Summer Gazette 2015 - by Michelle N. Cohen of Laffey Fine Homes

4
INSIDE THIS EDITION HOMES FOR SALE BACK PAGE SCHOOLS OF CHOICE PAGE 3 MY REFERRAL NETWORK AND YOU PAGE 2 (CONT.) MORE BUYERS THIS SUMMER PAGE 2 CHECK OUT MY BIO ONLINE AT LAFFEY.COM/AGENTS/MCOHEN Michelle N. Cohen Michelle N. Cohen Michelle N. Cohen Michelle N. Cohen Licensed Real Estate Broker, SRES 516-384-6648 You can also check out my 2015 WINTER Edition ONLINE. HOW TO REACH CALL... CLICK... EMAIL... or STOP IN... laffey.com/agents/mcohen [email protected] 55 Northern Boulevard Greenvale, NY 11548 Office: 516-625-0944 x111 I did not start off my professional career as a Realtor. I was educated as and trained as a school teacher. Teacher training taught me to listen to my students. A teacher learns not only from what the student says, but often just as importantly, what he or she does not say. Real Estate customers are the same way with their brokers. Often, critical information is omitted, sometimes intentionally withheld. You have to learn about them and their desires and capabilities partly by taking the information down and partly by being Sher- lock Holmes. When I started in real estate, I had no family members in the business, no mentors, no tutors, and definitely “no book of busi- ness.” I had zero listings and my customers were people who happened to come into the door when it was my turn. I had to develop a system to create refer- rals for myself, and I did it to the extent that 90% of my leads in 2014 came from personal refer- ences. That’s good for me, but it is also good for my clients (pro- spective sellers) and customers (prospective buyers). I have recently spoken about this topic. These are excerpts from my presentation: The first critical element to building a successful network is personal conduct. These are my beliefs, about the core elements of personal conduct for a realtor seeking to build a network of sources. A. Integrity. Never sacrifice your reputation for integrity for short term gain. There are many circumstances in which our integrity can be challenged. Little fibs have a way of becom- ing big fibs and then outright lies. Treat the other broker as you would want her or him to MICHELLE’S RECENT TRANSACTIONS “My Referral Network And You” by Michelle N. Cohen continued on page 2 treat you – frankly and forth- rightly, at the very minimum without engaging in any short- cuts or potentially misleading tactics. B. Strong Work Ethic. Real estate brokerage is a part time occupation for many. But, building a referral network is a full time task for all of us. You can take vaca- tions and some days off, but when you’re around, you need to be attentive to all who need your real estate attention. East Hills East Hills East Hills East Hills East Hills Roslyn Roslyn Roslyn Estates Roslyn Harbor Roslyn Heights Roslyn Heights Roslyn Heights Roslyn Heights Roslyn Heights Roslyn Heights Roslyn Heights Closed Closed Closed Closed Closed Closed Closed Closed Closed Closed Closed Closed Closed Closed Closed Closed 61 Red Ground Road 15 Vanad Drive 43 Midland Road 30 Village Road 95 Fir Drive 3 Short Drive 45 Pool Drive 58 The Serpentine 65 Eden Way 62 Arbor Lane 32 Club Drive 30 West Court 201 Parkside Drive 116 North Court 4 Edwards Street, 1G 10 Edwards Street,2G Roslyn Heights Glen Cove Jericho Port Washington Port Washington East Hills East Hills East Hills East Williston Roslyn Estates Roslyn Estates Roslyn Heights Roslyn Heights Roslyn Heights Roslyn Heights Roslyn Heights 116 North Court 1 Brookdale Court 39 Chenango Drive 259 Harborview Drive 65 Beacon Hill Road 149 Wagon Road 114 Magnolia Lane 19 Lakeville Drive 15 Oakley Lane 11 The Oaks 75 The Serpentine 11 East Court 191 Parkway Drive 2 Edwards Street,1D 12 Edwards Street,3A 108 Edwards Street,2A MICHELLE IS LOCAL AND GLOBAL MICHELLE IS LOCAL AND GLOBAL Over SOLID YEARS OF OUTSTANDING SERVICE Closed Closed Closed Closed Closed Under Contract Under Contract Under Contract Under Contract Under Contract Under Contract Under Contract Under Contract Under Contract Under Contract Under Contract

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Transcript of Summer Gazette 2015 - by Michelle N. Cohen of Laffey Fine Homes

Page 1: Summer Gazette 2015 - by Michelle N. Cohen of Laffey Fine Homes

INSIDE THIS EDITION

HOMES FOR SALEBACK PAGE

SCHOOLS OF CHOICEPAGE 3

MY REFERRALNETWORK AND YOUPAGE 2 (CONT.)

MORE BUYERS THIS SUMMERPAGE 2

CHECK OUT MY BIO ONLINE ATLAFFEY.COM/AGENTS/MCOHEN

Michelle N. CohenMichelle N. Cohen

Michelle N. CohenMichelle N. CohenLicensed Real Estate Broker, SRES

516-384-6648

You can also check out my 2015 WINTER Edition ONLINE.

HOW TO REACH

CALL...

CLICK...

EMAIL...

or STOP IN...

laffey.com/agents/mcohen

[email protected]

55 Northern BoulevardGreenvale, NY 11548

Office: 516-625-0944 x111

I did not start off my professional career as a Realtor. I was educated as and trained as a school teacher. Teacher training taught me to listen to my students. A teacher learns not only from what the student says, but often just as importantly, what he or she does not say. Real Estate customers are the same way with their brokers. Often, critical information is omitted, sometimes intentionally withheld. You have to learn about them and their desires and capabilities partly by taking the information down and partly by being Sher-lock Holmes.

When I started in real estate, I had no family members in the business, no mentors, no tutors, and definitely “no book of busi-ness.” I had zero listings and my customers were people who happened to come into the door when it was my turn. I had to develop a system to create refer-

rals for myself, and I did it to the extent that 90% of my leads in 2014 came from personal refer-ences. That’s good for me, but it is also good for my clients (pro-spective sellers) and customers (prospective buyers). I have recently spoken about this topic. These are excerpts from my presentation: The first critical element to building a successful network is personal conduct. These are my beliefs, about the core elements of personal conduct for a realtor seeking to build a network of sources.

A. Integrity. Never sacrifice your reputation for integrity for short term gain. There are many circumstances in which our integrity can be challenged. Little fibs have a way of becom-ing big fibs and then outright lies. Treat the other broker as you would want her or him to

MICHELLE’S RECENT TRANSACTIONS

“My Referral Network And You”by Michelle N. Cohen

continued on page 2

treat you – frankly and forth-rightly, at the very minimum without engaging in any short-cuts or potentially misleading tactics.

B. Strong Work Ethic. Real estate brokerage is a part time occupation for many. But, building a referral network is a full time task for all of us. You can take vaca-tions and some days off, but when you’re around, you need to be attentive to all who need your real estate attention.

East HillsEast HillsEast HillsEast HillsEast HillsRoslyn RoslynRoslyn EstatesRoslyn HarborRoslyn HeightsRoslyn HeightsRoslyn HeightsRoslyn HeightsRoslyn HeightsRoslyn HeightsRoslyn Heights

ClosedClosedClosedClosedClosedClosedClosedClosedClosedClosedClosedClosedClosedClosedClosedClosed

61 Red Ground Road15 Vanad Drive43 Midland Road30 Village Road95 Fir Drive3 Short Drive45 Pool Drive58 The Serpentine65 Eden Way62 Arbor Lane32 Club Drive30 West Court201 Parkside Drive116 North Court4 Edwards Street, 1G10 Edwards Street,2G

Roslyn HeightsGlen CoveJerichoPort WashingtonPort WashingtonEast HillsEast HillsEast HillsEast WillistonRoslyn EstatesRoslyn EstatesRoslyn HeightsRoslyn HeightsRoslyn HeightsRoslyn HeightsRoslyn Heights

116 North Court1 Brookdale Court39 Chenango Drive259 Harborview Drive65 Beacon Hill Road 149 Wagon Road114 Magnolia Lane19 Lakeville Drive15 Oakley Lane11 The Oaks75 The Serpentine11 East Court191 Parkway Drive2 Edwards Street,1D12 Edwards Street,3A108 Edwards Street,2A

MICHELLE IS LOCAL AND GLOBALMICHELLE IS LOCAL AND GLOBAL

Over SOLID YEARS OF OUTSTANDING SERVICE

ClosedClosedClosedClosedClosed

Under ContractUnder ContractUnder ContractUnder ContractUnder ContractUnder ContractUnder ContractUnder ContractUnder ContractUnder ContractUnder Contract

Page 2: Summer Gazette 2015 - by Michelle N. Cohen of Laffey Fine Homes

“More Buyers This Summer”

“My Referral Network And You”

C. Be Open to the Technology. When I first started out, I carried a pager. That was considered technology then. Today, of course, we all have smart phones and personal computers, web sites and a presence on social media. Sometimes, it is tough to keep up with technology changes. It is necessary and appropriate. Do not fail to learn all the ways in which technology can help you do your job, because if you fail to learn what is available to you today, you’ll never be able to keep up with tomorrow’s advances.

D. Adjust to the Changing Clientele. We have changing demographics on Long Island. For many years, the people who were moving to Nassau came from either Brooklyn (the parents) or Manhattan (the adult children). Now, they’re coming from everywhere. Different people have to be treated respect-fully. You sometimes need to make cultural adjustments in order to be polite to everyone. Additionally, the X Generation and Milleniums speak almost a foreign language themselves. They actively chase information; they want text messages; they seek instantaneous replies. Where you once gracefully waltzed the customer through the home buying process, now you may now have to tap dance to a quick beat.

E. Network Interaction. In the main, each source I have is a separate source. But, I have had occasion to represent people who I introduced to other people and that multiplies the potential impact of the referral sources. Once, I won an “auction prize” of a free dinner for a group at a Glen Cove restau-rant. I invited almost all of the under 40 years old couples who had bought homes through me the prior year to that dinner. A few of them became friends with one another and their interaction multiplies my chances of keeping a relationship with both of them and of them referring future customers and clients to me.

F. Post-Transaction Services. With former customers and clients, I try to be always available to answer inquiries post-transaction. I provide profes-sional CMAs without charge. I try my best to treat such opportunities as standard and easy.

These were my closing remarks in the address relating to “building a network”:

Believe in the value of what you do. You are not “taking” a commission. You are earning a commission. You are helping the parties achieve something which many people cannot achieve on their own.

Be the best broker you can possibly be. Integrity, honesty, straight talk, and knowledge of the market. You know which houses have been sold for how much, what else is available and the prices of comparable offerings. That knowledge sets you apart from the broker who only engages in miscellaneous transactions.

Recognize the Importance of your work. In many cases, this is the most important transaction, or set of transactions, which your customer or client will undertake this year and perhaps for several years. If you do it idly, without dressing the part, without being on time, without full attention to detail, you’re not building your network.

Care for your network. They all should benefit from being part of your residential real estate community as much as you benefit from having them as your friends and support group.

Be Passionate. There will never be a successful Realtor who does not passionately want to complete the transactions in good order and promptly. You need to enjoy the tasks, even when they are trying and frustrating. You are putting the keys in the locks to open up lifetime opportunities for both sellers and buyers. You want both sides to be successful. When that’s clear to all, your network will grow exponentially too.

According to the National Association of Realtors, there has been an unusually high volume of home buyer demand this Spring, 2015, in the United States generally. Pending home sales rose in March for the third consecu-tive month. Pending sales rose by 1.1%, and are now 11% above the March, 2014 levels.

Lawrence Yun, chief economist for the NAR, has been quoted as saying that “Demand (for residential housing) appears to be stronger in several parts of the country, especially in metro areas. . . .” We are feeling the impact of that rising demand on the North Shore of Nassau County. It is not a one-way street, however. Rising demand without an adequate inventory of housing stock tends to push prices up erratically, and potentially to unhealthy levels in the short term, which then leads to dampened sales activity in the longer term.

I am, of course, not an economist, but I have personal views concerning this phenomenon in our area. It seems to me that housing prices in our geographic sphere have been rising the most in Manhattan, Brooklyn and Queens. To that extent, suburban Long Island has become an even more attractive place for new home buyers to consider. The North Shore has been an attractive alternative for traditional NYC based buyers for generations, and will continue to be so, as long as we provide safety, clean streets, greenery, wonderful recreational facilities and most importantly, fabulous public schools. As Lawrence Yun also noted, “the increased number of traditional buyers (as compared to investor buyers) is even better news.” 2015 remains a peak time to list your home, and it may prove to be an even better time to have purchased your home, on the North Shore and Nassau County.

by Michele N. Cohen

(Continued from front cover)

Page 3: Summer Gazette 2015 - by Michelle N. Cohen of Laffey Fine Homes

“The Schools of Choice”by Michelle N. Cohen

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In mid-April, my husband and I attended the a Reunion of his graduation from law school. I know that reunions generally can be trite and boring, but this one was interesting for us because he was one of a graduating class of only 87 men from Duke Law School. He, and we, know a few of his classmates and their wives fairly well, and because they’re spread out all over the country, we do not ordinarily get to socialize with them. It was also fun because Duke had just won the NCAA Men’s Basketball Championship which gave the event a nice happy tilt. More than half of the surviving class members were in attendance. Reunions, distant family weddings, and other such events create feelings of nostalgia.

We enjoyed the hob-nobbing, chit-chat and miscellaneous activities but what I thought about mostly was the major head start and advantages our children in the North Shore of Nassau County have when they prepare for their selection of colleges and professional schools. Students who do reasonably well from Roslyn, East-Williston-Wheatley, Herricks, Jericho, North Shore, Syosset, Great Neck, are typically greeted enthusiastically by most of the major schools administrators. How much is that worth for us? We are so blessed on the North Shore to have great public schools, dedicated teachers and administrators, and a record almost every year of the maximum of our youngsters getting into Ivy League Universities and other premium colleges, big and small.

Being a realtor, I get to meet a lot of people in our communities and hear talk all of the time about the schools. Yes, we pay real estate taxes which are relatively high, but is that what our residents remember most about living here? No, to the contrary, what they recall is how well their child or children did in this school environment and how it paid off in admission to college or grad school and otherwise in the long run. Those are the dividends of life on the North Shore of Nassau County – we have the schools of choice.

100 Best Public Elementary Schools in New York State

L.I. Schools make up nearly half of the list

The North Shore of Nassau County dominates.

The top three schools are all in Jericho

Three Great Neck schools and one in Manhasset are in the Top 15.

Elementary schools in Syosset, Williston Park, Plainview, Port Washington, Roslyn, Greenvale, Albertson, New Hyde Park, Sea Cliff, East Williston, and Glen Head are also among the top 100. In the opinion of many, this list does not even begin to capture the full extent of the parent-teacher- administrator commitment to excellence in education which seems to prevail in most all communities on Nas-sau’s North Shore.

The full list of all 100 elementary schools and the methodology employed to create the rankings can be found on line at “Best Public Elementary Schools in New York (https;//K1.2.niche.com/rankings/public-elementary-schools/best-overall/s/new york/).” A related website ranks top public high schools on Long Island.

Page 4: Summer Gazette 2015 - by Michelle N. Cohen of Laffey Fine Homes

EAST HILLS - NORGATE

ML# 2748247 $1,498,000

EAST HILLS - STRATHMORE

516-384-6648 Email:[email protected]: laffey.com/agents/mcohen

EAST HILLS - WOODHOLLOW

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ML# 2743060

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Fantastic new construction, about-to-be brand new 8,000 sq. ft. French Manor Home on 1.22 acres in the heart of residential Roslyn Harbor. 6Brs, 6.5(all marble)Baths, coffered ceilings, 3 wood burning fireplaces, designers kitchen, all top of the line and now available with custom enhancements. Roslyn Schools.

Unique special home on 1.5 delicious exotic acres at near-in Kings Point. 5Brs,5.5Bath French Normandy Tudor with free from gunite swimming pool plus separate cabana cottage. Great Neck North superior schools.

Gatsby era throwback. 7700 sq.ft. European style Villa with wonderful courtyards on three acres of estate like property with natural fresh pond. Separate guest quarters plus room for private home office. North Shore School District. Smartly priced.

Extraordinary, spacious and gracious elegant one-of-a-kind country Colonial home on one full acre of meticulously manicured delightful property with heated gunite pool, patio and deck. 6Brs,5.5Baths. East Williston / Wheatley Schools. Membership in East Hills pool and park.

Hurry. Special 5Br,3.5Bath custom Center Hall Colonial located on joyful cul-de-sac street in the upscale Country Club section. Spacious sunfilled rooms, open layout, hardwood floors, custom millwork, quality built-ins. East Williston/Wheatley Schools.

Another winner. Private drive leads to circular driveway surrounded by delightful flowers. Greenery and stately brick 5Brs,3.5Bath Center Hall Colonial in Estate Country with multi-million dollar houses . Prestigious Jericho School District.

Classic Georgian brick Colonial home, 5Brs,3.5Bath, all brick exterior and exquisite architectural details inside. Picture perfectly situated in the heart of Old Norgate. Great curb appeal. Roslyn Schools. Membership in East Hills Pool & Park.

Renovated custom built 4Br,2.5Bath Center Hall Colonial expanded to accommo-date potential multi-generational living. Open Layout. Mid-block location. Fabulous family room. Large master bedroom with walk-in closet. New Bath. Separate entrance. Roslyn Schools. Membership in East Hills Pool & Park.

Easty living in the sprawling 3Brs, 2Bath Norgate Ranch. Open layout. Spacious family room with trey ceilings. New baths. Beautifully landscaped property with exterior deck. Turnkey condition. Roslyn Schools. Membership in East Hills Pool & Park. Must see.

Charming expanded 4Br,2Bath Cape Cod home in friendly, welcoming community. Picturesquely situated in a small group of adjacent residences. Master bedroom plus additional bedroom/den on main level. Two additional bedrooms upstairs. An entry point to Roslyn, Roslyn Schools.

Totally renovated, stucco exterior, 3Br,2B Raised Ranch in the heart of Roslyn, convenient to shopping and transportation. Easy, affordable living. Roslyn Schools. Attached one car garage.

Co-op living space. 2Br,1Bath lovely corner unit, first floor, nestled in quiet cul-de-sac. Beautifully manicured co-op premises. Hardwood floors. Roslyn Schools.

KINGS POINT

ML# 2764768ML# 2756890 $2,388,000

OLD BROOKVILLE

$1,998,000

If your home is currently listed with another broker, this is not meant as a solicitation of that listing. All figures approximate. All information furnished regarding property for sale, rental or financing is from sources deemed reliable. No representation is made as to the accuracy thereof and it is submitted subject to errors, omissions, change of price, rental, comission or other conditions, prior sale, lease or financing or withdrawal without notice.

ML# 2741821 $1,898,000 ML# 2766622 $1,588,888

ML# 2754150ML# 2764172 $968,000

ML# 2760969 $598,000

ML# 2755628

$219,000

$899,000

Work with only“The Best of The Best”! Michelle N. CohenMichelle N. Cohen

LICENSED ASSOCIATE BROKER

Your #1 Realtor On The Gold Coast For Over 30 Years!

MICHELLE IS LOCAL AND GLOBALMICHELLE IS LOCAL AND GLOBAL

ROSLYN ESTATES - COUNTRY CLUB

ML# 2746385 $1,598,000