THE MISSION:

“SaaS Web Gaming”

THE MISSION:

“SaaS Web Gaming”

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Provide B2B Setup, Deploy

and back-office SaaS:Simple service UI for Operators

to build brands in days!

Utilize current Operated sites

-> as a beta test

THE COMPANY

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THE COMPANY

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THE COMPANY

Established - 2010

Went live with cash games Feb. 2012

Focused on Gaming Software production

Funded by private investors

Experienced team

THE COMPANY

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WHY NOW?

Emerging markets creating environment

where more gamblers will be playing online.

Current providers’ integration and setup may take

several months, ours is "built-for-dummies"

Opportunity for Tech’ breakthrough:

“The SalesForce Platform of Gaming”

THE COMPANY

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THE SOLUTION

Robust SaaS that is simple to integrate

Self managed, Self customized by operator

Back-office and CRM built based on experience with

existing players and changing marketing requirements

OUR VISION:

Cloud Gaming software as a service,

For Any operator, for Any device!

GO TO MARKET STRATEGY

Via B2B • Obviously with game providers and• new operators• smaller offline-operations looking to go online• Large existing operators (!):

• Examine new opportunities very quickly and cheap• ‘Innovation lab’ – build-measure-learn fastest and

directly with end users• Challenge: Replace old expensive back-office with

extremely cheap scale-able new platform

Product – existing system

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THE COMPETITION

Aspect Sugar Platform SaaS Existing solutions

TTM Days to weeks Months to Year+

Deployment COGS, TCO

Minimal: via M. tenancy, clicks to deploy, automated,

simple UI

Moderate to expensive (Data centers, manual,

bureaucratic )

IaaS NA Primitive, manual*

PaaS NA Primitive, manual*

SaaS Comply NA

One-stop shop Comply Divided, aggregated

THE COMPANY

SAAS PROS/CONS

Pros:

• TTM !!

• True One stop shop for setup & maintenance!!

• Scalable solution, built for mass!

• Cheapest OPEX !!

Cons

• Operator’s Legal Licensing model – How?!?

• B2B with providers: Pain to setup with several game

providers without a full operation offer

• Saturated market: Find the first Operator…

• Our cut is low until we have Mass # of operators

THE COMPANY

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LEGAL

LICENSED BY THE UK GAMBLING COMMISSION FOR:

Remote linked games

Remote online casino

Additional licenses will be acquired

in the future to increase

countries coverage

THE COMPANY

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BARRIERS TO ENTRY

B2B SALES

B2B sales opportunities more difficult to acquire

High Marketing costs

Specific countries regulations

Due Diligence / Regulation process per operator

Servers and hosting costs

THE COMPANY

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ROADMAP STRATEGY

SAAS (SOFTWARE AS A SERVICE):

Leverage platform scalability, features and back-

office to deliver USP SaaS solution for new operators

Use our operation as test bed on the SaaS solution

Engage more game providers to enrich portfolio

New jurisdictions,… Develop more games in-house

THE COMPANY

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SAAS FOR WHO? => MARKETS (1)

The compelling offer for new operators

and white labels goes without saying.

There are 4 different types of large

companies that should be looking for our SaaS:

Why would they!?

The next slides will reveal this…

MARKETS (2)

MARKETS (2)

Larger gaming operator, may have 1 large operation or a

network of operations, but ALL are in-house

Large vendor or software supplier (software supplier

means a provider of Games, Hosted usually on the

supplier servers but transparent to the end user) who

deals exclusively with B2B procurement of their software

Large operator that does B2B and has several White

Labels and licensing deals using part of their internal

infrastructure (could be tech, legal, CRM)

Large software supplier that also has a network

of operations, multi-channel, multi-vertical,

multi-localized.

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Use Case :

Some large operators are in fact marketing

operators and are running on old technical systems

and infrastructures that may make entering new

markets and dealing with new scenarios

cumbersome. That can arise with developing

technology, systems and gaming legislation.

A SaaS solution can be an effective solution in the

case there may be a need for new technologies,

services that may not be compatible with their

current tech or legal structure

MARKETS (3)

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MARKETS (PARTNERS)

Use Case :

Why is it good for games providers (B2B)?

We offer a new entrance point for software vendors to

access new and existing operations who use Sugar

Pixel. It is a great deal for them because it is

literally headache free (after initial implementation

period) and an easy venue to generate income as

the contractual side of future deals is done by Sugar

and not by the vendor.

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MARKETS (THE BIGGER ADVANTAGE)

Use Case :

Using a SaaS solution only makes big business easier.

The larger the deal in terms of WL's and licensing

relationships, the more effective using a SaaS solution

proves itself. From miniscule operations, to operation

using large scale CDN's and hosting a concurrent of

250,000 users, a SaaS solution gives large operation an

easy method to implement technical provisions, financial

data monitoring provisions, CRM and payment gateway

provisions in a one stop shop. No longer is running a

gaming operation (from an admin POV) a case of the

"chain is only as strong as its weakest link", there is only

one link.17

MARKETS (THE BIGGEST ADVANTAGE)

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Use Case :

Which is the ultimate environment for a SaaS.

Look at a SaaS as a system that can "pivot" quickly.

Large gaming companies are so large that items like

technical implementation and changing service providers

(in the case of payments, API switch and implement)

can literally take months upon months. A SaaS presents

the ultimate "pick and play" for a vendor with operations,

as a SaaS is truly the only solution that is truly scalable.

Scalability and TTM is of high priority when

Vendor/Operators look at adding products as

well as everyday product.

THE COMPANY

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THE DETAILED PLAN

Stage 1: Operate a site both PC and Mobile compatible where we can show that our platform works in an "acid test". Will also help in attaining connections from all vendors.

Stage 2: Open up a B2B branch of Sugar

Stage 3: Open all industry contacts to our new SaaS platform, advertise in all major magazines, editorials etc’

Stage 4: Take a small booth/stand at all major shows in year 1 (Eig, ICE, Macau, Gigse)

Stage 5: Create constant "Buzz" with news releases and

PR's for each product offered, deal made

Stage 6: Take larger booth/stand at all major shows year

2 (Eig, ICE, Macau, Gigse)

Stage 6A: Work on acquiring small offline gaming shops, casinos, bingo's to

use Sugar's services for their online gaming operation.

Stage 7: Once several clients are live and signed, we start

to also offer compartmentalized services such as - Sugar

Mobile, Sugar Pay4Play, Sugar Pay, Sugar Social - all of this

to cater to more specialized needs operations need

Stage 7A: Begin large localization efforts to have

Sugar available in 30+ languages, with the vendor

services and contracts to start in such countries

with a push of the button

Stage 8: Open an Emerging markets department for

developing markets (India, Brazil, Vietnam, China,

Korea, Russia, etc...)

Stage 9: Open office in Singapore to represent

Sugar in Asia

THE COMPANY

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FUNDING

WE WILL NEED TO RAISE:

$1million

HERE IS WHY…(COSTS, P&L)