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Francisco CARRANZA

Manager External Affairs, Nissan Europe

2012 Annual POLIS Conference

Perugia, 30 November 2012

Success Factors towards the mass

deployment of EVs: the case of Norway

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AGENDA:

Towards a Sustainable Future

Electric Vehicle Market

Electric Vehicle Market in Norway

Why Norway succeed?

Conclusions & Recommendations

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Towards a Sustainable Future

From 600 million vehicles worldwide today to 2.5 billion by 2050

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Towards a Sustainable Future

Photo: Istock

40 million people in the 115 largest cities in the EU are exposed to air exceeding WHO air quality guidelines (WHO)

In Europe: Germany, Austria, Denmark, Finland, Luxemburg and Sweden exceeding international pollution limits Romania and Bulgaria highest

pollution mortality rates in the world!

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Improvements to the combustion engine could cut CO2 emissions by 30% by 2015.

Future hybrid vehicles could reduce CO2 up to 50%.

Only sustainable solution: Electric Vehicles (EVs & FCEVs) using renewable energy

Renault-Nissan forecasts a 20% market share of a global 10% market penetration of EVs by 2020.

Towards a Sustainable Future

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Electric Vehicle Market

Number of EVs by country (2011)

17,000 in Japan

12,000 in USA

6,500 in Norway

5,500 in China

4,500 in Germany

2,600 in France

Alsace, France

California, US

Stockholm, Sweden

Yokohama, Japan Amsterdam, Netherlands Oslo, Norway

Teesside, UK Brussels, Belgium

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Electric Vehicle Market

Market in 2011 (passenger cars) 13,000 sold in Japan

9,700 sold in the USA

11,000 sold in Europe (0.1% market penetration)

France: 2,630 units (0.12%)

Germany: 2,154 units (0.07%)

Norway: 2,038 units (1.6%)

UK: 1,082 units (0.06%)

Netherlands: 862 (0.16%)

Estimated European electric vehicle market in 2012 20,000 units

Estimated European electric vehicle market in 2013 50,000 units

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Electric Vehicle Market

How many vehicles will be available in 2013?

2011

Renault Twizy

Renault Fluence Z.E.

Renault ZOE Renault Kangoo Z.E. / Kangoo Maxi Z.E

Nissan LEAF

2010 2012 2013

Smart ED BMW i8 Preview

BMW i3 Preview

Nissan eNV200

Mitsubishi eMiev Peugeot iOn

Citroen C Zero Source: Green eMotion project

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Electric Vehicle Market in Norway

Existing fleet of EV in Norway: 9,200 (Oct’2012)

2012: only country in the world with EV in the top10

Sales 2011: 2,038 units (1.6% market penetration)

Sales 2012 (estimate) > 4,000 (est. 3.0%)

Estimated demand > 10,000 (est. 7%)

Top electric cars Jan-Sept 2012:

Nissan LEAF 1,677 units (1.6%)

Mitsubishi iMiev 543 units (0.5%)

Citroen C-Zero 443 units (0.4%)

Peugeot iON 266 units (0.3%)

Source: www.ofvas.no Source: gronnbil.com

Location of

vehicles

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Electric Vehicle Market in Norway

Existing fleet of EV in Norway: 9,200 (Oct’2012)

2012: only country in the world with EV in the top10

Sales 2011: 2,038 units (1.6% market penetration)

Sales 2012 (estimate) > 4,000 (est. 3.0%)

Estimated demand > 10,000 (est. 7%)

Top electric cars Jan-Sept 2012:

Nissan LEAF 1,677 units (1.6%)

Mitsubishi iMiev 543 units (0.5%)

Citroen C-Zero 443 units (0.4%)

Peugeot iON 266 units (0.3%)

Source: www.ofvas.no Source: gronnbil.com

EV Sales Oct 2012

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Why Norway succeed?

Long term political commitment:

Demand incentives

Recharging infrastructure

Awareness

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Why Norway succeed?

1. Demand incentives:

Registration fee exemption (50k-150k NOK) – since 1991

Free parking – since beginning of 1990’s

Road toll exemption (20-200 NOK) – since 1996

Bus lane – since 2003

VAT exemption (25%) – since 2001

50% reduction of company car tax (aprox. 17k NOK)

Reduction of annual road tax (from 3k to 400 NOK)

1,000 NOK = 136 EUR

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Why Norway succeed?

2. Recharging infrastructure:

In 2011 Oslo installed 400 spots in public

parkings (since then 100 more per year)

Incentives for the installation of chargers

publicly accessible (i.e. Oslo, Akershus)

National public support for quick charge

In 2009-2010 Norway spent more than 50

million NOK in charging infrastructure.

Today: 3,300+ normal and 40 quick

chargers (most of them used for free)

Source: gronnbil.com

Location of

charging

points

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Why Norway succeed?

3. Awareness:

Long term political commitment (national, regional and city

level) sending clear signals to citizens

Regular visible supporting actions from gov’ts and NGOs

Gov’t actively promoting private investment in zero

emissions transport since the 1990’s

Integrated Approach (air quality, economy, health,

road noise and urban mobility)

Long term political commitment

Incentives (national/ regional/ city)

Public-Private Partnerships

Conclusions & Recommendations

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THANKS