SUBHIKSHA
description
Transcript of SUBHIKSHA
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Evolution
• SUBHIKSHA means Prosperity • Type Discount Departmental Store• Opened first store in Thiruvanmiyur & Chennai
March, 1997 • With an investment of about Rs. 5 lakhs • 1600 Outlets in India• Planned to open more 1000 outlet in 2009• WHO STARTED ?????????????
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R. Subramaniam
Engg from IIT Madras
P.G. From IIM Ahmedabad
Joined Citi Corp in 1989 and left very soon.
Worked for Royal Enfield Chennai for 2 years
After that, became an entrepreneur
Started the retail shop Subhiksha in 1997
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INTRODUCTION
• Product Portfolio- Supermarket, Fruits and Vegetables, Telecom and Pharmacy.
• Grocery & pharmaceuticals store • 164 stores all over Tamil Nadu & Pondicherry• About 1600 store all over the India • Revenue Rs. 2200 million • Aimed Rs. 2800 million by the end of 2005
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GOAL
• Open store for every two kilometer in Chennai 550 store by 2009 in Delhi Plan to expand in other part of India
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FOCUS
• Focused on the lower & upper middle class Offer a better ambience than typical general store Prices are 8% less than the MRP Inform customers about promotional offers Store keepers help buyers in purchase decision Strategy adopted by Shubhiksha
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SUPPLY CHAIN MGT.
• Supply chain & Inventory It avoid intermediaries
• Goods directly procure from manufactures
• In house built supply chain software
• Separate godowns to stock branded, unbraned & pharmacy products
• All stores are connected through internet
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PRESENT SITUATUION
• PHRAMACY ISSUE• Company has a total debt of around Rs 750 crore, • Need funds to operating requirements• Looking for selling stake to raise funds • Unable to pay wages, rentals and its suppliers.• Trying to protect its store & assets but it has been
crippled due to shortage of staff
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Why Subhiksha Closed Down ?????
We All know that Retail market is booming. There is good potential in retail sector still 90-95% market is open.
Why this happened with SUBHIKSHA ?????
FIND IT OUT ????????/
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OBJECTIVE OF THE CASE STUDY
• Examine the various decisions made by Subhiksha • Their alignment with the business model of
Subhiksha • Identify key challenges faced by Subhiksha • Importance of assortment planning and inventory
management for Subhiksha• To study the management of variation in demand
within a month and variation within a day
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COME UP WITH SOLUTION.
THANK YOU