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Transcript of Sugandha kapoor
Crash Course on Creativity
Assignment – Are you Paying Attention
Mission- A visit to Six Local Pet Shops
By – Sugandha Kapoor
FEATURES
• Number of pet shops visited- Six, marked as A,B,C,D E and F.• All shops were non exclusive to any particular animal species.• The sample shops were situated in the local neighborhood
market.• Adequate approval was sought by the shopkeeper for the
usage of this information.• The emphasize was to indulge in creative ways to assist the
sales in hese shops further.
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SAMPLE PET SHOPS
FINDINGSSome of the major findings are as follows:-• Availability of dog accessories section in every shop eg : leash collars,
combs etc• Variety in terms of both quantity and quality of pet food was found• Every shop worked towards achieving maximum customer satisfaction.• Availability of fully trained staff members in some of the sample shops
CUSTOMER SATISFACTION ACCESORIES
STAFFPET FOOD
ONSITE- VET
FINDINGS
ACCESORIES FEATURES• Each store had a decorative accessories corner•A number of eye-catching and fun products were available•Shop B provided customized services like initials on the leash
SUGGESTIONS• Shop A, D and F need to relocate the section on the front , hence increasing the visibility and attracting more eye balls.• All the shops must provide fun manuals and hazard instructions with each product•The section need to be fun and lively .
PET SHOPS
NEW OUTLOOK
PET FOOD SECTIONS FEATURES• All the stores were found to stock large quantities of
Pet food!• The section were not arranged in uniformity• Store A and F in particular had a rich variation in
terms of variety , price and quality of food available.
SUGGESTIONS• The Shop owners can introduce few sample tasting
for some of the newly introduced products• A diet chart for different animals can be quite
informative for the pet lovers• A quality conformation certificate should be
displayed • The stacking of the products on the shelves could be
more user friendly.• The popular and basic food items should be displayed
at the prominence.
PET SHOP
UNIFORMED SECTIONS
CUSTOMER SATISFACTIONS FINDINGS• All shops were focused on achieving 100% customer
satisfaction• Shop F differentiated among its rivals by introducing an onsite
vet• Most of the products on display had warranty • Shop A provided gift vouchers with many products to its
customers• Shops B, E and D followed price strategy as they provided
several products at low prices.
SUGGESTIONS• An attempt should be made to create a fun zone for various
pets.• Price – Quality balance should be strived always• Home deliveries and other personalized services like pet
grooming should be introduced• A well updated stock should always be maintained.• The interiors of the shop should be carefully planned if the
customers wish to bring along the pets
SAMPLE PET SHOP
A customer friendly shop
STAFF FEATURES• The average number of staff members employed
was 3.• Shop A, C and D had fully trained staff members.• Shop F had an onsite vet as well.
SUGGESTIONS• All the staff members should be fully trained.• Every shop must be prepared to handle an
emergency situation• The objective should be to provide an holistic
experience to the customers• The pets and their owners must be greeted with
smiling faces• Staff should be able both informative and
proactive
CURRENT MOOD OF THE SHOPS
SMILING STAFF
OTHER RECOMMENDATIONS
• Staff should be well informed and active towards care, welfare, feeding, and watering of animals.
• Special emphasize on cleaning and proper hygiene.• Every pet should have its own vaccination and diet chart.• Follow up checks should be conducted to ensure the animals are
well adapting to their new arrangements.• Fun activities and special events like dating-mating for Pets day,
grooming days should be organized.• Regular check ups should be conducted • To differentiate from competitors a mix of price-quality strategy should be introduced.