Subway Final From Milind
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Transcript of Subway Final From Milind
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CONTENTS
1. Quickview
2. Introduction
3. Doctors Associates, Inc.
4. History
5. Products(With Nutrition Information)
6. Advertising
7. Controversies
8. Operating countries
9. Competitors10. Surveys
11. Future prospects
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1. QUICKVIEW
Type : Private Key People : Fred DeLuca (President)
Millie Shinn (EVP)
Industry :Restaurants David Worrol (Controller)
Genre : Fastfood Products : Subs
Salads
Founded : Bridgeport, Connecticut, U.S. Pizzas
(August 28, 1965)
Founder(s) : Fred DeLuca and Peter Buck Revenue : $15.2 Billion USD (2010)
Headquaters : Milford , Connecticut , U.S. Owner(s) : Doctors Associates, Inc.
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2. INTRODUCTION
Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs)and salads. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of thefastest growing franchises in the world with approximately 34,187 restaurants in 97countries/territories as of March 2011. It is the largest single-brand restaurant chain globallyand is the second largest restaurant operator globally after Yum! Brands (35,000 locations).
Subway's main operations office is in Milford, Connecticut, and five regional centers supportSubway's growing international operations. The regional offices for European franchises are
located in Amsterdam, Netherlands; the Australia and New Zealand locations are supportedfrom Brisbane, Australia; the Middle Eastern locations are supported from offices located inBeirut, Lebanon; the Asian locations from Singapore and India, and the Latin Americasupport center is in Miami, Florida. In the United Kingdom and Ireland the company hopes toexpand to 2,010 restaurants by sometime in 2011.
3. DOCTORS ASSOCIATES, INC.
With more than 34,000 worldwide locations, Subway-owned and operated by privately heldDoctors Associates Inc.is almost as ubiquitous as McDonalds, which it overtook in 2001 asthe United Stateslargest fast-food chain. Subway shops are increasingly visible worldwidewith shops in 77 countries including the Bahamas, Bolivia, Chile, Cyprus, Germany,Hungary, Iceland, Iraq, Paraguay, Russia, and Venezuela. Fred Deluca and Peter Buck, thepartners who control this $7 billion (in systemwide sales) private empire, have no immediate
http://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Restauranthttp://en.wikipedia.org/wiki/Yum!_Brandshttp://en.wikipedia.org/wiki/Milford,_Connecticuthttp://en.wikipedia.org/wiki/Amsterdamhttp://en.wikipedia.org/wiki/Brisbanehttp://en.wikipedia.org/wiki/Beiruthttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Miami,_Floridahttp://en.wikipedia.org/wiki/Miami,_Floridahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Beiruthttp://en.wikipedia.org/wiki/Brisbanehttp://en.wikipedia.org/wiki/Amsterdamhttp://en.wikipedia.org/wiki/Milford,_Connecticuthttp://en.wikipedia.org/wiki/Yum!_Brandshttp://en.wikipedia.org/wiki/Restauranthttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Franchising -
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plans to take their goldmine public. Their collaboration has become the largest and mostsuccessful sandwich franchise in the world. Subways claim to fame continues to be its freshlymade-to-order sandwiches, several of which have seven grams of fat or lessmade famous by
Jared Fogle, the college student turned Subway poster boy who claimed to have lost 245pounds eating Subway subs.
Evolution of a Sub Sandwich: 1960s-70s
Fred DeLuca was born in Brooklyn in the late 1940s, a time when Harry S. Truman waspresident, Arthur Millers Death of a Salesmanhad won a Pulitzer Prize for drama, andRodgers and Hammersteins South Pacificwas a hit on Broadway. Although there were notmany ways a kid his age could earn money in the 1950s, DeLuca didreturning two-cent
bottles found around the Bronx housing project where he lived. When his family movedupstate to Schenectady, young Fred delivered newspapers, gradually increasing his clienteleuntil his route covered some 400 patrons on Sundays. Originally planning to study pre-medin college, DeLuca was faced with the daunting challenge of raising tuition money. It was 1965and DeLuca was 17.
Concentrating on his immediate future, he worked in a hardware store earning little cash($1.25 per hour) but possessing plenty of ambition. He was looking for another job, somethingpaying more than minimum wage, when he struck up a conversation with family friend Dr.
Peter Buck at a barbecue. Buck was a nuclear physicist, and he talked about a popularsandwich shop near his hometown. Buck wondered aloud if DeLuca should open a shopserving submarine sandwiches, a food item gaining considerable popularity. Over the nextfour hours, the two drew up a business plan; with a $1,000 start-up loan from Buck, the twobecame partners.
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DeLuca moved quickly, looking for a location the very next day. On August 25, 1965, PetesSuper Submarines opened in Bridgeport, Connecticut, serving fresh made-to-ordersandwiches with a choice of toppings and condiments, though oddly, without lettuce (itappeared on the menu later). The shop location was not ideal, but was only a short distancefrom the hardware store where DeLuca had worked. There was little fanfare and fewcustomers, but Buck and DeLuca met regularly in the latters family home, discussingstrategy over homemade pasta. The new enterprise, however, did not stop DeLuca frombeginning his freshman year at the University of Bridgeport in September (he graduated in1971 with a B.S. in psychology). Juggling his studies and the sandwich shop, weeks turnedinto months for DeLuca and the business never soared as planned. Yet rather than give upand abandon the partnership, Buck and DeLuca decided on another gambitto open asecond location in 1966. They hoped that increased visibility and name recognition would
steer more customers to Petes Super Submarines. They then decided to take their gambleeven further, by opening a third location.
The third time was the charm. The old adage proved right on the money as the third storeina highly accessible and visible locationbegan to take off. Not particularly superstitious,DeLuca and Buck did consider three their lucky number and later emphasized positivenumerology in their corporate marketing campaigns. As the business progressed, the partnersfound the name cumbersome and thought it sounded like pizza marine. Consequently,Petes Super Submarines was renamed Subway, taken from New York Citys undergroundrailways built in the early 20th century. The shops name was emblazoned in yellow, and theinside dcor consisted of faux newspaper articles heralding the new mode of transportation.
In 1974, as the partners approached the tenth year of their alliance, they were supposed tohave had 32 submarine shops according to their initial business plan. Instead, they had halfthis number and decided to explore another option: franchising. DeLuca believed franchisingwas the wave of the future and had soon convinced a friend to become the first franchisee.
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The new store opened in upstate Wallingford. The move, though a sound business decision,was a profound risk. The world was experiencing inflation, the dollar had been devalued twicein two years, an energy crisis had forced Americans to cut back on power and fuel usage, andunemployment was on the rise.
DeLuca and Buck, however, seemed to have the golden touch. The franchised Subway didwell, as did its successors (another 14 or so within the year). Although franchising was anexcellent way to expand a business, DeLuca and Buck tinkered with the system for yearsbefore finding a formula with which they were completely happy. Yet both had discovered theincontrovertible truth that new business owners needed to invent a product and entice anever-growing number of customers. Doing both was demanding, but with franchising, the ideaand product were already established so the new business owner simply had to bring in a
clientele and keep them happy.
From Nowhere to Everywhere: 1980-94
By 1983 there were 200 Subway shops and DeLuca and Buck discovered one of the largesthurdles was keeping their brand consistent in all locations. This was when the partnersdecided to have each location bake its own bread on the premises. As the first fast-food chainto bake bread at each location, Subways sales steadily increased. The bread became asignature product with its ingredients and oven time trade secrets. Just two years later, in
1985, after 20 years of partnership, DeLuca and Buck had 596 Subway stores in the UnitedStates and abroad; by 1987, the number had more than tripled to 1,810 shops.
Subways phenomenal growth continued unabated throughout the remainder of the 1980sand into the 1990s. In 1988 Subway earned the top spot on EntrepreneurmagazinesFranchise 500 as the number one sandwich franchiser in the United States (a title it wouldhold for four years in a row). By 1989 there were 4,071 stores and by 1992 there were 7,327.
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As more and more Subway franchises popped up across the nation as well as outside theUnited States, the partners had created the University of Subway, an intensive two-weekcourse at headquarters. Prospective franchisees learned the ins and outs of the Subwaybusiness, from the standard dcor to bookkeeping, from baking the signature bread to thevaried ingredients that made up the chains popular sandwiches.
Another key to Subways ongoing expansion was innovation and taking convenience a stepfurther than its competitors. Subway stores began appearing in unusual locations, catering toconsumers where they might not expect a sandwich shopat convenience stores and truckstops. These nontraditional locations were a hit with traveling consumers and by 1993 some50 such shops dotted the nation, with more on the way. Although these uniquely placedshops were a fraction of Subways 8,450 locations worldwide, they thrived and came to make
up a fifth of the companys global sales in coming years.
In 1994 Subway was nearing the 10,000 mark and DeLuca was determined to take on theworlds largest fast-food chain, McDonalds Corporation. Although Subway was aggressivelytargeting the leader, the burger giant, founded in 1948, had nearly 20 years on the upstart.No slough to ingenuity, McDonalds had stores in such nontraditional locations as Wal-Martstores and gas stations. A key to the success of both chains had been consistency. Customerscounted on McDonalds dcor and menu to be virtually the same from town to town; the samewas true of Subway. Each chain, of course, made menu concessions in some countriesfor
Subway it was no pork products in areas with large Muslim populations; lots of salmon at theNorway shop; chicken salad with curry in British Subways; and chicken satay with peanutsauce in Australian locations.
A Global Leader: 1995-99
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By 1995 Subway had sales of nearly $2.6 billion and 11,420 locations. DeLuca and Buckbecame increasingly active in charitable causes, giving to a variety of groups including the GirlScouts of America, Habitat for Humanity, Junior Achievement, the Muscular DystrophyAssociation, the Yale-New Haven Childrens Hospital, and many others. The company alsoheld several business association memberships (Better Business Bureau of WesternConnecticut, the Connecticut Restaurant Association, the International FranchiseAssociation, the Milford Chamber of Commerce) and even turned to environmental issues. Inthis vein, Subway introduced the Chocolate Brazil Nut cookie in 1995, full of Brazilian nutsharvested from the Peruvian rainforests, which in turn employed some 250 people and helpedkeep the rainforest alive.
In Subways history 1996 turned out to be a stellar yearthe company continued to dominate
Entrepreneurmagazines Franchise 500 (regaining the title in 1993 and holding on to it intothe early 2000s), and revenues increased nearly 25 percent to $3.2 billion, an incrediblefinancial spurt by any standard. Part of the leap had come from further expansion to 12,516locations, much of it in nontraditional settings. This was backed up by the numbers in 1997,when nontraditional shops reached 2,700, or about 20 percent of the chains locations. Thecompany had explored a myriad of unusual possibilities, including railway and bus stations,airports, casinos, amusement parks, arenas, hospitals, museums, and department stores.Subway shops in high schools, colleges, and universities were especially successful for boththe company and the schools, as students stopped leaving campuses for lunch, bringing
profits and jobs back into these establishments. Yet another major coup had been anexclusive agreement with NEXCOM (Naval Exchange Commission) to put Subway shops onnaval bases worldwide.
With Subways ongoing success and rapid expansion, Wall Street and franchisees alikewondered if DeLuca and Buck would ever take their privately owned company public. Theresponse was usually vaguenot an unequivocal denial, but a carefully evasive statement.
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We think that going public could take the focus off developing the business for ourfranchisees, DeLuca told the Winston-Salem (N.C.) Journalin 1997, leaving the possibilityopen.
By the fall of 1998 Subway had more than 13,229 shops worldwide and made changes to bothits marketing strategy and its menu. A family-oriented advertising campaign was launched tobring kids into the stores, while three wraps (using tortillas instead of bread) were added tothe menu for health-conscious adults. The wraps, which had gained popularity in restaurantsas a healthy alternative to bread, had been tried on a limited basis and proved successfulenough to be added to the menu permanently. Although sales for 1998 did not climbsignificantly ($3.4 billion, up from $3.3 billion the year before), Subway was still in solidfinancial shape.
Having overtaken Burger King as the second largest international restaurant chain (it had lessthan 11,000 stores, though it remained the number two burger chain), Subway continued totarget McDonalds, which still owned the lions share (more than one-third) of the sandwichmarket. In 1999 McDonalds had more than 25,000 locations worldwide and 40 percent of theU.S. fast-food market. Subway planned to topple McDonalds by opening 950 shops annuallyuntil 2005, including new locations in India, Germany, and Scotland, and eventually to haveSubway shops in every country in the world.
In the submarine sandwich marketplace, however, both Blimpie (ranked second to Subway)and Quiznos (ranked third) were gaining ground. Although the New York-based BlimpieInternational had 2,000 shops by the end of 1999 and the Denver-based Quiznos Corporationhad only 600 in the United States, Canada, and Japan, each chain had ambitious plansmirroring those of Subwayto expand and conquer in 2000 and beyond. In addition, therewas the entry into the market of another specialty sandwich chain, Schlotzskys Inc., anAustin-based company. Schlotzskys was nearing 800 deli stores in 1999 and, though it did
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not consider its sub sandwiches the primary success of the company (which hadexperienced 40 percent growth from 1998 to 1999), the competitors were certainly eating intoSubways bottom line.
The Jared Phenomenon: Early 2000s
An Indiana University college student named Jared Fogle revolutionized Subways marketingwhen he claimed to have lost 245 pounds eating Subway sandwiches with six grams of fat orless, low-fat chips, and diet pop. Fogles remarkable transformation made the collegenewspaper, the Indiana Daily Student, in April 1999, and both his and Subways fortuneschanged forever. Living in an apartment next to a Subway shop, Fogle was amazed when thestores sales picked up and he became a local celebrity. Mens Healthmagazine covered the
weight loss story and Subway executives heard about it from Jareds mother, who wrote tothank them. Fogle was brought on board as a spokesman in January 2000, the year ofSubways 35th anniversary.
In addition to the Jared Fogle ads touting its low-fat sandwiches, Subway upgraded its menuwith better meats, new items (Subway Selects with flavored breads and gourmet sauces), andadditional advertising to broaden its customer base. For years Subway ads had targetedadults who wanted a quick yet healthy meal, and children who enjoyed the Nickelodeon-themed toys available in kidsmeals. In the 2000s, Subway added teenagers to their lineup,
attracting the highly fickle and yet lucrative market of 13- to 17-year-olds, who were generallymore concerned with good taste than fat content. The gambit worked, and Subway pulled inan increasing number of teens and adults who favored delicious, made-the-way-you-want-them subs.
By 2001 Subway had 15,000 stores, with sales reaching $4 billion and an estimated customerbase expanding to more than 725 million. The company credited menu additions and upbeat
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advertising campaigns featuring the increasingly popular Jared Fogle. Other sandwichfranchisees, however, were gaining ground. Quiznos had grown to 870 stores and had gainedsignificant market distinction by touting its toasted subs, while Blimpie had opened few shops(only about 100 in two years), concentrating instead on raising individual store sales ratherthan rapid expansion. Two other franchises were earning reputations as well, the East Coast-based Jersey Mikes Subs and Cousins Subs, based in the Midwest, though each chain wasconsiderably smaller than its competitors.
Subway sold a record 2,000 franchises in 2001, besting previous years by a large margin. Thechain had stores in 76 countries including new stores in France, Finland, and Poland, despiteslower sales for the fast-food industry as a whole due to the terrorist attacks of September 11and a weakened economy. These factors, however, did not prevent Subway from overtaking
McDonalds as for having the most fast-food stores in the United States. Subway had 13,247outlets by December 31, 2001, compared to McDonalds 13,099 according to NationsRestaurant News(February 11, 2002). As McDonalds struggled with market saturation, somequestioned whether Subways growth could continue without facing the same perils, despiteits burgeoning sales of nearly $5 billion for 2001 (compared with McDonalds sales of $40billion for the same period).
In 2002 Subway wore its new titleas the nations largest fast-food chainproudly anddecided to revamp its shops and image. Stores were redone in muted colors and a more
sophisticated Tuscan design, leaning toward a casual and not strictly fast-food diningexperience. The upscale image was implemented, as well, to help new franchisees locate inbetter locations, such as trendy shopping or business areas. By mid-2002 a new bilingual(English and Spanish) advertising campaign featuring Subway poster boy Jared waslaunched, touting new gourmet sandwiches such as Red Wine Vinaigrette and Chicken
Teriyaki.
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As Subway expanded internationally to further compete with rival McDonalds, the question ofgoing public continued to plague everyone but its owners. Commenting to Business WeekOnline(August 19, 2002), DeLuca said he and Buck considered the idea briefly, finding thebenefits did not outweigh the risks in their case. Do we want a bunch of additional peopleshareholdersto distract us from our mission? We did the calculations and decided we didnthave to go public.
Onward and Upward: 2003 and Beyond
In 2003 and 2004 Subway continued its growth both domestically and abroad. Newinternational locations included India, Chile, and Iraq (through the Army-Air Force ExchangeService to provide service men and women fighting in Iraqcomfort food), with additional
stores opening in Germany and the United Kingdom (which reached 200 outlets). Sales forinternational locations, including Canada, topped $1.1 billion for 2003, while domestic salesreached an astonishing $5.7 billion for the same period. In addition, Jared continued to popup in commercials, and his story inspired others to try the Subway diet. The companyfrequently received letters from successful dieters, crediting their weight loss to Subwaysfresh, low-fat sandwiches.
Subway continued to tweak its menu by adding salads and Aktins-friendly wraps (followingthe Atkins diet, which blamed carbohydrates for weight gain). Subway also entered into a
long-term deal with the Coca-Cola Company by signing a ten-year contract to serve Cokeproducts in its stores. The contract was a major coup for Coca-Cola, considering Cokeproducts had been available in only a fraction of Subways 22,000 stores, with the vastmajority selling Pepsi offerings. The new contract covered allSubway stores, both domesticallyand worldwide.
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As Subway approached its 40th year, there were few signs middle age would slow the sandwichchain down. In a January 2004 interview with Entrepreneurmagazine (after topping themagazines Franchise 500 for the 12th time), DeLuca discussed the importance of franchiseesin the decision-making process and the future: The important thing for me and for anybodyin this business is to appreciate the abilities of the franchisees and what they can do toimprove a company and help a company grow. DeLuca believed most franchise chains hadonly scratched the surface of their potential. Twenty-five years from now, the mostsuccessful franchise companies will have 50,000 outlets worldwide. Theres a big opportunityfor the futureespecially for those companies able to develop not only the domestic market,but also an international brand.
4. HISTORY
Fred De Luca borrowed $1,000 from family friend Peter Buck to start his first sandwich shopon August 28, 1965.Subway restaurants have been consistently ranked in Entrepreneur
Magazine'sTop 500 Franchises, and Subway was selected as the #2 overall franchise in 2008.Additionally, it was ranked as the #3 "Fastest Growing Franchise", and the #1 "GlobalFranchise" as well. In March 2011, Subway was ranked the most popular Fast-Food
Restaurant in the United States of America in a poll of over 43 thousand social media users.Atend of 2010, Subway restaurant surpassed McDonald's restaurant with 33,749 restaurantsacross the globe and 32,737 restaurants respectively, but by revenue McDonald's restaurantwas still above Subway restaurant. As of April 30, 2011, Subway operates 34,501 stores in 98
countries and territories.
http://en.wikipedia.org/wiki/Fred_De_Lucahttp://en.wikipedia.org/wiki/Peter_Buck_(restaurateur)http://en.wikipedia.org/wiki/Entrepreneur_Magazinehttp://en.wikipedia.org/wiki/Entrepreneur_Magazinehttp://en.wikipedia.org/wiki/McDonald%27shttp://en.wikipedia.org/wiki/McDonald%27shttp://en.wikipedia.org/wiki/Entrepreneur_Magazinehttp://en.wikipedia.org/wiki/Entrepreneur_Magazinehttp://en.wikipedia.org/wiki/Peter_Buck_(restaurateur)http://en.wikipedia.org/wiki/Fred_De_Luca -
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5. PRODUCTS(With Nutrition Information)
Pizza
Veggie Pizza (8") -- 14o 660 cal/20 g fat/5 g fiber/101 g carbs
Cheese Pizza (8") -- 13.5o 630 cal/19 g fat/4 g fiber/96 g carbs
Pepperoni Pizza (8") -- 16.5o 730 cal/28 g fat/4 g fiber/97 g carbs
Toppings for 8" Pizza
Bacon -- 2o 70 cal/5 g fat/0 g fiber/1 g carbs
Green Peppers -- 0o 0 cal/0 g fat/0 g fiber/0 g carbs
Onions -- 0.5o 20 cal/0 g fat/1 g fiber/5 g carbs
Olives -- 0.5o 15 cal/1 g fat/0 g fiber/1 g carbs
Pepperoni -- 2.5o 100 cal/1 g fat/0 g fiber/0 g carbs
Tomatoes -- 0.5o 5 cal/0 g fat/0 g fiber/2 g carbs
Sausage -- 3o 100 cal/9 g fat/0 g fiber/0.5 g carbs
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6" Subs-Under 6
Includes wheat bread/lettuce/tomatoes/onions/green peppers/pickles/olives
Ham 6" Sub -- 5.5o 290 cal/5 g fat/4 g fiber/47 g carbs
Oven Roasted Chicken Breast 6" Sub -- 6o 330 cal/5 g fat/5 g fiber/48 g carbs
Roast Beef 6" Sub -- 5.5o 290 cal/5 g fat/4 g fiber/45 g carbs
Subway Club 6" Sub -- 6o 320 cal/6 g fat/4 g fiber/47 g carbs
Sweet Onion Chicken Teriyaki 6" Sub -- 7
o 370 cal/5 g fat/4 g fiber/59 g carbs Turkey Breast 6" Sub -- 5
o 280 cal/4.5 g fat/4 g fiber/46 g carbs Turkey Breast & Ham 6" Sub -- 5.5
o 290 cal/5 g fat/4 g fiber/47 g carbs Veggie Delite 6" Sub -- 4
o 230 cal/3 g fat/4 g fiber/44 g carbs
6" Subs
Includes wheat bread/lettuce/tomatoes/onions/green peppers/pickles/olives/cheese
Cheese Steak 6" Sub -- 7o 360 cal/10 g fat/5 g fiber/47 g carbs
Chicken & Bacon Ranch 6" Sub -- 12
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o 540 cal/25 g fat/5 g fiber/47 g carbs Chicken Parmesan 6" Sub -- 10.5o 500 cal/18 g fat/5 g fiber/61 g carbs
Chipotle Southwest Cheese Steak 6" Sub -- 10o 450 cal/20 g fat/6 g fiber/48 g carbs
Cold Cut Combo 6" Sub -- 9o 410 cal/17 g fat/4 g fiber/47 g carbs
Italian BMT 6" Sub -- 10o 450 cal/21 g fat/4 g fiber/47 g carbs
Meatball 6" Sub -- 12o 560 cal/24 g fat/7 g fiber/63 g carbs
Spicy Italian 6" Sub -- 11o 480 cal/25 g fat/4 g fiber/45 g carbs
Subway Melt 6" Sub -- 8o 380 cal/12 g fat/4 g fiber/48 g carbs
Tuna 6" Sub -- 12.5o 530 cal/31 g fat/4 g fiber/45 g carbs
Deli Sandwiches
Includes deli roll/lettuce/tomatoes/onions/green peppers/pickles/olives
Tuna w/Cheese Deli Sandwich -- 8o 350 cal/18 g fat/3 g fiber/35 g carbs
Ham Deli Sandwich -- 4o 210 cal/4 g fat/3 g fiber/36 g carbs Roast Beef Deli Sandwich -- 4
o 220 cal/4.5 g fat/3 g fiber/35 g carbs
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Turkey Breast Deli Sandwich -- 4o 210 cal/3.5 g fat/3 g fiber/36 g carbs
Wraps
Chicken Breast Wrap -- 9o 410 cal/10 g fat/2 g fiber/56 g carbs
Chicken & Bacon Ranch Wrap w/cheese -- 10o 440 cal/27 g fat/9 g fiber/18 g carbs
Ham Wrap -- 8o 390 cal/10 g fat/2 g fiber/58 g carbs
Roast Beef Wrap -- 8o
400 cal/10 g fat/2 g fiber/56 g carbs Subway Club Wrap -- 9
o 430 cal/11 g fat/2 g fiber/58 g carbs Sweet Onion Chicken Teriyaki Wrap --
o 480 cal/10 g fat/2 g fiber/70 g carbs Tuna Wrap w/Cheese -- 10
o 440 cal/32 g fat/9 g fiber/16 g carbs Turkey Breast & Bacon Melt Wrap w/Chipotle Sauce -- 9
o 380 cal/24 g fat/9 g fiber/20 g carbs Turkey Breast and Ham Wrap -- 8o 400 cal/10 g fat/2 g fiber/58 g carbs
Turkey Breast Wrap -- 8o 380 cal/9 g fat/2 g fiber/57 g carbs
Veggie Delite Wrap -- 7o 330 cal/8 g fat/2 g fiber/55 g carbs
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Salads & Toppings
Grilled Chicken & Baby Spinach Salad [w/o Dressing/croutons] -- 2.5o 140 cal/3 g fat/4 g fiber/11 g carbs
Subway Club Salad [w/o Dressing/croutons] -- 2.5o 160 cal/4 g fat/4 g fiber/15 g carbs
Tuna w/Cheese Salad [w/o Dressing/croutons] -- 9o 360 cal/29 g fat/4 g fiber/12 g carbs
Veggie Delite Salad [w/o Dressing/croutons] -- 0.5o 60 cal/1 g fat/4 g fiber/12 g carbs
Atkins Dressing -- 6o 200 cal/22 g fat/0 g fiber/1 g carbs Fat Free Italian Dressing -- 0.5o 35 cal/0 g fat/0 g fiber/7 g carbs
Ranch Dressing -- 5.5o 200 cal/22 g fat/0.5 g fiber/1 g carbs
6" Double Meat
DM Ham 6" Double Meat Sub -- 7o 350 cal/7 g fat/4 g fiber/50 g carbs
DM Oven Roasted Chicken 6" Double Meat Sub -- 8o 400 cal/8 g fat/5 g fiber/51 g carbs
DM Roast Beef 6" Double Meat Sub -- 7o 360 cal/7 g fat/4 g fiber/46 g carbs
DM Subway Club 6" Double Meat Sub -- 8.5o 420 cal/8 g fat/4 g fiber/50 g carbs
DM Sweet Onion Chick. Teriyaki 6" Double Meat Sub -- 9.5
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o 490 cal/7 g fat/5 g fiber/65 g carbs DM Turkey Breast 6" Double Meat Sub -- 6.5
o 340 cal/6 g fat/4 g fiber/48 g carbs DM Turkey Breast & Ham 6" Double Meat Sub -- 7
o 360 cal/7 g fat/4 g fiber/50 g carbs DM Cold Cut Combo 6" Double Meat Sub -- 12.5
o 550 cal/28 g fat/4 g fiber/49 g carbs DM Cheese Steak 6" Double Meat Sub -- 9
o 450 cal/14 g fat/6 g fiber/50 g carbs DM Chipotle Southwest Cheese Steak 6" Double Meat Sub -- 12
o 540 cal/24 g fat/7 g fiber/51 g carbs DM Italian BMT 6" Double Meat Sub -- 14.5
o 630 cal/35 g fat/4 g fiber/49 g carbs DM Meatball 6" Double Meat Sub -- 20
o 860 cal/42 g fat/10 g fiber/82 g carbs DM Turkey Breast/Ham & Bacon Melt 6" Double Meat Sub -- 10.5
o 500 cal/17 g fat/4 g fiber/51 g carbs6" Promotional & Region
Absolute Angus Steak 6" Sub -- 9.5o 420 cal/20 g fat/4 g fiber/44 g carbs Barbecue Rib Patty 6" Sub -- 9o 420 cal/19 g fat/4 g fiber/47 g carbs Barbecue Chicken 6" Sub -- 6o 310 cal/6 g fat/5 g fiber/52 g carbs
BBQ Steak & Monterey Cheddar Cheese 6" Sub -- 8o 390 cal/11 g fat/6 g fiber/53 g carbs
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Big Hot Pastrami/Extreme Toasted Pastrami 6" Sub -- 13.5o 580 cal/30 g fat/4 g fiber/48 g carbs Bourbon Chicken 6" Sub -- 6.5o 350 cal/5 g fat/4 g fiber/54 g carbs
Buffalo Chicken 6" Sub -- 8o 390 cal/13 g fat/5 g fiber/46 g carbs
Chicken Florentine Ciabatta 6" Sub -- 11o 510 cal/19 g fat/4 g fiber/50 g carbs
Gardenburger 6" Sub -- 7o 390 cal/7 g fat/9 g fiber/66 g carbs
Pastrami 6" Sub -- 13o 570 cal/29 g fat/5 g fiber/49 g carbs
Spicy Pico Chicken 'N Cheese 6" Sub -- 7o 360 cal/9 g fat/5 g fiber/46 g carbs
Subway Seafood Sensation 6" Sub -- 10o 450 cal/22 g fat/5 g fiber/51 g carbs
Sweet Onion Steak Teriyaki 6" Sub -- 8.5o 420 cal/9 g fat/4 g fiber/59 g carbs
Turkey Breast w/Honey Mustard & Cuc 6" Sub -- 6o 310 cal/4.5 g fat/5 g fiber/53 g carbs
Turkey Pastrami 6" Sub -- 6o 330 cal/6 g fat/5 g fiber/45 g carbs Tuscan Chicken 6" Sub -- 7.5o 390 cal/8 g fat/5 g fiber/55 g carbs
Veggi-Max 6" Sub -- 7o 390 cal/8 g fat/7 g fiber/56 g carbs
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Breakfast
Cheese Sandwich on Deli Round -- 5.5o 270 cal/9 g fat/3 g fiber/35 g carbs
Chipotle Steak & Cheese Sandwich on Deli Round -- 10.5o 470 cal/25 g fat/4 g fiber/38 g carbs
Double Bacon & Cheese Sandwich on Deli Round -- 10.5o 460 cal/24 g fat/3 g fiber/37 g carbs
Honey Mustard Ham & Egg Sandwich on Deli Round -- 5o 270 cal/5 g fat/3 g fiber/42 g carbs
Western w/Cheese Sandwich on Deli Round -- 8o 360 cal/14 g fat/3 g fiber/38 g carbs
Cheese 6" Sub -- 6.5o 310 cal/9 g fat/3 g fiber/43 g carbs
Chipotle Steak & Cheese 6" Sub -- 11.5o 510 cal/25 g fat/4 g fiber/46 g carbs
Double Bacon & Cheese 6" Sub -- 11o 500 cal/24 g fat/4 g fiber/45 g carbs
Honey Mustard Ham & Egg 6" Sub -- 6o 310 cal/5 g fat/3 g fiber/50 g carbs
Western w/Cheese 6" Sub -- 8.5o 400 cal/14 g fat/4 g fiber/46 g carbs
Cheese Breakfast Wrap -- 4o 220 cal/10 g fat/8 g fiber/16 g carbs
Chipotle Steak & Cheese Breakfast Wrap -- 9o 430 cal/27 g fat/9 g fiber/19 g carbs
Double Bacon & Cheese Breakfast Wrap -- 9o 410 cal/25 g fat/8 g fiber/18 g carbs
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Honey Mustard Ham & Egg Breakfast Wrap -- 4o 230 cal/7 g fat/8 g fiber/23 g carbs
Western w/Cheese Breakfast Wrap -- 4o 210 cal/16 g fat/8 g fiber/19 g carbs
Desserts
Chocolate Chip Cookie -- 5o 210 cal/10 g fat/1 g fiber/30 g carbs Chocolate Chunk Cookie -- 5
o 220 cal/10 g fat/0 g fiber/30 g carbs Double Chocolate Chip Cookie -- 5o 210 cal/10 g fat/1 g fiber/30 g carbs
M & M Cookie -- 5o 210 cal/10 g fat/0 g fiber/32 g carbs Oatmeal Raisin Cookie -- 4.5o 200 cal/8 g fat/1 g fiber/30 g carbs
Peanut Butter Cookie -- 5o 220 cal/12 g fat/1 g fiber/26 g carbs
Sugar Cookie -- 5.5o 220 cal/12 g fat/0 g fiber/28 g carbs
White Chip Macadamia Nut Cookie -- 5.5o 220 cal/11 g fat/0 g fiber/29 g carbs
Apple Pie -- 5.5o 245 cal/10 g fat/1 g fiber/37 g carbs
Fruit Roll -- 1o 50 cal/1 g fat/0 g fiber/12 g carbs
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Misc
Berry Lishus Fruizle Express: small -- 2o 110 cal/0 g fat/1 g fiber/28 g carbs
Berry Lishus w/Banana Fruizle Express: small -- 2.5o 140 cal/0 g fat/2 g fiber/35 g carbs
Pineapple Delight Fruizle Express: small -- 2.5o 130 cal/0 g fat/1 g fiber/33 g carbs
Pineapple Delight w/Banana Fruizle Express: small -- 3o 160 cal/0 g fat/2 g fiber/40 g carbs
Peach Pizzazz Fruizle Express: small -- 2o 100 cal/0 g fat/0 g fiber/26 g carbs
Sunrise Refresher Fruizle Express: smal -- 2o 120 cal/0 g fat/1 g fiber/29 g carbs
Soups - 10 oz cup
Brown & Wild Rice Soup w/Chicken -- 5.5o 230 cal/11 g fat/1 g fiber/26 g carbs
Chicken & Dumpling Soup -- 2.5o 140 cal/3.5 g fat/2 g fiber/20 g carbs
Chili Con Carne -- 7o 340 cal/11 g fat/10 g fiber/35 g carbs
Cream of Broccoli Soup -- 2.5o 140 cal/5 g fat/4 g fiber/18 g carbs
Cream of Potato Soup w/Bacon -- 4o 220 cal/10 g fat/5 g fiber/28 g carbs
Golden Broccoli Soup -- 3.5
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o 180 cal/11 g fat/4 g fiber/16 g carbs Minestrone Soup -- 1.5
o 90 cal/1 g fat/3 g fiber/17 g carbs New England Style Clam Chowder -- 3
o 150 cal/5 g fat/2 g fiber/20 g carbs Roasted Chicken Noodle Soup -- 2
o 90 cal/2 g fat/1 g fiber/12 g carbs Spanish Style Chicken Soup w/Rice -- 2
o 110 cal/2.5 g fat/1 g fiber/16 g carbs Tomato Garden Vegetable Soup w/Rotini -- 1
o 90 cal/0.5 g fat/3 g fiber/20 g carbs Vegetable Beef Soup -- 1.5
o 100 cal/1.5 g fat/3 g fiber/17 g carbsBreads
6" Ciabatta Bread -- 4o 220 cal/2 g fat/2 g fiber/43 g carbs
6" Italian/White Bread -- 4o 190 cal/2.5 g fat/1 g fiber/38 g carbs
6" Wheat Bread -- 3.5o 200 cal/2.5 g fat/3 g fiber/40 g carbs 6" Parmesan Oregano Bread -- 4o 210 cal/3.5 g fat/2 g fiber/40 g carbs
6" Honey Oat Bread -- 4.5o 250 cal/3.5 g fat/4 g fiber/48 g carbs
6" Hearty Italian Bread -- 4o 210 cal/2.5 g fat/2 g fiber/41 g carbs
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6" Monterey Cheddar Bread -- 5o 240 cal/6 g fat/2 g fiber/39 g carbs
6" Italian Herbs & Cheese Bread -- 5o 240 cal/6 g fat/2 g fiber/40 g carbs
Deli Style Roll -- 3o 170 cal/2.5 g fat/3 g fiber/32 g carbs
Carb Conscious Wrap -- 2o 120 cal/4.5 g fat/8 g fiber/13 g carbs
Condiments - amount on 6" sub
Bacon [2 strips] -- 1o 45 cal/3.5 g fat/0 g fiber/0 g carbs Chipotle Southwest Sauce -- 3o 96 cal/10 g fat/0 g fiber/1 g carbs
Honey Mustard Sauce: Fat Free -- 0.5o 30 cal/0 g fat/0 g fiber/7 g carbs
Light Mayonnaise -- 1.5o 50 cal/5 g fat/0 g fiber/0 g carbs
Mayonnaise -- 3o 110 cal/12 g fat/0 g fiber/0 g carbs
Mustard yellow or deli -- 0o 5 cal/0 g fat/0 g fiber/0 g carbs
Olive Oil -- 1.5o 45 cal/5 g fat/0 g fiber/0 g carbs
Ranch Dressing -- 2o 70 cal/8 g fat/0 g fiber/0 g carbs
Red Wine Vinaigrette: Fat Free -- 0.5
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o 29 cal/0 g fat/0 g fiber/6 g carbs Sweet Onion Sauce: Fat Free -- 1
o 40 cal/0 g fat/0 g fiber/9 g carbs Vinegar -- 0
o 0 cal/0 g fat/0 g fiber/0 g carbs Banana Peppers -- 0
o 0 cal/0 g fat/0 g fiber/0 g carbs Cucumbers -- 0
o 5 cal/0 g fat/0 g fiber/0 g carbs Green Peppers -- 0
o 0 cal/0 g fat/0 g fiber/0 g carbs Jalapeno Peppers [3 rings] -- 0
o5 cal/0 g fat/0 g fiber/0 g carbs
Lettuce -- 0o 5 cal/0 g fat/0 g fiber/0 g carbs
Onions -- 0o 5 cal/0 g fat/0 g fiber/1 g carbs
Pickles -- 0o 0 cal/0 g fat/0 g fiber/0 g carbs
Olives [3 rings] -- 0o 5 cal/0 g fat/0 g fiber/0 g carbs Tomatoes [3 wheels] -- 0
o 5 cal/0 g fat/0 g fiber/2 g carbsCheeses & Meats - Amount on 6" sub
American: Processed -- 1o 40 cal/3.5 g fat/0 g fiber/1 g carbs
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Monterey Cheddar: Shredded -- 1.5o 50 cal/4.5 g fat/0 g fiber/1 g carbs
Natural Cheddar -- 1.5o
60 cal/5 g fat/0 g fiber/0 g carbs Pepperjack -- 1.5
o 50 cal/4 g fat/0 g fiber/0 g carbs Provolone -- 1.5
o 50 cal/4 g fat/0 g fiber/0 g carbs Swiss -- 1.5
o 50 cal/4.5 g fat/0 g fiber/0 g carbs Chicken Patty: Breaded Meat Only -- 4.5
o 180 cal/9 g fat/0 g fiber/14 g carbs Chicken Patty: Roasted Meat Only -- 2
o 90 cal/2.5 g fat/0 g fiber/4 g carbs Chicken Strips Meat -- 1.5
o 80 cal/1.5 g fat/0 g fiber/0 g carbs Cold Cut Combo Meats -- 3.5o 140 cal/11 g fat/0 g fiber/2 g carbs
Ham Meat -- 1.5o 60 cal/2 g fat/0 g fiber/3 g carbs
Italian BMT Meats -- 5o 180 cal/14 g fat/0 g fiber/2 g carbs
Meatballs Meat -- 7o 300 cal/18 g fat/3 g fiber/19 g carbs
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Roast Beef Meat -- 1.5o 70 cal/2 g fat/0 g fiber/1 g carbs Seafood Sensation Meat -- 5
o190 cal/16 g fat/0 g fiber/7 g carbs
Steak w/o Cheese Meat -- 2o 90 cal/3.5 g fat/1 g fiber/3 g carbs
Subway Club Meats -- 2.5o 100 cal/3 g fat/0 g fiber/3 g carbs
Tuna Meat -- 7o 260 cal/24 g fat/0 g fiber/0 g carbs
Turkey Breast Meat -- 1o 50 cal/1 g fat/0 g fiber/2 g carbs
Veggy Patty Meat -- 3o 160 cal/5 g fat/3 g fiber/12 g carbs
6. ADVERTISING
Subway uses the advertising slogan "Eat Fresh" to explain how every sandwich is made fromfreshly baked bread, using fresh ingredients, in front of the customer to their exactspecification, by employees whom Subway terms "Subway Sandwich Artists".
In November 2007, Subway's US commercials featured the Peter Griffin character fromFamilyGuyin which he extols the virtues of its new Subway Feast sandwich. Subway has also usedinstant win competitions based on the game Scrabble as promotional tools. Subway was also
http://en.wikipedia.org/wiki/Peter_Griffinhttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Scrabblehttp://en.wikipedia.org/wiki/Scrabblehttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Family_Guyhttp://en.wikipedia.org/wiki/Peter_Griffin -
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seen in the 1996 film Happy Gilmore. Subway also has a product placement televisionadvertisement campaign for the US seriesChuck, ongoing since its first season. As ratingsdwindled in the second season, a campaign to "save Chuck" was launched by fans, whichinvolves purchasing a foot-long sandwich from Subway on April 27, 2009, the date of the
season finale. Tony Pace, Subway's marketing officer, reportedly called it the best productplacement the restaurant chain has done "in several years."
$5 Footlongs
In 2008, Subway began to offer "Five Dollar Foot-long" submarine sandwiches in thecontinental United States and Canada as a limited time only promotion. All footlongs wereavailable for $5, excluding premium and double meat subs. "Five Dollar Footlongs" quickly
became the company's most successful promotion ever. Upon the initial program'scompletion, customer response prompted Subway to create a permanent "Five Dollar Foot-long Everyday Value Menu" that includes some footlong sandwiches for $5 a piece.[21]Whichsubs are $5 varies by market.
Sub ClubFor many years, Subway restaurants offered a customer rewards program called the "Sub Clubbers". Customers would receive special
stamps with the purchase of a sandwich, earning one stamp for a six-inch sandwich and two for a foot-long; small cards called "Sub
Club Cards" were also provided for customers to paste the stamps onto and keep them collected in an orderly fashion. Originally,
stamps were redeemable for a free standard sandwich (charges for extras such as double meat or extra cheese still applied) with no
other purchase requiredtwelve stamps for a free six-inch, and twenty-four stamps for a free foot-long. A Sub Club for kids was alsoestablished, with one stamp earned for every children's Value Meal purchased, ultimately earning a free children's meal for eight
stamps. Later, the regular Sub Club was altered to eight stamps earning a free six-inch, and sixteen stamps for a free foot-long, with
the added condition that a 21 fl oz (621 mL) or larger drink must be purchased to redeem the stamps.
In early June 2005, Subway announced that the popular customer rewards program would be phased out due to counterfeiting.
Another reason, which was not stated by the company, for the discontinuation of the program was that there was a large amount of
internal theft of stamps by Subway employees and affiliates, including the sale of rolls of the stamps online at places such as eBay.
Officially the Sub Club program has been discontinued in the US and Canada by Doctor's Associate s[22]
and most other major markets
http://en.wikipedia.org/wiki/Happy_Gilmorehttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Television_advertisementhttp://en.wikipedia.org/wiki/Television_advertisementhttp://en.wikipedia.org/wiki/Chuck_(TV_series)http://en.wikipedia.org/wiki/Chuck_(TV_series)http://en.wikipedia.org/wiki/Chuck_(TV_series)http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-20http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-20http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-20http://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-21http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-21http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-21http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-21http://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-20http://en.wikipedia.org/wiki/Chuck_(TV_series)http://en.wikipedia.org/wiki/Television_advertisementhttp://en.wikipedia.org/wiki/Television_advertisementhttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Happy_Gilmore -
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such as Australia[citation needed]
have also made local decisions to discontinue the program. The Sub Club program can, however, still be
found in Germany and a small number of developing markets.
Participating Subway restaurants in U.S. and Canada now offer a "Subway Card" to customers, which functions as a stored-value cash
card. In some states and provinces, the card also functions as a "Subway Rewards Card" allowing customers to earn points for free
food and sandwiches. Unlike the Sub Club program, no other purchase is needed when redeeming points, and registered cards which
are lost or stolen can be replaced.[23]Subway runs periodic promotions that provide free subs for preloading a Subway Card withcertain dollar amounts, which are usually listed at mysubwaycard.com.
Restaurants in the UK and Ireland operate the "Subcard" rewards program. Unlike the US scheme, these cards cannot be used to store
cash.
7. CONTROVERSIESSandwich sizeOn February 2, 2007 KNXV-TV with the help of the Arizona Department of Weights and Measures, reported that three Subway
sandwiches, nominally each 3-foot (91 cm) long, were only 2 feet 8 inches (81 cm), 2 feet 814 inches (81.9 cm), and 2 feet 8
12 inches
(82.6 cm) long. The maximum variance in length allowed in that state is 3%, which on a 3-foot sub is 1.08 inches (2.7 cm). Upon
further study, the report showed that the box designed to store Subway's 3-foot sandwiches were only 2 feet 1034 inches (88.3 cm) in
length; shorter than the maximum allowable variance. In response to the report, Subway stated that they are currently in the process of
reevaluating their advertising, promotional, training and packaging materials with regard to the specific or implied length of Giant
Subs and are taking steps to advise their franchisees to only discuss with customers the approximate number of expected servings and
not a specific length of measurement.
Franchise relationsThe Dallas Morning News reported on Subway's seizure of a soldier's Subway stores while he was deployed to Afghanistan in 2006.
The stores were owned by Leon Batie, Jr., an Army reservist, who was called up to Operation Enduring Freedom in March 2005, three
years after he bought his first Subway. Batie alleged that Subway violated the U.S. Servicemembers Civil Relief Act. A federal
lawsuit filed by Batie against Subway was dismissed. Batie then filed suit in state court in Dallas County, Texas. The litigation was
settled and dismissed with prejudice in December 2009.
http://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-22http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-22http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-22http://www.mysubwaycard.com/http://en.wikipedia.org/wiki/KNXVhttp://en.wikipedia.org/wiki/Dallas_Morning_Newshttp://en.wikipedia.org/wiki/Operation_Enduring_Freedomhttp://en.wikipedia.org/wiki/Servicemembers_Civil_Relief_Acthttp://en.wikipedia.org/wiki/Servicemembers_Civil_Relief_Acthttp://en.wikipedia.org/wiki/Operation_Enduring_Freedomhttp://en.wikipedia.org/wiki/Dallas_Morning_Newshttp://en.wikipedia.org/wiki/KNXVhttp://www.mysubwaycard.com/http://en.wikipedia.org/wiki/Subway_(restaurant)#cite_note-22http://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Australia -
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UK VAT TreatmentIn October 2010, Subway franchisees in the UK lost a high court appeal against paying standard VAT on all toasted subs, as enforced
by HM Revenue and Customs. The result of this is that in the UK, a toasted sub attracts VAT, whereas a cold sub, eaten off the
premises, does not. Competitors such as Greggs, Quiznos and McDonalds do not pay VAT on similar food.
Nutritional content of breads
Subway has come under criticism for its use of high fructose corn syrup in its breads. Its "9-grain" bread has especially been cited forcontaining more corn syrup than whole grains.
Casey's trademark case against SubwayOn January 31, 2011, Subway lawyer Valerie Pochron wrote to Casey's General Stores, a chain of Iowa-based convenience stores,
demanding they cease using the term "footlong" in their advertisements for 12-inch sandwiches. Consequently, in February 2011,
Casey's General Stores Inc. filed a lawsuit against Subway in U.S. District Court in Des Moines, seeking a legal declaration that the
word "footlong" does not violate Subway's rights. Casey's further sought a declaration that the word "footlong' is a generic description
of a sandwich measuring one foot, and that Subway's attempt to assert trademark rights is "frivolous litigation."
8. OPERATING COUNTRIES
AFGHANISTAN
ANTIGUA AND BARBUDA
ARGENTINA
ARUBAAUSTRALIA
AUSTRIABAHAMAS
BAHRAIN
BARBADOS
BELGIUMBOLIVIA
1
2
19
71266
58
10
1
219
LIECHTENSTEIN
LUXEMBOURG
MACAU
MALAYSIAMARSHALL ISLANDS
MARTINIQUEMEXICO
NETHERLANDS
NETHERLANDS BES ISLANDS
NEW ZEALANDNICARAGUA
1
7
1
681
1512
89
1
22310
http://en.wikipedia.org/wiki/HM_Revenue_and_Customshttp://en.wikipedia.org/wiki/Casey%27s_General_Storeshttp://en.wikipedia.org/wiki/Des_Moines,_Iowahttp://afg.subway.com/http://ant.subway.com/http://arg.subway.com/http://abw.subway.com/http://www.subway.com.au/http://ast.subway.com/http://bhs.subway.com/http://bhn.subway.com/http://bar.subway.com/http://bel.subway.com/http://subway.bo/http://lux.subway.com/http://mau.subway.com/http://mys.subway.com/http://rmi.subway.com/http://mar.subway.com/http://mex.subway.com/http://www.subway.nl/http://nea.subway.com/http://www.subway.co.nz/http://nic.subway.com/http://nic.subway.com/http://www.subway.co.nz/http://nea.subway.com/http://www.subway.nl/http://mex.subway.com/http://mar.subway.com/http://rmi.subway.com/http://mys.subway.com/http://mau.subway.com/http://lux.subway.com/http://subway.bo/http://bel.subway.com/http://bar.subway.com/http://bhn.subway.com/http://bhs.subway.com/http://ast.subway.com/http://www.subway.com.au/http://abw.subway.com/http://arg.subway.com/http://ant.subway.com/http://afg.subway.com/http://en.wikipedia.org/wiki/Des_Moines,_Iowahttp://en.wikipedia.org/wiki/Casey%27s_General_Storeshttp://en.wikipedia.org/wiki/HM_Revenue_and_Customs -
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BRAZIL
BULGARIACANADA
CAYMAN ISLANDS
CHILECHINACOLOMBIA
COSTA RICACURACAO
CZECH REPUBLIC
DENMARK
DOMINICAECUADOR
EGYPTEL SALVADOR
FINLAND
FRANCE
GERMANY
GIBRALTARGREECE
GRENADA
GUAMGUATEMALA
HONDURAS
HONG KONGHUNGARY
ICELANDINDIA
IRAQ
604
142616
5
1920425
377
9
3
24
426
85
247
649
11
3
1335
19
1811
19204
9
NORTHERN MARIANA ISLANDS
NORWAYOMAN
PAKISTAN
PANAMAPERUPHILIPPINES
POLANDPORTUGAL
PUERTO RICO
QATAR
RUSSIAN FEDERATIONSAINT KITTS AND NEVIS
SAINT LUCIASAINT VINCENT AND GRENADINES
SAUDI ARABIA
SINGAPORE
SINT MAARTEN
SLOVAKIASOUTH AFRICA
SOUTH KOREA
SPAINST MARTIN
SWEDEN
SWITZERLANDTAIWAN
TANZANIATHAILAND
TRINIDAD AND TOBAGO
3
129
29
404
14
374
211
16
1901
21
43
92
5
715
35
381
84
8118
536
37
http://www.subway.com.br/http://www.subway.bg/http://www.subway.ca/http://cay.subway.com/http://chl.subway.com/http://subway.cn/http://col.subway.com/http://cri.subway.com/http://nea.subway.com/http://subway-sandwiches.cz/http://den.subway.com/http://dom.subway.com/http://ecu.subway.com/http://www.subwayegypt.com/http://slv.subway.com/http://www.subway.fi/http://fra.subway.com/http://www.subway-sandwiches.de/http://gib.subway.com/http://grc.subway.com/http://grn.subway.com/http://www.subwaypacific.com/http://gtm.subway.com/http://hnd.subway.com/http://www.subway.com.hk/http://hun.subway.com/http://www.subway.is/http://www.subway.co.in/http://irq.subway.com/http://www.subwaypacific.com/http://subway.no/http://oma.subway.com/http://pak.subway.com/http://pan.subway.com/http://per.subway.com/http://www.subway.com.ph/http://pol.subway.com/http://por.subway.com/http://www.subway.com/http://qat.subway.com/http://www.subway.ru/http://stk.subway.com/http://stl.subway.com/http://stv.subway.com/http://sau.subway.com/http://sgp.subway.com/http://nea.subway.com/http://slo.subway.com/http://subway.co.za/http://sko.subway.com/http://subwayspain.es/http://stm.subway.com/http://subway.se/http://swi.subway.com/http://twsubway.com/http://tnz.subway.com/http://tha.subway.com/http://tri.subway.com/http://tri.subway.com/http://tha.subway.com/http://tnz.subway.com/http://twsubway.com/http://swi.subway.com/http://subway.se/http://stm.subway.com/http://subwayspain.es/http://sko.subway.com/http://subway.co.za/http://slo.subway.com/http://nea.subway.com/http://sgp.subway.com/http://sau.subway.com/http://stv.subway.com/http://stl.subway.com/http://stk.subway.com/http://www.subway.ru/http://qat.subway.com/http://www.subway.com/http://por.subway.com/http://pol.subway.com/http://www.subway.com.ph/http://per.subway.com/http://pan.subway.com/http://pak.subway.com/http://oma.subway.com/http://subway.no/http://www.subwaypacific.com/http://irq.subway.com/http://www.subway.co.in/http://www.subway.is/http://hun.subway.com/http://www.subway.com.hk/http://hnd.subway.com/http://gtm.subway.com/http://www.subwaypacific.com/http://grn.subway.com/http://grc.subway.com/http://gib.subway.com/http://www.subway-sandwiches.de/http://fra.subway.com/http://www.subway.fi/http://slv.subway.com/http://www.subwayegypt.com/http://ecu.subway.com/http://dom.subway.com/http://den.subway.com/http://subway-sandwiches.cz/http://nea.subway.com/http://cri.subway.com/http://col.subway.com/http://subway.cn/http://chl.subway.com/http://cay.subway.com/http://www.subway.ca/http://www.subway.bg/http://www.subway.com.br/ -
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IRELAND
ISLE OF MANISRAEL
ITALY
JAMAICAJAPANJORDAN
KUWAITLEBANON
103
17
10
323411
425
TURKEY
UNITED ARAB EMIRATESUNITED KINGDOM
UNITED STATES
URUGUAYVENEZUELAVIET NAM
VIRGIN ISLANDS, U.S.ZAMBIA
13
1071393
24148
2156
1
94
9. COMPETITORS
McDonalds Corporation
Type : Public Number Of Locations : 32000+ Worldwide
Traded As : NYSE: MCD Key People :James A Skinner
Dow Jones Industrial (Chairman & CEO)
Average Component Products : Fast Food
Industry : Restaurant -Hamburgers
Founded : May 15, 1940 -Chicken
in San Bernardino, California; -French Fries
http://www.subway.co.uk/http://man.subway.com/http://isr.subway.com/http://ita.subway.com/http://jam.subway.com/http://jap.subway.com/http://jor.subway.com/http://kuw.subway.com/http://leb.subway.com/http://tur.subway.com/http://uae.subway.com/http://www.subway.co.uk/http://www.subway.com/http://ury.subway.com/http://www.ven.subway.com/http://vnm.subway.com/http://uvi.subway.com/http://zam.subway.com/http://zam.subway.com/http://uvi.subway.com/http://vnm.subway.com/http://www.ven.subway.com/http://ury.subway.com/http://www.subway.com/http://www.subway.co.uk/http://uae.subway.com/http://tur.subway.com/http://leb.subway.com/http://kuw.subway.com/http://jor.subway.com/http://jap.subway.com/http://jam.subway.com/http://ita.subway.com/http://isr.subway.com/http://man.subway.com/http://www.subway.co.uk/ -
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McDonalds Corporation, -Soft Drinks
April 15, 1955 in Des -Coffee
Plaines, IIIinos -Milkshakes
Headquaters : Oak Brook, IIlinos, US -Salads
Net Income : US$ 4.949 Billion(2010) -Desserts
Total Assets : US$ 31.975 Billion(2010) -Breakfasts
Total Equity :US$ 14.634 Billion(2010) Operating Income :US$7.473Billion(2010)
Employees : 400,000(January 2010) Website : Mcdonalds.com
TRICON GLOBAL RESTAURANTS, INC.
Type : Public Subsidiaries : -A&W Restaurants
Traded As : NYSE:YUM -East Dawning
Industry : Restaurant -KFC
Founded : 1997 as Tricon Global Restaurants,Inc. -Long John Silvers
2002-Rename merger of tricon and -Pasta Bravo
yorkshire -Pizza hut
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Founder(s) : Pepsico -Taco Bell
Headquaters : Louisville,kentucky,US -Wingstreet
Revenue : US$ 11.34 Billion(2010)
Key People :
David C. Novak
Net Income : US$ 1.16 Billion(2010) (Chairman,president & CEO)
Total Assets : US$ 8.32 Billion(2010) Samuel Su
Total Equity : US$ 1.58 Billion(2010) (Vice Chairman)
Employees : 336,000
BLIMPIE INTERNATIONAL, INC.
Type : SubsidiaryIndustry : FastfoodFounded : Hoboken, New Jersey,U.S.(1964)Founder(s) : Angelo Bandasarre
Tony Conza
Peter DeCarlo
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Headquaters : 9311 East Via De Ventura Boulevard Scottsdale, Arizona 85258, United States
Area Served :Kuwait and United States
Products :Submarine sandwichesSalads
Other food products
Parent :Kahala
Website :blimpie.com
SCHLOTZSKYS, INC.
Type : Wholly owned subsidiary
Industry :Delicatessen
Founded : 1971
Headquaters : 301 Congress Downtown Austin, Texas
http://en.wikipedia.org/wiki/Scottsdale,_Arizonahttp://en.wikipedia.org/wiki/Arizonahttp://en.wikipedia.org/wiki/Kuwaithttp://en.wikipedia.org/wiki/Kuwaithttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Kahala_Corp.http://en.wikipedia.org/wiki/Kahala_Corp.http://www.blimpie.com/http://www.blimpie.com/http://www.blimpie.com/http://en.wikipedia.org/wiki/Delicatessenhttp://en.wikipedia.org/wiki/Delicatessenhttp://en.wikipedia.org/wiki/Delicatessenhttp://en.wikipedia.org/wiki/Downtown_Austinhttp://en.wikipedia.org/wiki/Austin,_Texashttp://en.wikipedia.org/wiki/Austin,_Texashttp://en.wikipedia.org/wiki/Downtown_Austinhttp://en.wikipedia.org/wiki/Delicatessenhttp://www.blimpie.com/http://en.wikipedia.org/wiki/Kahala_Corp.http://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Kuwaithttp://en.wikipedia.org/wiki/Arizonahttp://en.wikipedia.org/wiki/Scottsdale,_Arizona -
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Products :Submarine sandwiches, sandwiches
Parent : FOCUS Brands
Website : www.schlotzskys.com
QUIZNOS CORPORATIONType : Private
Industry :Fast food restaurants
Founded : 1981
Headquaters : Denver, Colorado, U.S.
Key People : Richard E. Schaden (Chairman and CEO), Greg MacDonald (President)
http://en.wikipedia.org/wiki/Austin,_Texashttp://en.wikipedia.org/wiki/Austin,_Texashttp://en.wikipedia.org/wiki/Submarine_sandwicheshttp://en.wikipedia.org/wiki/Submarine_sandwicheshttp://en.wikipedia.org/wiki/Sandwicheshttp://en.wikipedia.org/wiki/Sandwicheshttp://en.wikipedia.org/wiki/FOCUS_Brandshttp://en.wikipedia.org/wiki/Fast_food_restauranthttp://en.wikipedia.org/wiki/Fast_food_restauranthttp://en.wikipedia.org/wiki/Denverhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Denverhttp://en.wikipedia.org/wiki/Fast_food_restauranthttp://en.wikipedia.org/wiki/FOCUS_Brandshttp://en.wikipedia.org/wiki/Sandwicheshttp://en.wikipedia.org/wiki/Submarine_sandwiches -
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Products :Submarine sandwiches, Salads, other food products
Revenue : US$130 million (2004)
Owner(s) : QIP Holder, LLC d/b/a Quiznos
Website :quiznos.com
10. SURVEYS
Social media users rank Subway as their favourite fast food option, while McDonald's is rated among the worst, according to
Amplicate.com
NEW YORK, March 24 Subway is the most loved Fast Food Chain in the US according to Amplicate, an online-opinion collatingresource that accounts for more than 78 million public opinions of social media users.
With a positive rating of76 percent as expressed on Twitter, Facebook and Amplicate, over 6,100 positive opinions were made about
the Jimmy Johns, Dairy Queen and Panda Express, all rating above 77 percent in positive opinion.
On the other hand, those that ranked the lowest in the category wereWendys(WEN), Pizza Hut (YUM) and fast food giant
McDonalds (MCD), which scored a love-rating of only 64 percent.
Amplicate ranks the most discussed US Fast Food Chains to show how the Top 20 compare against each other in terms of public love,reach and absolute opinion. The service also publishes rankings and real opinions for over 241 thousand topics.
About Amplicate:
Amplicate.com is an opinion-collection and advocacy service with a database of over 75 million opinions from people around the
world. Real, unsolicited and uncensored opinions are constantly collected on more than two hundred thousand topics ranging from
search engines to software, to music, movies, banking, shoes and cities around the world.
http://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Submarine_sandwichhttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Limited_liability_companyhttp://en.wikipedia.org/wiki/Doing_business_ashttp://www.quiznos.com/http://www.quiznos.com/http://www.quiznos.com/http://amplicate.com/love/subwayhttp://amplicate.com/love/subway%3erestaurant%3c/a%3e%20over%20the%20past%203%20months.%3c/p%3e%3cp%3eAlso%20among%20others%20scoring%20highly%20in%20the%20most%20favored%20list%20were%20%3ca%20href=http://amplicate.com/love/dairy-queenhttp://amplicate.com/love/panda-expresshttp://amplicate.com/love/wendyshttp://amplicate.com/love/wendyshttp://amplicate.com/love/wendyshttp://amplicate.com/love/pizza-huthttp://amplicate.com/love/mc-donaldshttp://amplicate.com/food/3106-top-fast-food-chains-in-us/http://amplicate.com/http://amplicate.com/http://amplicate.com/food/3106-top-fast-food-chains-in-us/http://amplicate.com/love/mc-donaldshttp://amplicate.com/love/pizza-huthttp://amplicate.com/love/wendyshttp://amplicate.com/love/panda-expresshttp://amplicate.com/love/dairy-queenhttp://amplicate.com/love/subway%3erestaurant%3c/a%3e%20over%20the%20past%203%20months.%3c/p%3e%3cp%3eAlso%20among%20others%20scoring%20highly%20in%20the%20most%20favored%20list%20were%20%3ca%20href=http://amplicate.com/love/subwayhttp://www.quiznos.com/http://en.wikipedia.org/wiki/Doing_business_ashttp://en.wikipedia.org/wiki/Limited_liability_companyhttp://en.wikipedia.org/wiki/Saladhttp://en.wikipedia.org/wiki/Submarine_sandwich -
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ZAGAT Survey Summary2009 Fast-Food Restaurants Survey
Gender:
Male: 53%
Female: 47%
Age:
20s: 7%
30s: 19%
40s: 21%
50s: 26%
60+: 27%
Number of Fast-Food Brands: 73
Number of Surveyors: 6,107
Total Fast-Food/Full-Service Chain Meals Per Year: 806,000
Average Number of Times Eat Out Per Month at Fast-Food/Full-Service Chains: 11.0
Average Number of Times Eat Out Per Month at Fast-Food Chains: 6.3
Average Number of Times Eat Out Per Month at Full-Service Chains: 4.7
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Most Popular:Fast-FoodLarge Chains*
Fast-FoodMega Chains**
Quick-RefreshmentChains***
1. Panera Bread 1. Subway 1. Starbucks Coffee
2. Chipotle 2. Wendys 2. Dunkin Donuts
3. In-N-Out Burger 3. McDonalds 3. Cold Stone Creamery
4. Chick-fil-A 4. Taco Bell 4. Jamba Juice
5. Au Bon Pain 5. Burger King 5. Ben & Jerrys
Top Food:
Fast-FoodLarge Chains
Fast-FoodMega Chains Quick-Refreshment Chains
1. In-N-Out Burger 1. Wendys 1. Ben & Jerrys
2. Panera Bread 2. Subway 2. Ritas3. Papa Murphys 3. KFC 3. Smoothie King
4. Chipotle 4. Taco Bell 4. Jamba Juice
5. Chick-fil-A 5. Pizza Hut 5. Peets Coffee & Tea
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Top Facilities:Fast-FoodLarge Chains
Fast-FoodMega Chains Quick-Refreshment Chains
1. Panera Bread 1. Wendys 1. Caribou Coffee
2. Zaxbys 2. McDonalds 2. Coffee Bean & Tea Leaf
3. Corner Bakery Cafe 3. Subway 3. Peets Coffee & Tea
4. Atlanta Bread Co. 4. Burger King 4. Starbucks Coffee
5. In-N-Out Burger 5. KFC 5. Pinkberry
Top Service:
Fast-FoodLarge Chains
Fast-FoodMega Chains Quick-Refreshment Chains
1. In-N-Out Burger 1. Subway 1. Coffee Bean & Tea Leaf
2. Jimmy Johns 2. Wendys 2. Caribou Coffee3. Papa Murphys 3. Dominos Pizza 3. Peets Coffee & Tea
4. Chick-fil-A 4. McDonalds 4. Ritas
5. Chipotle 5. Pizza Hut 5. Starbucks Coffee
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Top Healthy Options:
Fast-FoodLarge Chains
Fast-FoodMega Chains Quick-Refreshment Chains
1. Panera Bread 1. Subway 1. Jamba Juice
2. Baja Fresh 2. Wendys 2. Pinkberry
3. Atlanta Bread Co. 3. McDonalds 3. TCBY
4. Au Bon Pain 4. Taco Bell 4. Coffee Bean & Tea Leaf
5. Corner Bakery Cafe 5. Burger King 5. Ritas
Top Overall:
Fast-FoodLarge Chains
Fast-FoodMega Chains
Quick-RefreshmentChains Full-Service Chains
1. In-N-Out Burger 1. Wendys 1. Coffee Bean & TeaLeaf
1. P.F. Changs ChinaBistro
2. Panera Bread 2. Subway 2. Peets Coffee & Tea 2. Carrabbas ItalianGrill
3. Chick-fil-A 3. McDonalds 3. Ben & Jerrys 3. Cheesecake
Factory4. Chipotle 4. KFC 4. Culvers Frozen
Custard4. California PizzaKitchen
5. Corner BakeryCafe
5. Burger King 5. Caribou Coffee 5. RomanosMacaroni Grill