Successful selling-in-today's-digital world

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Copyright Branching Out Europe. All Rights Reserved Successful Selling in Today’s Digital World!

description

Sales has changed - Have you? The sales landscape has changed yet most businesses still use outdated sales strategies. Isn't it time you changed?

Transcript of Successful selling-in-today's-digital world

Page 1: Successful selling-in-today's-digital world

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Successful Selling

in Today’s Digital World!

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... Grow your business with Branching Out Europe’s proven services.

Branching Out Europe’s Business Development Services:

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GET IN TOUCH NOW

Training

Sales

Digital Marketing

Social Media

Email Marketing

Online Presence

Lead Generation

Inside Sales

Sales Management

Social Media

Sales Fundamentals

Sales Mentoring

@

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How Many of You Have A Business Plan?

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How Many of You Have A Marketing Plan?

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How Many of You Have A Social Media Plan?

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Social or Business?

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"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."

- Charles Darwin.

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57% -Of the sales process

has disappeared

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72% -Sales people using social

media outperform peers

23% more often

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66% -Of marketers say email

marketing delivers

excellent ROI

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23% -Engage in trigger point

communication

Only

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55% - Increase leads when

increasing their number of

landing pages

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Ready… Fire… Aim

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What’s Your Strategy?

1. Define your Audience

2. Set your Goals

4. Choose

your Platforms

5. Measure /

Benchmark

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Defining Your Mix?

• Social Media – an

integrated part of your

Marketing Mix

• Building your brand and

your reputation

• Optimum results

achieved through

sustained and

continuous outreach

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How Does This All Fit Together

Do you have the time, focus

& experience to do this?

Consistently, Continuously?

& Produce engaging, lead

generating content?

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Driving Traffic to Your Site

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Does Your Company Do Inbound Marketing?

•Nearly 60% of marketers

have adopted inbound

strategies, while 19%

unsure hot to categorise

efforts.

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How Integrated is Your Company's Inbound Marketing Strategy with Your Larger Marketing Strategy?

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Social Media

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Social Myths #1

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Social Myths #2

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Social Myths #3

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Social Myths #4

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What’s The Best Social Media Platform?

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What’s The Best Social Media Platform?

YOY Change

- 4% +13% +18% +1,047%

Unique Visits(000):

152226 37033 26201 27223 28113

0%

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Don’t Forget Mobile

YOY Change (Apps)

+88% +134 +86% +1,698% +114*

* No app data available

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Facebook Is Important

Monthly Users

1bn 200m 200m 40m 200m

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Consistency Across Platforms • You want the same consistency, in terms of information,

branding and content across each platform.

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Apps to Help

• There are hundreds of tools out there that help with

monitoring the ROI.

• Hootsuite, TweetDeck, Buffer, Twitonomy,

Commun.it, Crowdbooster are just a small number

of what's available.

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Why Lead Generation Is Like Dating

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Don’t Forget Traditional Sales Skills

Everyone lives by selling something.

Robert Louis Stevenson

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Sales is a Process

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Why You Still Need Sales Skills

Rapport

Credibility

Trust

"Every sale has five basic obstacles:

no need, no money, no hurry, no desire, no trust."

Zig Ziglar

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How You Can Get In Touch Phone:

+44 (0) 01633 279515

Email:

[email protected]

Online:

www.branchingouteurope.com

Twitter:

@BranchingOutEU