About us Indoor MarketsLocationsServicesAdvertising productsClients Traffic dataConsumer profileObjectives

SUMMARY

Who are we ?

BRAND MANAGEMENT, a 100 % Romanian company, established in August 2004, activates as an indoor advertisingindoor advertising operator in commercial centers of different types: “Malls” , hypermarket chains, bricolage stores, in theatres at Malls and in Office Buildings

With the head office in Bucharest, BRAND MANAGEMENT coordinates its advertising services all around Romania and beginning with august 2006 also Sofia, Bulgaria.

About us

The company’s two development directions are:

leasing advertising spaces in entrance hall area, in the elevators and in the underground parking places in Business Centers (BC)

leasing all the available advertising spaces: on walls, on pillars, on escalators, on the balustrades , in the panoramic elevators, in the underground and on land parking places and others of the Commercial Center Malls

About us

for Ownersfor Owners

providing another income from our clients advertising campaigns. This income is evaluated from 50.000 up to 300.000 €/year according to available advertising surfaces, so they are able to enlarge their marketing campaigns budgets

evaluating all advertising places. Suitable especially for Malls , before issuing the lease contract or even better for some being developed. This is necessary as most of the panels in Malls are back or front lighted and an identification of the electric circuits is needed for easy access to it before finishing the construction

elaborating the Rate Card according to the market prices

making an investment in panels production without owner’s contribution while offering maintenance services for them

assuring full services campaigns for the owner

About us

About us

for Clientsfor Clientsdeveloping the advertising areas

printing of the layouts

mounting the prints

inspecting and monitoring the layouts after mounting

uninstalling the prints at the end of the campaign

providing traffic reports and others

Retail developments

BRAND MANAGEMENT is present in all major retail developments in Bucharest as well as other important cities in Romania and Bulgaria.

Either a mall, a shopping center or a retail park, our company is present there!

For an up-dated list of the retail areas covered by us, please see the “Locations” list.

Indoor Markets

Business centers

The office buildings in Brand Management portfolio offers our clients direct access towards an exclusive target: Top & Middle Management.

We cover over 100 panels in A & B class business centers in the Capital city and the most important cities through out the country.

For an up-dated list of the office buildings covered by us, please see the “Locations” list.

Indoor Markets

Retail Locations in Romaniain Romania

Mall – number of locations

Escalators

Advertising products Escalators

Escalators

Advertising products Halls

Door clings

Advertising products

Advertising products People stoppers Totems

Advertising products Light frames Light frames

Advertising products Special projects Special projects

Advertising products Food court advertising

Advertising products Sky murals

Advertising products Kids areas advertising

Clients – Advertised companiesAdvertised companies

The information concerning the traffic offered by the whole network can be summarized this way: • Daily trafficWeek-day: 118000 counted entriesWeek-end day: 165000 counted entries• Monthly trafficWeek-day: 1320000 counted entries Week-end day: 2596000 counted entries

Conclusion: monthly traffic is of 3916000 counted entries and of 1305333 different viewers Conclusion: monthly traffic is of 3916000 counted entries and of 1305333 different viewers

(based on customer behaviour rate)(based on customer behaviour rate)

Mall Traffic data

25 up to 50 years of age, active, working over 45 hours a week

Having an income over medium to high

Middle class life standard

It assumes responsibilities and takes action

Is opened-minded and knows the value, quality and advantages offered by a brand

Appreciates the originality and the quality of advertising information

Pays a visit to a Mall 2 - 4 times a month

Consumer profile

Understanding our clients needs. To accomplish that, we coordinate all the marketing and communication projects

Successfully fulfilling our clients needs. To make this come true we also offer specialized consultancy in different branches of the

communication and media channels. Putting it in other words : we create personalized media campaigns for each client

Introducing our experience in Eastern Europe countries such as Bulgaria, Hungary, Czech Republic and Poland.

Objectives