sum portfolio
-
Upload
susiemendive -
Category
Health & Medicine
-
view
61 -
download
1
Transcript of sum portfolio
Sportfolio
SUM
Smana web
website relaunch (manaproducts.com)
S
brand imagery
mana creative direction
S
core capability brochure 2012
mana collateral
S
core capability brochure 2011
mana collateral
METAMORPHOSISSERUMFOUNDATIONLIPSTICK
transforming
pg. 2 pg. 3
A POWERful PAIRProfound change, breathtaking beauty. Transform skin immediately and over time. Advanced technology combines proven, powerful anti-aging benefits with makeup for skin that restores its youthful radiance and a healthy, flawless glow.
Radiance Restoring Serum
Treatment Foundation spf15This satiny, moisture and peptide-rich fluid foundation combines makeup and anti-aging skincare for unbelievably smooth skin. Crosslinked hyaluronic acid binds water more effectively to provide optimal moisture. Advanced color correctors and soft focus pearls balance tone and correct unevenness. Macro molecules provide increased volume and suspend foundation over wrinkles and imperfections for a flawless, luminous finish. The result? Noticeably youthful, radiant skin.
This silky, weightless serum transforms skin and imparts a flawless luminosity. Natural peptides repair surface damage and promote collagen and elastin synthesis, as a natural form of Vitamin C helps inhibit melanin production to increase brightness. Skin is smoother, fresher and glows with a natural radiance.
UNDERcover AGENT
Kiss lackluster lips goodbye. Lips regain their youthful beauty thanks to this benefit-packed pout transformer.
Transforming Treatment LipstickThis hard-working, age-defying treatment works under cover to deeply hydrate and dramatically smooth lips. Breakthrough technology restores youthful appearance over time as it provides lustrous, full coverage, extended wear color, comfort and cushion. Fine lines and cracked, dry lips are history. Available in sheer, shimmer, metallic and cream finishes.
Sstyle edit brand launch
logo and brand video
style smarter.
Sstyle edit packaging
core product lineup
style edit. style smarter.
style edit set out to change the concept of haircare as you know it. the result: a streamlined collection of multi-tasking products that provide high-performance styling with continuous, all-day treat-ment and repair. Some call it all in one, we call it all you need.
the world’s leading stylists all share one core belief: hair looks its best when it’s healthy. identifying top client concerns—from smooth and straight to bouncy curls to lustrous volume—we challenged our scientists to develop exceptional styling for-mulations with transformative repair in all style edit products. every product in the collection is fortified with our break-through damage repair technology to restore health and vitality to hair while you style.
style edit’s adaptive products “learn” what your hair needs and how to repair it every time you use them. with continued use, hair is more luminous, stronger and manageable. style edit is the smartest way to get healthier, head-turning style.
Sstyle edit collateral
product brochure
S
logo and packaging
kevyn aucoin cosmetics rebrand
S
2011 ads
moroccanoil advertising
Syour name cosmetics rebrand
spring 2012 brochure
FALL 2012
ISSUE THREE
Scene S
tealin
g Bea
uty
Total
Transfo
rmati
on
Give ‘E
m Lip
The Art
of L
inin
g
NEW! TRANSFORMING LIPSTICKThis hardworking, age-defying treatment works deep undercover to
hydrate and dramatically smooth lips. Breakthrough technology restores
youthful appearance over time as it provides lustrous, extended wear
color, comfort and cushion. Fine lines and cracked, dry lips are history.
Fragrance-free. In Onyx (BTLS) and Titanium (TTLS) packaging.
8 shades. 3 piece price: $4.60
Radiant Rose 201
Cherry Red 301
Precious Coral 205
Petal Pink 204
Whisper Rose 202
Nude Blush 101
Pink Coral 203
Iced Violet 401
FALL 2012 • 800.221.3071 • YOURNAMEPRO.COM • 11
AGE-DEFYING TREATMENT LIPSTICK
UNDERCOVER
AGENT
BEST OF REDS
BEST OF PINKS
BEST OF NEUTRALS
BEST OF PLUMS
GIVE ‘EM LIPAnd lots of it. With this array of our best selling formulas and shades—pinks, reds, plums and neutrals—to indulge every lip whim. Sheer gloss exits stage left this season and seductive, feminine lips step into the spotlight. So, encourage your customers to go bolder and sexier this year and keep them coming back for more.
LUXURY LIPSTICK (LX)
Highly-pigmented luxe formula pampers lips
with conditioning vitamins and nourishing
shea butter, avocado and jojoba. Onyx (BLUX)
and Titanium (LUTT) packaging. 35 shades.
LIPSHINE SPF 15 (LS)
Sheer color coverage and total lip condition-
ing in one shine-drenched formula. Onyx
(BLS) and Titanium (TLS) packaging.
15 shades.
MICRO-BUBBLE LIPSTICK (MB)
Continuous-release creamy conditioners keep
lips soft and color fresh for hours. Onyx (BMBL)
and Titanium (MBTT) packaging. 37 shades.
LUXURY MATTE LIPSTICK (LM)
Achieve long lasting color and maximum
wear with this modern, stay-true matte lipstick.
Onyx (BMLS) and Titanium (TMLS) packaging.
12 shades.
spring 2011 brochure
Syour name cosmetics rebrand
SPRING 2012 ISSUE TWO
Luminizing Baked PowdersBold, Vivid GlossA Prime OpportunityShadow Spectrum
Syour name cosmetics rebrand
fall 2011 brochure
PERFECT SKIN COMES INTO FOCUSIt’s the total package. Mineral Photo Touch® Foundation has a new, improved package now at a lower price. A must-have for flawless, photo-ready skin.
NEW! FALL 2011 PALETTEIncludes 12 shadows, 10 lipsticks and 2 blushes in a sleek, magnetic case. Quantities limited.
NEW! SIGNATURE ShADOW TRIOSTrios of trend-setting shades in matte and mineral finishes. Versatile and velvety.
NEW! SLOW-BAKED BEAUTYIntroducing Baked Finishing Powders —multi-dimensional powders in matte and satin finishes that impart subtle radiance and polished luminosity.
WHAT’S NEW AROUND HERE? Perhaps the question should be: What’s not? You’re holding a brand new brochure, featuring brand new products, best sellers and trend reports – all of which will help you select and sell the products that are on your customer’s radar.
We know you want to connect your customer with what’s hot, what works and what she loves. It’s that simple.
So without further ado: Here’s what’s hot for Fall 2011.
WHAT’S HOT NOW?Cliff Notes to what’s on your customer’s beauty radar this season.
Matte Lips. Polished Complexions. Sultry Eyes. Beautiful Brows. Bold beauty is back, replacing the more demure, dewy looks of years past. Sensual lips, satin skin and sultry shadows are full-on feminine. Rich reds and rosy berries – the colors of the season – are ripe, lush and lustworthy.
IN THIS ISSUE
IMPECCABLY GROOMED BROWSLadylike, perfectly groomed brows are raising the bar a bit since last season. Brows are bolder, with more of an arch…stray strands aren’t welcome.
FALL 2011 • 800.221.3071 • YOURNAMEPRO.COM • 3
COLLECTIONVintage Sophistication with an Edge. Your customers have seen it on the runway, now they’ll see it on your shelves.
Polished skin, poetic eyes, provocative lips—full-on femininity steps into the spotlight this Fall. Mattelier marries vintage beauty with a magnetic, modern woman. She’s cool. She’s captivating. She’s thoughtfully groomed; confident and carefree.
THE MATTELIERIntroducing
LUXURY MATTE LIPSTICK
Velvety, modern matte texture with a sensual suede finish. Creamy smooth, long wearing, hydrating
formula with stay true color. In eight sultry shades your customers will love. Paraben and fragrance-free.
Available in Onyx and Titanium packaging. BMLS/TMLS 3 piece Onyx price: $4.40
Vintage Valise BAG 34 3 piece price: $5.50
Featured above (from left to right): Signature Shadow Trio - Romance,
Baked Finishing Powder - Satin Glow, Luxury Matte Lipstick - Grace.
RED CARPET RED301
HOLLYWOOD204
NOUVEAU101
AUDREY102
VINTAGE ROSE202
GRACE201
MERLOT401
CASABLANCA302
FALL 2011 • 800.221.3071 • YOURNAMEPRO.COM • 5
NEW!MATTE LIPSPOLISHED COMPLExIONSSULTRY EYESBEAUTIFUL BROWS
FALL 2011 ISSUE ONE
Syour name cosmetics rebrand
skincare catalog
Y O U R N A M E P R O. C O M | 8 0 0 . 2 2 1 . 3 0 7 1 | 1 41 4 | Y O U R N A M E P R O. C O M | 8 0 0 . 2 2 1 . 3 0 7 1
OIL DEFENSE PROTECTION BROAD SPECTRUM SPF 15
Light textured, oil-free daily moisturizer provides broad spectrum protec-tion against sun damage and premature aging. hydrates and smoothes skin. Fragrance free.
OIL DEFENSE NIGhT TREATMENTOil-free night treatment helps rebalance oil production and promote cellular turnover to maintain a clear complexion. Fragrance free.
DID YOU KNOW...
While oily skin is generally slower to show fine lines, wrinkles and discoloration, it can be subject to frequent breakouts, large pores and a greasy appearance. A daily regimen of appropriate care is critical to keeping problematic skin under control.
OIL DEFENSE
OIL DEFENSE TONERInvigorating toner sweeps away excess oil and helps decongest clogged pores. Clarifies skin and helps refine the appearance of pores for a smoother, more uniform texture and appearance.
OIL DEFENSE CLEANSERStimulating gel cleanser effectively removes excess oil, makeup and impurities. Softens and soothes, leaving skin feeling fresh and scrupulously clean.
OIL DEFENSE SERUMConcentrated mattifiers instantly create a smooth, shine-free finish on skin and reduce oily break-through. Skin looks matte and fresh all day.
Total Control For Combination, Oily & Blemish-Prone Skin TypesOil Defense Skincare’s powerful, purifying products help oily skins regain control without stripping natural hydration and protection. Skin is stimulated and refreshed, pores are decongested and look less evident, complexion is clearer and less troubled. Skin looks refined, matte and smooth. Paraben free.
Y O U R N A M E P R O. C O M | 8 0 0 . 2 2 1 . 3 0 7 1 | 1 41 4 | Y O U R N A M E P R O. C O M | 8 0 0 . 2 2 1 . 3 0 7 1
cVITAMIN C PEEL KIT with VITAMIN C PEEL & ACTIVATORProfessional peel system brightens dull skin, encourages collagen production and dramatically resurfaces complexion and texture.
VITAMIN C NIGhT CREAMUniquely textured, concentrated L-Ascorbic Acidcream helps brighten complexion overnight, as it firms and strength-
VITAMIN C EYE TREATMENTLightens dark circles and brightens the eye area. Soothes, firms and tones tired eyes. Fragrance free.
DID YOU KNOW...
Skincare has evolved from being all about lines and wrinkles, to a 360º approach that treats multi-dimensional aging issues, with a focus on skin brightening.VITAMIN
VITAMIN C CLEANSERRefreshing gel cleanser brightens skin, as it washes away makeup and impuri-ties. Gently exfoliates and helps dissolve dull surface cells, as it hydrates and nourishes skin.
VITAMIN C TONERUltra-hydrating, brighten-ing toner refreshes, refines and restores radiance. Helps firm and tone skin with natural botanicals and potent antioxidants.
VITAMIN C PROTECTION BROAD SPECTRUM SPF 15
Light textured, Vitamin C enriched daily moisturizer provides broad spectrum protection against harmful UV rays. Helps brighten and repair skin for a fresher, smoother, more vibrant complexion.
Powerful, Natural Brightening For All Skin TypesVitamin C Skincare helps brighten complexion, even tone and firm skin. Vitamin C gently resurfaces and polishes skin, for a healthier looking, more resilient and radiant appearance. A natural antioxidant, Vitamin C helps protect skin against free radical aggressors and premature aging. Paraben free.
SKINCARE CATALOG 2012-2013
SKIN
S
complete lineup at 2009 launch
josie maran cosmetics brand identity
Sjosie maran cosmetics brand identity
holiday promotional product, e-commerce site + launch postcard
Luxury with a Conscience
S
pure wellness : apple enriched skincare
rite aid pharmacy private label skincare proposal
purewel lness™
A P P L E - E N R I C H E D
s k i n c a r eDay Moisturizer SPF 15
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
purewel lness™
A P P L E - E N R I C H E D
s k i n c a r eFace Serum
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A P P L E - E N R I C H E D
s k i n c a r eNight Cream
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .purewel lness™
purewel lness™
purewel lness™
A P P L E - E N R I C H E D
s k i n c a r eFoaming Cleanser
net wt. 6.0 oz
net wt. 1.0 oz net wt. 1.7 oz net wt. 1.5 oz
A P P L E - E N R I C H E D
s k i n c a r ePurifying Mask
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .purewel lness™
net wt. 1.5 oz
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
purewel lness™
A P P L E - E N R I C H E D
s k i n c a r eFacial Scrub
net wt. 6.0 oz
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
purewel lness™
A P P L E - E N R I C H E D
s k i n c a r eEye Cream
net wt. 0.5 oz
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
AP
PL
E-E
NR
ICH
ED
skin
care
Lip
Bal
m
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
....
pure
wellness™
net wt. 0.5 oz
© Mana Products 2011, all rights reserved. Mana Products retains the right to all ideas, products and visuals presented here.
APPLE-ENRICHED SKINCARE
S
logos + iconic packaging
stila cosmetics brand identity
S
stila il lustrations
stila cosmetics brand identity
S
iconic packaging
stila cosmetics product packaging
S
seasonal collections + training materials
stila cosmetics product assortments
S
flower pots lip gloss
victoria’s secret beauty rush brand
S
teen skincare line
victoria’s secret pink
S
home & body care co-operative
do good be beautiful product assortment
50 fl. oz.10 fl. oz.
LIQUID LAUNDRYCONCENTRATEWORKS
WELL
IN
WORKS W
ELL IN
cold
water
that’s
kind t
o you
r
WORKS WEL
L IN COLD
WATER
FOR A
CLEAN
THAT
’S
kind to you
r clothes
.for a
clea
nyour c
lothes
.
to your
cloth
es.
COLD WA
TER FO
R A CL
EAN TH
AT’S
KIND24 LOADS
ALL PURPOSE CLEANER unscen
ted
ALL PURPOSE Cleaner works on all types of
surfaces. Whether you need to clean a counter top
or mop a floor all purpose cleaner can handle it.
plant- derived cleaning agentsand enzymes that lift dirt and greasewithout harsh chemicals.
The unique formula contains essential oil extracts
unsce
nted
glass &SURFACE CLAENERget strak-free shine with plant-derived cleaning agents.. safe on GLASS
mirros, stainless steel and other surfaces;
but most importantly the fingers and faces pressed up against them!
that lift dirt and grease without harsh chemicals.
The unique formula contains essential oil extracts plant- derivedcleaning agents and enzymes
10 fl. oz.
BODY WASHunscented
8 oz.
Our compelling brand promise is that
all do good be beautifulproducts nourish your skin.
A good and beautiful proposition,
a healthy legacy that can be spread and
supported through generations
and communities.
S
core line redesign, skincare redesign and brand imagery
black opal cosmetics brand identity
S
2009-2013 website design
black opal cosmetics web
S
2012 adversiting
black opal cosmetics collateral
S
2011 adversiting
black opal cosmetics collateral
S
2011-2013 photoshoots
black opal cosmetics creative direction
S
presentation of skincare product assortment
bath & body works skincare
S
pop lip glosses
bath & body works lips
Slogos
for mom, b aby and child
BOUNDBYBEAUTY
Slogos
Ssusie mendive creative director
Partial Client List Mana Products Kevyn Aucoin Cosmetics Black Opal Cosmetics The Mini Social Moroccanoil Josie Maran Cosmetics Clarks Botanicals Shoe4Africa YourNAME Cosmetics Grand Central Entertainment Damone Roberts Stephanie Johnson Hollywood Intuition New Amsterdam Early Childhood Center Cuba Cuba Cafe & Bar Marie Hughes Gallery Stila Cosmetics
For more information please contact:
Susie MendiveT: 917.661.0177C: 917.407.8200
150 Nassau Street suite 10ANew York, NY 10038