Summary of Achievements in Thought Leadership S. Iyer

17
 Shubhadha Iyer November 2013  Achievements in Thought Leadership This document describes the impact and benefits of White Papers, Business Plans, books, general writing and other documents prepared by Shubhadha Iyer 2000-2013. Prominent visionary accomplishments are Highlighted, in particular those having a worldwide impact.  S.Iyer 11/2/2013 This document is for Free distribution

description

Snapshot of Business plans and papers prepared by Shubhadha Iyer

Transcript of Summary of Achievements in Thought Leadership S. Iyer

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 1/16

 

Shubhadha Iyer

November 2013 

Achievements in

Thought Leadership

This document describes the impact and benefits of White Papers, Business

Plans, books, general writing and other documents prepared by ShubhadhaIyer 2000-2013. Prominent visionary accomplishments are Highlighted, in

particular those having a worldwide impact. 

S.Iyer

11/2/2013

This document is for Free distribution

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 2/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 2

Table of Contents

Executive Summary .................................................................................................................................................... 3 

  Proof of Innovation and Thought Leadership 2000- 2013 ............................................................................. 3 

Nature of Contributions and Impact   .................................................................................................................. 3 

The Industry Overview ....................................................................................................................................... 4 

Trendsetting & Popularity   .................................................................................................................................. 5 

Raising Popularity of Progressive Ideas and practices in Industry  ..................................................................... 6 

Improvement and Adoption Cycles  .................................................................................................................... 6 

Improvement and Adoption Cycles (Cont’d)  ...................................................................................................... 7 Optimal Timelines  .............................................................................................................................................. 7 

Private Unemployment Insurance (UI)  ............................................................................................................... 7 

Business Analysis- The Past Two Decades  ........................................................................................................ 8 

People Management   .......................................................................................................................................... 8 

People Management (Cont’d)  ............................................................................................................................ 9 

Ideas on Entrepreneurship  ................................................................................................................................. 9 

Business Plans prepared by the Analyst   ........................................................................................................... 10 

Product and Service Ideas  ................................................................................................................................ 10 

Summary   .......................................................................................................................................................... 10 

Author Profile ........................................................................................................................................................... 15 

Future Plans  ..................................................................................................................................................... 15 

Volume of Work ....................................................................................................................................................... 16 

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 3/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 3

Executive Summary

  Proof of Innovation and Thought Leadership 2000- 2013

This document provides an overview of Thought Leadership contributions by Shubhadha Iyer  (also

referred to as “Author”, “Consultant”  or “Contributor”) from 2000 to 2013 in the field of IT,

Business and Management. In addition to general writing it concerns the Business Plans and White

Papers (and Books) prepared by the author, initially circulated among a few online and Investor

groups/Networks, then followed up with promotional Blogging and online Publishing.

The author sought opportunities for professional growth by publishing papers and articles online

- a strategy that many professionals follow these days for career and business advancement. It was

to raise awareness of ideas and concepts being written about, and initiate progressive efforts- such

as Consulting projects; Meetings and Discussions involving the author, with a view to developing

ideas considered feasible. While working to benefit organizations, the stated aim was to allow the

author to actively participate in similar initiatives in Industry and/or locate career opportunities in

domains of choice, at appropriate levels.

Date time stamps  to indicate original dates and mode of publishing of books, eBooks,

documents and other communication are available in all cases and can be provided upon request.

Event Timelines are provided to give a clear view of chronological developments. This should serve

as proof of “first -in-line” Thought Leadership by the author. All documents were copyrighted.

Nature of Contributions and Impact

-  A good Business Analyst  can put two and two together no matter how far apart, to clearly

and logically arrive at four- bringing together different ideas and concepts to construct

logical patterns. Typically, gathering requirements from diverse work groups.

-  A good Entrepreneur gets two and two together, to project a five! (Or more, depending on

how far ahead the projection is). Among other qualities, it requires good “showmanship”,

futuristic thinking, marketing and of course- original ideas and the ability to innovate.

-  And let’s not forget the good Management Consultant - who can assess to determine what

type of solutions the project requires; whether the four, five or six is being arrived at

through optimized and cost-effective paths and how to manage these practices for the

organization. And an important question for these turbulent times- whether the work of

these people- analysts and entrepreneurs- is being given fair treatment and due credit , and

what can be done to improve these practices as well.

The following sections will explain how the Author/Consultant Shubhadha Iyer’s efforts worked

to create benefits at large, and at multiple levels.

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 4/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 4

Table 1 Areas of Thought Leadership

Type of Contribution Topic of work prepared by the Consultant/Author

Popularized Ideas and

Concepts in the field of

Management, Business &

Technology

-  Business Analysis (1998- 2011)

-  Fault Tree Analysis (FTA) and Expert Systems category of Artificial

Intelligence (AI) software (initiated in 2000)

-  Private model for Unemployment Insurance (2002)

-  Network-based Marketing (2002)

-  Decision Making and People Management (initiated in 2004)

-  Selected aspects of Entrepreneurship e.g. Small-scale ventures

(2002-2007)

-  Placement Services and solutions (2002-2012)

Forwarded Ideas for

Products and Services in

the field of Technology &

Business

-  Private Unemployment Insurance- UI offered through private

organizations with Career Services added (2002)

-  HRIMS to classify Industry Expertise (2000)

-  Automated Troubleshooting tool applying FTA and Expert Systems

(AI) for IT and Business Support (2000)

-  Outsourced Analysis Services (2002)

The Industry Overview

Promotional activities are undertaken from time to time by various entities in industry. While there

is a veritable information explosion now, when the author first started writing and publishing on

business topics at the turn of the century, it was much easier to see who’s done what. It was easier

to establish thought leadership! 

Therefore, the author does feel confident in stating that she had a distinct head start in some

areas. Luckily, that covers the product ideas and Business Plans prepared in 2000- 2002. Recent

years have involved more abstract high level concepts in Management. A tougher challenge, but

the author has taken steps to clearly distinguish existing information from new ideas, to minimize

confusion from “information overload”.

In addition to preparing Business Plans and White Papers, promotional activities included

writing to networks and online groups; and blogging (The author’s Blog on Placement practices had

25000+ views in 2011-12). Following sections examine the type and scale of impact that resulted

from each of these contributions.

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 5/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 5

Trendsetting & Popularity  

Shubhadha Iyer’s  contributions involved visionary concepts and approaches. At one level, it had an

indirect impact as Trendsetters and Catalysts, raising Awareness and adoption of best practices. Some

of these views were absorbed into functional Improvement cycles. And at another level, there are

specific product ideas, originated by the same consultant.

The author’s efforts to popularize certain practices were always successful, often triggering other

initiatives and competitive events in the same arena.

Outlined in the document are trends that followed in the wake of White Papers and Plans

prepared by her. The author’s efforts paved the way for progressive trends in a number of areas

while lending impetus to growing trends. A distinct “Ripple effect”  could be observed and these

are constructive effects that Industry widely benefited from.

Effects of the Author’s work have been analyzed in terms of- the Product or Service value,

Business impact, value in trend-setting, its impact in raising popularity and related factors. These

effects often reinforce each other, e.g. ideas formulated to raise the popularity of a concept or

idea, may also set a trend in that direction. So it is the overall effect and end results that should be

considered.

For example,

  In the 1990’s Business Analysis  (BA) existed mostly as domain-specific or financial functions.

While not disturbing this niche, starting 1998 the author undertook high-risk career moves

from IT to BA mode. In parallel, highlighted the value of Business Analysis per se, toorganizations. The years that followed saw a phenomenal growth in BA and IT-BA roles. Refer

the section  Business Analysis- The Past Two Decades for further details.

  HRIMS for Industry Expertise -The importance of registering and classifying Industry expertise

online, highlighted through a Business Plan in 2000. Similarly, in areas like Expert Systems ( AI

Software) -  the author wrote to raise awareness and popularity and also outlined a specific

product idea.

How these Trends were observed

-  Analysis of News and Business Articles that concerned the same or closely related areas that

the author took initiatives in. These often involved organizational and industry events that

happened in the months after the author made some visible move or constructive effort.

-  The progressive sequence of events is therefore relevant in estimating the  precedence and

impact  of an effort.

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 6/16

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 7/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 7

Improvement and Adoption Cycles (Cont’d) 

Most far-reaching Management practices and paradigms go through cycles that involve not one but

several waves of adoption,  sometimes spanning decades. Lean Management, Six Sigma, even Flat

structures are prominent examples.

  People Management  may have had similar waves generated since inception. In this context, the

author played an important role in  a resurgent wave that happened in the concerned time

 frame 2003- 2012. Read the People Management  section on how this evolved.

  The author’s contributions often worked at multiple levels. For example, People Management

involved waves of awareness as the author wrote extensively on the need for Decisions, and

other people management principles. All of which led to a greater strategic focus in these areas. 

  New Management ideas were also originated. For the past 5-7 years, the author has desisted

from publishing entire (new) documents online. But the latest Book on People Managementcontains her original copyrighted ideas; as well as general discussions on established theories.

Optimal Timelines

  Initiatives in IT Business Analysis, Outsourced Analysis, Expert Channel  – were provided “just in

time” for the IT/ Outsourcing boom, and Web-based revolution to derive maximum value from.

  Private Unemployment Insurance anticipated the need for Job and Career Services well in

advance, and its potential as a viable model to be offered through private organizations which

was its unique differentiator. Read “Private Unemployment Insurance”  below.

Private Unemployment Insurance (UI)

  The author prepared a business plan and paper on “Private Unemployment Insurance” (2002).

  Shubhadha Iyer was among the “first movers” who proposed Private Unemployment Insurance

in March 2002, while in US.

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 8/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 8

Business Analysis- The Past Two Decades

In recent years, the Business Analyst role has grown and diversified dramatically. But it was during

the 1990’s IT boom  that a few intrepid IT Analysts ventured into BA space (notably, Shubhadha

Iyer) and worked to add Analysis-intensive skills on IT projects. Propelled by such cross-functionalmovements in the US jobs market, these trends later gathered momentum.

  What we have at the turn of the century is-- the immense benefits of business analysis on IT

 projects had been pointed out to industry. Companies started hiring for “BA  skills” in large

numbers, on IT outsourcing projects. Business Analysts- whether Functional or Techno-

functional, have since expanded their presence in many industries.

  The extent of specialization within this role has increased, with differentiation between Domain

Specialists and Generalists. And then there are versatile, multi-skilled Analysts – like the Author,

who can do both and work across verticals. In another interesting trend, growing fields such as

Analytics have been quick to absorb Business Analysts.

People Management

The author started writing for the need to improve decisions related to people practices, in 2004-

and argued for improvements in decision making, team management, placement and even people

management practices in Entrepreneurship.

  These ideas were later assembled in a book “V.G. Whine’s Emails”  published in 2007-2008. Aunique experimental style set this book apart, as content was in Email or online communication

format (Chat, Phone conversations- entirely fictional). It was not marketed widely and sold but

a few copies; later removed by the author who felt that her ideas in People Management

deserved a more specialized treatment. Initial views and ideas from 2004 onwards can be found

in this book (2007).

  The same vision and principles were later developed into focused solutions for the book “Ideas

in People Management (2013)”  with a wealth of new ideas added. 

  Ideas were initially in the form of generically stated arguments. Based on logical thinking, best

practices and Management principles, but- admittedly, some of it may have resembled

powerful exhortations- and that seems to have increased the impact!

  In following years, the author noticed the same people management ideas echoed   in

Newspapers, Business Articles and Forums. Once again, the strongly expressed views created a

“viral  buzz”  and reverberated across the corporate world.

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 9/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 9

People Management (Cont’d) 

Nobody likes a critic  who can’t be diplomatic; and the one who, mentally speaking- keeps

attacking those comfort zones and disturbing the peace, is- Never too popular. The fact remains

that it was never disruptive or negative, only meant to argue the benefits of improving practices

with emphasis on decision making. If certain parts sounded like a “rant against the system”, it was

only criticism of certain dysfunctional aspects. And always accompanied by  positive and

constructive insights for improvement . (Do refer the next Entrepreneurship section, an excerpt of a

typical Blog by the author).

And what if, in rare cases, the vision behind those views is distinctly superior, the direction it

points is actually- if you think about it, the best optimal path that an organization could take, and

those arguments were also very logical, intelligent and inspiring?  As the author realized, the system

has its ways of absorbing the ideas, and rudely leaving the critic out! 

But is this the right way to react?! 

Ideas on Entrepreneurship

The following arguments on Entrepreneurship Management were initiated, written and discussed

by the author from 2002 to 2007-

…The current world of Business opportunities is set up to follow the same patterns- Decisions

are largely based on low-risk "group psychology". The system only invests in people who have

 popular acceptance and the right connections, even if it is entirely for non-entrepreneurial

accomplishments.

The same risk-taking decisions that investors apply to technology or science, is never evident in

"people-centric" areas. But Entrepreneurship Management practices need to be innovative, creating

their own merit-driven patterns. Entrepreneurial networks are in a position to introduce progressive

change more easily. They stand to gain by giving due importance to "people entrepreneurship".

“ The objective of Entrepreneurial management services is to encourage enterprise and initiative. And that should include aspirants with no clout or connections. People at all levels should be

allowed the freedom to experiment, and contribute to innovation” . (Last but not least, a point that

was often stressed was that “ small-scale Entrepreneurial ventures”  should also be encouraged).

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 10/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 10

Business Plans prepared by the Analyst

Refer Business Plans prepared by Shubhadha Iyer 2000-2002 listing the prominent early-stage business

ideas. The Analyst was not in a position to take these Plans forward. Nevertheless, it should

demonstrate the strategic value of each idea, along with the thought leadership and aptitude to

spot futuristic trends with high profit potential. It can be inferred that in general, ideas and views

forwarded by the Analyst have a high probability of succeeding, if allowed to develop within the

opportunity time limit.

This Analyst does not like to “rest on past laurels”. Evolving new ideas and solutions  will

continue to be the key driver, though in certain cases it was necessary to analyze trends. While

doing so it is observed that some of the identified opportunity areas- outsourced analysis,

network-based marketing, and expert databases have been saturated; but there are a few others

that still retain the space for further development!

Product and Service Ideas

  The above mentioned list of B Plans is a snapshot of product and service ideas. As discussed,

Private Unemployment Insurance- was a product idea that drew worldwide attention.

  Fault Tree Analysis  and Troubleshooting knowledgebase  were popularized. Exact Product design

and solution refinements that the author had in mind was however, never published. The author

has been working on these solutions independently and might be in a position to develop to

completion, once her next in line career goals are achieved.

Summary

In retrospect, the contributor accomplished the following through distinctive works of Thought

Leadership — 

  Wrote extensively on ideas and concepts that led to waves of awareness, popularity and

adoption in Industry .

  Popularized methods and tools that are now industry standard

  Played an important part in initiating Improvement Cycles in certain areas.

  Acted as a catalyst  for change, growth and innovation

  Supported the introduction and absorption of best practices in a given area

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 11/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 11

Table 2 Business Plans prepared by Shubhadha Iyer 2000-2002

Date  Idea/ Initiative/ Business Plan initiated by Shubhadha Iyer 2000-2002 

1 March 2002 PRIVATE UNEMPLOYMENT INSURANCE Product: --

A Business Plan titled “Private Unemployment Insurance” was first prepared in

2002 and sent to prospective investor groups, with copyright. After preparing

this B-Plan in March 2002, the author filed a USPTO titled “Career Insurance” for

the same product. In later years, the same B Plan was re-formatted as a

Research/Feasibility Paper (same title) and published online. (In an effort to

promote the author’s thought leadership). 

The above 2002 Plan/paper proposed a mid-tier Insurance product in the

category of “Private Unemployment Insurance"-- aimed at providing funds and

career resources for people facing between-job situations and other career

contingencies. As a key differentiator, it would be offered through Privateorganizations (as stated in USPTO disc.) 

2 September 2000 INDUSTRY EXPERTS Site:—The Business Plan (2002) proposed a type of web-

based HR Information Management System that comprised of a database of

Experts in finely segmented industry areas, with enhanced classification to

showcase an Expert’s portfolio—termed Expert Information Management

System (EIMS). This application would also have the infrastructure to quantify

and exchange expert information over a web-based platform. In 2002,

suggested the EIMS as an add-on to existing sites and portals.

3 September 2000 TROUBLESHOOTING and DIAGNOSTICS Tools and Methodologies: Proposed —

an Expert Systems-based methodology and tool, for applications in

Troubleshooting, Diagnostics and Internal Technical Support. It would work at

Technical, Administrative and Operational levels. A Business Plan was first

prepared in 2000, circulated to prospective investor and entrepreneur networks

then re-formatted as a White paper, both published online.

4 May-June 2002 OUTSOURCED ANALYSIS SERVICES: A Business Plan was prepared in 2002. This

service aimed at taking up outsourced work from bigger projects, based on the

concept of "Outsourced Analysis Services". The service category wouldspecialize in taking over Analysis-intensive project tasks -- be it technical,

business, systems analysis, etc. applying structured and efficient methodologies.

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 12/16

Table 3 Estimated Impact of Thought Leadership contributions by Shubhadha Iyer 2000-2013

Idea proposed by the Consultant

(Shubhadha Iyer)

Business Plan/

Proposal Name

Date

(Mon/Year)

proposed

Description of later Developments

(Events, Initiatives) that followed in

the same or closely related areas in

Industry - for the purpose of Trend

Analysis

1. INDUSTRY EXPERTS Site: 

Proposed a type of web-based HRIMS

that comprised a database of Experts in

finely segmented industry areas, with

enhanced classification to showcase an

Expert’s portfolio—termed an Expert

Information Management System. This

application would also have the

infrastructure to quantify andexchange expert information over a

web-based platform. 

ExpertInformationManagementSystem : a Web-based HRIMS forclassification ofExperts

September2000

Over the past decade this design and

concept has been incorporated in many

websites and various online portals

including a few Job Sites.

For example,

Experts Registration link on the site

http://cdc.org.in

(Consultancy Development Centre) 

2. OUTSOURCED ANALYSISSERVICES: 

Proposed a model, aimed at taking up

outsourced project work from bigger

projects, initiating the concept of

"Outsourced Analysis Services" -- a

service category that would specialize

in taking over parts of a project cycleinvolving analytical work at various

levels -- be it technical, business,

systems analysis, etc. using structured

and efficient methodologies. 

Outsourced Analysis Services

May-June 2002 As envisioned in the original Plan- The

practice of Business Analysis, and its

Tools and applications have grown

dramatically in the last decade,

especially in the outsourced- offshore

model. 

3. NETWORK MARKETING: 

This Plan discusses the merits of

Network based Marketing, by offering

Outsourced Analytical B2B services to

a Community/ Network of Users. 

Project Plan forXYZ Networks(Actual name(s)not disclosed)

2002 This project was not specifically taken

up anywhere, but Network based

Marketing is now a widely deployed

strategy, primarily for online channels.

Professional and Business networks

also avail of it. 

4. BUSINESS ANALYTICS:

Proposed a consulting project (in US)

aimed at researching Business Analytic

tools and applications available in the

market, based on the increasing

importance of Business Analysis tools

and methodologies in the IT

environment. 

(Written as Partof the Plan forOutsourced AnalysisServices)

2002 This project was not specifically taken

up anywhere, but it drew attention to

the importance of “Analytic Tools”  that

could be applied for Business Analysis

as well as Analytics companies. 

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 13/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 13

Idea proposed by the Consultant

(Shubhadha Iyer)

Business Plan/

Proposal Name

Date

(Mon/Year)

proposed

Description of later Developments

(Events, Initiatives) that followed in

the same or closely related areas in

Industry - for the purpose of Trend

Analysis

5. PRIVATE UNEMPLOYMENTINSURANCE Product: 

Proposed a mid-tier Insurance product

in the category of "Career Insurance"

or "Private Unemployment Insurance"-

- aimed at providing career resources

for people facing between-job

situations and other career

contingencies. 

PrivateUnemploymentInsurance(Feasibility Study)

March 2002 Globally, State–run Unemployment

Insurance (UI) is found in many

countries including USA and Europe. In

India, ESIC (Employee State Insurance

Corporation) has previously been in

existence for decades. While noting the

many benefits provided by ESIC and

other State-run models, the point to be

noted is that- the model proposed in

this paper, aimed to be different.

S.Iyer’s paper highlighted the benefits of

UI offered through Private entities (in

contrast to State-owned or

Government). The core product idea

was for “Private UI” but t he paper also

suggested that add-on benefits can be

derived from “career/ placement

networks” if developed further.

6. Tools and Methodologies-

TROUBLESHOOTING&DIAGNOSTICS: 

An Expert Systems-based methodology

for applications in the Troubleshooting

and Internal Technical Support arena.

Product design brought together

elements of Fault Tree Analysis (FTA),

AI Software (Expert Systems) and

applied it for Troubleshooting andDiagnostics for IT and Business

environments.

 Automated Trouble-shooting,Maintenance and Diagnostics forTechnical Support- an ExpertSystem Approach

September 2000

Fault Tree Analysis (FTA) is now a partof mainstream desktop software; and

Troubleshooting Knowledge bases in IT

support have been enhanced.

Following years saw a number of

startups being recognized by

Entrepreneurial and VC Networks in the

field of AI software (2007-2008) and

also Expert Systems.

Exact implementation of this tool or

approach has not been observed inindustry. The Consultant wanted to

develop a Proof-of-Concept but this plan

has been held up (so far) for lack of

funding and Entrepreneur support.

The consultant has original ideas to

develop this further, and the future plan

is to take it up later, if possible. 

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 14/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 14

Idea proposed by the Consultant

(Shubhadha Iyer)

Business Plan/

Proposal Name

Date

(Mon/Year)

proposed

Description of later Developments

(Events, Initiatives) that followed in

the same or closely related areas in

Industry - for the purpose of Trend

Analysis

7. JOB ROLES & CAREER MOVES

Business Analysis and DGM

Following the initial move in 1998-

2000, Shubhadha Iyer worked as BA on

various projects in India. Received a

CSBA Certification in 2010.

In 2007, Shubhadha Iyer held a DGM

(IT) position.

Career Moves asindicated byEvents that tookplace in the giventime frame

BA-January1998 onwards

DGM- July 2007onwards

IT MNCs launched many drives to hire,

develop and promote Business Analysts,

as observed from 2000-2012. Job

requirements indicate that many were

placed onsite.

Shubhadha Iyer progressed from

Business Analyst to DGM mode in 2007

and worked successfully. However, in

2008 left to complete a PGDBA (92%)

with the intent to resume Management

positions thereafter. Also trained on

cutting edge areas like Analytics, BI

during this gap.

2008 onwards, job requirements for

“DGM Business Analyst” started

appearing online. Articles that

prominently featured Lady DGMs from

IT MNCs, increasingly appeared in

Newspapers and magazines.

Shubhadha Iyer’s well-planned re-entry

into Management was however, metwith barriers and general inertia. Her

move is still being unreasonably

blocked. Since 2010- S. Iyer was forced

to fall back on Business Analyst projects

yet again for lack of other options,

despite having far out grown this mode

of work.

MANAGEMENT:

8. People Management practices

9. Entrepreneurship Services

 Arguments andideas arecontained in theBooks written in

2007 and 2013on peoplemanagement

PeopleManagement(2004- present)

Entrepreneurship (2002-2007)

There has been a surge in people

management awareness (2004-2012)

S.Iyer forcefully advocated “small scale”

and “people entrepreneurship” (2002-

2007). These principles are aligned with

Micro- Finance, an area that has seen

many developments in the past decade.

There has been growth and

standardization in services provided by

Entrepreneurial Networks.

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 15/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 15

Author Profile

Shubhadha Iyer  is a Management Business Analyst  -has been in the Business and IT field for 17 years,

with a total work experience of 12+ years interspersed with Training. Has specialized in all facets of

Business Analysis including senior-level functions. Progressed from Analyst to Management level in

2007 and held a Management position as Deputy General Manager (DGM-IT).

Initially worked on consulting projects in USA that largely focused on IT/ Applications Analysis, then in India-

 primarily as Business Analyst from 2002 to 2013 in several domains. Wrote entrepreneurial Business Plans

and White Papers in 2000-2002 and more recently, in advanced Business Analysis and Management (2011-

2013). Academic background comprises M.S. degree from WSU, Kansas, USA (1995) with specialization in

Computational Fluid Dynamics (Aerospace Engineering), Post-Graduate Diploma in Business Administration

(PGDBA 2010), Certification in Business Analysis (CSBA from Quality Assurance Institute, 2010-2012) and

B.Tech from IIT Bombay (Aeronautical Engineering, 1988).

In addition to her work in Business, Management and IT, Shubhadha Iyer has been a creative contributor in

Dramatics (Playwright, Production-in-charge) and Performing Arts (Event management) as Cultural Nominee

in 1987-88 in college. Participated in Wildlife Treks and other adventure sports, and continues to lead an

active lifestyle.

Future Plans

Shubhadha Iyer is looking for a High level Executive placement   while making efforts to widely

 publicize her Thought Leadership contributions and latest eBook. Plans to further develop some

ideas that her B Plans initiated-these are ideas for improved product design  that have not been

 published and are currently on hold. The plan is to revive this effort after she gets a placement,

based on agreement with concerned organizations. Once her own rights and privileges are

restored, would also like to help the under-privileged.

7/17/2019 Summary of Achievements in Thought Leadership S. Iyer

http://slidepdf.com/reader/full/summary-of-achievements-in-thought-leadership-s-iyer 16/16

ACHIEVEMENTS IN THOUGHT LEADERSHIP  November 2, 2013

November 2013 Prepared by Shubhadha Iyer 16

Volume of Work

Previous Business Plans, Brochures, White Papers and Recent work (as listed below) can be viewed online at

the Portal: http://www.siyerconsult.com/white-papers 

  Books written by Shubhadha Iyer-

o  Ideas in People Management (Book/ eBook), 2013

o  Other Books/ eBooks and supporting material referenced in this document, are Off the shelf; but

can be viewed upon request  

  Business Plans and White Papers prepared by Shubhadha Iyer-

o  Management Business Analysis (White Paper), 2012

o  Rapid Business Analysis- Process & Methodology (White Paper), 2011

o  Business Analysis Consulting Services (Brochure), 2011

o  Expert Information Management System : a Web-based HRIMS for classification of Experts

(Business Plan), 2000

  Industry studies and Feasibility Analysis -

o  Private Unemployment Insurance (Business Plan, Research and Feasibility Analysis), 2002

o  Objective Decision Models in People Management (White Paper), 2011

o  OD Interventions in Change Management (White Paper), 2012

  Blueprints and Plans -

o  Automated Troubleshooting, Maintenance and Diagnostics –  an Expert System Approach

(Business Plan), 2000

o  Outsourced Analysis Services (Business Plan), 2002

o  Project Plan based on Network Based Marketing strategy (Business Plan), 2002

  Consultant Resume & Bio – (detailed version can be provided upon request)

http://in.linkedin.com/in/shubhadha