Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl
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Transcript of Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl
Facebook Sponsored Posts: Success Tips For Paying To
Promote Your Content
@andreavahl
About me
• Social Media Coach, Strategist and Speaker
• Co-author of Facebook Marketing All-in-One for Dummies
• Community Manager for Social Media Examiner for 2 years
• Grandma Mary
Facebook Ad Models
Facebook Ad Models
Facebook Ad Models
Facebook Ad Models – Pay to Play
Facebook Ad or Sponsored
Story
Increased Engagement &More Visibility
Research – Ads Board
www.Facebook.com/ads/adboard
Types of Facebook Ads
• “Regular” Facebook Ad (goes to website)
• Facebook Engagement Ad (internal)
• Sponsored Story
• Promoted Post
• Boost Post (on Page only)
• Facebook Offers (Local)
• Retargeting (3rd Party)
Sponsored Story Breakdown
Sponsored Story About a Promoted Post
Social Proof
Longer text
Link Post
Likes and Interests
I try to keep the Audience size at
200,000 or more if possible
Sponsored Stories – Think of the Audience
Targeting Strategies
• Precise Interests = OR
• Broad Category = AND
• # adds closely related terms
Bidding strategies
• Bid High
• Can use default bidding method
• Stop Ads that underperform
How to get Cheaper Clicks
• Split Test ads
• More Clicks
• Click Thru Rate – CTR
• Sidebar - 0.07% - 0.10%
• News Feed 0.8% - 1.5%
ROI – Conversion Tracking
Conversion Tracking
• One per ad
• Only external websites
• Not on Promoted Posts
Thank you! Connect with me
www.AndreaVahl.com
www.facebook.com/andreavahl
www.fb.com/GrandmaMaryShow
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