Suggestive and Subliminal Marketing

What is Suggestive Marketing…A Suggestive (or subliminal) message is any sensory

stimulation below an individual's absolute threshold for conscious perception.

In other words; A message or advertisement that is strategically placed to stimulate the human mind into recognizing and creating familiarity with a product.

A suggestive add contains sexually suggestive material or content that would not be easily seen by the average viewer.

Influence on MarketingThese ad are seen usually only by the subconscious and

are strategically placed to create an urge or interest for a certain product.

This form of marketing is seen as manipulative. A study proved that individuals were somehow less likely to remember the subliminal message than if there were no message at all.

Banned in 1972, subliminal messaging still has a role in today’s society. Here are some examples.

Examples of Subliminal and Suggestive Marketing

Video

McDonalds Subliminal Message

Questions…

1. Do you feel that subliminal messaging is ethical? Why or why not?

2. Why do you believe advertisers use subliminal messaging if they are so hard to see?

3. Have you had an encounter with subliminal or suggestive marketing before? If so, give an example.

4. I will hand out the quiz (marked)