Success of Entrepreneur in Rural India

PANKAJ KUMARRai Business School

Content Rural Enterprise :- Some Facts Agriculture Entrepreneurial Development Under TRYSEM Risk taking Among Rural Entrepreneur Development Strategy For Small Entrepreneur Entrepreneurial Development In Backward Area

RURAL ENTERPRISES: SOME FACTS

• Fair industrial activity in rural India.– There are 42.12 million enterprises in

the country engaged in different economic activities other than crop production and plantation of which 25.81 million (61.30%) are in the rural areas.

– The annual rate of growth of enterprises and employment in rural areas was 5.53% and 3.33% respectively as compared to 3.71% and 1.68% respectively in urban centers.

– Average annual growth in employment is higher in rural areas (3.33%) than in urban India (1.68%).

Towards enabling Rural Areas….

Agriculture

Risk Coverage

• Crops insurance• KCC• Other Loan

Information Technology Development

• Use of Village Internet kiosk and mobile phones for– Obtaining market-prices in different

Markets – Transaction and deal-closing from villages– Scheduling delivery– Booking of transport– Direct payment through banks and loan

repayment

Training Programmed

• Skill Improvement Trainings

• Entrepreneurial Development Programmers ( EDPs )

• Agriculture and Animal Husbandry

Training on DTP

Fashion Designing

Entrepreneurial Development Under TRYSEM

Component of TRYSEM

• Identification of entrepreneurial Quality.

• Identification of entrepreneurial opportunity.

• Training in motivation and skills.

• Provision of credit facilities.

• Risk sharing by providing investment subsidy.

• Help in developing new materials and Market.

• Constant monitoring and follow-up.

Risk taking Among Rural Entrepreneur

Environmental Risk

Social RiskEconomic Risk

Technical Risk

Types of Risk

Types of Risk

Development Strategy For Small Entrepreneur

Condition Influencing The Entrepreneurial Trends

Economic Conditions(infrastructural & institutional)

Insufficient (-)

Entrepreneurial Trends

Insufficient (-)

Sufficient (+)

Sufficient (+)

Little ( - - )

Low (+ - )

High (+ +)

Low (+ -)

Social Conditions

Favorable(+)

Favorable(+)

Unfavorable(-)

Unfavorable(-)

+ =

Entrepreneurial Development In Backward Area