“Sugar the new Tobacco”? - Platts · Business vs Health ... Dr Margaret Chan, Director General...
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Transcript of “Sugar the new Tobacco”? - Platts · Business vs Health ... Dr Margaret Chan, Director General...
RESHAPING PUBLIC OPINION –
BEST PRACTICE AND LESSONS
LEARNT FROM OTHER
INDUSTRIES
“Sugar- the new Tobacco”?
simonroperconsultancy.com
Obesity - Public health enemy No. 1
“Obesity is now a critical global issue, requiring a
comprehensive intervention strategy rolled out at
scale. …
The global economic impact from obesity is roughly
$2.0 trillion,… roughly equivalent to the global impact
from smoking or armed violence, war, and terrorism”.
McKinsey 2014
“It’s a national emergency.”
Jeremy Hunt, UK Health Minister, 2016
Science
• “Obesity is a complex and incompletely understood disease…” WHO Report Obesity:
Preventing and Managing the Global Epidemic,2000
• Fat under fire- low fat category
• Switch to sugar
- Lustig et al 2009
- Sugar at the Crossroads, Credit Suisse 2013
- WHO Dietary Guidelines 2015
Campaigns focus on Sugar
• Action on Sugar, Robert Lustig, Marion Nestle, Jamie
Oliver
• Simplify - reduce sugar consumption
• Target Freedom to choose
- Processed food - “spiked with sugar” “toxic”
- Addiction
- Children
• Media
Globalisation
• WHO
- Non Communicable Disease Strategy
- Childhood Obesity Commission
- Dietary Guidelines 2015
• World Obesity Federation
- http://www.worldobesity.org
Target Industry
Marion Nestle
Soda Politics: Taking on Big Soda (and
Winning) (2015)
“Drinks companies must also reckon
with a small army of health advocates,
among which Ms Nestle is a major-
general.”
The Economist 2015
Business vs Health
“...it is not just Big Tobacco anymore. Public health
must also contend with Big Food, Big Soda, and Big
Alcohol. All of these industries fear regulation, and
protect themselves by using the same tactics.”
Dr Margaret Chan,
Director General WHO, 2013
Tobacco Wars
• Science debate
- Causation
- Addiction
• Campaign Groups- ASH, Campaign for Tobacco
Free Kids
• “War” declared
Courtroom Dramas - regulation by litigation
Tobacco continued
• Globalisation (WHO) FCTC 2005
“Just as the mosquito is the disease vector for malaria,
the tobacco industry is the disease vector for the tobacco
epidemic.”
• Regulate - “4 Ps plus”
• Demonise - product, industry and consumers
Lessons Learned
• External environment
- Perception and reality - mud sticks
- Manage what matters
- Reputation
Lessons learned continued
• Internal
- Management
- Staff
- Suppliers
Sugar - Outlook
• Focus of Obesity efforts
• Campaign groups - ascendant
• Media - not yet sated
• Children - focus of regulation
• Governments increasingly engaged
Getting nastier?
• “While the government sees food and
alcohol companies as partners in
health policy, public health increasingly
recognises them as vectors of
disease.”
Anna Gilmour (Professor of Public
Health, University of Bath)
• “Sugar Coated” video - compares food
and tobacco
sugar coated trailer
Conclusions
• Sugar has time, but..
• McKinsey Report - 74
“interventions”
• Manage what matters - strategy
aligned
• Reputation and Regulation –
balance
• Own organisation - fit for the future?
More information
May issue International Sugar Journal,
“Sugar and Obesity: How did the issue get here and
where are is it going?”
simonroperconsultancy.com
Discussion Slides
McKinsey- Obesity levers
PHE - Sugar Reduction Steps
• the volume and number of price promotions in retail
and restaurants
• the marketing and advertising of high sugar products
to children
• the sugar content in and portion size of everyday
food and drink products
The review also suggests consideration of a price
increase, through a tax or a levy, as a means of
reducing sugar intake, though this is likely to be less
effective than the three measures set out above.”
Children
Video produced by Cancer Research during UK
debate on plain packaging:
Campaign for plain, standardised cigarette
packaging