Successful Companies Constantly Reinvent Themselves: Here's Why
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Successful Companies Constantly
Reinvent
Themselves: Here’s Why
Bringing a startup mentality
to established businesses.
Here’s
why
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Good at the Right Thing
at the Right Time
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Good at the Wrong Thing
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Average
tenure of a
company in
the S&P 500
index was
75 years.
It’s just
15 years.
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1999
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2013
Digital time spent
eclipsed TV viewing
271 mins vs.
316 mins per day
- eMarketer July 2013
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293,000 Facebook Updates
277,000 Tweets
1.3 million YouTube Views
4,000,000 Search Queries
48,000 iOS App Downloads
Source: The Social Skinny, Mashable,
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China
Most Populous
Country 1.3 billion
Active Facebook
Users 1.32 billion
monthly
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829M people
daily 654M people daily
on mobile
200M people monthly
on Instagram 1.07B people monthly
on mobile
Image source: Dado Ruvic / Reuters File, http://www.nbcnews.com/tech/social-media/want-message-facebook-soon-youll-need-separate-app-n76141
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74%
of online adults
participate on
social sites
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46%
of online users rely
on social media when
making purchase
decisions
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61%
of young people
refer to social media
to decide where
to go out
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25
MAD MEN – PIC OF DON DRAPER IN A PITCH
#AFDAF #quakerlife
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Wall
Street
1987
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27 MILLION
SOLD in just one month
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91%
of adults use
cell phones - Pew research
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we check the device
on average every
200
times
a day
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Today, there
are more phones
in the world than
toothbrushes
Yuck!
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700
Million Snapchat Photos
Shared Per Day
up from 350M in 2013
500 Million Tweets Per Day
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Our Reinvention Journey
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Technology
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FASHION TRIVIA Marketer View
POS
Mobile Sites
Website
Mobile Apps
Mobile Messaging
In-Store
Banner Ads
eCommerce Site
Loyalty Program
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YOUR
BRAND
Consumer View
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Live Event
Activation
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42
Drive In Store
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Broadcast Call to Action
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Brand
Engagement
& Data
Acquisition
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What if…