Successful techniquesFor building yourIndustry voice withSocial Media

Where to find mehttp://sparkmediasolutions.comBlog: http://sparkminute.com/ david@sparkmediasolutions.com Twitter: @dspark

Build your industry voice

Become a super user

Connect with super usersAKA influencers

The techniques

Connect an existingBrand or talentTo your brand

The bigger brandIs insurance

Attention to your Content

Ride current hot news And cultural memes

Have systemsIn place

Create reactiveContent

To own a spaceInterconnectFocused content

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10-2-09 - early10-1-09 - later

10-2-09 - later

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Focused, distributedInterconnected content

Anchor to goal

Become a Visible expert

Focus brand andContent

Publish consistently

Convert potentialBuyers into aWord-of-mouthMarketing network

Product amplifiers

Don’t have to beCustomers

Let super usersRun your business

Biggest fans can first beComplainers

Super users want

Access, recognition,And respect

Use contestsTo reveal super users

Let your usersDesign your products

Let your usersSell your product

Let your usersCompete to get hired

Let contests replace

Business functions

Your creative departmentVs. super users

Create channels

To cultivate and Support

“What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.”

- David Meerman Scott, author of The New Rules of Marketing and PR

I have no timeFor social media

Photo thanks:To Flickr users:ElyceFelizLisaBrewsterSteveGarfieldLeoReynoldsCambodia4kidsorgEwanMcIntosh

MattHammBirgerKingMichaelHaslamBurningpaperSusan NYCWonderlane

JfravelSeeMidTN.com (aka Brent)Usaq.yongsanLuiz Felipe MachadoKbairdPrizeponygerlos

Follow up materialshttp://bit.ly/spark_pinc

Thanks

David Spark, Spark Media Solutionshttp://sparkmediasolutions.comBlog: http://sparkminute.com/ david@sparkmediasolutions.com Twitter: @dspark