Inbound Marketing: The Lifeblood of Today's Successful Business
Successful selling in today's digital world
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Transcript of Successful selling in today's digital world
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Successful Selling In Today’s
Digital World
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"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."
Charles Darwin
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The Sales Process Has Changed
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Of decision makers say they never respond to cold outreach90%
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80% 20%Traditional SalesProcess
Marketing
SalesWhere the sales person would traditionally engage
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Modern SalesProcess
Marketing
Sales
20% 80%
Sales
Marketing Engagement now happens much later
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Why Has This Changed?
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of B2B buyers start with a Google search
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The Buyer Is In Control
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How Do You Influence The Buyer?
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Of B2B buyers now use social media to be more informed about vendors75%
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People are involved in the average B2B buying process5.4
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You Need Multiple Touch Points
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Don’t Forget Mobile
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Mobile internet usage 08/13 – 08/14+67%
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Smartphones in• 254m - Western Europe• 184m - Central & Eastern Europe
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The Content Gap
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User Statistics
Total Users 332m 300m 284m 70m (2013) 343m 1.35bn
YOT Change 19% 50% 17% N/A N/A 13%
Male Users 65% N/A 54% 17% 62% 45%
Female Users 35% N/A 46% 83% 38% 55%
Biggest Age Group
25-23 (23%) 16-25 (41%) 18-29 (35%) 25 – 35 (34%) 25-34 (31%) 35-54 (31%)
North America Users
152m 99m 68m 23m N/A 151m
Europe Users 80m 46m 71m 7m 15m 149m
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Entertain
Videos
Articles
Inspire
Testimonials
Forums
Educate
Guides
Infographics
Convince
Events
Meetings
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Amplification and Sharing
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The ‘Ripple Effect’
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You STILL Need Sales
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Social Selling“The process of using Social Media to network, prospect, research, engage, collaborate, teach and close – all with the purpose of attaining quota and increasing revenue”.
- Barbara Giamanco(President, Social Centered Selling LLC)
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Believe their sales force would be more productive with a greater social media presence80%
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So what do I do now?
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Focus on 1 or 2 platforms only
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Start SharingBlog Posts
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Join and Contribute
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1. Focus on 1 or 2 platforms only
2. Start Sharing
3. Join debates/forums and contribute
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I don’t have time for all this
Hootsuite
Tweetdeck
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"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."
Charles Darwin
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Phone: +44 (0) 01633 279515
@kilfrew
www.branchingouteurope.com
How to get in touch