Success By Six
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Success By Six Steve Drinka, Megan Testman, Kara Volpintesta
description
Steve Drinka , Megan Testman , Kara Volpintesta. Success By Six. Message: Caregivers directly influence a child’s future path. Imprints are created by interaction through healthy learning experiences before age 6. A child will wear those shoes forever. “Learning Starts Here”. - PowerPoint PPT Presentation
Transcript of Success By Six
Success By SixSteve Drinka, Megan Testman, Kara Volpintesta
Message:Caregivers directly influence
a child’s future path. Imprints are created by interaction through healthy
learning experiences before age 6. A child will wear those
shoes forever.
“Learning Starts Here”
United WayOur Mission
“United Way improves lives by mobilizing the caring power of communities around the world to
advance the common good.”
Target AudienceCaregiver- Individual who attends needs of a child
through continuous interaction.
Luxuryinsider.comYoga-online.ca
Greenandcleanmom.orgCutcaster.com
SB6 Shoes• Imprint /Path• Green (Growth, Learning, Balance)
Logo
http://funkyanddelightful.blogspot.com/2011_05_01_archive.html
Dreamstime.com
Thedailysnapshot.com
SB6
SB6
Visuals and Success By Six outcome goals;
“Children are born healthy” (Care: decrease low birth weights)
“Children develop to their maximum capacity”(Health: develop motor skills )
“Children are nurtured in the home and in all settings”(Interact & Love: develop personal & social skills & provide safety)
“Children gain knowledge/skills from both formal &informal learning resources”
(Explore ways to teach: communication & problem solving)
To View Progress Presentation:
Media Mix
Social Media
Digital “enVu” AdsTelevised Ads & Outdoor Ads
Microsoft Office PowerPoint Presentation
Billboard Implementation
Ad Longevity: 1 Year ($1,000)
Create: Visual Design ($500)
Cost: $1.49/ sq ft size 12x25 ($500)
Contact: Echod Graphics Billboard
Process Time: 1 Month
Billboard Visuals
www.photos.com/stock
www.aperfectworld.org
www.google.com
Billboard Impact“Over 125 million Americans commute to work daily while
driving 3.4 trillion miles annually. Vehicles on the road has increase 147% in the last twenty years.”
(http://www.adsmartoutdoor.com/billboards.htm)
“OAAA in 1999 said that people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read.”
(http://www.bpsoutdoor.com/blog/?p=55)
“Outdoor Advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50%
less than radio advertisements.” (http://www.bpsoutdoor.com/blog/?p=55)
Commercial Implementation
Ad Longevity: 1 Year
Create: Design & Film 1 Month ($1,000)
Cost: $1.67/ Spot ($1,000) (http://www.nationaltvspots.com/files/NTVS-COST-PER-INQUIRY-PROGRAM-RATE-CARD-
2011.pdf)
Contact: Local Station
Process Time: 2 Months
Commercial Visuals
Googleimages.com
Googleimages.com
Shoe on child Child graduating Racine figure
(Caron Butler)
Commercial Benefits Target Local Audience Gain Local Attention: Mass
Communication Promote Local Awareness
Digital enVu
Ad Longevity: Seasonal
Create: 1 Month ($2,000 Creation Fee)
Cost: $1,000/ 4 Week Period
Contact: [email protected]
Process Time: 2 Months
Adobe Acrobat Document
Out-of-Home InteractivityGesture-Based Technology & Floor Projection
Capabilities “enSpire” Provides Immersive Experiences
Target Audiences & Engage Consumers
http://www.envu.com/enspire-demo.php
•Success by Six creative execution will run a minimum of 9 times per hour or
90 times a day (4 weeks message will play 2,520 times).• At the Regency Mall, your message will reach 99,980 engaged
viewers per month. These viewers don't represent all mall visitors, but only consumers who watched the content and interacted with the ads.
Message
Image Logo
Advertise
http://www.dailydooh.com/archives/33273
http://www.dailydooh.com/archives/50264
Visual Bookma
rk
Connect
DownloadWatch
Interact
Link:Adobe Acrobat
Document
http://www.dailydooh.com/archives/50264
International Media and Marketing Research Firm
“The study helps further explore the development of the next generation of advertising, proving that direct motion, QR Codes and interactivity are the future of the advertising
world,” said enVu.
(Arbitron 2011) (Study 2011)
Link to Arbitron Research Report:Adobe Acrobat Document
Audience
41%
28%
31%
Mall ObserversNoticedStoppedEngaged
(Arbitron 2011)
Watch46%
In-teract54%
Engaged Viewers
(3 mins 28 secs)
Social Media Implementation
Ad Longevity: Endless
Create: Facebook Page & Twitter Account
Cost: Free ($2,000)
Contact: Rangertrak
Internship: 1 Semester
Social Media
Link to Facebook tutorial: Facebook Tutorial
Link to the Twitter help center: Welcome to Twitter
Social Media Impact:
DAILY RESOURCE
Learning Activities Health Reminders Current News Active Blogs Social Media Links Local
Caregivers
Nominate
Recognize
Celebrate
Additional Intern Interests: Phone App, QR Codes, & Flip Calenders
Social Media
“Over 300 million users of 2011, generating over
300 million tweets and handling over 1.6 billion search queries per day. It has
been described as the “SMS of the Internet.”
“As of July 2011, Facebook has more than 800 million active users. According to Social Media Today, in April 2010 an estimated 41.6% of the U.S. population
had a Facebook account.”
(Wikipedia, 2011)
Integrated Marketing Plan
Internship
Social
Media
•1 Semester•Spring 2012•$ 2,000•Endless
Billboard
•1 Month • Spring 2012•$2,000•1 Year Ad
Commercial
•2 Months•Summer 2012•$2,000•1 Year Ad
EnVu
•2 Months•Fall 2012•$4,000•Seasonal Ads
Psychologytoday.com
SB6 Handout.docx
BibliographyArbitron media research report. 2011. Arbitron, Inc.
http://www.envu.com/PDFs/ArbitronStudy.pdf.
Envu homepage. Website. 2011. <http://www.envu.com/>.
Chiasson, G. (editor). Exclusive interview with enVu’s Benjamin Mathieu. 13 June 2008. Daily DOOH. Web. 7 Dec. 2011. < http://www.dailydooh.com/archives/33273>.
Chiasson, G. (editor). GGP helps enVu to presence in 135 malls. 6 July 2011. Daily DOOH. Web. 7 Dec. 2011. < http://www.dailydooh.com/archives/50264> .
News Book. enVu signs exclusive partnership deal with shopping centre group. 23 March 2011. Output. Web. 6 Dec. 2011. < http://www.outputmagazine.com/digital-signage/business/contracts/envu-signs-exclusive-partnership-deal-with-shopping-centre-group/>.
Study reveal the stopping power of enVu’s enSpire’s digital signage platform. 16 Aug. 2011. Digital signage connection. Web. 7 Dec. 2011. <http://www.digitalsignageconnection.com/study-reveals-stopping-power-envu%E2%80%99s-enspire-digital-signage-platform>.
