Oil and Gas Production in Non Technical Language - R. S. Raymond (PennWell, 2006)
Subscriber Study PennWell April 2010 Print – 12,929 Digital – 11,815.
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Transcript of Subscriber Study PennWell April 2010 Print – 12,929 Digital – 11,815.
Subscriber StudyPennWell
April 2010
Print – 12,929Digital – 11,815
1. How soon do you read your issue after you receive it?
Digital Print
Immediately 6% 5%
Same day 29% 19%
Sometime that week 51% 55%
I wait for a reminder email 2% N/A
Sometime during the month 10% 19%
Other 2% 1%
2. How do you prefer to view your digital issue?
Online 27%
Download to computer 40%
Both 33%
3. How much time, on average, do you spend reading or looking through an issue?
Digital Print
Less than 15 minutes 13% 8%
15 to 30 minutes 44% 37%
30 to 45 minutes 27% 32%
45 to 60 minutes 11% 16%
More than 60 minutes 5% 7%
4. How do you read your issue? (check all that apply)
Digital PrintRead table of contents and articles of interest 52% 32%
Read articles of interest and look through remaining pages 58% 67%
Read cover-to-cover 10% 17%
Skim or look through quickly 19% 16%
Other 1% 1%
5. How do you use your issue? (check all that apply)
Digital PrintIdentify potential products or services 61% 62%
Get information to do my job better 79% 81%
Obtain essential product information 45% 46%
Get information that helps me make purchasing decisions 28% 32%
Other 5% 5%
6. What actions have you taken as a result of reading an article in this publication? (check all that apply)
Digital Print
Saved the magazine for future reference 65% 74%
Discussed an article with others 55% 71%Emailed/sent an article to a friend or colleague 50% 50%
Incorporated a new technique/medium/product 56% 39%
Contacted editorial team 2% 3%
Clicked on a link in an article 64% N/A
Other 4% 5%
7. What actions have you taken as a result of reading an ad in the publication? (check all that apply)
Digital Print
Clicked on a link in an ad 60% N/A
Visited company website N/A 78%
Recommended the purchase of a product or service
28% 35%
Contacted advertiser to get more information
36% 36%
Purchased product or service 15% 29%
None of the above 20% 10%
Other 2% 1%
8. When reading or searching past issues, what information do you look at? (check all that apply)
Digital Print
Specific articles 84% 86%
Specific advertisements 20% 28%
Contact information 27% 32%
Industry links 23% 24%
Specific byline or column 7% 11%
I don’t read past issues 10% 8%
Other 1% 1%
9. What functionality would most likely make you want to read an ad and/or take action? (check all that apply)
Digital
Link to specific information on advertiser’s web site 60%
Link to advertiser’s home page 38%
Use of video 19%
Use of audio 6%
Use of Flash images 10%
Special offers/incentives 19%
Technology-focused message 62%
Product-focused message 39%
Brand-focused message 7%
Other 2%
10. How important is it to you to be able to access all or part of your digital magazine on a mobile device?
Digital
Very important 10%
Somewhat important 31%
Do not want to receive on mobile 59%
11. If your magazine was available in a mobile format, would you be interested in receiving it on a mobile device?
Yes 18%
No 82%
12. How likely are you to buy an e-reading device? (i.e. iPad)
Digital Print
Very likely 10% 7%
Maybe 31% 25%
Probably not 45% 51%
Definitely not 14% 17%
Digital Print
1 to 3 months 8% 7%
4 to 6 months 11% 9%
6 to 12 months 19% 14%
1 to 2 years 12% 11%
Don’t know 50% 59%
13. If very likely or maybe, how soon do you plan to purchase such a device?
14. On what type of devices do/would you prefer to read your digital magazine? (check all that apply)
Digital
Desktop computer 67%
Laptop computer 65%
iPhone 5%
Blackberry 5%
Other mobile device 4%
Tablet PC 3%
Sony Reader 1%
Amazon Kindle 3%
iPad 3%
Other eBook reader 2%
Other 1%
15. Do you value “rich media” enhancements to the digital magazine content?
Yes No
Audio clips 41% 59%
Video clips 68% 32%
Animation 29% 71%
Animation that looks like pages turning
38% 62%
Interactive surveys 40% 60%
16. From what other sources do you seek information? (check all that apply)
Digital Print
Industry Events or shows 62% 66%
Webcasts 31% 27%
Online product information 63% 61%
Magazine website 43% 39%
Whitepapers 41% 28%
Buyers’ Guides 24% 27%
E-newsletters 41% 37%
Blogs 9% 8%
RSS feeds 6% 3%
Podcasts 7% 5%
Professional books 42% 43%
Community/peer web sites 15% 14%
Industry/portal web sites 34% 28%
Vendor websites 42% 52%
Print/digital magazines 55% 30%
Social Media 7% 8%
Other 1% 2%
17a. What format do you prefer/use most for the following types of news & information? (digital)
Print Digital Web
Industry & job information
17% 49% 34%
Industry news 15% 66% 19%
Business news 15% 58% 27%
Product news 15% 58% 27%
Supplier news 12% 53% 36%
In-depth technical features
33% 49% 18%
17b. What format do you prefer/use most for the following types of news & information? (print)
Print Digital Web
Industry & job information
65% 12% 23%
Industry news 65% 19% 16%
Business news 56% 21% 23%
Product news 61% 15% 24%
Supplier news 55% 16% 29%
In-depth technical features
80% 8% 12%
18a. How has your use of the following media changed in the last year? (digital)
Decreased Stayed the same Increased N/A
Print 54% 39% 5% 2%
Digital magazines 1% 12% 37% 0%
Magazine websites 3% 45% 41% 11%
Industry/community websites 3% 49% 40% 8%
Other websites 3% 47% 41% 9%
Video sites 8% 41% 25% 25%
E-newsletters 6% 41% 45% 7%
Webcasts 8% 35% 29% 28%
Podcasts 9% 27% 13% 51%
Wikis 7% 27% 22% 44%
Digital whitepapers 5% 42% 30% 23%
Blogs 8% 28% 17% 47%
RSS Feeds 8% 24% 10% 58%
LinkedIn 6% 20% 25% 49%
Twitter 8% 15% 8% 69%
Facebook 7% 17% 20% 56%
YouTube 6% 27% 30% 37%
Technical Books 9% 55% 29% 7%
18b. How has your use of the following media changed in the last year? (print)
Decreased Stayed the same Increased N/A
Print 18% 70% 12% 0%
Digital magazines 8% 36% 38% 18%
Magazine websites 6% 50% 30% 14%
Industry/community websites 4% 52% 33% 11%
Other websites 3% 47% 40% 10%
Video sites 7% 39% 21% 33%
E-newsletters 7% 45% 35% 13%
Webcasts 8% 35% 24% 33%
Podcasts 9% 25% 11% 55%
Wikis 6% 24% 13% 57%
Digital whitepapers 6% 38% 16% 40%
Blogs 8% 25% 12% 55%
RSS Feeds 7% 21% 7% 65%
LinkedIn 6% 19% 19% 56%
Twitter 7% 15% 6% 72%
Facebook 7% 16% 21% 56%
YouTube 5% 27% 26% 42%
Technical Books 6% 59% 22% 13%
19. Why do you subscribe to this publication in digital format? (check all that apply)
More timely than print 42%
Easy to save 61%
Environmentally friendly 63%
Easy to forward 43%
Prefer reading on my computer 33%
Ability to search issues 44%
More convenient than print 37%
Only available in print format 10%
Other 5%
20. Which of the following best describes your occupation?
Digital Print
Corporate Mgmt (CEO, President, etc.) 12% 15%
Engineering or Technical 46% 46%
Operations/Project/Facilities Mgmt 11% 18%
Sales & Marketing 8% 8%
Research & Development/Academia 10% 6%
Consulting 7% 6%
Other 6% >1%
21. How long have you been in your industry or profession?
Digital Print
Less than 5 years 7% 7%
5 to 10 years 10% 10%
10 to 15 years 11% 10%
15 to 20 years 14% 13%
20 to 25 years 15% 14%
25 to 30 years 16% 16%
30 years or more 27% 30%
22. Which best describes your age range?
Digital Print
20 – 25 1% 2%
26 – 30 5% 5%
31 – 35 7% 7%
36 – 40 10% 8%
40 – 49 24% 24%
50 – 59 33% 35%
60 and over 20% 19%
23. What country do you live in?
Digital Print
USA 45% 75%
Rest of World 55% 25%