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We do believe in Natural Purity and Health 

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 Industry Profile The industry is significantly present in each and every part

of the world .

Water consumption is doubling every year . Expected to exceed by 56% of the amount currently

available by 2025.

Major player in the industry are :

WaterMaker India , Air2water , Konia water of Florida

(market leader), Aqua air

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Product Information  It is a device that extracts water from humid

ambient air.

AWGs are very useful in locations where puredrinking water is difficult or impossible to

obtain.

This is a new technology that offers aremarkable solution to the global water crisis.

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Facts About Water  80% of earth’s surface is

water.

97% of this is salt water.

3% of this is fresh water.

1% of this is available

for drinking.

2% of balance water is

frozen in ice caps. Salt

Water

97%

Fresh

Water

3%

Water

Available

for

Drinking1%

Frozen in

Ice caps

2%

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• Pure drinking water is the single biggest issue which india is facing

today.

• Most water sources are contaminated by sewage & agricultural run

offs.• There are over a 100 million cases of diarrhea a year & over 0.5

million die of this disease.

• 66 million people in over 200 districts face fluoride contamination.

•Over 15 million face arsenic poisoning.

 Drinking Water Scenario in India 

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The United Nations estimates that

880 million people lack safe sources

of drinking water.

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Our Mission“To build sustainable

relationship with

customer, our products and

services that reflect

innovation, become

quality benchmark and

provide real value of 

money” 

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SWOT analysisStrengths

• Innovation product/ 

services.• Little competition.

• Competitive pricing.

•

Strong distributionchannel.

Weakness

• Inexperienced personnel.

• Poor financial position.• Limited product line.

• Lack of international

operation.

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Continued…. Opportunities

• Export to new market.

•

Available governmentalsupport

• Reduction in interest rates.

• Merger or acquisition.

Threats

• Changing technology .

• Competition from foreign

market.

• Substitute products.

• Growing power of 

supplier to set the price.

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 Environmental scanning  Demographic environment

-Population size

-Educational level

Technological environment

-Refrigerant based condensation technology

-Compressor

-Water filtration Environmental / natural environment

-Eco-friendly: Replace the R-22 gas with the R-404, R-410 gases.

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Continued….  Political and legal environment

-Drinking water standards (BIS,WHO)

-Import duty Economic environment

-Income level

Social environment

-structure of the families

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STP Segmentation

-Behavioral Bases( long term benefit )

Targeting

-Standardization (mass market)

Positioning

-By benefit

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The Water Cycle

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 How air water generator works? The air water generatoring technology pulls moisture out

of the ambient air (water from air) similar to that of a

dehumidifier and turns it into 99.9% clean drinking water.

After the process of removing moisture from the air .

The water is thoroughly filtered and purified without

using any chemicals.

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Water Production Process The system generates water from air by using Refrigerant

based condensation technique.

The rate at which the A.W.G. system will produce wateris solely based on relative humidity and the ambient air

temperature.

A compressor circulates Refrigerant through a condenser

and then an evaporator coil which cools the airsurrounding it to condense water from air.

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Water Storage &

 filtration System The condensation is funneled

into a holding tank.

AWG uses the water purification

techniques to remove the dust,bacteria, and other air borne

particulars .

The water goes through the UV

light purification techniques inaddition to the carbon water

filtration system to produce the

99% pure drinking water.

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PricingCompetitive pricing

Few competitor of AWG

Require less efforts to set price New in the industry

To gain maximum market share

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 Distribution channel Objective

- Increase in awareness

Channel usedPersonal selling and selective distribution channel suits

best for the Technical product.

Personal Selling : A big SkyCap outlet in south India,

Selective distribution : Next ,Croma , Bigbazzar  

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PromotionPromotional mix will be a combination of 

promotional tools. Which includes :-

1.  Advertising2. Personnel selling

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 Advertisement

Print media

Online marketing

Tele marketing

Billboards

Trade Shows

Personal selling

Personal selling help in defining process of technical product in front of customer.

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Thank you