Summer Internship Report

On

“BRANDING STRATEGIES AND COMPARATIVE ANALYSIS

OF

JAYPEE HOTELS”

Submitted to Submitted by

Prof. Abhilash Ponnam Ms. Tanvi Singh

IBS Hyderabad 12BSPHH011123

MBA-2012-14

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CERTIFICATE

TO WHOM SO EVER IT MAY CONCERN

This is to certify that the Summer Internship Report entitled “BRANDING

STRATEGIES AND COMPARATIVE ANALYSIS OF JAYPEE HOTELS”

has been successfully carried out by Ms. Tanvi Singh in fulfillment of Master of

Business Administration under my guidance during the academic year 2012-14.

Date:

Mrs. Poonam Makhija,

Sr. Additional General Manager,

Jaypee Hotels

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ICFAI BUSINESS SCHOOL

HYDERABAD

CERTIFICATE

This is to certify that the project entitled “BRANDING STRATEGIES

ANDCOMPARATIVE ANALYSIS OF JAYPEE HOTELS” has been successfully carried out by Ms. Tanvi Singh in fulfillment of Master of Business Administration under my guidance during the academic year 2012-2014.

Date:

Prof. Abhilash Ponnam

IBS Hyderabad

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DECLARATION

I, TANVI SINGH, MBA student of ICFAI Business School, Hyderabad do hereby declare that

this Summer Internship Report titled “BRANDING STRATEGIES AND COMPARATIVE

ANALYSIS OF JAYPEE HOTELS” is a bonafide work done by me under the supervision of

Mrs. Poonam Makhija, Sr. Additional General Manager of ‘Jaypee Hotels’ and is submitted to

Icfai Business School. I also declare that this study report is a part of my MBA curriculum and I

have not submitted this report for the award of any degree or diploma.

TANVI SINGH

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ACKNOWLEDGEMENT

I would like to thank my faculty guide Mr. Abhilash Ponnam for rendering me the

whole hearted and proper guidance and also for providing me with all the facilities and amenities

that helped me to complete this project successfully in time.

I express my sincere gratitude to my company guide, Mrs. Poonam Makhija, Additional

G.M. Jaypee Hotels, for providing me all guide lines and inputs that were essential for successful

carry out of the project work in Jaypee Hotels. I place on record my sincere thanks to Ms. Mona

Kashyap, Ms. Lavina Garg, Mr. Shiva Khanna and Mr Anik Verma for the contribution towards

completion of the project in time. I thank all respondents who helped me by giving me their

valuable feed backs for the completion of the project.

Above all I sincerely thank The God Almighty and I would like to express my profound

gratitude to my mother Mrs. Manjusha Shrivastava for all her support and constant encouragement

extended by her. And without her I could not have completed this work.

TANVI SINGH

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CONTENTS

Sr. No. Particular Page No.

1 Executive Summary 7

2 Introduction of the Report 8

3 Company Profile 9

4 Industry Profile 17

5 SWOT Analysis 25

6 4 Ps of Jaypee Hotels 29

7 Comparison of Websites 54

8 Limitations 55

9 Results 56

10 Recommendations 57

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EXECUTIVE SUMMARY

This project aims to find out the promotional and branding strategies of Jaypee Hotels. The

background talks about various factors that have led us to undertake this study and how and to

whom this report will benefit. Report is based on the analysis of Branding Strategies and

Comparative Study has been done to determine the strength, opportunities, threat and weakness

of Jaypee Hotels. Content Analysis is used as a method for collection of data to generate

qualitative results.

Report includes most of the important information regarding all the 4 hotels of Jaypee which are

Jaypee Vasant Continental, Jaypee Siddharth in New Delhi, Jaypee Residency Manor located in

Mussoorie, Jaypee Greens Golf and Spa Resort in Greater Noida, Jaypee Palace Hotel in Agra.

These all are prestigious hotels of Jaypee Group.

Report also gives a bit of information about various different sectors of Jaypee Group. Those are

Engineering and Construction, Cement, Power, Hospitality, Real Estate, Expressways, Social

Service as well.

Comparative Analysis of websites has done to analyze the features other hotels are using to

attract customers.

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INTRODUCTION OF THE REPORT

Objective of the Project

1. This Project will help company in analyzing the reasons of the less market shares and what things are necessary to increase it.

2. To find out the reasons why Hotels are running behind from other competitors.

3. To find out the ranking of ‘Jaypee Hotels’ on the different basis.

Limitations of the study

No study is complete in itself, however good it may be and every study has some

limitations:

Time is the main constraint of my study.

Sample size availability was not large enough

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COMPANY PROFILE

The Jaypee Group is a conglomerate based in Noida, India. It was founded by Jaiprakash

Gaur which is involved in well diversified infrastructure conglomerate with business interests in

Engineering & Construction, Power, Cement, Real Estate, Hospitality, Expressways, Sports &

Education (not-for-profit).

Transforming challenges into opportunities has been the hallmark of the

Group ever since its inception four decades ago. Jaypee Group is a Rs. 15,000 crore well

diversified infrastructure conglomerate with a formidable presence in Engineering &

Construction, Power, Cement, Real Estate, Hospitality, Expressways & Education (not-for-

profit).

ENGINEERING & CONSTRUCTION

The Engineering and Construction wing of the group is an acknowledged leader in the

construction of multi-purpose river valley and hydropower projects. The Group is the only

integrated solution provider for Hydropower projects in the country with a track record of strong

project implementation in different capacities and has participated in projects that have added

over 8840 MW of Hydroelectricity to the National grid between 2002 to 2009.

CEMENT

Jaypee Group is the 3rd largest cement producer in the country with an aggregate capacity of

19.1 MnTPA and is slated to be a 33.55 MnTPA by FY12 with Captive Thermal Power plants

totaling 702 MW. The group’s special blend of Portland Pozzolana Cement is marketed under

the brand name ‘Jaypee Cement’.

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POWER

The Group is India’s largest Private sector Hydro-power producer and is on its way to be an

integrated power producer with expansion in Thermal; Wind & Power Transmission. Jaypee

Group’s operational power plants are 300 MW Baspa-II (Himachal Pradesh) and 400 MW

Vishnuprayag (Uttarakhand) and by 2012, the total hydropower capacity will be 1700 MW with

the commissioning of 1,000 MW Karcham-Wangtoo project while the power generation

(including Thermal) for the Group shall be 2200 MW. The Group is poised to be a 13,710 MW

power producer by 2019.

HOSPITALITY

The Group owns and operates 4 Five Star Hotels, two in New Delhi and one each in Agra and

Mussoorie with a total capacity of 644 rooms. Another state-of-the-art resort and SPA is being

set up in collaboration with SIX SENSES at Greater Noida.

REAL ESTATE

The Group is a pioneer in the development of India’s first golf centric Real Estate. Jaypee

Greens - a world class fully integrated complex at Greater Noida consists of an 18 hole Greg

Norman Golf Course. Stretching over 452 acres, it also includes residences, commercial spaces,

corporate park, entertainment and nature in abundance. Jaypee Greens also launched its second

project in Noida in November 2007. India’s First Wish Town, is an Integrated Township spread

over 1162 acres of land comprising one 18 hole and two 9 hole golf facility & world class

residences.

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EXPRESSWAYS

The Group is currently implementing 165 km, Noida to Agra, 6/8 lane Yamuna Expressway

Project and ribbon development on 6175 acres at five or more locations along the expressway for

commercial, industrial, institutional, residential and amusement purposes, will also be

undertaken as an integral part of the project. The project is slated to be completed by 2011.

SOCIAL COMMITMENTS

The Group has always believed in “growth with a human face” and has supported the socio-

economic development of the local environment in which it operates and ensured that the

economically and educationally challenged strata around the work surroundings are also

benefited from the Group’s growth by providing education, medical and other facilities for local

development. The Group currently provides education across all spectrum of the learning curve

through 19 schools, 3 ITI’s, 2 colleges and 3 universities catering to over 20,000 students.

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JAYPEE HOTELS

Established in 1981; Jaypee Hotels is a division of Jaiprakash Associates Limited, a flagship

Company of Jaypee Group with an annual turnover of 20,000 crores (approx). Jaypee Hotels has achieved a prestigious position in the hospitality sector with leading properties i.e. Jaypee Palace Hotel and Convention Centre (Agra), Jaypee Vasant Continental and Jaypee Siddharth (NewDelhi), Jaypee Residency Manor (Mussoorie), Jaypee Greens Golf and Spa Resort, Jaypee Delcourt-Hotel and serviced apartments, Atlantis-The Club, International Standard Sport Complex (Greater Noida).

Jaypee Greens Golf & Spa Resort

The epitome of elegance and luxury at Greater Noida. Overlooking the lush greens of the 18-hole

Greg Norman Jaypee Golf Course,  Jaypee Greens Golf & Spa Resort  is a harmonious blend of

luxury, impeccable service, age old traditions and contemporary sophistication. This super-

luxury designer resort offers 170 elegant rooms with a world renowned Six Senses Spa and 7

fine dining specialties. Set amidst luxurious green spance, the ambience clubbed with

contemporary architecture and sculptures provides Jaypee Greens Golf and Spa Resort a

distinctive élan which is bound to change the definition of luxury hotels in India. Photo Gallery

In the Resort’s vicinity are located the "Jaypee Delcourt" and “Atlantis – The Club” at Jaypee

Greens, Greater Noida.

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Jaypee Delcourt

Hospitality with a difference is a unique concept with 27 well appointed deluxe rooms, 36

serviced apartments, multiple dining options, a mini theater, conference facilities, state-of-the-art

wellness centre and a promenade of lifestyle stores.

Atlantis

The Club at Jaypee Integrated Sports Complex, sprawls over 15 acres of land and presents a

combination of International standard sports facility' as well as the 'club house privileges' under

one roof.

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Jaypee Vasant Continental

Located in the heart of South Delhi; is just minutes away from the Airport. The hotel boasts of

119 luxurious rooms with fine dining Paatra and Ano-Tai, a Lounge Bar called Tapas and

Eggspectation, a 24-hour Resto-Café. Tamaya, our Spa, Salon and Wellness Centre have

treatments and massages to soothe your body and soul.

Jaypee Siddharth

Located in Rajendra Place (West Delhi), just a short distance from Connaught Place.  This 90

room hotel boasts of plush interiors. The fine dining facilities include Paatra, a Lounge Bar

called Tapas and Eggspectation, a 24 hour Resto-Café. Tamaya, our Spa, Salon and Wellness

Centre has specialized treatments and massages to de-stress.

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Jaypee Palace Hotel & Convention Centre

Situated in Agra, Set amidst 25 acres of lush landscaped gardens, water bodies and walkways,

this hotel has 341 large rooms. The fine dining facilities includes ‘Paatra’, C’est Chine, The

Grand Buffet and the 24-hour Resto café’, the Pavilion Café. In addition, there is an Aqua Grill

and a well stocked bar called Tapas. Jaypee Palace Hotel has 5 graceful indoor venues and 7

spectacular outdoor venues for meetings; Tamaya - our Spa, Salon and Wellness Centre offering

specialized ayurvedic treatments and massages to de-stress.

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Jaypee Residency Manor

This is the only five star deluxe hotel in Mussoorie built on a unique hilltop offering an inspiring

view of the Himalayas. This property has 90 large rooms, multi-cuisine dining at The Regency, a

round the clock coffee shop called Capt. Young’s Café, a discotheque bar - Marshall’s Lounge

Bar and recreational facility at Leisure Mall. Tamaya - our Spa, Salon and Wellness Centre

offering specialized ayurvedic treatments and massages to de-stress.

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INDUSTRY PROFILE

INDIAN TOURISM INDUSTRY

Tourism is the basic and the most desirable human activity describing the praise and

encouragement of all people and government. Hotel industry is an essential part of tourism.

The expansion of tourism is well inevitable bringing out development of the hotel

industry. Hotel industry is so closely linked with the tourism industry that it is responsible

for about 50% of the foreign exchange earning form tourism trade and enterprises. The

rising volume of tourism influx brought into light, the shortage of hotels in important

tourist’s centers. Keeping in view the changing standards in the international hotel

keeping. The Indian industry to make a number of improvements. Its not enough to have

adequate hotel accommodations, it is equally necessary to have at various levels, low

priced, moderately priced, high priced, and a few luxury hotels.

The Indian hotel business focuses largely on foreign tourists with only 30% of the

business coming from the domestic business and the leisure travels. The tourist arrivals in

India are seasonal in nature, with the best season being from September to December followed

by a steep fall till May. The period June to September gains momentum once the monsoons are

over. The slack season is generally used for renovation work and the period is characterized by

discounts to attract clients.

When traveling away from home, tourist comes in contact with the places they visit with their

inhabitants and social exchange takes place. Their presence and social background affect the

social structure and mode of life at the destination. Tourists are in turn affected by the

experience and and often carry back home with them, new habits and new outlook on life.

Tourist has great educational significance. Contact between people of different races and

nationalities widen ones outlook. Tourism, whether domestic or international has common

economies significance in the sense that money earned in places visited large sums of

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transferred to the host economies where this money provided a source of income, a means of

livelihood and amenities for the resident population. Purchasing power is generated in the

receiving areas through the expenditure of visitors. Money received is spent and resent and this

multiplier process the host country is a beneficiary.

International tourism is of great importance in international trade in the sense that it enters into

the balance of payments of accounts of individual countries generating tourist traffic and

export for countries receiving tourist traffic. For many countries is a major item in world trade.

These countries exhibit faster growth in tourism than in trade of goods.

Domestic and International Tourism

Usually, a distention is drawn between domestic or internal and foreign of international

tourism. In domestic tourism people travel outside their normal domicile to other areas within

the country. Barriers like language, currency and documentation are not in the domestic

tourism. But in India, since difference estates have different languages, ones own language

may not serve a medium of communication. Domestic tourism has no balance of payment

implications.

When people travel to a country other that which they normally live in is known as

international tourism, the distinction between domestic and international tourism is now

diminishing.

Tourism Planning in India

The outlay for tourism development was Rs.8 crore in the third plan Rs.186.46 crores

in the sixth plan and Rs.326.16 crores in the seventh plan. It was during the sixth plan that a

tourism policy was formulated and presented before the parliament. The sixth plan is an

objective envisages optimum use of infrastructure, regionalizing tourist traffic and increase in

accommodation and so on. However, the plan turned out to be a very mere blue print for action

for tourist development. The seventh plan (1985-1990) set a target of 1.5-million tourist arrival

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by 1990 and 3 million by 2000 AD. It also recommended according industry status to tourism

in order to encourage private sector investment in tourism.

It was also recommended that public sector would focus on basic infrastructure

development, and the private sector would be in encouraged to develop tourism. For the first

time domestic tourism was sought to be encouraged for promoting social and cultural cohesion

and employment generation. The national committee on tourism presented a comprehensive

report in 1988,which provided the basis of a long-term perspective plan for tourism in the

country.

Set a tourism finance cooperation to extend financial assistance for tourism project.

Developments of select tourist destination and circuits diversification of tourism arrival

of cultural destination to the leisure and holiday tourist

Markets, exploration and development of new tourism generating center.

Increase the hotel accommodation by cent percent by stimulation investment through

appropriate package of incentives.

The committees major recommendation expects that of setting up a national tourism

board wherein accepted. In April 1989, the tourism finance cooperation of India was set up. A

working group of the state tourism secretaries in July 1985 identify incentives for the industry.

About 14 states and 3 union territories have declared tourism as an industry however, despite

the efforts during the seventh plan for diversification of tourists for cultural destinations to the

leisure and holiday destination, India still remains as a cultural destination. Budget outlays

where diverted towards facilitating trekking development of beach resorts, building shopping

plazas, wildlife tourism, facilities for conference is skiing etc. It is reported that the profile of

the average overseas and domestic traveler is changing. In the current plan period as well one

of the principal thrust areas would be modification of the Indian tourism product by adding the

concept of India.

As an adventure and leisure tourism destination to the present cultural tag. Trekking,

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winter and water sports wild life and health tourism will remain as the major thrust areas in the

forth-coming area.

INTRODUCTION TO THE HOTEL INDUSTRY

According to the British laws a hotel is a place where a “bonafied” traveler can receive food

and shelter provided he is in a position to for it and is in a fit condition to receive.

Hotels have a very long history, but not as we know today, way back in the 6th century BC

when the first inn in and around the city of London began to develop. The first catered to

travelers and provided them with a mere roof to stay under. This condition of the inns

prevailed for a long time, until the industrial revolution in England, which brought about new

ideas and progress in the business at inn keeping.

The invention of the steam engine made traveling even more prominent. This had to more and

more people traveling not only for business but also for leisure reasons. This lead to the actual

development of the hotel industry as we know it today.

Hotel today not only cater to the basic needs of the guest like food and shelter provide much

more than that, like personalized services etc.

Hotels today are a “Home away from home”.

CLASSIFICATION OF HOTEL

Hotel can be classified into different categories or classes, based on their operational

criteria. For example the type of accommodation they provide, location of the property, type of

services provided, facilities given and the clientele they cater to can help categories hotels

today.

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Hotels today are basically classified into the following categories:

Market segment:

• Economy / limited services hotel

• Mid market hotel

• All suite hotels

• Time-share hotels

• Condominium

• Executive hotels

• Luxury / Deluxe hotels

Property type:

• Traditional hotel

• Motels

• Bread and break fast inns

• Commercial hotel

• Chain hotel

• Casino hotel

• Boutique hotels

• Resorts

o Spa’s

o Conference resorts

According to size:

• Small hotels [150 rooms]

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• Medium hotels [up to 299rooms]

• Large hotels [up to 600rooms]

Other classification can be based on:

a) Market segment

b) Property type

c) Size

d) Level of services

e) Owner ship and application

f) Plans

g) Type of patronage

h) Location etc…

MARKET SEGMENT

Economy hotel:

It provides efficient sanity private rooms with bath. The furnishing and decor are acceptable to

majority of travelers. Food and beverage service may or may not be available.

Mid market hotels:

They offer comfortable accommodation with private on premises bath. Food and beverage

services and uniformed bell staff. They offer above average luxury.

All Suite hotels:

It offers separate sleeping and living areas along with a kitchenette and a stocked bar, and offer

class service.

First class hotels:

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They are luxury hotels with exceptional decor better than average food and beverage service,

uniformed bell services. They often have 2 or 3 dining rooms, swimming pool, spas etc.

Deluxe hotels:

They are better and offer more specialized services than first class hotels. They also provide

limousine services.

PROPERTY TYPE

Traditional hotels:

They have the basic concept of rooms with breakfast, bell desk services and

the other usual services.

Motels:

They are located on highways. Guest is given parking right outside their

rooms. The usually have a gas station / workshop attached to them.

Resorts:

They are usually situated in tourist locations like on rivers, mountains, jungles, or the sea. They

give more privilege to sports activities leisure and re-creation activities like manages,

sightseeing, adventure sports, etc.

Resident hotels:

Where guest stay for longer duration, stay like weeks, months even years.

Casino hotels:

They are hotels usually in tourist spots and mainly cater to people who are on holidays. Casino

hotels like the name suggest offer gambling facilities along with accommodations.

SIZE

Small hotel – up to 150 rooms

Medium hotels –150 to 299 rooms

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Largehotels – 299 to 600 rooms

Extra large hotels – above 600 rooms

LEVEL OF SERVICES:

World-class services:

They target top business executives and provide service s that cater to needs of such people

like lap tops in the rooms, business center, sectarian services.

Mid range services:

They appeal to the larger segment of traveling public [tourist]. The services

provided by the hotel are moderate and sufficient to budgeted travelers.

Economy / Limited services hotel:

They provide comfortable and inexpensive rooms and meet the basic requirement of the guest.

These hotels may be large of small in size depending on the kind of business they get. The key

factor behind the survival of these hotels is that they are priced very low and are in the budget

of most of the travelers.

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RESEARCH METHODOLOGY

Research is a procedure of logical and systematic application of the fundamentals of science to

the general and overall questions of a study and scientific technique which provide precise

tolls, specific procedures and technical information, rather than philosophical means for getting

and ordering the data prior to their logical analysis and manipulation.

Methodology

Methodology following is content analysis because there will be long descriptions about the company’s various branding and promotional strategies.

Data Collection Techniques

The sources of data includes primary and secondary data sources.

2.1.1 Primary Sources:

Primary data is collected by survey.

2.1.2 Secondary Sources:

The secondary data is data, which is collected and compiled from different sources and are

used in research for this study.

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The secondary data include material collected from:

Newspaper

Magazine

Internet

Data Collection for the report

Data used in the report are Secondary Data.

Data has been collected by the following sources :-

Portals Government Reports Company Employees Company Reports Jaypee Hotels Annual Report

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S.W.O.T Analysis of Jaypee Hotels

Strengths

The group owns and operates 4 Five Star Hotels, two in New Delhi NCR and one each

in Agra and Mussoorie with a total capacity of 644 rooms.

Due to presence in leisure destinations like Delhi, Mussoorie, Agra, etc. the needs of

the national and international tourists travelers are met while they are on a visit.

It is a chain of hotels that is perfectly designed according to the suitability and demand

of the tourists.

Hotels offers great ambience with all the facilities that could be desired for a

comfortable stay.

Weaknesses

Though Jaypee Hotels are well equipped with all the facilities they are quite expensive

according to the standard of living of Indians.

The Jaypee Hotels are heavily staffed. This can be gauged from the facts that while

Jaypee have a staff to room ratio of 3:1, this ratio is 1:1 for international hotels which

is a wastage of funds

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High tax structure in Jaypee Hotels is a major deterrent in attracting visitors; the

expenditure tax, luxury tax and sales tax inflate the hotel bill by over 30%.

The services currently offered by Jaypee hotels are only limited value added services. It

is not comparable to the existing world standards.

Opportunities

Demand between the national and the inbound tourists can be easily managed due to

difference in the period of holidays. For international tourists the peak season for

arrival is between Septembers to March when the climatic conditions are suitable

where as the national tourist waits for school holidays, generally the summer months.

In the long-term Jaypee Hotels have latent potential for growth. This is because Delhi,

Mussoorie and Agra are ideal destinations.

For India, the inbound tourists are a mere 0.49% of the global figures. This number is

expected to increase at a phenomenal rate thus pushing up the demand for the hotels.

Nowadays Indian Youth is much more interested in exploring different cultures,

cuisines, they want more exposure so they travel around the world to experience

different things. Hotels should use this opportunity as a tool for growth of the hotel by

introducing new tariffs, schemes, coupons, policies etc.

Threats

Guest houses replace the hotels. This is a growing trend in the west and is now catching

up in India also, thus diverting the hotel traffic.

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Political turbulence in the area reduces tourist traffic and thus the business of the hotels.

Changing trends in the west demand similar changes in India, which here are difficult

to implement due to high project costs.

The economic conditions of a country have a direct impact on the earnings in hotel

industry. Lack of training man power in the hotel industry.

4 Ps OF JAYPEE HOTELS

Product/Services : Under the head services come the services offered by the organization.

The services offered by Jaypee Hotels include :-

Accommodation: The Group’s hospitality business owns and operates 6 properties spread across New Delhi, Uttar Pradesh and Uttarakhand. Four Five Star Hotels, two in New Delhi and one each in Agra and Mussoorie have a total capacity of 689 rooms. Another 5 Star luxury, a state-of-the-art golf and spa resort with 170 living spaces first ever Six Senses Spa has been set up in collaboration with SIX SENSES SPAS at Greater Noida.

Following are the accommodation offered by all the luxurious hotels :-

Jaypee Vasant Continental Delhi, India

Room Category

Deluxe

Club Royal

Club Premier

Suite Executive

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Suite Club

Jaypee Siddharth, India

Room Type

Deluxe Room

Club Room

Suite

Jaypee Palace Hotel & Convention Centre, Agra, India

Room Type

Standard

Executive

Palace Room

Junior Suite

Executive Suite

Summit Suite

Presidential Suite

Jaypee Residency Manor, Mussoorie

Room Type

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Deluxe

Executive

Valley View Manor

Valley View Green

Suite

Jaypee Greens Delcourt 

Accommodation Type

Deluxe Room

Conferences and Meetings

Jaypee Vasant Continental:

Jaypee Vasant Continental is the perfect venue for meetings and conferences with its state-of-the-art facilities. Fully equipped conference rooms, 24 hour business center and banquet halls all combine to offer customers a wide choice of venues.

 

Jaypee Siddharth:

Jaypee Siddharth is known for its business and conferencing facilities. The brand new and efficient 24-hour business center, the classic boardrooms, the smart new meeting rooms combine to offer corporate and individuals a choice to suit every occasion what ever is the size.

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 Jaypee Palace Hotel and Convention Centre:

The Jaypee Palace Convention Center with a total floor area of 6770 square meters is the biggest and most grand in this part of the country. A technically advanced convention center built to global standards and supported by most up to date conferencing technology- fit for groups of 40-200 people.

Jaypee Residency Manor :

Being the only 5 Star Deluxe Resort Hotel in the hills of Northern India, Jaypee Residency Manor offers modern conferencing facilities and services with a capacity to accommodate any number of guests between 30 to 400. An ideal venue for residential conferences, the hotel has both business and recreational facilities that are the best in the whole state.

 Jaypee Greens Golf and Spa Resort, Greater Noida:

We welcome you to celebrate moments of joy and togetherness, blessed with bliss and luxury at Jaypee Greens Golf & Spa Resort. Nestled in the lush green landscapes of Jaypee Greens at Greater Noida, this world of beautiful gestures is where all your celebrations will translate into magical memories.

WeddingsCelebrate the most memorable day of your life with Jaypee Hotels

Jaypee Palace Hotel & Convention Centre, Agra

Jaypee Palace presents a magnificent backdrop for the intimacy and grandeur of a wedding. 5 graceful indoor venues for 125-2000 people and 7 spectacular outdoor venues for 200-3000 people, Jaypee Palace Agra can host all weddings, corporate functions and banquets. From a simple ceremony to a grand extravaganza, Jaypee Palace has residential weddings packages to suit every level of sophistication and budget. The trademark warmth and hospitality is reflected in its personalized wedding management that ensures that every little detail, however small, is given the attention it deserves.

Jaypee Residency Manor, Mussoorie

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Designed to give a breathtaking view from every nook and corner of its 90 well-appointed rooms. This is where romance with nature begins and culminates into an alliance made in heaven. The outdoor option includes ‘The Terrace Gardens’ that can accommodate upto 500 people and the spacious Banquet Hall; an indoor venue has a capacity of 400 people for all functions and banquets. An elongated driveway provides a beautiful entry for the baraat and the adjoining receiving area is designed to welcome your guests in style.

Jaypee Vasant Continental, New Delhi

Located amidst the exclusive diplomatic enclave of New Delhi and the perfect destination for dream weddings with its well-appointed rooms and excellent dining options. The picturesque pool-side along with an enviable location makes it one of the most popular wedding venues. Smaller breakaway halls are perfect for intimate family functions. The outstanding service, superlative décor and unparalleled banqueting ensure an unforgettable wedding experience.

Jaypee Siddharth, New Delhi

Located in central part of Delhi, offers excellent banqueting facilities at its mix of indoor and outdoor, chic, elegant venues having a capacity of upto 600 guests. The hotel offers its wedding guests extremely sumptuous food, smart and stylish set-ups -ranging from traditionally classic to suave and trendy- along with personalized service, making their experience highly memorable. All this makes the hotel an extremely popular destination for weddings.

Jaypee Greens Golf and Spa Resort, Greater NoidaCelebrate in The Lap of Luxury

We welcome you to celebrate moments of joy and togetherness, blessed with bliss and luxury at Jaypee Greens Golf & Spa Resort. Nestled in the lush green landscapes of Jaypee Greens at Greater Noida, this world of beautiful gestures is where all your celebrations will translate into magical memories.

Dining

Jaypee Palace Hotel, Agra

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Timings: Lunch: 12 Noon to 3pmDinner: 7: 30 pm to 11: 30 pm

C’est Chine, the launched fine dining restaurant, open for lunch and dinner serves authentic Chinese cuisine in the backdrop of design that will make the dining experience

simply unforgettable.

Timings: Breakfast: 07:00 am to 11:00 amLunch: 12:30 pm to 03:00 pmDinner: 07:30 pm to 11:00 pm

The Grand Buffet, an elaborate spread of Indian and continental soups, salads, main courses and desserts make the Grand Buffet a perfect place to indulge. Open for breakfast, lunch and dinner, the aesthetically designed restaurant can accommodate upto 228 guests.

Timings: Dinner: 07:30 pm to 11:30 pm

Paatra, the new fine-dining restaurant at Jaypee Palace Hotel, Agra takes you on a culinary journey from Amritsar to Lahore. Different ‘paatras’ or utensils determine the unique cooking methods that conserve the unique flavor of your food. An elegant restaurant that promises to deliver an unforgettable food experience.

Timings:All day dining

Pavilion Café, the 24-hour resto café for all day dining offers an eclectic selection of Indian and continental delicacies. Along with an array of alcoholic and non-alcoholic beverages.

Timings: 

Tapas, the stylish and elegant Lounge bar offers the finest domestic, imported spirits and wines along with a range of stimulating cocktails and appetizing snacks.

COMPARISION OF WEBSITES

Parameters TAJ LALIT RADISSON JAYPEE Description

Registration for Reservation

On Home Page On Home Page On Home PageNot on Home

Page

All the three hotels except Jaypee have the reservation form on HOME PAGE only which makes the process of registration for reservation a bit comfortable for registrant.

Background or theme colors

Moving Texts which

differentiated itAttractive colors Formal Colors Sober Colors

Colors attract viewers and should contain differentiating factors

Information on Homepage

Adequate Adequate Too Much AdequateToo much information on Home Page which makes the look a bit messy

Toll Free Number YES YES No No

Toll Free Number is a very good feature which adds to Branding of the Hotel, And The Lalit's have done something very unique. There is a feature of Call us Free in which they asked for the phone numbers and they call the customers.

Panoramic Views

On the product tab they have

moving images of their restaurants

and spas etc.

Vitual Tours 360 Degree

Jaypee have differentiated its website by putting 360 dgree view. On Taj's website there is option of listening their soundtrack while exploring the pictures

Find a Hotel YES YES YES NOBecause of being in limited cities jaypee is running behind.

UpdateMobiles and

through social Media

Only Social MediaNewsLetters and

Social Media

NewsLetters and Social

MediaLanguage No No Yes NoWebsite

FeedbackYes No No No

Support From Viwers

Ask for the vote Ask for the vote Ask for the vote NoInvolvemnt of viewers is being used

which make them felt special

WEBSITE COMPARISIONS

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Timings: Lunch: 12 Noon to 3pmDinner: 7: 30 pm to 11: 30 pm

C’est Chine, the launched fine dining restaurant, open for lunch and dinner serves authentic Chinese cuisine in the backdrop of design that will make the dining experience

simply unforgettable.

Timings: Breakfast: 07:00 am to 11:00 amLunch: 12:30 pm to 03:00 pmDinner: 07:30 pm to 11:00 pm

The Grand Buffet, an elaborate spread of Indian and continental soups, salads, main courses and desserts make the Grand Buffet a perfect place to indulge. Open for breakfast, lunch and dinner, the aesthetically designed restaurant can accommodate upto 228 guests.

Timings: Dinner: 07:30 pm to 11:30 pm

Paatra, the new fine-dining restaurant at Jaypee Palace Hotel, Agra takes you on a culinary journey from Amritsar to Lahore. Different ‘paatras’ or utensils determine the unique cooking methods that conserve the unique flavor of your food. An elegant restaurant that promises to deliver an unforgettable food experience.

Timings:All day dining

Pavilion Café, the 24-hour resto café for all day dining offers an eclectic selection of Indian and continental delicacies. Along with an array of alcoholic and non-alcoholic beverages.

Timings: 

Tapas, the stylish and elegant Lounge bar offers the finest domestic, imported spirits and wines along with a range of stimulating cocktails and appetizing snacks.

Limitations

Lack of Professional people

Jaypee Hotels do not have any criteria for specialized subjects. They only go for experience although that counts a lot but they should be opting for right person for the right job.

Work Load

In certain departments the work load is so much that it becomes impossible for a normal human to take the work load. And you will constantly see lots of turnover.

Lack of Co-ordination

During the completion of my internship program I have observed the lack of coordination among employees that often resulted in unfavorable conditions

Financial Compensation

Pay is a wonderful incentive, Manager or employees think of their pay a form of recognition for a job well done and as a markup for recognition. In short salary packages offered by the hotel are not attractive for the qualified and specialized people.

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Result

1. The hotel industry is in boom.

2. The location of the hotel is the main advantage for the hotel.

3. The customer survey says that most of the customers are happy.

4. There must be an innovation in marketing strategy.

5. Effective marketing can raise the business of the hotel.

6. Event conducting (fashion shows, DJ, Stage performance) have an important role in

profit generation.

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Conclusion & Recommendations

Two nights B&B to include first night dinner – Such kind of offers are extremely needed this encourages your guests to eat in the hotel and provide an increased spend on wines and spirits.

Invite representatives from your local tourist office to try out your facilities and experience what you offer first-hand.

Give people the opportunity to sample what you offer in person or bringing a guest for free. This type of promotion is a great way of encouraging people to try something new or entice them away from another venue with no risk to them.

Taster evenings for your new menu for your local neighborhood or regular customers. You don't need to give a full-blown meal, just a sampling of different menu items. Although the food will be free people will still be buying drinks. If you do this prior to your normal service times it might also encourage people to stay on for a full-blown meal. Offer vouchers or discounts for all those who attend for subsequent visit.

Wine tastings, particularly when you are changing your wine list. Your wine merchant might also provide some sponsorship for this.

Invite existing customers to bring a friend with them for free (your existing customers are your best form of referral and by bringing a friend you are increasing the loyalty of the existing customer).

Invite PAs and secretaries from local businesses to a networking meeting enabling them to sample your meeting and conference facilities.

Tie in with local activities such as flower shows, exhibitions, festivals, and sporting events and offer vouchers to the organizers of the events to give to visitors.

Celebrate important dates on the hotel's calendar: The anniversary of the hotel opening, a refurbishment, a new arrival to the team, even your birthday is an ‘excuse' to offer something special.

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Your rewards need to suit your target audience - something that is of real value to them or regarded as special, but still of low enough cost for you to remain in profit. If your customer's bill is normally paid by a third party (e.g. business expenses) make the offer something they can benefit from personally - otherwise there is little incentive.

Bibliography

http://www.jaypeehotels.com/

http://www.jaypeeresortdelhi.com/

https://en.wikipedia.org/wiki/Tourism_in_India

http://www.theashokgroup.com/

http://www.thelalit.com/group-profile

http://www.tajhotels.com/

http://www.radisson.csom/

http://www.tripadvisor.in/Hotel_Review-g304551-d304639-Reviews-Jaypee_Siddharth- New_Delhi_National_Capital_Territory_of_Delhi.html

http://www.indiainfoline.com/Research/LeaderSpeak/Manju-Sharma-Director-Operations-Jaypee-Hotels/38954993

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