GOALS

JANUARY 2007 – DECEMBER 2014

! Showcase the Subaru brand to a large audience of potential buyers ! Generate sales leads for local Subaru dealerships ! Build brand loyalty by providing Subaru owners with unique, exclusive opportunities ! Enable prospects to experience Subaru in a hands-on, low-pressure environment

PBS SOLUTION

ACTIVATION

Sponsor PBS’s most popular primetime series and leverage the Antiques Roadshow summer tours to connect with prospects and build brand loyalty.

Subaru and Antiques Roadshow: Summer tours connected fans with brand, generating leads and loyalty

Subaru specially produced creative that aligns beautifully with Antiques Roadshow and resonates with viewers. These custom :15 spots aired twice per broadcast.

Each summer taping tour event lent multiple opportunities to showcase and engage with the Subaru brand

•  Subaru product specialists generated leads through contests at the Subaru booth, and displayed two vehicles onsite allowing event attendees to view and sit inside the vehicles

•  A 53-foot Subaru-wrapped tractor trailer transported the Antiques Roadshow tour from one city to the next

•  Signage, logos on guides, step and repeats, and spots on in-venue video screens were prominently displayed throughout the event space

•  In 2013 alone, Subaru’s logo visibility was extended with 40K+ logos on tickets, mailing inserts, and VIP packages

•  50 complimentary tickets to each taping event were distributed to VIPs, customers, dealers, or employees for use in contests/promotions.

Online display ads, in-stream video and linked logos on the Antiques Roadshow website on pbs.org drove traffic to the Subaru website

Ted Dicks in Seattle, Washington

Subaru display at Seattle Antiques Roadshow taping. Love the Subaru 360 and Impreza.