted

STREET SEATS REGULATIONS

** Unique branding & custom requests (color schemes,

furniture & more) may require additional investment dollars.