SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran.
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Transcript of SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran.
![Page 1: SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran.](https://reader036.fdocuments.net/reader036/viewer/2022062300/56649f4d5503460f94c6eb4c/html5/thumbnails/1.jpg)
SUBSUBWAYWAY’s’sMarketing Strategy Marketing Strategy
By Hien, Ken, Rui, Sangay and Saran
![Page 2: SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran.](https://reader036.fdocuments.net/reader036/viewer/2022062300/56649f4d5503460f94c6eb4c/html5/thumbnails/2.jpg)
Fresh & Fresh & HealthyHealthy
• Made on the spot• Less 6g of fat• Eat Fresh
![Page 3: SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran.](https://reader036.fdocuments.net/reader036/viewer/2022062300/56649f4d5503460f94c6eb4c/html5/thumbnails/3.jpg)
Product
More Choices & More Choices & CustomisationsCustomisations
• Made to order• Local ingredients
![Page 4: SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran.](https://reader036.fdocuments.net/reader036/viewer/2022062300/56649f4d5503460f94c6eb4c/html5/thumbnails/4.jpg)
Price & QualityPrice & Quality
![Page 5: SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran.](https://reader036.fdocuments.net/reader036/viewer/2022062300/56649f4d5503460f94c6eb4c/html5/thumbnails/5.jpg)
PromotionPromotion• Direct Advertising• Indirect
Advertising
![Page 6: SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran.](https://reader036.fdocuments.net/reader036/viewer/2022062300/56649f4d5503460f94c6eb4c/html5/thumbnails/6.jpg)
• Store flexibility
PlacePlace
![Page 7: SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran.](https://reader036.fdocuments.net/reader036/viewer/2022062300/56649f4d5503460f94c6eb4c/html5/thumbnails/7.jpg)
• Young, eager work force• Standard Training & Customer service
PeoplePeople
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• Systematic & Quick service• Easy and fast to learn
ProcessProcess
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CustomersCustomers• Segmentation
•Geographical•Age Group
CompanyCompany• Global brand
5 C’s5 C’s
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5 C’s5 C’s
CollaboratorsCollaborators• Coca-Cola and Coffee• American Heart Association.• Local suppliers
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CompetitorCompetitorss• McDonalds• Alibaba• Local Delis
5 C’s5 C’s
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5 C’s5 C’sContext Context
• Obesity • Global economic slow down• Green movement• Increasing Multicultural society
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StrengthStrengthss• Fresh &Healthy• Quick &Fast• Customise to your liking• Flexibility of stores• Big Size/value for money• Global reputation
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WeaknesWeaknesss
•Too large for kids• Soft drinks and cookies• Sandwiches are lunch centric meals• Plain in store dinning experience, and not family friendly
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OpportunitiOpportunitieses• Obesity, Healthy Lifestyles• Green• Economic slow down• Busy Lifestyle• Sport events• Heart foundation• Multi-cultural
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ThreatsThreats• Fast becoming more fresh -• Fresh becoming faster• Reliance on Jared Subway’s spokesperson
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StrategiesStrategies• Healthier and better Breakfast and Dinner meals.
• offer home delivery or drive thru (dinners)
•Promote and provide healthier choices
•Heart foundation link •Offer Juices, Fruit-salads or Soup.
• Organic choices• Sports event sponsorship• Improve kids meals• Improve in-store dinning