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Mr. Sujay Khandge (MBA, BE) C/ 8, Everest Height Park Road, Viman Nagar Pune – 411014 Maharashtra, India ____________________________________________________________________________________________________________________________________ A dynamic and highly motivated Digital Marketing Consultant in Pune, since last ten years successfully managing different online marketing campaign for leading niche like BFSI, Consumer Pharmacy, Gambling, Fashion, Real Estate, Education and Consumer Electronics. Sujay has a unique blend of acquisition and retention online marketing expertise; passionate about technology-enabled, customer-centric strategic DIGITAL BRAND MARKETING and exceptional opportunities it presents to enable him to become a strategic, innovative, more creative and ultimately very successful DIGITAL marketer. Sujay holds MBA - Marketing from “PUMBA"- Pune University, Department of Management Sciences and Graduate in Chemical Engineering. Digital Marketing Consultant:

Strategic Digital Marketing Planning - Spotting and grabbing new opportunities for your business model to grow your business online.

Creating Online Marketing Ecosystem - Helping you systemize & semantic your digital marketing thereby saving time, money and energy.

Converting web traffic into leads - Making it easy to your audience to transition from learning from you to buying from you.

Speaker & Trainer: Sujay Khandge is a speaker & trainer in Digital Marketing, who draw on his extensive experience of digital marketing to work with a range of clients in B2B & B2C. Sujay has conducted more than 15 corporate sessions & trained more than 215 individuals in digital marketing. He is both passionate and knowledgeable about digital marketing and his classical marketing training and integrated background makes him ideally qualified to train professionals in digital skills. Work Experience: Yashus Digital Marketing Pvt Ltd. Pune, (May’15 to Cont.) Domain: Digital Marketing | Designation: Founder & CEO

Managing +15 clients digital marketing portfolio www.yashus.in Within 9 month of operation Yashus have conceptualized & implemented three independent digital business

models for Adventure sport, Agritourism & Online Pharmacy Work Experience: Bajaj Finserv Ltd. Pune, (Oct’14 to Apr15) Domain: Banking | Designation: Senior Manager - Online Loans

Managing +500 Cr disbursal businesses annually through pure digital customer acquisition for secured & unsecured loans.

Generate 0.6 million unique visits & 20K in bound leads per month. 60% traffic & disbursal comes from new customer to company.

Mobile: +91- 9766654355, 9822753575

Phone: +91- 020 - 26633581

Blog: www.sujay-khandge.blogspot.com

Email: sujaykhandge@gmail.com

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Digital Performance Marketing:- Plan and execute affiliate marketing strategies and calendar to meet revenue targets (End to

end affiliate program management that include e aggregator & refer a friend program). Devise strategy, planning developing and implementing specific email marketing projects,

focusing on acquisition. Responsible for all facets of CRM: email database maintenance, analysis, list pulling, reporting and development of actionable customer communication plan.

Website tracking and analytical tools such as Google Analytics, Google Adwords. Webmaster Tools to consistently monitor website and campaign performance.

Oversee planning and development of the annual campaign calendar, detailing the timelines of seasonal and holiday promotions, along with other ad hoc campaigns

Support in generating healthy funnel for all digital grid (Liability & Asset) product line with Sales Team

Track, follow up and achieve the AOP targets with min COA, Optimizing campaigns to increase conversion rates

Business Intelligence, Data Analytic & Product Management:-

Conduct regular competitive analyses, proactively utilize benchmark data to summarize if the product preposition is strong, and identify action plans where opportunities for improvement exists

Utilize web analytic & data analytic to make data-driven decisions that optimize sales performance (source, location, cross sales & cost optimization).

Manage the workflow and business rhythms around promotions, reporting & analysis Visualize, Research and Evaluate the various product modifications, profitable product

bundling, and improvements that can be envisaged in the data received through Feed as per the market and customer requirements.

Kindly visit online professional portfolio to know detail job responsibilities, mile stone & case studies at Bajaj Finserv Ltd – http://www.sujay-khandge.blogspot.in/ Work Experience I: Bajaj Finserv Ltd. Pune, (Nov’12 to Oct’14) 24 months Domain: Banking | Designation: Manager - E Channel

Analyze data from multiple sources, across channel, including internal digital properties (Website SEO, Customer Portal, Mobile & WAP, Mailers on base etc.) and external digital properties (SEM, SMM, E-aggregator, Affiliate Marketing, Group Employee Base etc.) to provide a more holistic view of the customer, identify quality leads and actionable insights

Develop relevant measure and benchmarks and KPI to demonstrate the incremental value of digital marketing activities and ensure insights are actionable and aligned with overall financial and business goals

Manage rigorous quantitative and qualitative analyses; evaluate the effectiveness of multi-channel marketing programs (which include web, email, direct campaigns, E aggregator, affiliate marketing etc.); identify key touch points and factors that influence and predict customer behavior

Pursue customer profiling, segmentation, lifetime value, attrition/retention, acquisition, lead generation, and forecasting research projects (Bring back, Cross Selling, Dormant Activation, Top up, BT etc) that strive to increase customer share, revenue and company profitability

Develop a deep understanding of our customers, based on market trends, content consumption pattern, online consumer behavior, competitors and local dynamics to inform and guide Marketing and Sales tactics, including campaign and key messages

Develop recommendations and implications to guide decision-making for marketing and other business unit.

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Special Projects - Digital Grid enhancement for Homan Loan, Business Loan & Fixed Deposit, Consumer Promo, E-aggregator Business Model, Affiliate Marketing Tracking Software, Email Marketing for Across all Business , Bring Back Program

Tool Management – Sales Force (CRM), Google Analytic, Google Adword, Google Webmaster, Communication mart (Email & SMS campaign management)

Kindly visit online professional portfolio to know detail job responsibilities, mile stone & case studies at Bajaj Finserv Ltd – http://www.sujay-khandge.blogspot.in/ Work Experience II: Dalal Street Investment Journal Pvt. Ltd. Pune, (Apr’11 to Nov’12) – 18 months Domain:BFSI | Designation: Manager – Online Marketing

Organic Web optimization (SEO) Social Media Marketing & Optimization Search Engine Marketing & PPC Ad Trafficking & Management (Double Click & GDN) Email Marketing (Affiliate Business Model) Web Analytics Online PR & Customer Support Content Management

Kindly visit online professional portfolio to know detail job responsibilities, mile stone & case studies at Dalal Street Investment Journal Pvt. Ltd – http://www.sujay-khandge.blogspot.in/ Work Experience III: Cybertech International Holding Pvt. Ltd. Pune, (Sep’10 to April’13) – 7 months Domain: International Gambling, Poker & Casino, Designation: TL- Internet Marketing

To develop and implement awareness and acquisition strategies to directly impact the critical business metrics.

To creates, measures, analyzes and optimizes online marketing campaign, and manages B2B and B2C marketing cannel to achieve leads acquisition goals.

An online marketing tools and techniques to collaborate with product marketing, marketing communications, Sales and other functions to create and deploy highly effective online marketing programs.

Campaign performance analyses and provide insights that result in recommended course corrections, leanings, and best practices for go-forward strategies

Extensively work on following Online Marketing channels. Kindly visit online professional portfolio to know detail job responsibilities, mile stone & case studies at Cybertech International Holding Pvt. Ltd – http://www.sujay-khandge.blogspot.in/ Work Experience IV: Hexpress Ltd. (DSPL) Pune & Baroda (Sep’08 – Aug’10) – 24 months Domain: Online Pharmacy & Lifestyle Medication, Position: Affiliate Marketing Executive

To analyze European and USA, niche online market, (Extensive Online Marketing Research - data mining & data analysis, web trend analysis and Google analytic).

Design website layout content management for E-commerce website according to Web 2.0 concept and Search Engine Optimization strategy.(on-page and off-page SEO)

Monitoring and reporting on competitors’ campaigns and promotions. Devise Online Marketing Strategy and implementation to create buzz.

Extensively used Social Media marketing & Search Engine Marketing E-commerce business for all leading European, Asian & USA search engines.

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To manage & implement an Email Marketing campaign for Affiliate Recruitment for all leading European, USA & Asian demography. (Comes up with own search database)

Manage & operate in house Affiliate tracking system (PAP4 - implementing, testing, monitoring & sales reporting.)

Using extensively Social Network Marketing to create Buzz around Online Branding for E-Commerce business. (Rss, Facebook, Twitter etc.) Identifying and implementing other social networking opportunities to enhance the E commerce business.

Work Experience V: Aayus Technologies, Pune (Dec 2007 – Aug 2008) – 9 months Domain: Affiliate Marketing | Designation: Online Marketing Executive

Affiliate marketing (publisher site): Analyze Technical and market realities, Sales and customer needs and feedback as well as End user buying behavior, consumption pattern (Adult and Pharma Niche).

Manage Affiliate (publisher) account with different Affiliate networks (CJ, Share a Sale, Click Galore etc.), monitoring sales for targeted geography with product consumption pattern and online purchasing behavior of consumers.

Analyze the business segment, Devise the online Business strategy, implementing the Online marketing Plan, by using cost effective online tool to promote website traffic. Applying off page SEO strategy, to increase organic traffic to website.

To generate sales adopt social media marketing and email marketing. Sujay have Conducted Digital Marketing Lectures in Following Colleges:

Pai Institute of Animation & Web Technology, Azam Campus Pune MBA Department of Maharashtra Institute of Technology, Pune SIBM Distance Learning, Pune Sinhgad Management Institutes, Pune Learning Catalyst, Mumbai Leo Edunomics, Pune EduPristine, Pune

Sujay’s Pharma Buzz Magazine Articles:

http://www.slideshare.net/esujay/sujaypharmabuzzdec2009 http://www.slideshare.net/esujay/sujaypharmabuzzaug2009 http://www.slideshare.net/esujay/sujaypharmabuzzjune2009

Sujay’s Press Coverage:

http://www.slideshare.net/esujay/sujaygoldensparrowprnov2014

http://www.slideshare.net/esujay/marketing-meet-maeers-maharashtra-institute-of-technology Sujay’s Digital Portfolio & Blogs

http://sujay-khandge.blogspot.com

http://in.linkedin.com/in/esujay

http://ksujay.blogspot.in/ http://sujayphotoblog.blogspot.in http://my-photo-graphy.blogspot.in